Too Faced • Shadow Insurance, Anti-Crease Eye Shadow Primer • Eye Primer

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sizza911 on 11/12/2012 8:00:00 PM more reviews by sizza911

Age: 44-55   Skin: Normal, Fair   Hair: Brunette   Eyes: Green    

I'd read so many great reviews on this primer, I had to get some when my Urban Decay ran out. I was pretty disappoined. First off, when I opened the tube and squeezed it to use the first time, all I got was a big blob of oil. OK, now I know--shake it up first. Second time I used it, I shook the tube thoroughly and still got a small greasy blob, not as bad as the first time but still a little grease. On my eyelids, it takes a bit to set and dry before I can start applying my eyeshadow. When I do go to apply shadow, I feel like this primer makes my shadow go blotchy. I find I have a harder time getting my shadows to blend well. The Urban Decay is definately creamier and thicker. I also have a LORAC primer that I got with an eyeshadow palette that goes on similar to the Urban Decay. Even my $1 ELF primer is easier to use and my shadows go on better than with the Too Faced. I had gotten a sample tube of Too Faced primer in Candlelight as a bonus with my Sephora order a while back. I hardly ever use it because it has a shimmer and I don't like shimmer primers. I have used it 3-4 times and it doesn't seem to have the same greasiness as the regular Too Faced primer. Definately will not re-purchase considering that Urban Decay is the same price and works better for me.

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Mikeswife on 11/7/2012 11:08:00 AM more reviews by Mikeswife

Age: 36-43   Skin: Dry, Fair-Medium   Hair: Brunette   Eyes: Brown    

This is the first eyeshadow primer I've tried and I'm impressed, for the most part.

Price--when I was researching this type of product, this and UD kept coming up over and over again as top recommendations. They are an equivalent price. I bought this one because the tube is smaller.

Packaging--decent. Squeeze tube and the applicator does a decent job of allowing you to control how much comes out.

Product--does this keep my eyeshadow on all day without creasing? Yes, so it does what it's supposed to do, and I was pretty skeptical before actually trying it. However, I wonder sometimes if it makes my eyelids look too dry. I am not sure there is an equivalent product in terms of wear that will not cause the same effect. I'm now reading good things about the E.L.F. version so I may try that at some point, especially if it's so much less expensive. I'm also not always crazy about how, when you first squeeze it, a dollop of oil will come out before any product does. I've learned to shake it a bit before dispensing.

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Bettybo75 on 11/6/2012 10:30:00 AM more reviews by Bettybo75

Age: 36-43   Skin: Normal, Fair-Medium, Neutral   Hair: Brunette, Straight   Eyes: Brown    

I´m on my second tube of this amazing product, 1st eye primer I tried and no doubts I´ll use it in the future, only tried mac paint pot in bare study but it creased a lot and made my gel eyeliner move on to my eyelid.

pros:
-It stays all day long.
-Eyeshadows look much better on top of this.
-The price is good because a tinny bit goes a long way.
-the packaging is very cute and good to travel with.

cons:
-My 1st tube broke up for no reason (I travel with it but I don´t think it could be that...) so I had to cut the tube and put it in a small pot. Still it lasted forever though....
-You have to work it a bit, spend a few seconds putting it on to your lid, not a big deal for me.

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*TOP REVIEWER* scopingforyou on 11/5/2012 1:22:00 AM more reviews by scopingforyou

Age: 36-43   Skin: Combination, Fair, Neutral   Hair: Brown, Straight, Fine   Eyes: Blue    

PROS: Keeps my shadow on all day. I prefer this to Urban Decay's version of eyeshadow primer because the UD one makes my crepey lids look much "crepier."


CONS: Not the cheapest, but I can't find an alternate that's cheaper. It also lasts forever in the tube for me. I thought this made my crepey looks look even drier and crepier, but I found a tip from an MUAer that I've shared below.


APPLICATION TIPS: An MUA'er said to only apply VERY little of this (almost trying to apply too little on purpose). And she was right! I'm loving this now.


PURCHASING TIPS: I can sometimes find this cheaper at beautybar.com


ALTERNATES: Some prefer Urban Decay's Primer Potion, but it's not good for my older, lined eyes.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

hunnybunnyipm on 11/4/2012 10:47:00 PM more reviews by hunnybunnyipm

Age: 30-35   Skin: Combination, Fair   Hair: Brunette   Eyes: Hazel    

Adds HOURS to my shadows. Here's kind of the "trick" to my routine that works best for me - I put it on, then put on my eyeliner (usually Lancome Artliner, and it gives that some extra staying power too). Then I put on my eyelash primer, let that dry, then my mascara, make sure I haven't screwed it up and gotten any on my lids, and THEN I put another "coat" of this primer down. I find that the second "coat" really makes the difference in how long something holds. Been using it with the Maybelline Color Tattoo line, and those puppies are there ALL DAY! (we all know they're lying when they say 24 hour, right? Well, this stuff makes it possibly true. That or my eyelids are THAT greasy :) )

Also, I do that thing where as I'm getting ready I stick it in my bra so my body heat warms it up a little. That seems to make it glide on better. It tends to get build up on the tip no matter how careful I try to be about it, hence the four star for packaging, and when I get a new tube it's a little separated so I "shake" it a little and work it in the tube the first while.

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ctedddy on 11/2/2012 12:17:00 AM more reviews by ctedddy

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Green    

To put it simply, I LOVE this stuff because it works. I was skeptical when the sales lady said she wore it under her eye makeup and went swimming and when she got out of the water, her makeup was still in place! Granted, I have never gone swimming with this on, but I do know that it really increases the staying power of my eye shadow as well as creates a nice base so that the shadow's colors appear bolder.
I am not sure why there are so many negative reviews for this, it has only been great for me. I don't have oily eyelids so I don't know if that is why it sticks extra well but it does... for example, I put it on at 7am and the eyeshadow still looks rich and bold at 10pm!
And as far as it coming out of the tube all oily and nasty, that could be because it sometimes can settle and just needs a little shaking.
I firmly believe in eye shadow primers and really like this. One tube will also last you A LONG time!

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*TOP REVIEWER* JaneWhit99 on 10/29/2012 12:33:00 AM more reviews by JaneWhit99

Age: 30-35   Skin: Normal, Fair-Medium   Hair: Brunette, Straight, Medium   Eyes: Blue    

This is a great product, it really helps keep on your eye makeup all day long. Colors stand you excellently. I have been using this also as a primer for my eyebrows. This is a staple in my regimen so I always keep a bottle ready.

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Labloah on 10/22/2012 10:27:00 AM more reviews by Labloah

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Other   Eyes: Blue    

Love it! Shadow stays put all day, whether it's cream shadow or powder, no creasing, no smudging, no loss of colour. It's a light cream base which applies virtually colourless (it does have a slight tint to it) so doesn't colour the eye area once blended out. Applies smoothly and evenly. I use it under my eyes also, and under eye concealer and any foundation around that area is still holding on long after my foundation begins to quit.


The squeeze tube makes it easy to use, and I only need to use the tinniest of amounts to get good results. On occasion when I'm near to running out and want to spread it a little further, I mix it about half and half with a cheaper primer, like ELF or Jordana, and still get great results.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

madisonlovesmakeup on 10/21/2012 5:09:00 PM more reviews by madisonlovesmakeup

Age: 18 & Under   Skin: Normal, Fair   Hair: Blond   Eyes: Blue    

Call me crazy, but I don't use this as a primer, but instead an under eye concealer. It doesn't work as an eye primer for me and creases, which is okay, because I've found an alternate use. It's pigmented enough that with two layers under my eyes, it covers my dark circles almost completely. And since it's a primer, it doesn't crease like regular concealers do. It's creamy and the tube hasn't separated like some other reviewers have said. I will totally buy this again, and on ebay they're super cheap! I got my tube for only eight dollars, ten dollars less than regular price. I wouldn't hesitate to pay full price. (:

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wongylmelissa on 10/16/2012 3:11:00 AM more reviews by wongylmelissa

Age: 19-24   Skin: Oily, Tan   Hair: Black   Eyes: Brown    

My eyelids are really oily, so I have to wear a primer. However this primer doesn't seem to help because it still creases. It might be because of how oily my eyelids are, or maybe because I dont let it dry for a long time enough before applying the eyeliner/shadow over it. I think UDPP may still be better. It smells weird (like milky/curdy) and has a weird texture to it too, the oil in it separates from the beige part. I'm not sure why.

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samsungasong on 10/15/2012 8:09:00 AM more reviews by samsungasong

Age: 44-55   Skin: Dry, Medium, Warm   Hair: Other, Wavy, Coarse   Eyes: Hazel    

This is my first time using an eye shadow primer. I’ve noticed my eye shadow stays put, doesn’t crease & at night when it comes time to remove my eye makeup it feels like a shame as it looks as fresh as when I first applied it. I haven't used any other eye shadow primer to compare it to yet I'd not hesitate to repurchase.

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samology on 10/15/2012 5:44:00 AM more reviews by samology

Age: 25-29   Skin: Combination, Medium   Hair: Black   Eyes: Black    

LOVE this. I have a sample of the legendary UDPP but decided to buy TFSI off ASOS instead.

The eye primer glides smoothly across my eyelids, blending like a dream. Eyeshadow stays on ALL day, in beautiful vibrant colours. With a tube like this, I get the appropriate amount on my fingertips easily & it's hygienic & doesn't pump air into the tube.

Will definitely repurchase!

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siol8 on 10/3/2012 4:01:00 PM more reviews by siol8

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Other    

After reading insane amounts of reviews online about this primer, I decided to pick this one up after I ran out of my trusty HG primer UDPP (wand version). Sadly, I was very dissapointed.
When I first opened the tube, the substance that came out was a watery, oily brown mess. Nothing like the way the product is supposed to be. Suspecting i might have bought an old tube maybe? Anyhow, this stuff creases on my within a few hours, does not prolong the wear of eyeshadow on my eyes at all. I have tried applying a lot of it, and just a tiny bit, blending with a brush and with fingers, applying eyeshadow straight away and after it has hade time to dry down - and nothing helps. It just sucks.

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blueclaire on 10/2/2012 1:10:00 AM more reviews by blueclaire

Age: 25-29   Skin: Combination, Fair   Hair: Brunette   Eyes: Hazel    

The BEST eyeshadow primer out there!

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Winglessly on 9/25/2012 3:28:00 PM more reviews by Winglessly

Age: 19-24   Skin: Normal, Medium   Hair: Brown   Eyes: Brown    

I am Asian-American & reside in Florida (HUMID!), therefore, you can imagine that I have a big issue with eye makeup creasing. This product has resolved that! I apply it every morning before I apply my eyeshadow, and by the end of the day, it has not stopped doing its job. I have not noticed any creasing on my lids since I've used it; but I have noticed a little smudging in the outside corners/underneath my eyes - and it's probably b/c I forget to apply it there sometimes. The only other times I've noticed smudging is after I workout or after I accidentally fall asleep in my make-up (but that doesn't really count, and it's still only the outside corners/area underneath my eyes!) I'm never sure how much to apply though (I use a tiny drop on each lid), but my one tube has lasted over 6 months now (I use it 5-6 days a week depending on the days that I wear make-up/go out). I only reapply if I wash my face to reapply make-up. I have not tried another primer so I cannot compare this to any others, but this one does it's job so I have no complaints! The color of the primer blends in well, and also brings out the pigments in eyeshadows more :)

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xoSweetestSin on 9/22/2012 7:09:00 PM more reviews by xoSweetestSin

Age: 19-24   Skin: Combination, Tan   Hair: Black   Eyes: Brown    

Love this product. Couldn't go a day without it. Makes your eye make up stay on all day. Colors pop out beautifully! I use it as a primer for my eyebrows as well. HG. This is one product that is so consistent that I don't see myself straying from or wondering about different primers. If it aint broke don't fix it....

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kameelah on 9/14/2012 5:30:00 AM more reviews by kameelah

Age: 19-24   Skin: Combination, Olive, Warm   Hair: Black   Eyes: Brown    

I got this with my too faced palette and was pretty disappointed. Within a couple of hours, my eyeshadow had creased and melted off my eyelids. Even though I do have really oily eyelids I definitely expected something more. Especially since it's pretty expensive for less than half an ounce of product. Also, after a while, the product that comes out of the tube separates a little and expels an oily mess. Will not purchase... I'll just stick with my trusty urban decay potion primer.

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hobosmiles on 9/9/2012 8:19:00 PM more reviews by hobosmiles

Age: 19-24   Skin: Sensitive, Medium   Hair: Brunette   Eyes: Hazel    

I have dry eyelids, so creasing isn't really a problem for me, the only reason why I actually use primer is to intensify shadows and make them last longer. After years of using UDPP, I decided to try this, and I'm so glad I did! While UDPP works well enough, it tends to dry out after a couple of months, and become hard to blend. Also, some drier eyeshadows become nearly impossible to blend over it. Shadow Insurance is so much better! The texture is easier to spread over the lid, and shadows become easier to blend and stick to. The only problem is that some shadows will fade on the edges, which is why it doesn't get a perfect 5 stars.

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ToriBiohazard on 9/9/2012 5:53:00 PM more reviews by ToriBiohazard

Age: 19-24   Skin: Combination, Fair, Cool   Hair: Brown, Straight, Medium   Eyes: Green    

I love this! Although I'm truly a UDPP girl, when I was in a pinch and unable to get a hold of UDPP, I bought this. And I wasn't disappointed! It definitely did it's job just as well as UDPP for me. I used to favor it because it came in a squeezy tube, then UD switched to one. Honestly I would take either primer and be completely happy with it.

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saarahkb4 on 9/1/2012 4:33:00 PM more reviews by saarahkb4

Age: 19-24   Skin: Acne-prone, Fair, Neutral   Hair: Blond, Wavy, Fine   Eyes: Blue    

Love this primer! Working at Sephora I have used and played with everything. This is my absolute favorite, goes on smooth, the packaging makes it very easy to squeeze out tiny amounts, and doesnt add any unwanted colour or sheen. Makes my product last all day without budging, and with my hooded eyelids thats nearly impossible!

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No