Too Faced • Shadow Insurance, Anti-Crease Eye Shadow Primer • Eye Primer
(1471 reviews)
| Average Rating. | 4.3 |
| Would buy this product again. | 79% |
| Package Quality | 4.5 |
| Price | 3.4 |
| Ingredients | |
gretagirluy on 10/3/2008 5:13:00 AM more reviews by gretagirluy
Age: 25-29 Skin: Combination, Fair Hair: Brown Eyes: Brown
i am on the fence with this product. I would first point out what i like about it:
1. it works. my eye makeup lasts hours without creasing
2. the packaging makes it hygienic to use, unlike the wand Urban Decay's Primer Potion. you only squeeze out what you need
3. a little goes a long long way. a tube would last you more than a year i suppose.
now, what i don't like about it ---> the creamy product and it's "oils" separated (this didn't happen when i first started using it). it still works however i end up with slightly oilier lids and if i don't work on my eye shadow fast, the product itself creases. I have to now squeeze Shadow Insurance in a palette or tissue to get rid of the separated oil and just use the cream.
i dunno what caused the separation, i've kept all my makeup tightly closed, away from heat/excessive warmth, stored in a cool area... it could have been a great great product if not for this. Might not repurchase.
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flymestza on 10/3/2008 3:28:00 AM more reviews by flymestza
Age: 30-35 Skin: Combination, Fair-Medium Hair: Brunette Eyes: Brown
All in all this is a great product. I absolutely love UD primer potion and had to do a comparison. TF is slightly creamier and easier to blend. My paint pots didn't look cakey over this like it can with UD if I'm not careful. It also has better packaging than the UD. Having said that, I still prefer UD over TF. My eyelids tend to get a little oily so this creamier texture didn't hold up as long as UD does for me. I think UD is better for oily lids and normal to dry should go for the TF.
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clueless2mu on 9/28/2008 11:19:00 AM more reviews by clueless2mu
Age: 36-43 Skin: Combination, Medium Hair: Brown Eyes: Brown
I have been using UDPP for a few months and like. I bought the Too Face Shadow Insurance only because it was on sale at Ricky's in NYC for half the original price. I must say I prefer it more over the UDPP. It's easy to dispense and much creamier than UDPP. It does not have the dry feeling on my lids like UDPP. In regards to staying power, its about the same at UDPP. Both primers do an excellent job preventing fading and creasing. Would buy again and recommend to others.
-----EDIT-------
8/22/09- This is my first summer using this product. Was in Texas earlier this month, and it help up to the 100+ degree heat (slightly creased). Also held up to NY heat and humidity for the past two weeks. Can honestly say will choose this over UDPP.
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avocadogirl on 9/28/2008 9:23:00 AM more reviews by avocadogirl
Age: 19-24 Skin: Combination, Fair-Medium Hair: Black Eyes: Brown
This is the first eyeshadow primer I have bought and I will buy it over and over and over again!! It comes in an easy to squeeze blue tube and the label is very pretty. But most importantly it works well - doesn't crease and it enhances the colours of the eyeshadow and stays that way pretty much all day.
At first I thought it was a little bit pricey but it's great quality and a little bit of primer goes a long way!
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*TOP REVIEWER* Kayelle on 9/28/2008 3:24:00 AM more reviews by Kayelle
Age: 19-24 Skin: Oily Hair: Brunette Eyes: Blue
Primer Potion would be one of my desert island picks, so I thought that a similar product from TF that came in a much-more-convenient/sanitary tube would be beyond perfect. Oddly enough, despite how much others love this for me it just doesn't compare to Primer Potion. It seems to dull my shadows and liners a bit, and doesn't extend their wear nearly as long as PP does. It's definitely better than nothing but fails to meet my expectations.
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*TOP REVIEWER* shanidy on 9/27/2008 6:45:00 PM more reviews by shanidy
Age: 25-29 Skin: Combination, Fair, Neutral Hair: Red, Curly Eyes: Blue
I love this primer! I decided to try it after hearing the raves on the boards...and after being sick and tired of UDPP packaging! I like UDPP, but hate the packaging and the dryness of the primer. TFSI fixed both of my primer issues!
The packaging on TF shadow insurance is perfect for this kind of product (IMO). I find this slightly less drying than UDPP, but just as long wearing. I find it easier to spread on my eyelids. It also looks less chalky after it dries. My shadows go on vibrant and I get no creasing. I will continue to buy this.
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ickdragon on 9/26/2008 4:20:00 AM more reviews by ickdragon
Age: 25-29 Skin: Combination, Fair-Medium Hair: Brunette Eyes: Green
Too Faced Shadow Insurance worked well enough for me in the beginning. I still had creasing towards the end of the day and my eyeshadow definitely looked faded. Since this was my first time using a shadow primer, I figured it wasn't the actual product because I have really oily eyelids to begin with. Then I tried Urban Decay's Primer Potion and well, it was TFSI's fault! After using UDPP for a couple of months and having great results, I'm sorry to say that TFSI just doesn't match up. It's really too bad because TFSI has a better product design which gives you more bang for your buck. I haven't had to perform surgery (yet) on my UDPP to gain access to the remaining product, but I already feel annoyed at the prospect. For those of you gals who have had luck with TFSI, I'm happy for you because it is a good product; it's just wasn't the right fit for me.
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glossbliss on 9/25/2008 6:29:00 PM more reviews by glossbliss
Age: 19-24 Skin: Combination, Fair Hair: Brunette Eyes: Hazel
How did I ever put my MU on w/o this is a mystery, jk, but I'll def never go w/o it again.
Pros:
-Hygienic package
-A little of it goes a long way
-Ads loads of lasting power to MU
-No creases anywhere
Neutral:
- I didn't notice any out of this world help with blending or e/s intensity although it does improve both somewhat.
A must have IMO, will def buy again and again and again until I can get my hands on UDPP and compare the two (Bloody Italy with no UD :^P) and see what all the fuss is about lol.
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*TOP REVIEWER* sadendingsong on 9/25/2008 3:46:00 PM more reviews by sadendingsong
Age: 19-24 Skin: Oily, Fair-Medium Hair: Black Eyes: Brown
how did i ever live without this? im sure many of the people who reviewed this before me thought the same thing because it just makes shadows look and last so much better. theres no dryness or flaking and i have not detected any irritation so far. it even made my vincent longo wet diamond eyeshadow look soft and vibrant (that shadow is the epitome of chunky glitter and fall out central). though it can crease if you like to use certain cream shadows over this and under eyeshadow, in general it does the trick. just get this because it works.
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*TOP REVIEWER* amarock on 9/24/2008 9:11:00 PM more reviews by amarock
Age: 30-35 Skin: Combination, Fair-Medium, Warm Hair: Brunette, Straight, Medium Eyes: Brown
I want to marry this if I could. It truly keeps my eye makeup from creasing or fading from morning until night, even on hot humid days. I apply a thin layer of this after I've washed my face in the morning, let it dry and then dust a light coating of Alima Satin Finishing Powder before I apply any eye makeup. I've used Shadow Insurance underneath all kinds of eye makeup, from inexpensive drugstore brands all the way to high end stuff, including liquid eyeliner, cream and powder eyeshadows, mineral mica eyeshadows - it all stays put with this primer. I've tried a few other primers and the closest to the effectiveness of TFSI for me is Lumene's. I was torn between this one or UDPP but after reading so much about the horrendous wand design of the "genie" bottle, I decided to opt for this easy to use squeeze tube instead. So glad I did. The 11mL tube cost me $24cdn at Sephora, which is kind of pricey for a teeny tiny item, but since it's such a miracle product for me, I will fork over my money to replace this once I finish the tube. If my Lumene tube is any indication (similar size, Lumene is 10mL), this will last me at least 3 years with daily use!
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*TOP REVIEWER* TheWorldsDresser on 9/24/2008 10:24:00 AM more reviews by TheWorldsDresser
Age: 25-29 Skin: Oily, Dark Hair: Other Eyes: Brown
This is 87 kakillion, fafillion, malillion times better than UDPP. Sorry, it is. First it works for all lid types, not just oily. Second, unlike UDPP, it does not over dry lids (which can lead to a whole series of medical problems). Thirdly, it holds the true color of your eyeshadow while still allowing you to blend it. Most importantly, it comes in a squirt tube. With UDPP, you have to cut it open to get out your full product. All the sawing action creates particles which then get into the UDPP you're trying to save. Tres nasty.
TFSI works great on my oily lids without creasing and I will never betray it again.
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*TOP REVIEWER* cosmokid on 9/22/2008 6:22:00 PM more reviews by cosmokid
Age: 36-43 Skin: Normal, Fair-Medium, Neutral Hair: Brown, Straight, Medium Eyes: Green
If you want an eyeshadow base that has the gives your eyeshadows that right balance of staying power, blendibility (I know, not a real word!) and intensity of colour then this is the one you're looking for.
Comparison tests with UDPP that I did have them neck-a-neck for staying power, but TFSI wins hands down when it comes to ease of blending. It also seems gentler on my lids (UDPP dried them out and made them look crinkly).
The squeeze tube is fantastic - hygienic, no wastage, and squeezes out just the right amount.
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mishirosan89 on 9/19/2008 11:52:00 PM more reviews by mishirosan89
Age: 18 & Under Skin: Combination, Medium Hair: Black Eyes: Brown
I first got this product from Ulta over 6 months ago. The lady working there recommended this or UDPP. But since I wasn't a fan of using a wand and having to cut it open to get the stuff out of it, I chose shadow insurance. Looking back on it now, I'm glad I made that decision to get this product instead. I like this product a lot. It works really well for me. I also like how it doesn't react to my egzima since for the past few years I've been getting egzima around my eyes. Luckily, I haven't gotten an allergic reaction from using this product. I also converted my sister into using this product as well. Maybe I'll give UDPP a chance someday....when they package it better.
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*TOP REVIEWER* ericaberryy on 9/14/2008 12:45:00 PM more reviews by ericaberryy
Age: 25-29 Skin: Oily, Olive Hair: Black, Straight, Medium Eyes: Brown
Very happy with this. Goes on nicely, my shadow last longer and it doesnt crease.
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britterp on 9/13/2008 4:25:00 PM more reviews by britterp
Age: 19-24 Skin: Acne-prone, Fair-Medium Hair: Blond Eyes: Brown
I had been researching for awhile trying to figure out which was the better primer, Shadow Insurance or UDPP. I couldn't find a definite answer online so I decided to just go to Ulta and try them. Well Ulta made my decision really easy by not even having any UDPP in stock. I bought the Shadow Insurance and I love it. I saw several people complain about oil that came out of the tube but I haven't had any problems with that. It goes on smoothly, my eye shadows stay on all day with no creasing, and it has better packaging that UDPP. The only disadvantage this product has is that it's $1 more than UDPP. I'll contiue to pay the extra $1 and be able to use all of the product without having to cut it open.
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*TOP REVIEWER* liz91 on 9/12/2008 11:05:00 PM more reviews by liz91
Age: 36-43 Skin: Combination, Fair-Medium, Warm Hair: Blond, Straight, Fine Eyes: Hazel
I have used MAC paints or paint pots for years as eye shadow primer. I have also used MAC fluidlines, which also make a great primer. But they are kind of heavy on my lids, and because they're pigmented, I wanted another option. I decided to give in and purchase this because of all the hype. It's very light and blends into the eyelid, once applied. My eye shadow was vibrant and lasted all day without creasing, and I've used it almost two weeks now every day. I will continue to use this as a primer because of its lightness and invisibility. Yes, it's expensive, but it'll probably last for a really long time. You only need a little bit on each eyelid. I apply TFSI with my fingers usually. I love this product and will use it repeatedly.
UPDATE 1/1/10: This is my favorite eye primer. I have used Benefit F.Y.Eye (eyeshadows don't crease, but they fade), UDPP, as well as Laura Mercier's Eye Basics as a base. TFSI is the best of them all! Plus, it doesn't leave your eyelids dry, like the Benefit one does.
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*TOP REVIEWER* IheartCHA on 9/12/2008 4:04:00 PM more reviews by IheartCHA
Age: 19-24 Skin: Acne-prone, Fair, Neutral Hair: Brunette, Wavy, Fine Eyes: Hazel
Ok, so I ventured out to ULTA a day or two ago to try this stuff. I would probably never in a million years go out and by a $17 "primer" or JUST my eyelids, because I'm quite poor... but with my eyeshadows not staying put even for LESS than an hour some days... I wasn't able to wear my shadows anywhere. What's the point of even having them if I can't even wear them?! I heard a TON of hype over Urban Decay Primer Potion but decided to try this instead because of their packaging difficulties. [So cute though!]. In most of the reviews I have seen, TFSI has a better color payoff and lasts just as long as UDPP. :) The packaging for this is not as cute as UDPP... but you will def. get all of your product out without having to cut your bottle in SECTIONS to get over half of the product out. I'm all for paying a freaking dollar more just so I don't have to do that! It's more sanitary as well. This goes on great though and you don't need but just a teeny bit. I put on a loose eyeshadow over this [Victoria's Secret Beauty Rush - Which I could NEVER wear] and not only did it make the color pop... it lasted from 8am until 11pm+ through working and everything. That has never happened before! So...I only have had this product for acouple days. I will edit more when I have used it for about a week! As of now... I'm likin' it!
Edit: 04.13.2010
Whomp. Whomp. Whomp. I've found a new love... and it's the E.L.F [eyes. lips. face] eye primer from their original line. It's a whopping $1. It works just as well as this, if not better in my opinion. This is still a great product, especially if you're not an online shopper. E.L.F is supposed to be available @ Target and it's not in any of my local ones yet. I'm so glad I don't have to pay $17 bucks anymore!
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yoyomofo on 9/9/2008 3:02:00 PM more reviews by yoyomofo
Age: 19-24 Skin: Combination, Fair Hair: Brown Eyes: Blue
i'm fairly new to shadow primer all around but after reading all the hype of udpp on this site i sucked it up and bought some from sephora. when i ordered udpp i was able to get a free deluxe sample of tfsi. i tried the udpp first but was super annoyed with the packaging and found it a little dry. if you use the wand to apply the pp, you end up having to use your fingers to properly apply it anyways. and then when you put the wand back in the bottle, half of the product that's still on the wand, doesn't go back in the bottle, it ends up on the mouth of the container and then ends up getting wasted because it dries up in the lid. what a waste! so after a couple days of this i decided to give my tfsi a try. it's a precision squeeze tube which lets you take out the perfect amount of product on to your finger and then you smear it around with that finger (way more sanitary since there is no applicator going back into the tube). this way you will also be able to use ALL of your product with none drying up in the lid or being left in the bottom of the oddly shaped udpp bottle. the formula is less dry and applies more smoothly. i find it's got pretty much the same staying power as udpp, too! my only problem is that it's a little more expensive than udpp but for packaging, it's well worth it! for reference, my lids are not super oily so i can't vouch for people with oily lids but normal-slighly oily lids will do fine with this product!
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*TOP REVIEWER* dominicangirl on 9/9/2008 1:52:00 PM more reviews by dominicangirl
Age: 19-24 Skin: Combination, Olive Hair: Brown Eyes: Green
Absolutely love this product, and a lot more so than UDPP. I wear shadow insurance everyday for work and uni -- it keeps my shadows on all day long with no fading or creasing. Doesn't irritate the eyes even with daily use. Packaging is cute and practical. Can be used with both cream and powder shadows. Makes my shadows more vibrant in colour and allows me to blend them easily with no trouble. Would definately repurchase!
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mrsrjizzle on 9/9/2008 12:53:00 PM more reviews by mrsrjizzle
Age: 25-29 Skin: Normal, Fair, Warm Hair: Brunette, Straight, Medium Eyes: Brown
I really like this product. I feel it does what it says it will and I like its packaging compared to others of its kind. Its not heavy. But very light on the skin. I still always forget to use it and reach for my paintpots instead.