Ulta • Eye Shadow • Eye Shadow

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jsarrett on 4/8/2013 1:14:00 PM more reviews by jsarrett

Age: 36-43   Skin: Other   Hair: Other   Eyes: Other    

I bought 2 dark Ulta eyeshadows to use as eyeliner on my bottom lashline and I really like how it lasts. I use a thin, flat eyeliner brush that came with my E.L.F. cream eyeliner to brush on the Ulta eyeshadow. It lasts all day and I can use as much or as little as I want. It seems to work both wet and dry for me. I also got it for steal at 2 for $6 sale.

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Pestina18 on 3/22/2013 8:43:00 PM more reviews by Pestina18

Age: 18 & Under   Skin: Combination, Olive   Hair: Other   Eyes: Other    

General highlights: many colors, quick and easy, doesn't last long |||||
This is my go-to daily eyeshadow. I normally use it in Sterling in the winter, and switch to Aztec Gold in the summer. It's just a simple, one-shade shadow for your lids. It contains cornstarch, which helps makeup last longer, but I find that it fades and comes off very quickly. Definitely doesn't last all day. But it's good enough for a day at work or school, and you can get them at a pretty good price when Ulta has sales. They come in so many colors!

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kaylaarias on 11/13/2012 7:29:00 PM more reviews by kaylaarias

Age: 18 & Under   Skin: Combination, Olive   Hair: Brunette, Wavy, Medium   Eyes: Brown    

I got this eyeshadow in Wisteria Lane, which is a greyish purple color. It's a very subtle color but I think it's just that color, since I haven't tried any other shades of Ulta eyeshadow. It goes on very smoothly and doesn't smudge. I would buy it again, but probably in another color.

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PinkIcing1 on 9/18/2012 5:39:00 PM more reviews by PinkIcing1

Age: 18 & Under   Skin: Combination, Fair, Warm   Hair: Blond, Straight, Fine   Eyes: Blue    

These eyeshadows are fairly good for the price. Some of them are better than others. You can hardly tell what color you are put on because the color payoff is pretty bad and a lot of them look the same. The shadow fades a bit as well. Some crease, others don't.

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cynaga on 8/19/2012 8:29:00 PM more reviews by cynaga

Age: 44-55   Skin: Combination, Fair, Cool   Hair: Blond, Wavy, Fine   Eyes: Blue    

Gorgeous pigmented color at a great price. So many choices too!

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white05mustang on 6/18/2012 7:02:00 PM more reviews by white05mustang

Age: 19-24   Skin: Oily, Fair, Cool   Hair: Brunette, Curly, Fine   Eyes: Green    

This is a review for Ulta eyeshadow in general. I was in Ulta a while ago when they had their BOGO for their Ulta brand cosmetics. I got some eyeshadows in a color palette that I normally choose in Bare Escentuals eye colors. I applied the new Ulta eyeshadow and I noticed about halfway through the day my eyelids were itching like crazy! I thought maybe it was my allergies and kept using the eyeshadow. After about 4 days of use, my eyelids were red, broken out, and scaly. Yuck! There is something nasty in those eyeshadows that doesn't agree with my skin. They went straight in the trash. I am giving them one lippie instead of 0 because the colors were nice. I love Ulta's Legendary Lengths mascara, but for eyeshadow, I will stick with Bare Escentuals and keep my eyelids looking and feeling normal.

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chic_happens on 6/10/2012 6:27:00 PM more reviews by chic_happens

Age: 30-35   Skin: Combination   Hair: Blond   Eyes: Blue    

I used to adore these...when they were silky and made in the US. Now they are chalky, take too much layering to achieve color, get bumpy on the surface (hallmark of cheap ingredients) and they are just generally crap now, because they have been outsourced to China. Of course.

EDIT: This is not to imply that ALL products made in China are junk, but it is apparent that the quality of the ingredients in this product has declined since being outsourced, as evidenced by the inferior texture of the new compared with the old.

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kookielovins on 5/26/2012 8:51:00 PM more reviews by kookielovins

Age: 25-29   Skin: Sensitive, Olive, Neutral   Hair: Other   Eyes: Black    

I purchased 3 Ulta Eyeshadows. 2 in shimmer, and 1 in matte. All 3 were powdery and kind of chalky. The color pay off is great if you keep layering after applying eye shadow primer. This is time consuming, but for the price, it's a great deal.

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lize8263 on 12/28/2011 9:55:00 PM more reviews by lize8263

Age: 19-24   Skin: Combination, Olive, Warm   Hair: Brunette, Straight, Fine   Eyes: Brown    

Ulta eyeshadows are not the best, but not the worst either. They have a wide color selection, but they do tend to fade quickly. Some colors have good pigmentation, yet others don't. Good thing is they are always on sale buy 1 get 1 free!

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Iphy on 7/3/2011 11:18:00 PM more reviews by Iphy

Age: 19-24   Skin: Dry, Fair, Cool   Hair: Brown, Curly, Fine   Eyes: Green    

I have had Lustre (golden neutral shimmer; very sheer) and Twilight (Shimmery medium grey with slight purple undertones) for a few months and I'm on the fence about them. Lustre sadly is not the right color for my pink skin tone, it is far too yellow but I can blame myself for that. Twilight is flattering, but both shadows feel gritty and sandy to me. I find I avoid them in my makeup drawer day after day for that reason.
Otherwise, the colors are nice and seem blendable. I would be hesitant to buy one again, unless I found one that wasn't gritty. I suppose a matte shade would be a better choice in this line.

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wrevhn on 6/29/2011 6:56:00 PM more reviews by wrevhn

Age: 25-29   Skin: Combination, Fair, Cool   Hair: Brown, Curly, Fine   Eyes: Blue    

Its ok, sephora is better. and mac and of coarse micabella. only the really shimmery colors spread great with strong color.

I got a multi case gift set for my bday from family. overall ultas make up is ok for the average middleclass women. but for a make up lover, there are better choices.

If i run out of everything and am broke, then I might get more.

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sosochop on 5/3/2011 9:27:00 PM more reviews by sosochop

Age: 36-43   Skin: Sensitive, Fair-Medium, Warm   Hair: Brown   Eyes: Blue    

Got this in Night Sky (sparkly navy, but not too sparkly). I love it. Great for a smokey look and great liner when wetted. Will definitely get again in some other shades.

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mame71430 on 12/1/2010 8:01:00 PM more reviews by mame71430

Age: 25-29   Skin: Combination, Fair-Medium, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Blue    

First of all - I am so thankful to have a store like Ulta near me. If not for that store I don't think I would've had the pleasure to experience the greatness that is NYX cosmetics. Although I've been dedicated to a few worthy brands, I have to say I've been quite pleased with my exposure to the Ulta brand - especially the eye shadows. There are two main shadows that are in frequent rotation - 'silk' (light silvery yellow') and 'bermuda sands' (warm spicey orange). I use 'silk' frequently as a highlighter. Ulta shadows have great pigmentation, are last long, and come in a variety of gorgeous shades. The price is pretty decent too - and if you're lucky you'll catch a bogo sale!

Would recommend to anyone!

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TrueSugar on 12/1/2010 7:09:00 PM more reviews by TrueSugar

Age: 25-29   Skin: Combination, Dark, Warm   Hair: Black   Eyes: Brown    

I have some singles and I have holiday kit. I will get a new kit this winter. I always us UDPP with any shadow. I like that range of color, and I can find matte eyeshadows in different colors. Ulta always has deals going on with the line so I have never paid full price.

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rvyoung on 8/16/2010 6:47:00 PM more reviews by rvyoung

Age: 19-24   Skin: Combination, Fair, Cool   Hair: Blond, Straight, Fine   Eyes: Blue    

I recently bought four of these eye shadows. I loved the colors in the store when I tested them (Mystical, Sandstone, Lustre, and Sin City). I also loved the texture and they seemed to be very pigmented...but when I got home and tested out my purchase I was not pleased. The eyeshadows seemed OLD, by way of that you basically had to scratch at the pigment to get it to dust off enough to get on your brush. Instead of the eyeshadow sweeping onto the brush, it just got shiny and compacted into the container. Hopefully you all know what I'm trying to explain, hah. Even though these were pretty cheap they were still a complete waste of money.

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shelly73 on 7/25/2010 12:57:00 PM more reviews by shelly73

Age: 36-43   Skin: Acne-prone, Fair, Cool   Hair: Other   Eyes: Blue    

While I own about 30 of these, I've not been too impressed with the recent change of being made in China like the blockbuster/gwp sets. The majority of my full size collection are Made in USA and of much better quality. THOSE are great shadows, and I'd wager them against MAC and Stila. The newer ones are not as nice/pigmented to me, more chalky and harder texture.

There are alot of dupes of more upscale brands colors, if you know what you are looking for. My favorites are Organza and Twilight. I've heard that Organza is a Style Snob dupe but I can't personally verify that. These shadows (the US versions) wear as well as most any other shadow on me. No creasing, and apply nicely. If you pick them up during a sale they are very much worth it.

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chocolate_cupcake on 7/25/2010 12:17:00 PM more reviews by chocolate_cupcake

Age: 25-29   Skin: Normal, Fair-Medium   Hair: Blond   Eyes: Hazel    

These shadows are awesome! of course they are not the best quality out there, but they give u a good bang for your buck. I bought a kit that contained about 50 shadows and I have been experimenting with all the colors. I find that they are powdery; but with a primer underneath, the color 'blooms' and becomes more intense. As the day goes by find that my natural skin oils make the color more intense and beautiful, and it lasts all day!! With a primer the colour is build able to a higher intensity. Will definitely repurchase my favorite shades once I run out!! =)

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*TOP REVIEWER* NYC22 on 7/23/2010 8:10:00 PM more reviews by NYC22

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Green    

I bought six of these eye shadows (Sandstone/Plum Smoke, Elegance/Tarte, Mystique/Organza) and I was disappointed by each one. They all had too little pigmentation and what little color I did get was dull/flat looking. I couldn't believe how ashy and sullen these colors were because they looked great in the pan. In addition, I wasn't impressed by the consistency of the eye shadows. They could have been smoother and weren't very blendable. Finally, the powder was pressed so tightly in the pan that I had to scratch off a layer with my fingernail before I could manage to loosen any powder. I got these shadows for $3 each but I don't think they are even worth that - so I'll be returning them.


And an interesting note on Ulta eye shadow reviews: I've read several on various shades and it looks like some of the most glowing reviews are rather old. This makes me wonder if the company has changed the formulations which might explain the discrepancy.

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SteelerNation43 on 6/29/2010 5:36:00 PM more reviews by SteelerNation43

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Brunette, Straight, Medium   Eyes: Hazel    

I got one of those Ulta kits with a bazillion colors of eyeshadow as a gift. (Kind of a nice kit, actually. It had just about everything you need except foundation, all in a nifty little three-level case.) At any rate, I was impressed with the eyeshadows. So impressed that I have since purchased quite a few in the full sizes.

I don't use a primer per se, because I use Pan-Cake as my foundation, and I just put it on my eyelids while I'm at it. Then I put one of the neutral colors over the whole area, such as Bone or Naked. After that, I have no trouble getting the look I want with the more vivid colors. My current favorite colors are Fame (a shimmery apple green) and Hot Wired (copper). I also love their golds for accents.

I haven't had any problems with fading or creasing. I think that is because anything you put over Pan-Cake just stays and stays.

It's tough to rate the price, since I don't think anyone in the history of the universe has ever paid full price for an Ulta shadow. At seven bucks, they would be sort of spendy. But I have seen them advertised for as little as two dollars, and when an Ulta in my area went out of business, the final sale price was a buck.

Anyway, compared to other shadows in a similar price range, you can't beat Ulta for performance or color selection.

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AEALL on 6/21/2010 11:35:00 PM more reviews by AEALL

Age: 19-24   Skin: Combination, Medium, Warm   Hair: Brunette, Straight, Fine   Eyes: Brown    

Honestly, I am surprised these shadows have such a good review. I own 1 ulta shadow and that is my last. It is a charcoal color with some shimmer. It is not very pigmented and I get a lot of fallout. It might just be this color (all brands are hit or miss when it comes to some colors/finishes) but I don't think I will purchase any more to find out. The upside for those of you that like these is that they are often on promo.

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