Too Faced • Shadow Insurance, Anti-Crease Eye Shadow Primer • Eye Primer
(1465 reviews)
| Average Rating. | 4.3 |
| Would buy this product again. | 79% |
| Package Quality | 4.5 |
| Price | 3.4 |
| Ingredients | |
*TOP REVIEWER* ruqayya33 on 8/27/2008 3:18:00 PM more reviews by ruqayya33
Age: 36-43 Skin: Oily, Olive, Warm Hair: Brunette, Curly, Fine Eyes: Green
While this works just as well as as UDPP, I find that the packaging is better.You know how much is left, unlike with UDPP's "genie" bottle. I also prefer to apply my primer with a concealer brush instead of the wand (the UDPP comes with.)
This product also works well for "faux" foiling with loose e/s pigments or mineral makeup e/s. ("True" foiling is done with water or a liquid mixing medium.) Place a little bit of SI in a dish, sprinkle a little e/s on top, mix with a synthetic bristle (e/s or concealer) brush and apply. (You may need to experiment with the amounts of SI and e/s until you get the desired results.)
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*TOP REVIEWER* oscarnabby on 8/22/2008 8:32:00 AM more reviews by oscarnabby
Age: 36-43 Skin: Combination, Fair-Medium, Neutral Hair: Brunette Eyes: Hazel
Wow, this is only my second review after being a MUA addict for a year, but I really wanted to write and say how much I absolutely love this product! I've used UDPP, and was only happy with it for about a week....although it definitely made my eye shadow last all day, it emphasized every bit of aging my 41 year old eyelids have undergone to this point. So my eyelids looked very crepey but nicely shadowed all day!! What I love most about the Shadow Insurance is that I haven't sacrificed the wear of the shadows for the appearance of my eyelids. It's not that the TFSI hides crepey-ness, but it just doesn't emphasize it the way the texture of the UDPP does. And yes, there is no comparison between the two packaging systems...the squeezy tube wins hands down. I can't imagine buying any other shadow primer again as long as this is on the market.
2 out of 2 people found this review helpful. Was this review helpful to you? Yes No
shmoopy on 8/20/2008 7:14:00 PM more reviews by shmoopy
Age: 30-35 Skin: Normal Hair: Blond Eyes: Brown
It works as well as UDPP to keep me crease-free, but doesn't dull down my shadows! Yay for TFSI! 8-)
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huamao on 8/20/2008 7:37:00 AM more reviews by huamao
Age: 19-24 Skin: Combination, Fair-Medium Hair: Black Eyes: Brown
Love this stuff. Somehow I feel this spreads better than UDPP. Makes e/s last.
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*TOP REVIEWER* sactonina on 8/20/2008 12:09:00 AM more reviews by sactonina
Age: 36-43 Skin: Acne-prone, Fair Hair: Red Eyes: Blue
I have used this for a week and consciously compared to UDPP, the only primer I have used for a year. Here are my conclusions: they are essentially the same in performance, but less product is needed with TFSI to achieve the same effect, and the packaging is perfection, whereas....well---- we all already know about the genie bottle and the disappearing potion. Hooray! Another fabamundo primer option!
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*TOP REVIEWER* smurfkitten on 8/19/2008 7:56:00 PM more reviews by smurfkitten
Age: 19-24 Skin: Normal, Fair-Medium, Neutral Hair: Blond, Straight, Coarse Eyes: Brown
First off, sorry, haven’t tried UDPP, can’t compare the two:( I don’t even have oily eye lids to begin with and usually I do not have a problem with eye shadows creasing on me. However, with the humid weather this summer has brought, I do notice now at the end of the day some creasing and fading with several of my favourite brands. I decided to buy this one instead of UDPP because of reading how awful UDPP packaging is, how you have to chop open the bottle to get a lot of un-reachable product out… yeah, that really turned me off. Anyways, TFSI has been a success for me and I feel pretty lucky that the first e/s primer I have ever tried ended up being an HG product for me. I don’t plan on trying any other similar products…. This one is easy so apply, goes on very smoothly and absorbs very quickly. It isn’t drying, even on my prone-to-dryness lids. I’ve tried cream, powder, and loose e/s products over this and they are all easy to apply and blend. It does not alter the colours at all. Does what it’s supposed to do without any of the negatives assocaited with e/s primer. I'll definitely continue to use this throughout the summer. For what it’s worth, I recommend TFSI.
1 out of 1 people found this review helpful. Was this review helpful to you? Yes No
samana01 on 8/19/2008 10:45:00 AM more reviews by samana01
Age: 18 & Under Skin: Acne-prone, Tan Hair: Brown Eyes: Brown
I've always had trouble with eyeshadows and liners creasing on me within a few hours. I bought this over UDPP because I didn't want to deal with the crappy packaging.
I apply this all over my lid to my eyebrow. I wait a few minutes, then I apply eyeshadow as usual.
I love this stuff! With this on, my eye makeup lasts all day! Once I even fell asleep with my makeup on (I know, bad). It smudged a little, but other than that it was pretty much intact. Now I use this every day, even if I'm just putting eyeliner on.
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autumndayx on 8/19/2008 12:49:00 AM more reviews by autumndayx
Age: 19-24 Skin: Acne-prone, Fair-Medium Hair: Brunette Eyes: Brown
I was going to purchase UDPP, but I heard this packaging was more economical so I decided on this. I am pretty much in love, my oily skin has eyeshadow dull and gone in about 2 hours. This keeps my makeup looking fresh and makes the colors brighter. I love this so much, definitely purchasing again.
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mizleilei on 8/18/2008 6:57:00 PM more reviews by mizleilei
Age: 25-29 Skin: Sensitive, Medium Hair: Black Eyes: Brown
Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer - I wanted to try this since I have been very happy with Urban Decay's Eyeshadow Primer Potion. This has a bit of slip to it and is more emollient. I like UDPP's better since it dries faster, but they both have the same great staying power. I like how this is packaged since its in a squeeze tube rather than a wand in tube like UDPP. But I did find out how to get the most prod out of by cutting the ends of the tubes. I'll have to blog about that later. I think after my first tube of UDPP is out and this is all done, I'll stick to UDPP.
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MissChocoholic on 8/16/2008 11:51:00 PM more reviews by MissChocoholic
Age: 25-29 Skin: Combination Hair: Black Eyes: Black
At first I adored Shadow Insurance, especially the cute packaging. I wore this faithfully, especially in the fall/winter and then just didn't reach out for it for a couple months. Then I decided to pull this out again just recently. I really liked this one until...
a) I saw a greasy, oily liquid coming out of the tube. I had to take some of the oilyness of the product out before I got to the good stuff
b) After applying this under dark eyeshadows in particular, you really see it crease - and this was only after an hour
I'm sticking to my UDPP until I can find something better. But as of right now, nothing has been able to beat this one.
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*TOP REVIEWER* KathleenS on 8/10/2008 10:21:00 AM more reviews by KathleenS
Age: 36-43 Skin: Normal, Fair Hair: Brunette Eyes: Blue
I used UPDD before trying this when I got a sample from Sephora. Now I am a convert. My main reasons for liking this better - because both products work for me - are the texture of the product and the packaging. I like Shadow Insurance better because to me it goes on in a lighter film and I can use just a tiny bit and it works all day for me. Because it comes in a tube I get out only the amount I want and there is no waste. I always felt like UPDD was thick and more opaque whereas Shadow Insurance is thinner and more translucent. I think it depends on your own personal preference for this aspect of it. I don't like anything that makes my eyelids feel heavy or thick. I only wear a little eyeshadow, liner and mascara on a daily basis so if you wear lots of eye makeup YMMV. Also, I have fairly normal skin so even though I get a little oily I don't know how these products compare if you have very oily skin.
I hated the UDPP packaging which cracked and broke along the neck the first time I dropped it on my bathroom tile. I scooped it out into a pot and used it that way for a long time. Yesterday I tossed the rest and switched over permanently to this when I bought the full-sized tube. I use very little every day so I am sure a tube,which will not crack when I drop it, will last me a very long time so I think it is a good value.
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*TOP REVIEWER* Twizler on 8/9/2008 4:37:00 PM more reviews by Twizler
Age: 36-43 Skin: Other Hair: Other Eyes: Other
I don't get it. This doesn't prevent shadow creasing at all. I never should have strayed from my beloved Urban Decay Primer!
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*TOP REVIEWER* Nancygia on 8/4/2008 5:52:00 PM more reviews by Nancygia
Age: 36-43 Skin: Combination, Fair Hair: Blond Eyes: Green
I like to experiment with products so I used this on one eye and UDPP on the other. I have oily lids and wouldn't even bother using eyeshadow without a primer. Result--this needed a minute or two to set prior to putting on eyeshadow, but the UDPP takes a long time to get out of the tube (you keep pumping and there's almost nothing on the wand). They both lasted all day, but eyeshadow goes on a lot smoother with this. It instantly became my new HG!
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*TOP REVIEWER* lavenderfleur on 8/3/2008 5:05:00 PM more reviews by lavenderfleur
Age: 30-35 Skin: Combination, Fair Hair: Red Eyes: Green
This will definitely replace UDPP for me, at least until they can get new packaging. It seems basically the same anyway. Goes on smooth and nice. My shadow lasts all day long when I wear this. Overall, this is a great product and I will definitely purchase again!
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*TOP REVIEWER* FeeFee34 on 7/30/2008 6:49:00 PM more reviews by FeeFee34
Age: 18 & Under Skin: Dry, Fair, Warm Hair: Brunette, Curly, Medium Eyes: Brown
I think this is a good product that does what it says it'll do, but I'm still debating whether I would honestly repurchase it.
In terms of performance, I have this awful eyeshadow from Clinique that I am determined to wear because I love the color, despite the fact that it wears off after a few blinks. Shadow Insurance does exponentially improve the lasting power of both this eyeshadow and a couple others I have tried quite well, BUT I wouldn't say it's a miracle product. I can't wear most eyeshadows from morning to night even with this primer because there is fading by the end of the day. It does wonders for creasing however, even if I'm tired and rub my eyes.
The one thing I must say about SI that I really dislike is putting it on every morning. It has this very unpleasant metallic scent that only lasts during application, but is not fun all the same. Plus, the consistency just feels oily and unpleasant. Once it's on my lids it feels fine, but putting it on isn't a great process.
Finally, the reason I'm skeptical about repurchasing is simply the nature of the product. I have a real problem with paying $17 plus tax for a product whose only purpose is to make the products I already have work. I don't like having an entire submarket of makeup products that get actual makeup products to do what they're supposed to--lipliners that hold lipstick in place, separate moisturizers for tinted MOISTURIZERS, mascara preps, etc. And all the prep products don't come cheap either. While I do like this product and do find that it works well, personally, it would make a lot more sense for me to buy a good quality eyeshadow that stays in place on its own.
And now that my rant against the makeup industry is done, I'd also like to add that I find the packaging adorable and have not tried this with eyeliner or any other time of eye makeup other than shadow.
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*TOP REVIEWER* mhooven on 7/29/2008 9:17:00 AM more reviews by mhooven
Age: 30-35 Skin: Acne-prone, Fair Hair: Blond, Fine Eyes: Green
I really like this primer because it does what it says without drying my eyelids and there is little to no waste. I have tried other brands (Chanel, Urban Decay, Trish McEvoy) and none have worked as well for me as this one. The UD and Trish products were a total waste of money. Half of the product stays in the tube and I know it has been said that you can just cut open the tubes to get the rest out, but that is ridiculous. I do not expect to have to cut (saw is more like it-I tried this once) open a plastic tube and scoop out the remains to put in another container. With Shadow Insurance it is a squeezable tube so there isn't going to be anything left in the container and it only takes the tiniest dab for each eye. My oily eyelids are no match for this product and it only costs $17.00!
2 out of 2 people found this review helpful. Was this review helpful to you? Yes No
*TOP REVIEWER* tC_girl on 7/29/2008 1:05:00 AM more reviews by tC_girl
Age: 19-24 Skin: Combination, Fair-Medium Hair: Black, Straight, Fine Eyes: Brown
This is my newfound love!!! I like it better than Urban Decay Primer Potion because you can actually get all the product out of the tube and it works just as well, if not BETTER. The texture of TFSI is very similar to UDPP too, only it's way easier to squeeze out. It keeps my eye makeup smudge-proof and crease-free. My liner never smears and my eye shadow looks as good as the moment I applied it. It's only $1.00 more than UDPP so I'd definitely try it out. I wear mineral eye shadows from time to time and it also helps to make the shadow go on darker and smoother.
EDIT: After months of using this, I actually think I prefer UDPP. UDPP just works better at keeping my eye makeup from smearing after long periods of time. However, TFSI allows my eye shadows to go on more smoothly, so I guess that's the trade-off.
1 out of 1 people found this review helpful. Was this review helpful to you? Yes No
*TOP REVIEWER* msdi2u on 7/24/2008 11:03:00 PM more reviews by msdi2u
Age: 44-55 Skin: Sensitive, Fair-Medium, Warm Hair: Brunette, Wavy, Fine Eyes: Hazel
Got a good-sized sample of this from Sephora the other day... but I don't even know why I bothered to try it. (This has the same exact ingredients as Urban Decay Primer Potion, and I can't use that stuff, either.) Not that either are not good eyeshadow primers... but if you have sensitive skin- like I do- or are sensitive to lanolin, I advise you to avoid this stuff like the plague. This contains isopropyl lanolate, and within minutes of application... my eyelids began to sting, burn, and then tear. I hoped the reaction might pass... so, like a dope... I continued applying my eye makeup until the watering of my eyes became intolerable. I then wound up using a makeup remover wipe and had to remove everything I just applied. (Also had to soak my eyelids for a few minutes with a cold wash cloth.) Not a pleasant experience... let me tell you.
So, lucky are the gals who are NOT sensitive to lanolin, becuz I know this is a GREAT eyeshadow primer... as long as you're not allergic. I did have to deduct lippies, though, for the bad choice of ingredients by Too-Faced. (Copy Cats!)
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leo88 on 7/23/2008 7:12:00 PM more reviews by leo88
Age: 19-24 Skin: Dry, Dark Hair: Brown Eyes: Brown
SHADOW INSURANCE IS A GREAT EYESHADOW PRIMER!!! IT NOT ONLY MAKE YOUR EYESHADOW LAST BUT IT CAN ENHANCE THE DULLEST SHADOW!! ALSO IF MIX WITH YOUR FAV SHADOW IT CAN TURN IT INTO A CREAM SHADOW!! DONT BE SCARED OF CREAMS BC PRIMER DO EXIST!!! OH AND FYI: I CANT PICK BETWEEN URBAN DECAY PRIMER POTION AND SHADOW INSURANCE THEIR BOTH GREAT PRODUCTS..
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*TOP REVIEWER* pink1223 on 7/23/2008 1:21:00 AM more reviews by pink1223
Age: 19-24 Skin: Combination, Medium, Warm Hair: Brown, Straight, Fine Eyes: Hazel
Sorry, I haven't tried the UDPP, so this isn't any real comparison. However, I read the reviews on both when I was looking for a new eye primer (mac paints were failing me, I thought there must be something better), and I decided to purchase this over UDPP because basically the packaging alone. The squeeze tube is nice. And I read it blends shadows better and that is always a plus, I thought. Anyway, this product definitely does the job for me, I love it! I still have my eyeshadow on just as great as it was twelve hours ago when I first put applied! I'm so happy. It is definitely a step up from what I used to use. My eyelids to get oily over time for sure, but I don't think they are super oily, so this products did the job for me just fine. It did make my shadow more vibrant looking, it looked freshly applied for hours after. I am super pleased and will definitely purchase again, but I'm pretty sure it will last me a while!
1 out of 1 people found this review helpful. Was this review helpful to you? Yes No