Ion • Color Brilliance - Demi Permanent Hair Color • Hair Color

rated 4.0(89 reviews)

Average Rating.4.0
Would buy this product again.82%

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rated 4 of 5 pjsmom3 on 9/2/2013 4:48:00 PM more reviews by pjsmom3

Age: 36-43   Skin: Combination, Medium   Hair: Brown   Eyes: Brown    

Okay, today I'm trying the 4RV. I purchased the 3RV and the 4RV because I was torn between how dark I wanted this. But after reading reviews it appears that the color comes out darker so I went with the 4RV for now.
I do have the coppola keratin treatment and I have it redone every 3-4 months. I usually wait after two weeks of the treatment before I color my hair. I used the color, processed for 25 minutes, with the 1:1 ratio, after deciphering that I only wanted to deepen my tone I had. I did the light shampoo as directed. I then used the Ion After Color treatment let it sit for about 5 minutes then followed up with the Ion Deep Daily conditioning for color-treated hair. My hair is so soft and manageable right now. I love the color its actually a deep burgandy tone (which is where the old color was) and then a dark brown/almost black. I'm so happy with this

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rated 5 of 5 Ksulli on 8/27/2013 8:46:00 PM more reviews by Ksulli

Age: 56 & Over   Skin: Other, Fair   Hair: Brown   Eyes: Hazel    

This color is very gentle to hair and very natural looking. You must go up two levels as results are dark. I use medium blonde natural to get a light brown on my dark brown hair with over 50% gray. I leave color on roots for 45 minutes, and 5 to 10 minutes on the lengths of my hair. I get perfect gray coverage. I like the fact that it fades so I don't get that stark contrast with gray/white roots. I color every 3 weeks for root coverage, so fading is not an issue. I use Ion Daily Repair Conditioner (which is fabulous) and my hair is in great shape.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 1 of 5 Anadgirl on 8/25/2013 10:26:00 PM more reviews by Anadgirl

Age: 44-55   Skin: Acne-prone, Fair-Medium   Hair: Blond   Eyes: Brown    

This is the worst thing I've ever used on my hair...I chose Medium Natural Blonde, with the help of a clerk from Sally' not only turned my blonde hair a fairly dark brown, it left it flat, with no looked damaged, dull...the color extremely uneven...with the help of some coconut oil and my old standbye Wella 9N, I got my medium blonde color and shine back...and thankfully, minimal damage to my hair...I will never use Ion again!

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rated 3 of 5 goodbyeoddie on 8/22/2013 2:35:00 PM more reviews by goodbyeoddie

Age: 19-24   Skin: Oily, Tan, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

I have black hair, previously dyed to a medium ash brown from a box about a year ago. I wanted to make my hair a dark chocolate brown, but I wanted to keep from using ammonia in my hair dye. The demi-permanent hair dye was ammonia free, so I purchased 2 boxes of medium natural brown and the Ion 8 oz. 30 volume developer. I mixed the dye and developer together, applied to my hair, let it sit about 20 minutes and then washed it out with warm water and conditioned by hair with the Ion Repair conditioner.

Nothing. My hair is still black, but the parts of my hair that were previously dyed are darker now, more brown. So I guess it still worked? So here's the main thing I've learned from this:

Do you research! I wish I researched mixing rations and called the 1-800 number on the box before I did this! I could have easily figured out if I needed to change the 1:2 ratio or get a different dye.

And for those of you wondering, here's the phone number: 1-800-859-3112

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rated 5 of 5 MapleBlossom2 on 8/19/2013 2:44:00 PM more reviews by MapleBlossom2

Age: Unknown   Skin: Normal, Medium, Warm   Hair: Brunette, Curly, Fine   Eyes: Brown    

My hair is naturally dark brown, with a lot of gray. I love demi permanents but don't need the box, the gloves and conditioner. I love, love, love Ion Brilliance! I color every two or three weeks, and mix 1 tablespoon 5N Light Natural Brown and 1 tablespoon 4N Medium Natural Brown with 2 to 3 tablespoons of the Ion Brilliance Sensitive Scalp 10 volume developer (3% peroxide). This combo ends up the perfect dark brown (comparable to a drugstore color's "Medium Ash Brown" or "Medium Natural Brown"). I mix it in a bowl and apply with a coloring brush, parting the hair with a rat-tail comb (using Costco disposable gloves). This takes time, versus dumping it onto your hair directly from the bottle, but this way I am able to cover everything strategically and not waste color. It smells very gentle and pleasant. I leave it in for 30-40 minutes, rinse out and put in my own conditioner. This gives me excellent gray coverage; shiny hair; and natural-looking color. I buy the color and developer on sale at Sally's and it is much cheaper and much better quality than drugstore color, but you have to be willing to measure and mix it yourself. For a young person looking for dramatic color change, this might not be the thing, but for me it is perfect. I read somewhere that drugstore demi permanents come with 20 volume developer (6% peroxide) so that they only take 10 minutes to work, and consequently they smell very harsh and I feel that they leave a line of demarcation that this does not. Hint: Wait until you are done coloring before rinsing out your color bowl and brush, so you can re-do any wisps at the hairline that did not get covered.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* sivadore on 7/3/2013 2:21:00 AM more reviews by sivadore

Age: 30-35   Skin: Acne-prone, Fair, Cool   Hair: Blond, Wavy, Medium   Eyes: Blue    

9NA Very Light Ash Blonde. Been using this as a toner on pre-lightened hair for more than a year now. I am very satisfied with the results. It's not too harsh, considering I have to bleach my roots and tone every 6 weeks. My hair has remained strong and the color lasts for the whole 6 weeks. I use a 20 vol. developer, comes out exactly like I want it every time, fades evenly and unnoticeably.

I would suggest, if you're using a blonde shade of demi, to pre-lighten your hair to the level closest to the demi color, then use the color as a toner to darken and give depth. It's a demi, it's not going to be able to lift your hair color. What it will do is change the tone, and give depth to hair that is otherwise flat or washed out.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 1 of 5 Ambrielle15 on 6/6/2013 2:51:00 AM more reviews by Ambrielle15

Age: 19-24   Skin: Oily, Olive, Warm   Hair: Black, Curly, Medium   Eyes: Hazel    

Worst hair color I've ever tried. I have medium brown hair and I used the blue black dye. I tried dying my hair, following all directions and after 25 minutes, I rinse my hair and what so I find? NONE of the color took to my hair. Wtf. I'm beyond pissed but decide to try again because I want my black hair. I follow directions, however I'm forced to add more of the pigment (tube) than normal. Then I reapply and leave on for 10 minutes longer than suggested. Finally, after all this, my hair is black.
Two months later, I still have half left and it's time for another dye job. Guess what? THE SAME THING HAPPENS!!! I have to color my hair TWICE just to get black! I'm never ever using this product again. I regret ever straying from Wella Colorx charm. If you're looking for a semi permanent hair dye, go for Wella!!! Not this crap!

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rated 4 of 5 *TOP REVIEWER* nattyngeorge on 5/23/2013 3:10:00 AM more reviews by nattyngeorge

Age: 19-24   Skin: Combination, Medium, Warm   Hair: Brown, Curly, Medium   Eyes: Hazel    

I really liked this dye. I have medium chocolate brown hair and due to heat styling regularly and using bleach (ombre, past highlights) my hair was several shades of brown. I went out and purchased Medium Warm Brown (4W) hoping to keep the same depth of color, but make my hair one solid color.

I first used Ion Color Corrector to lift any color buildup from my hair, blow dried and then used Ion Pre-Color Treatment all over my hair to even the porosity of my hair for even color (mainly so I won't get light roots and dark ends). I used a Tangle Teezer to evenly coat my hair.

Then I applied the dye as directed with 10 volume developer. I left it in for 25 minutes (which could have been too long, but by the 20 minute mark my roots didn't look dark enough - since they were super light from the color corrector).

Well, I ended up with fabulous, even color.. but the only thing wrong is that my hair is JET BLACK. Much more like a level 2. Way darker than what I wanted.

Most reviews say to pick a shade that is two shades lighter than what you want. Make sure to do that. I will repurchase this brand of hair dye, but I will for sure go two shades lighter for medium-dark brown.

Also, this dye stains the skin worse than any other dye I have used. Make sure to use vaseline around your hairline.

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* heyannette on 4/19/2013 12:21:00 AM more reviews by heyannette

Age: 36-43   Skin: Very Oily, Fair-Medium, Warm   Hair: Brunette, Straight, Coarse   Eyes: Green    

So many well written, detailed and positive reviews here I won't go on. Believe the good reviews. This stuff lasts! After 2+ weeks using #3RVR burgundy brown it's STILL shiny and coloured. I had these light ends from using drugstore permanents and nothing would blend it. My hair dresser did a great job blending it with a semi I think but for $100 and having it wash out in under two weeks, it wasn't worth it. This demi though is amazing! :o I'm so shocked. For $3 on sale plus developer, the colour is complex and gorgeous. I'm so impressed. I used it 1:1 because my hair doesn't take colour well and it did end up quite dark and saturated but I adore it. I would recommend this to anyone!

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 1 of 5 dHAh0tChiik on 3/29/2013 12:35:00 AM more reviews by dHAh0tChiik

Age: 19-24   Skin: Combination, Tan, Warm   Hair: Blond, Wavy, Medium   Eyes: Brown    

I used the color 9NG on really light golden hair and my roots turned GRAY?! but my length was a decent color, still not close to swatch color. Will not be repurchasing.....Be Careful if you have really blonde hair....Use Porosity filler beforehand

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

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