Too Faced • Shadow Insurance, Anti-Crease Eye Shadow Primer • Eye Primer

rated 4.3(1471 reviews)

Average Rating.4.3
Would buy this product again.79%
Package Quality4.5
Price3.4
Ingredients

rated 5 of 5 nanamisan on 6/13/2013 8:00:00 PM more reviews by nanamisan

Age: 25-29   Skin: Acne-prone, Fair-Medium   Hair: Brunette, Wavy, Fine   Eyes: Brown    

this is one of the only products i have actually finished, and a small tube used every day lasted me like two years. you only need a little, its not too oily or too dry, i just love it and i would recommend it, and yes i would buy it again and i plan to, after i use up all my other primers. also, no eye irritation!

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rated 5 of 5 laurencordina on 5/29/2013 12:35:00 AM more reviews by laurencordina

Age: 19-24   Skin: Combination, Olive   Hair: Brunette   Eyes: Brown    

I've been using this product for years and I love it! Does its job and a little goes a LONG way! I will never switch to another eyeshadow primer!

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rated 3 of 5 zrwr00 on 5/28/2013 1:55:00 AM more reviews by zrwr00

Age: 18 & Under   Skin: Normal, Fair   Hair: Brown, Straight, Medium   Eyes: Green    

ok so I got this as a gift as I do with most primers. I don't really think its necessary for me. All I really need is a base to make my eyeshadow pop it pretty much just lasts on its own as I have dry skin. I think its one of those things that seems like you NEED to have it but I think its only necessary if you have oily lids otherwise you can just use a base which is much cheaper and works better I would spend the money to purchase it if I needed to as it works wonders for my best friend who has oily lids but it just isn't for me. Nothing bad to say about it other than mine had liquid that ran out as I opened it

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rated 3 of 5 drivesl on 5/27/2013 7:09:00 PM more reviews by drivesl

Age: 25-29   Skin: Acne-prone, Fair   Hair: Red, Wavy, Medium   Eyes: Blue    

Too Faced Shadow Insurance is an upstart eyeshadow primer fast becoming as popular as the old stalwart, Urban Decay primer. I tried it first and it is a smoother, more liquid formula, but also gets watery and I personally needed to put more on to have enough and get it to dry. My eyeshadow still creased a bit. Urban Decay primer is a thicker formula, but requires less, dries quicker, keeps eyeshadow on longer... and is obviously better.

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rated 5 of 5 PFLovee on 5/23/2013 11:08:00 PM more reviews by PFLovee

Age: 19-24   Skin: Oily, Medium   Hair: Brunette   Eyes: Brown    

I absolutely LOVE this eye primer. I use it everyday, and trust me.. a little goes a long way. The tube may look on the smaller side, but it honestly lasts me up to 5 months if I don't go overboard with my applications. The price is a little high for my poor college-student budget (18$) but it is so worth it. I apply it in the morning and my eyeshadow is still exactly the same at nighttime when I'm ready to wash my face for bed. I have even gone swimming with this on and my eyeshadow only faded a tiny bit (without rubbing, of course). I can not live without this primer. I have finally found the HG for my oily eyelids. <3

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rated 3 of 5 nykkat on 5/22/2013 11:38:00 PM more reviews by nykkat

Age: 18 & Under   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Hazel    

I got this primer in my Too Faced Sweet Indulgences Palette that they were selling at Sephora. The palette itself was a great deal, 52 dollars for 2 blushes, 2 bronzers, a highlighter, this primer, and 12 eyeshadows (i could be wrong about the number of eyeshadows, but that's not the point.)

This was my first experience with a primer, and I was disappointed. While squeezing the tiny tube onto my fingertips, a whole bunch of watery oils came out, then the primer, which had a watery finish. I felt as though I had to use more primer to get the job done, therefor running out of it easily.

To be honest, my makeup only stays on for a maximum of five hours after applying the primer, and my skin is by no means extra oily. I would definitely not recommend this product. I am giving it a three because I have surprisingly used eye primers that are worse.

I'd stick with the UD primer :p

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rated 4 of 5 fayray00 on 5/22/2013 10:13:00 AM more reviews by fayray00

Age: 25-29   Skin: Dry, Fair, Neutral   Hair: Brown, Curly, Fine   Eyes: Blue    

I really love this primer. My eyeshadow lasts all day (and night in some cases). I've fallen asleep with make-up on after a drunk night and when I woke up the next day, my eye make-up is still there. Only reason I'm giving it 4 instead of 5 stars is because the watery-oily solution separates while in the tube and if I don't keep it standing cap side down, I get a bunch of oily crap coming out followed by the primer. Yuck. Even though this is my go-to primer for the moment, I think I prefer UDPP only because it does even out the redness in my eyelids better.

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rated 4 of 5 misfitroses on 5/19/2013 3:54:00 PM more reviews by misfitroses

Age: 18 & Under   Skin: Normal, Fair   Hair: Blond   Eyes: Blue    

This product lasts me all day i have no issues with it. Its very creamy, the price wasnt very bad i paid $7.00 online. I really love it.

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rated 3 of 5 dblou on 5/13/2013 1:27:00 PM more reviews by dblou

Age: 25-29   Skin: Combination, Fair, Warm   Hair: Blond, Wavy, Fine   Eyes: Blue    

I originally tried this out because the UDPP was packed really stupidly. That's changed now luckily. But going back to this, i think it's a good primer. Keeps e/s well in its place. I really have nothing bad to say about this. It's worth a try. I'll be buying a second one.

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rated 5 of 5 MzCat on 5/13/2013 12:22:00 AM more reviews by MzCat

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Black, Straight, Medium   Eyes: Brown    

I love this primer. I am already on my third tube. I actually tried UDPP first and finished a tube of it before TFSI. I liked how UDPP made my shadows pop and kept everything longlasting, but I find that it is easier to blend the shadows when I use TFSI. It's probably just personally preference, but I think both products are wonderful. I just like TFSI a bit more of myself. My lids are not too oily, but never really dry if that helps.

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rated 5 of 5 blythylively on 5/12/2013 7:02:00 AM more reviews by blythylively

Age: 30-35   Skin: Combination   Hair: Brown   Eyes: Black    

this is my anti-smudging hero product! I was contemplating between this & urban decay's and I'm really really glad I chose this. my eyelids are extremely oily and does not hold any eyeshadow/liquid eyeliners well, always end up with smudgy eyes and my eyeliner will fade off by end of work day. Before I use this, I use Chanel's Ombre D'eau for years which works well for me for glittery eyeshadows and works well to bring up the colours very well and holds my eye makeup on. but I have an issue when I want to use matte eyeshadows as Chanel's glittery in nature. TFSI is fantastic and really holds my eye makeup even after 10 hours, my painstakingly applied morning eye shadow looks as fresh as it is when it's makeup removal time. I'm really amazed and it's the best saver for me.

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rated 1 of 5 MorganSamborsky on 4/26/2013 12:02:00 AM more reviews by MorganSamborsky

Age: 19-24   Skin: Combination, Fair-Medium, Warm   Hair: Red, Wavy   Eyes: Green    

I really wanted to love this product because of the hype, I've always used UDPP and decided to try something new. To make a long story short I'm not a fan of the packaging because the product tends to separate in the tube and it's somewhat difficult to mix up. The worst part is that I use this on my bare eyelid (obviously) and the product itself actually creases.. It doesn't matter how much or how little I use, I have combination oily skin but in my opinion that shouldn't matter considering this product was supposed to be helpful. I don't know if I'm the only one with this problem but it was really frustrating. I love Too Faced powder products but I've had nothing but problems with their primers =( I definitely would not recommend this product, and I'll be sticking to my UDPP. ALSO side note, when I used this product higher up almost to my brow bone it accentuated very fine miniscule hairs that I didn't even know existed until this primer came along... I tried everything with this, using a tiny bit and increasing over time and I still had the same problems..

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rated 3 of 5 Metronomic on 4/17/2013 8:38:00 PM more reviews by Metronomic

Age: 30-35   Skin: Acne-prone, Medium   Hair: Black   Eyes: Brown    

It's great for good color payoff but my eye shadow goes patchy whith this product.

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rated 4 of 5 mandycool01 on 4/15/2013 11:11:00 PM more reviews by mandycool01

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Hazel    

Udpp was terrible on me so I tried this primer. Much better for me. I have relatively oily eyelids. Only a little dab is needed on each eye. I spread it on w my finger, let it dry a few seconds, then apply eyeshadow. My fave primer yet. Thus product is not meant to be a base for colors like mac paint pots. Its simply a primer.

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rated 2 of 5 *TOP REVIEWER* groovinchic on 4/15/2013 12:07:00 AM more reviews by groovinchic

Age: 36-43   Skin: Acne-prone, Fair-Medium   Hair: Brunette   Eyes: Brown    

This applied fine and initially felt good on my lids but my eyeshadow creased worse than if I hadn't worn a primer. This just wasn't for me. I prefer the original UDPP and even the newer UDPP over TFSI.

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rated 1 of 5 beevanilla on 4/14/2013 11:53:00 PM more reviews by beevanilla

Age: 19-24   Skin: Dry, Olive   Hair: Brown   Eyes: Brown    

I don't want to be a Debbie Downer or anything or undermine other people's good reviews, but I absolutely hated this primer. I don't understand what the hype is about. First off, it came in a tube... I would have liked it if it came with a doe foot applicator, but it's whatever. The thing that really irritated me is the fact that it's so friggin oily. It seems like I always find the ingredients separating from the oil (that is also one of the ingredients they use). Since it comes in a tube, every time I squeeze it, the actual primer doesn't come out, rather only the oil does. It's so tedious to use this because I find that I always have to "massage" the tube first so that the products can get all mixed up together again before I can actually put it on my lid. The worst part is that it isn't exactly cheap so I feel like it's a complete waste of money. Not only that, but it's so tacky and the colour pay-off is almost close to nothing. I would rather use NYX's primer or Urban Decay's primer. I never should have strayed away from my UD primer to switch it with this one, it wasn't worth it at all!

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rated 4 of 5 Shelbyj1204 on 4/14/2013 8:21:00 PM more reviews by Shelbyj1204

Age: 19-24   Skin: Normal, Fair   Hair: Red   Eyes: Blue    

It's good stuff, I really like it. Too Faced has really gone above and beyond with making different types of primers. You only need a little bit and he results are lasting. Good buy.

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rated 3 of 5 VioletxGein on 4/12/2013 5:12:00 PM more reviews by VioletxGein

Age: 19-24   Skin: Acne-prone, Fair   Hair: Black   Eyes: Brown    

This does do a great job at preventing my eyeshadow from creasing. I tend to wear very dark or very bright eye shadow colors. But it does nothing to make the color brighter. *shrugs* Ah well...but this does make my eyeshadow last while going to metal shows and selling merch at sweaty band venues. I just wish this was not so expensive! I only use this for days when I will be out all night with no mirror around.

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rated 4 of 5 lovelymallie on 4/12/2013 1:37:00 PM more reviews by lovelymallie

Age: 18 & Under   Skin: Combination, Fair-Medium, Neutral   Hair: Blond, Wavy, Coarse   Eyes: Blue    

I love this product and personally I think it's better than the UD - Primer potion. I don't know why, but this stuff just really works! I have such small eyelids, so shadow creases really easily. Just not with this!

- Only bad thing about this product, is that is it soo expensive. I only use this on really special occasions. I don't think I'm gonna repurchase this, because of the price. The elf. primer is almost as good, but much cheaper so.. Idk.

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rated 4 of 5 jealouspony on 4/12/2013 7:22:00 AM more reviews by jealouspony

Age: 19-24   Skin: Combination, Fair-Medium, Warm   Hair: Red, Wavy, Coarse   Eyes: Brown    

Prior to trying Too Faced I was using UDPP (which was horrible for me). Too Faced works way better, but still isn't great for my oily lids.

There was a definite improvement in wearing time and the creasing got better, but still wasn't great.

You only need a tiny, tiny amount or else the product is going to have the opposite effect for you, so at least it lasts you for about 5 months. But make sure to shake the tube before using the primer - it actually separates in the tube because of the oil.

I have since Too Faced switched up to NARS, which works miracles for me. So if you have dry - normal lids, Too Faced is probably going to work for you. If you have oilier lids - I would go with NARS.

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