Ion • Color Brilliance • Hair Color

Where To Buy?

Cj73 on 6/6/2013 8:43:00 PM more reviews by Cj73

Age: 36-43   Skin: Normal, Medium   Hair: Blond   Eyes: Hazel    

I have dark brown hair naturally.

Step 1. Loreal quick blue and Ion sensitive scalp 40 volume developer. 1 scoop bleach (scoop came with the 1lb container on Amazon. com) 4 oz Ion 40v.

I have longer than shoulder length hair so wanted to have enough mixture.

Step 2. Ion color Lightest ash blonde 10A full tube 2.05 oz. Ion sensitive scalp 40 V 4-5 oz.

It is a beautiful light blonde, I was surprised with how with just these 2 steps my hair is this light, never happened in any salon! I still want more ash however, a very slight pale yellow glow to it. Just did this today, I have the Ion high lift cool blonde 12.2c So if I decide after I leave this for a week and use John Freida's blonde color tone corrector shampoo&conditioner. If that does not do the trick for more ash then I will use 40v developer/12.2 cool blonde same oz each as stated above. But I love my results!! I will post back in a week to update!

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emmibabyy on 5/31/2013 1:37:00 AM more reviews by emmibabyy

Age: 19-24   Skin: Sensitive, Fair, Warm   Hair: Blond, Wavy, Medium   Eyes: Grey    

Omg! I love this stuff! FYI - my review is on Ion Creme Permanent Hair Color, in 'High Light Ash Blonde - 12.1'. I used it with 'Clairol Pure White 30 Developer' and also 'Ardell Red Gold Corrector Plus'. I used equal parts developer and hair dye, with about 15 drops of the red gold corrector. I left it on for about 35-40 minutes. And it looks SO GOOD. My hair is naturally a blah dirty blonde shade - either light light brown or dark blonde. I usually use box dye - loreal superior preference to be exact - and I usually have to dye it every month, because my hair grows so fast. Sometimes I spend the cash and get it done 'professionally', but I never saw much of a difference from the box dye. My hair always came out a super yellow blonde. I'm against bleach - I once had a hair lady do highlights, using bleach; and the all the hair that was 'highlighted' ended up falling out (!). So I did a little bit of research and ended up buying this dye at Sally's. Its pretty cheap (5$ I think) and I also bought some bleach and 20 developer, 'just in case'. I first did a strand test and absolutely LOVED the color, so I just did the rest of my hair. I did put a hair cap on to help. My hair is the PRETTIEST shade of light ash blonde - I couldn't be happier. My hair is so thick that I used most of the 2 oz tube - I'm going to have to stock up. I'm never going back to box dye! My only 'con' about this product is the tube is really rigid and hard to squeeze out. But oh well! I don't understand why hair salon people could never get my hair like this - it was so easy! I'm going to recommend this product to all my fellow bottle blondes!

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TBonita on 5/12/2013 1:28:00 AM more reviews by TBonita

Age: 30-35   Skin: Oily, Medium, Cool   Hair: Red, Straight, Fine   Eyes: Hazel    

I got this in the high-lift ash blonde (forget the number; maybe 12.5 but was the lightest or one of the lightest). You MUST pre lighten hair if its dark to use this. I used a bleach/30-40 vol developer and let it get to a light brassy yellow, dried it, and mixed this up with 2 oz 30/40 mix developer (don't try that at home kids; my hair soaks up bleach like you wouldn't believe. Use 30 to be safe). I added a packet of red orange corrector and half a 2 oz bottle of protein color filler #3 platinum. These extra steps were to ensure I was getting an ashy blonde, not golden. I left it on w a shower cap for one hour and WOW! No stylist has ever been able to get my hair that color before! Probably cause they weren't as aggressive w the bleach. But trust me, this stuff is better than drugstore stuff. Oh and I washed it out with purple shampoo and a deeeeep conditioner meant for light light hair again, to cancel out brasiness. No damage and beautiful hair. Oh my hair was far from virgin too... I had all types of crap under it ;) Now to figure out how to do the roots when they come in...

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*TOP REVIEWER* Princesa7 on 5/10/2013 11:28:00 PM more reviews by Princesa7

Age: 36-43   Skin: Combination, Tan   Hair: Brown, Curly, Medium   Eyes: Brown    

This review is for 8n light blonde and the 30 developer

Long story short last Sunday I used Color Oops to remove dark hair dye (I need to go lighter as greys are coming in fierce) so that worked great and I re dyed with L'Oreals Excellence in Dark Blonde..well I knew the color would pull darol but this looked dull and dingy on me too bad cuz in the sun it looked nice..in regular light I looked washed out.

So all this week after talking to 2 of my friends who use Ion and rave about it I decided to check it out more and read all the reviews on here,etc..

So last night I went to Sally's and got my stuff to use tonight..I knew from reviews that the light blonde runs dark and wouldn't be light so that was a plus for me and I was iffy about developers but picked the 30...So I used my 2nd box of Color Oops and my hair was stripped even better than it was 5days ago! I did a 5min strand test that the Color Oops stuff reccomends since it can pull dye dark well 5mins went by and I had no results.

So I decided to risk it, I mixed up the dye & developer and followed Ions directions and left it on for 45mins....Yes I was having major anxiety the whole time not knowing what to expect..worst case senario I'd be making a emergency run to the salon lol well when the time was up I rinsed and shampooed with Shimmer Lights and One 'n Only Shiny Silver conditioner cuz I had some brass going on and used another deep conditioner,,got out,dried off,and finished up drying and straightening my hair and all I can say is WOW!!!!!

*The 30 Ion Sensitive Scalp developer was great!!! No irritation what so ever!!! And when mixed with the dye no nasty smell either!!

My hair turned out amazing! its super soft and shiny..and the color is beautiful..a light brownish,caramel with hints of blonde...and its soooo multi dimensional!!! This is it! I will never touch a drugstore box color EVER again!!! I have found what I've been looking for in hair dye and my greys are 100% covered...next time I may go even lighter and try a 40 developer!

*Update on 5/20/13

While this color was pretty on me this seem to have brass that just would not go away no matter what I tried so again this color is gone and I have moved on to something else wich worked great but if it ever got discontinued I would go back to a Ion color in a hearbeat just something lighter cuz this dye is great!

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clovie0711 on 4/6/2013 6:08:00 PM more reviews by clovie0711

Age: 30-35   Skin: Normal, Medium   Hair: Other   Eyes: Brown    

I'm normally a Manic Panic fan, but always on the search for new, inexpensive color choices. I decided to try out the Ion Color Brilliance in Magenta. My already purple/magenta hair was in the fading phase so I thought I'd try it out just to touch up my color. First of all it's much less then what you get in a Manic Panic pod, but I already knew this, next it was in a tube making it very hard to get the entire contents out, it's really thick in consistency and I had to mix it up with a more watered down product that I keep as a back up color. I found it difficult to spread evenly onto my hair and ultimately ended up using my hands to apply it. During the whole process the smell was horrible. I had read in other reviews that the smell was great, well I beg to differ, to sum it up the smell was similar to medicated shampoos like lice treatment :( yuck. I left it on my hair for 35 minutes then proceeded to rinse it out. With Manic Panic I usually rinse out until the cold water runs pretty clear, with the Ion in NEVER ran clear. I didn't pay much mind to it I figured once I used my color lock in conditioner it would stop it from running, well it didn't. This color is still getting everywhere and I've already rinsed it out. I already know that once I go to dry my hair my hands are going to be a magenta mess... a problem I'm familiar with. The color didn't cover the areas that I was paying the most attention too, I still have areas of faded hair by my ears and by the nape of my neck. Not happy with this product at all. The price was awesome, that's the only thing about it. I think I would use this color as a conditioner color...you add the color to your conditioner so that when you wash and condition it's "perking" up your color, but that's the only use I would "maybe" get out of it.

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hairhouse353 on 4/1/2013 6:18:00 PM more reviews by hairhouse353

Age: 36-43   Skin: Dry, Tan   Hair: Blond   Eyes: Blue    

Total crap color! Why would you put this on your hair??? If you don't care if all your hair breaks off and you are bald then go for it!

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*TOP REVIEWER* ashleyanders on 3/8/2013 2:57:00 AM more reviews by ashleyanders

Age: 19-24   Skin: Acne-prone, Fair, Neutral   Hair: Blond, Wavy, Medium   Eyes: Blue    

Claims - True or False?
1) Deeper, more intense colour deposit: Partially true
2) Flawless grey coverage: Unable to determine


Packaging:
I purchased the Cream version of this hair dye. It comes in a cardboard box that includes an instructions booklet (which has fairly good detail and very much helped me in figuring out which level of developer to buy, although lacked instructions on how to prevent hot roots) and the dye itself. The dye is in a standard (I believe metal, but I can't quite remember) tube. A separate developer must be bought. There is no pre- or post-dye treatment product in this dye box, so one must choose their own products or buy something separately - the brand does sell some products for these purposes.


Formula:
The cream is fairly thick, and when mixed with developer it creates a semi-thick creamy liquid that spreads fairly easily into the hair without drips. It rinses out easily in the shower and unlike box dyes I've used previously it does not splatter all over the shower wall. The scent is VERY strong. I'm not sure if this is because of the developer or the dye, but the dyeing process is very fume-heavy (keep the door open and a bathroom fan on) and after rinsing out the dye my hair smelled kind of like pickles. It's been 2 weeks and... still this smell. I do not shampoo though so this is probably why (I am going back to cowashing).


Performance:
Overall I loved the colour (8RC Light copper blonde) that I got but after the first week it faded, and by the end of this 2nd week it is much less vibrant but definitely still copper. Some of my natural highlights are peaking through as well - I am naturally blonde, around a level 8 with some 9 highlights. Part of the fading was my own doing (cowashing within 24 hours, using hot water, blowdrying) but I do believe that the dye itself is just not compatible with my hair. This is a high protein hair dye and developer, and my low porosity hair just does not love protein; my hair came out very dry and knotted and tangled. When I've used boxed L'Oreal dyes in the past, even before conditioning, my hair was not dry. My hair was also feeling quite dry during the dyeing process itself before showering. I also experienced hot roots, and I do wish the box had discussed this issue (dye the lengths for, say, 30 minutes, then apply to the roots for the last 10 minutes to prevent the roots from being brighter than the rest of the hair). It was easy to use though and spread on my hair, but it did somewhat bother my scalp. I believe that the colour also initially went on darker than the swatched colour, despite my natural (virgin) hair being the same level as this shade. It has since faded to about the same swatch depth but less intense.


Bang for your Buck:
I paid around $10-12CAD for the dye and developer, 1 of each, and used all of it to dye my shoulder-length hair. This is definitely a good price overall as the developer lasts for 2 uses in my case, although I am unlikely to use this developer again due to the protein components. Because the dye faded so quickly this is not the most economical choice for me (I have gone auburn before with minimal fading, using box dye from L'Oreal).


Final Consensus:
There are some great colour choices and I like that it comes in both liquid and cream formulas, but overall this is just not ideal for my hair type. Too drying, smells horrid, and faded too quickly. I will be trying out L'Oreal Excellence from Sally's in the 8.43 shade, which should be a more vibrant version of this dye. I would recommend giving this dye a shot but if you are known to be protein-sensitive, avoid!
* Overall Rating: 2.5/5
* Price: 2/5
* Packaging Quality: 4/5
* Repurchase: No

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Katyclaire on 3/6/2013 3:04:00 AM more reviews by Katyclaire

Age: 44-55   Skin: Dry, Medium   Hair: Blond   Eyes: Green    

I have been coloring with L'Oreal Preference 9 (neutral blonde) for 15 years. My natural color is dark blonde with some gray. I sometimes do hi lights or low lights using L'Oreal light blonde or chocolate blonde shades. I have had good color results and gotten compliments on my color despite any real knowledge or training in hair color. I occasionally treat myself to a salon color session but I can't afford it often. I know the salon colors always leave my hair feeling thicker and healthier while the drugstore colors do cause some hair loss immediately after coloring. So I decided to try a "better" at home color and ordered AGE in medium blonde from Sally on line. My hair turned out a mousy dark brown. I ordered AGE in extra light blonde and ended up with a lighter brown. I then went to a Sally store so i could look at the color swatches in person. i did not ask for help as the associate was giving advise to somebody already. I left with ION in light blonde intense neutral 8NN and #20 developer. This color turned my hair dark brown again. I am now reading that color cannot lighten over color but I know I have done this very thing while experimenting with drug store color. This ION left a handful of hair in the shower drain in addition to the dark, dark color. I'm afraid to try anything else. I'm going to have to pay a professional to fix this. Stay away from the blondes...they are brown!

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SHOESLAVE on 3/1/2013 2:28:00 PM more reviews by SHOESLAVE

Age: 44-55   Skin: Dry   Hair: Brown   Eyes: Brown    

After much research, I decided to go with this color line. I had previously used Age Beautiful but wasn't really impressed and had read a lot of good reviews for Ion here. I have med-dark brown hair with around 5% pure white hairs around my temples etc. I also pull red (for those not in the know, that is when your roots come out lighter, redder because of the natural red in your hair and the heat of your scalp w/the developer.) I was going for a slightly lighter color than my natural and grey coverage. I went with Light Ash Brown (remember Ash cancels out Red) mixed with Light Brown (must mix ash w/neutral to cover grey). I used 20% developer to cover the grey and to go slightly lighter. At last, success!!! I don't think a professional stylist could have done better! I think this is quality color and the formulation you use is key to getting the results you want!

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Ohiogurl on 2/2/2013 3:54:00 PM more reviews by Ohiogurl

Age: 36-43   Skin: Normal, Medium   Hair: Other   Eyes: Brown    

I used to be a dye-hard fan of Manic Panic hair dye until I purchased ION Brilliance the other week.. at 1/2 the price it sparked my interest.
NOW I'm NEVER going back to MP!!
ION Brilliance bleaches out in a few minutes and the new color covers the old with NO PROBLEMS!
Buy at Sally's for under $5.00 on the East Coast!
X O X

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Klafferty on 1/28/2013 12:31:00 PM more reviews by Klafferty

Age: 19-24   Skin: Combination, Olive   Hair: Red   Eyes: Brown    

I LOVE this hair dye! So, I wanted to dye my hair a bright, yet rich red shade - Ariana Grande's color is exactly what I was going for. I'm asian so naturally, my hair is VERY dark but my hair was NOT virgin hair prior to using this color. I've been dying & bleaching my hair for years. My hair was a dyed soft black shade prior to the red and I had bleached and colored my bangs an ugly, coppery red shade that looked horrible. I didn't really want to bleach again seeing as though my hair has been through enough over the years but, obviously color won't lift color. I did this twice initially. I did my research on colors and what was most suggested was the Loreal Hi Color Hi Lites for dark hair - these were awesome red colors, but I wanted more of (like I said earlier) Ariana grande which is more rich than bright. I went by recommendation of a co-worker for Ion color brilliance dyes. Now, remember...these dyes from sally's are the ones you mix at home with developer, it doesn't come with everything in a box. I found the prettiest red shade and I just had to try it! I got it in 5IR Light Intense Red. The first time, I used Clairol Kaleido-colors bleach and obviously, the parts that were previously bleached came out brighter but still gorgeous! I was a little impatient and think if I would've did a better job at evenly bleaching, the color would've came out better the first time. I also used Loreal Oreor creme developer in 40 vol. I absolutely loved it! the dye itself looked like red velvet cupcake mix and it smelled great! the dye alone looked good! Anyway, I decided to do it one more time a week later just to even it out. So The second time, I re-bleached only this time using the Ion bleach packets and I only lifted the red a few shades until it was just brighter and looked more even with the bangs which I did not bleach til the last few minutes. After the hair was all a similarly even red tone, I added the color. Now, I used 40 vol developer (you may not need to depending on your start color). It came out beautifully! It blended real well and I got so many compliments on my hair! I was told it looked like the cupcake mix! The color held up great for about a month, then it started to fade out as expected. The bleach was starting to show through so it was time to dye again. This time, I didn't bleach and I used the Hot red intensifier. I think I may have used a little too much of the additive but since I didn't bleach, my color came out a bit deeper though still very intense in the light. I still love it! Next time I have to dye, I'll lighten it up a bit and use the additive and see what happens but this is by far the BEST hair dye I've ever used! it's only $5.29 and you get a lot in the tube! I have thick, medium/long hair that comes a little past my shoulders and that's crazy since normally, I have to buy two boxes of the drugstore dye which I will not be using anymore! Now my hair is a rich, chocolatey/raspberry color with Red velvet mixed in there - more of a crimson color this time. IIt's such a flattering color. Usually when asians dye their hair red, it comes out a bit coppery/orange-ish but not with this dye! Everything was relatively cheap and worth it! the color payoff was worth it all. I hope they continue to carry this color because it's seriously the shit!...can I say that? haha! If you have questions, my email is k.laferty@hotmail.com - I hope this helps!

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melyndaw on 12/10/2012 2:43:00 PM more reviews by melyndaw

Age: 30-35   Skin: Other, Fair, Cool   Hair: Other, Wavy, Medium   Eyes: Green    

I have a natural color of a medium brown (level 5) with a lot of red highlights. The color that I had previously been using was not covering those pesky grays, which are less than 5% of my hair, but they are pure white! So I thought that I would give this a try. I used Med. Golden Blonde - which turned out a nice a very nice color, a light-medium golden blond/red - a bit gingery. The color was fairly shiny, but did not cover those darned whites!! Will try with some of the Grey Magic next time that I have read about. I used the Ion with a 30 volume developer to get the lighter tone that I wanted to achieve, and that worked for me. If you are going lighter than your current shade, it is a wise investment of your time to read the reviews posted on MUA paying keen attention to what other reviewers are posting about the use of developers.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

Mickey41 on 11/30/2012 12:25:00 AM more reviews by Mickey41

Age: 25-29   Skin: Combination, Fair   Hair: Black, Wavy, Fine   Eyes: Green    

I absolutely love this hair dye. I normally use boxed, drugstore dyes and decided to head over to Sallys and purchase a color from the Ion brand. I'd heard great reviews from this brand on youtube, so I figured I'd give it a shot. I purchased the Ion Color Brilliance Permanent 2N Darkest Brown, which is the darkest color right before black. I had my mom apply the dye all over my head and we both noticed it didn't have the typical strong smell of dye and it had little sparkles, which on the box it mentions something about crystalized pigments. I'm not sure what that is supposed to do, but it was kinda cool lol. I left the dye in for an hr, then rinsed it out. As i rinsed out the dye, my hair was feeling super soft as if I was rinsing conditioner from my hair. I then put a Morrocan/Argan Oil condition for a few minutes, and rinsed that out. Once I began to blow-dry my hair, I noticed how incredibly shiny and soft my hair felt. I absolutely loved it. As can be expected, my hair looks black. It will probably take a few washes for the color to lighten to a dark brown, but I absoluetly love it. I should probably mentioned that a week before I dyed my hair with this color, I had black hair that I bleached to a reddish brown. I then dyed it over with a drugstore dark soft brown, and decided to darken more with the Ion color. Needless to say,my hair was feeling very dry and frizzy, but using the Ion color actually improved the overall condition of my hair. I HIGHLY recommend this product.

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*TOP REVIEWER* bloodymerry52 on 10/5/2012 8:38:00 PM more reviews by bloodymerry52

Age: 36-43   Skin: Normal, Fair, Cool   Hair: Blond, Wavy, Medium   Eyes: Hazel    

I bought Light Red Brown. Started with 6N natural color that had some blonde highlights that were faded out. I really wanted a light auburn color, and Light Red Brown seemed like it would be perfect. Some places in my hair were strawlike due to the highlights and previous damage so the lady at Sally's suggested a neutral color filler. I got 10 level developer. While I was applying the color, I noticed it started developing on my hair and it looked really red in my root area (virgin hair) so that kind of scared me. I left it on for 45 minutes. When I rinsed the color out, it ended up about 2-3 shades darker than the swatch at Sally's. My hair completely felt like STRAW. As I was rinsing, I could not even get my fingers through it. Luckily I bought a deep conditioning treatment (some moroccan oil conditioning pack) and I left that on I think 2-3 hours (I fell asleep). Rinsed it out and yeah my hair is a lot darker than I was hoping for, but it is like a deep auburn color. I don't hate it but I was looking for something a few shades lighter.

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unloveable82 on 9/21/2012 11:57:00 PM more reviews by unloveable82

Age: 30-35   Skin: Very Dry, Fair   Hair: Red   Eyes: Brown    

these products are made by sallly. its re-packaged suave. do not fall for it.

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RcCola78 on 9/20/2012 10:25:00 AM more reviews by RcCola78

Age: 30-35   Skin: Normal, Fair   Hair: Brown   Eyes: Green    

I have been going to the salon for years to have my light brown hair highlighted blonde. I had so many highlights that my hair almost looked a solid colour. I found the salon visits very time consuming and expensive, so I decided to try going back to my natural colour. Initially I used Ion's Demi permanent colour in Dark Warm Blonde (I think, can't really remember) and it was a great in-between for my next colour which I ADORE! Light Red Brown 5R! I was on a quest to have red hair like Emma Stone. The swatch in the store was exactly the shade I was looking for. The Sally rep recommended using the 20 volume developer to blend my dark roots, but I chose a 10 because I just wanted to deposit colour and thought it would be dark enough to blend my roots anyway. After applying the colour and waiting 35 minutes...I was shocked to see a very dark, pinky red instead of the dark copper I saw in the store. Definitely NOT the Emma Stone hair I was after. I decided not to panick, knowing it would likely fade. WELL, one week later it is the most beautiful, shiny colour! I have been using the Silk Elements Olive Conditioner as well and my hair has never looked or felt healthier! I would definitely recommend this product. The only downside was that it really did fade quickly. For me, it was a benefit, but others may not appreciate that. Oh! And the Sally rep was right, my roots didn't blend as well as I thought with only the 10 developer. Next time I will use the 20 as per her recommendation!

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UnderThePink2008 on 9/12/2012 9:51:00 PM more reviews by UnderThePink2008

Age: 25-29   Skin: Sensitive, Fair, Cool   Hair: Red, Straight, Fine   Eyes: Grey    

I really liked this product. It is way less harsh on your hair than regular brands of dye. The color was very pigmented but a little dark. I expected something closer the color sample but ended up very something darker. I would buy this again because the color is nice and I was impressed with the product I just wish that it had turned out closer to the color I had desired.

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jerrisc on 9/10/2012 12:01:00 PM more reviews by jerrisc

Age: 56 & Over   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Blue    

I bought 9N for my too blonde hair to darken it alittle. Thankfully
I did a strand test. this stuff is much much darker than the swatch. Most of the people with hair disasters did not do a strand test, please save urself alot of trouble & money & do the strand test. I might try the 10v next.

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moysoyjoy on 8/20/2012 3:38:00 PM more reviews by moysoyjoy

Age: 25-29   Skin: Dry, Fair   Hair: Red   Eyes: Hazel    

I've been using Ion Color Brilliance Liquid in Dark Intense Red Blonde for almost a year now with Ion vol. 10 developer (bottle application.)
In the past two months I've had to return to Sally's due to defective product--the bottles had been opened which oxidized the dye. I decided to do away with the annoyance and try the cream version instead and I'm happy I did!
The coverage was superior to the liquid leaving my hair far more vivid in color. The cream was far less mess and easier to apply (brush application.) The smell was the same as the liquid--pleasant, not harsh.
*If you have longer hair, I'd recommend picking up 2 or 3 boxes.

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lexiebellsmom on 8/15/2012 4:51:00 PM more reviews by lexiebellsmom

Age: 56 & Over   Skin: Dry, Fair   Hair: Blond   Eyes: Brown    

I used the color brilliance 8N.The one you use use with cream developer and it is suppose to be light blonde but I now have light BROWN yes BROWN hair. They said it's just a little darker than the swatch but this is terrible!.I went in the store with very blonde hair I had colored it but it was brassy and a hint of pale orange in a few spots.They gave me neutral protein filler to use first. Put on and don't rince out. I followed the direction to a "T". Totally disgusted. Did I mention I have my sons wedding in 2 weeks??? Horrible horrible product.

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