L'Oreal • Feria Power Reds • Hair

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TickTockAlice on 4/18/2013 5:16:00 AM more reviews by TickTockAlice

Age: 25-29   Skin: Combination, Fair-Medium, Cool   Hair: Red, Straight, Medium   Eyes: Green    

This review is for the Intense Deep Auburn/ Red Velvet shade only.

I have been using Feria for years. I have used so many of their reds, and for the most part, I think Feria's reds are the best box dyes available. The Crushed Garnet has been my go-to shade (and like I said, I have used every red they make) but when I saw this new Red Velvet color I HAD to try it. I wasn't able to find it in the stores, so I ordered it instead. I was so excited to try it out because the color on the box is gorgeous.
Since I use Feria so often the application process has become a no brainier for me. The application was fine, but I noticed this stung a great deal more than what I've previously experienced with Feria. I always leave it in for about 45 mins. I'm not sure what the suggested timing is, I just know what works for me when using Feria.

After washing the dye out, I always use the box conditioner, but then I use a deep conditioner after I rinse that out. I can't stand the smell of that box conditioner. If I don't use a deep conditioner afterward, my hair smells like plastic and frizzes.

My hair came out SO DARK. I was seriously shocked. I let it air dry (I never ever ever blow dry my hair after dying. I will usually wait about a week before I take heat tools to my head) and the color didn't get any lighter....nor was it very red. In fact, the red was almost unnoticeable. I was pissed.

Two days later I had the most insane dandruff of my life. It was SO bad and was so noticeable. I've NEVER had that kind of reaction when using any other dye, including Feria! I was so happy when the flaking of my scalp stopped. It took about a week to completely clear up.

It took about a month for the color to lighten up any, unlike Crushed Garnet which lightens up but makes the red more vibrant in just a few shampoos. It's been 3 months, and this awful color is still in my hair! I have ash blonde roots coming in and the rest of my hair is a dingy auburn. I refuse to re-dye it until this color gives way a little bit more.

My hair has been dry, frizzy and stringy after using this shade. It feels crunchy after a day, but my roots look really greasy.

I don't dislike Feria at all, even my stylist was impressed with the results I've had with their other shades and how healthy my hair has remained after using it. However, I absolutely loathe this particular color and formulation. I have 2 more boxes of it that are just going to rot in my cabinet. I haven't even had my hair cut because I know my stylist is going to flip out on me.

I will never repurchase this color again...even if its the last red dye on Earth.

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KamieCherise on 2/8/2013 11:55:00 PM more reviews by KamieCherise

Age: 25-29   Skin: Combination, Fair   Hair: Red   Eyes: Green    

I usually stay far away from box color. My nomal routine is Ion Brilliance 61r mixed with 71r and it is a pretty very bright red that leaves my hair soft and shiny but I don't like how quickly it fades. Saw the Feria R68 had good reviews. The color on the box looked similar to my regular one so I decided to give it a shot AND BOY DO I REGRET IT. The color came out much darker and extremely dull. It's not vivid red at all but more of an icky muddy brown red. It made my hair break and fall out all over the place. It dried my hair out horribly and the included conditioner did nothing to help. Also it did not take to my roots in random places (natural color is a dark blonde). For $11 a box it wasn't exactly cheap I could have done my regular color twice for that price. This crap totally wrecked my hair I don't recommend it at all.

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tinannibal on 2/6/2013 7:17:00 PM more reviews by tinannibal

Age: 18 & Under   Skin: Combination, Medium, Cool   Hair: Red, Straight, Medium   Eyes: Brown    

SOOOO bad. MY hair is naturally black and the box said that this will lighten my hair and give it a subtle red tone. Yes, that happened, but oh-my-god the coverage was SO uneven even on my dark hair.

Will not be purchasing any more loreal hair products.

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superwickedbabe on 7/12/2012 2:58:00 AM more reviews by superwickedbabe

Age: 18 & Under   Skin: Acne-prone, Fair, Warm   Hair: Red, Curly, Coarse   Eyes: Blue    

I bought this hair colour with my cousin, as we planned to try and "dip dye" our ends the colour Ruby Red (R68). We dyed the ends, and although my cousin's hair didn't turn out very well, mine was amazing! It went from a fairly dark brown to a beautiful deep red with almost mahogany undertones... awesome! I loved it so much that two days later I repurchased the dye and did my entire head! I am still thoroughly impressed, and it has been almost 3 days. I have not washed my hair yet since dying... but I bought Aveda Madder Root shampoo and Redken Colour Extend conditioner, so I have confidence that it won't fade anytime soon!

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greenism on 6/4/2012 1:02:00 AM more reviews by greenism

Age: 19-24   Skin: Other   Hair: Other   Eyes: Other    

I have dark, dark brown Asian hair with mediium-brown bleached highlights. I got my hair done at a salon a month ago and wanted to add some colour back into my highlights by dying my entired head in the "Deep Burgundy" colour, as I wanted to opt for some purple undertones. As I expected, this dyed my highlights a dark red, just like I had hoped. It was also strong enough to give my untreated hair a subtle red tinge, which becomes very obvious when light hits it. So all in all, it gave me the results I expected. If you have a Asian hair and you're opting for a bright, obvious red, I'd suggest lightening your hair a couple shades first before using this.

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cyberseraphim on 12/22/2011 3:32:00 AM more reviews by cyberseraphim

Age: 25-29   Skin: Normal, Fair   Hair: Brunette   Eyes: Blue    

I had ombre hair over the summer, (medium brown near scalp, gradient to a dark strawberry blonde on bottom). So, I wanted to keep the ombre look but just put a wash of red color on my hair. HOLY AWESOME! My hair was a medium redish brown on top and a vibrant red on the bottom.

So, I have rebuttals for people complaining about fading and staining:

Fading: ALL red dyes fade fastest. Molecules shmolecules, bla bla bla. Anyway, just stop your whining and either re-dye every two to three weeks or use a shampoo with a red tint twice a week. (Clairol is a great brand - Sally's beauty supply). If you want red, you have to live with a small amount of upkeep, but nothing as compared to dyed blonde hair upkeep. Thank your lucky stars you aren't light blonde... holy time waster, Batman.

Staining: Yeah, this is a stain monster. But, I have a cheap, magic product that every woman should have in her bathroom anyway. NEUTOGENA OIL FREE MAKEUP REMOVER. <- Some leprechaun somewhere found this stuff at the end of a rainbow. True story.

Anyway, I take 5 minutes to apply this hair color like I would when I shampoo, then I use a little bit of the MAKEUP REMOVER on a paper towel or piece of toilet paper, clean off my skin and wait 30 minutes. PUT GLOVES BACK ON when washing out your hair. Get a box of plastic gloves at Sally's. It's worth it. and you can use them when you clean the toilet... they're great to have around.

Done. Try not to shower every day, but if you do.. what is 30 minutes out of your day once every two weeks? Your hair will thank you for it.

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JDahlin on 9/17/2011 5:12:00 PM more reviews by JDahlin

Age: 25-29   Skin: Combination, Fair   Hair: Brown   Eyes: Blue    

I have thick medium brown hair/fair complexion. Wanted to spice things up a bit and go with a red. I left on an extra 5 minutes to make sure the color set in (given how thick my hair is). Rinsed, conditioned, then blowdried. My hair is darker than before coloring - almost black! There are some slight hints of red highlights (only where my own natural blonde highlights were). But my hair is most definitely NOT red. It's also made my hair even frizzier than before. I am so disappointed! That was an utter waste of my time and money. And I can't even go out and try another brand for fear it'll ruin my hair. Terrible product.

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Viiictoria on 7/3/2011 4:22:00 PM more reviews by Viiictoria

Age: 25-29   Skin: Normal, Fair-Medium   Hair: Red, Wavy, Fine   Eyes: Green    

Feria uses metallic deposit color in their reds which PERMANENTLY bond to your hair. I've been using a feria red for a year now and the color always looks great for a couple weeks, but after that not so much. Anyway, I wanted to go blonde this summer so I did a little research.

Apparently, these metallic dyes that feria uses are the spawn of Satan in the haircare world. Going lighter is impossible after you use such dye. Any sort of lightener or bleach you put over a metallic dye will cause a chemical reaction, causing your hair to MELT OFF. No joke ladies the only way to get this shit off is to cut it off. DO NOT USE. Professionals will all laugh you out the door when you come around saying you want it out.

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dpet0153 on 6/15/2011 4:07:00 PM more reviews by dpet0153

Age: 18 & Under   Skin: Combination, Fair, Cool   Hair: Blond, Wavy   Eyes: Green    

Oh my god I love this. I've used Feria Ruby Rush for almost a year and it's simply the best. I used L'Oreal Paris hair dye is light red I think it was, and it stung my head, didn't have an exciting color, and lasted about two weeks. Feria, however, lasts for about a month and a half before it fades, low in amonia so it's less damaging, and makes hair actually appear shiny and healthy!

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wendyjenifer on 3/17/2011 4:29:00 AM more reviews by wendyjenifer

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Red   Eyes: Green    

WOW ok so my deal is that i switch my hair colour and style a LOT. im a chameleon! So i go generally in a cycle from black to bleach blonde (yes i know thats crazy) and then to red and then maybe burgundy and then dark brown and then eventually back to black..sometimes blue black if i feel adventurous.

SOOOO needless to say i have been red several times. I am an aries so with my personality i never want to go for some half way timid red..i want RED. manic panic pillar box red is some serious red but doesnt have the shine and quality i like so now that im the age i am i am done with manic panic.

next in line is.... feria power reds! Soo... i was under the impression there were 3 feria power reds and that i had used them all with the mid level one being my favourite. However, today at the store i discovered a colour, though it didnt appear to be a new product, that i had never used before and it was a feria power red called RUBY RUSH #R68!

ok so this hair colour is in a word...amazing.

Its like i dipped my head in glimmering cherries.

Its not a natural red/ its not an orange red. its not a burgundy red. Its RED. plain and simple. and its REALLY red. and its glimmery. im actually SEEING these multifaceted highlights feria always goes on about in their commercials.

This is by far my favourite feria power red or red hair colour in general that i have ever used.

For me, nothing is ever bright enough. Burgundy makes me think of my mom and orange just doesnt look right with my skin tone but this colour is a WOWer.

im all over it.

I will definitely stay this colour for a while (i know red fades badly as a rule so im sure i will be back to walmart within a month to buy more) but i am very happy with this colour.

I also love how feria contains the extra little oil packet that moisturizes my hair. With how often i lighten my hair i need all the moisture i can get.

If you want REAL cherry red this is SO your colour!!! R68 baby! im on it.

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awiegand on 1/5/2011 12:32:00 PM more reviews by awiegand

Age: 36-43   Skin: Combination, Medium   Hair: Brunette   Eyes: Other    

OMG I have naturally dark brown hair...it turned my roots flourescent orange and the all over dye was so uneven!!!! I would shave my head bald before trying this again! I had to book an emergency appointment at my salon and $115.00 later I can now go out in public again.
If you think you have any red whatsoever in your hair DO NOT USE!!!!!

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sjkr on 1/5/2011 1:55:00 AM more reviews by sjkr

Age: 19-24   Skin: Acne-prone, Fair   Hair: Red, Fine   Eyes: Blue    

I began coloring my hair red May 2010. Everyone loved me with red hair so I spent forever trying to find the best color. After dying my hair like 6 or 7 times since then, I think I've found the two best colors. Feria Copper Shimmer is one of them! It is exactly what I was looking for when I began coloring my hair red. I know everyone likes Ruby Rush but I think any red with a burgundy tint just looks cheap (sorry for those of you that think it's great!) I think that Copper Shimmer is a younger looking color (I feel like a lot of older women dye their hair that burgundy color) ANYWAYS besides my own opinion of LOVING this color...
People compliment me ALL the time on my hair.
The color seems to last just a little longer than other box red dyes I have used
Even when this fades, the color it fades to is still very pretty. I last dyed my hair 6 weeks ago and I am still getting compliments. This is a BIG PLUS because maintaining red hair can be so damaging if you try to color your hair every 4 weeks. I have been waiting to re color until my roots look real dumb.

So overall the color is what I love. The reason I gave this a 4 instead of a 5 is because I feel like this box dye is more damaging and less conditioning than others I have used. Until I shower a second time after coloring my hair is hard to style, dry, and just weird.

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zdekennedy on 8/19/2010 3:16:00 AM more reviews by zdekennedy

Age: 18 & Under   Skin: Combination, Fair   Hair: Blond   Eyes: Brown    

I find this product easy to use, BUT OH SO MESSY. i though my shower was going to be pink when i was rinsing it out. That said, I do love the cool red it came out. I used R68 and it looks awesome with my pale skin. However, I am concerned about its staying power.

I'll edit in a week or two and let you know results. i will be washing with EverPure Moisturizing Shampoo and Conditioner. Wish me luck guys!

EDIT!

Its been a week and half and so far the color is staying fairly well, I'm tempted to recolor because i dyed over a golden blonde and its fading in a few places. Its going well though considering the color i started with.

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cherie05 on 7/21/2010 1:44:00 AM more reviews by cherie05

Age: 19-24   Skin: Dry, Fair   Hair: Black   Eyes: Brown    

I have naturally dark brown hair that dyes fairly easily and at the time of application had about an inch of roots with mid brown hair.
I bought 66, "Ruby Fusion." I see nothing on the box about it being a Power Red and couldn't find any information on the L'oreal website about exactly which colours count as "Power Reds" even though Power Reds were mentioned. Anyways, this is pretty red. In fact, I would say that to me, this is probably the most intense red that I've actually managed to find that Feria makes (could not find R68, but saw it on the website and it looks intense too). If you look at the box, you can't get much redder than that unless you buy from people that make blue hair dye, etc. I chose Feria because it looked younger, meaning that it offered more colour choices like intense reds.
I have gotten my hair done for a couple of months and it was really adding up so I decided to try this. Now, I knew that it wouldn't come out that colour. Why? If it did, why would anyone go get their hair done? I expected it to come out a somewhat dull version of that colour and was fine with that. With the expectation that it wouldn't come out like the picture, I waited around 40 minutes instead of the 25 written in the instructions then proceeded in rinsing out the dye and used the conditioner that came with. When I looked in the mirror, I was amazed. It had managed to make my hair darker - almost black. On the instructions, it said that when doing roots, you should focus on the roots then apply the leftovers to the rest of the head. And it made my whole head dark brown, almost black with very very very subtle redness when standing right under a light. Needless to say, I was NOT impressed at all. How is it possible for a red hair dye to turn my hair almost black?? Not only that, my hair was noticeably drier and frizzier. If the colour had come out at least sort of red, I wouldn't have minded but damaging my hair ontop of turning it almost black? Not impressed at all.

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tanacook on 7/16/2010 2:21:00 AM more reviews by tanacook

Age: 18 & Under   Skin: Sensitive, Fair   Hair: Red   Eyes: Green    

AND I WILL BUY THIS PRODUCT AGAIN!!!!
LOVED LOVED LOVED IT
i have blowout burgundy and WOW
IT IS FREAKING RED
like when i washed out the die it looked like there was blood everywhere
it looked like i got shot
i love the color so much
the price was a little steep for box die but so much stuff comes with it IT'S NO WONDER
and i'm not sure how else you could package hair dye but this is fine
great
beautiful colour
no if only it wouldn't fade :(

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KristopherX on 5/28/2010 10:01:00 PM more reviews by KristopherX

Age: 18 & Under   Skin: Combination, Fair   Hair: Brunette, Wavy, Medium   Eyes: Green    

so i just dyed my hair with this dye in the color Ruby Rush like 3 hours ago. i ADORE this color. it is absolutely the best shade of red i have used on my hair period. (i have weird hair, most of it is pretty dark brown, but i have random spots of LIGHT blonde in it, naturally) and this product made my light spots like almost FIRE red. and the rest is a beautiful rich red/brown color. i dont know about the staying power yet.. but ill update this in a couple weeks or something. (:

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VividGypsy on 5/23/2010 2:20:00 PM more reviews by VividGypsy

Age: 25-29   Skin: Normal, Fair-Medium   Hair: Red   Eyes: Brown    

I have used Feria's power red color in Ruby Rush for a few years now and I LOVE IT! I have gotten so many compliments on it even from my hair stylist. I get stopped in the streets or at stores from people asking me what color I am wearing. Also... I love their conditioner that comes with the kit. It makes my hair super soft and shiny and I have very dry and frizzy hair. Wish they just sold a huge bottle of the conditioner. =)

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*TOP REVIEWER* Therealslayergrrl on 4/18/2010 9:27:00 PM more reviews by Therealslayergrrl

Age: 30-35   Skin: Combination, Medium, Warm   Hair: Brown, Wavy, Medium   Eyes: Hazel    

This is for R37 blowout burgundy. Awesome, Awesome color! Turned my dark brown hair this amazing red burgundy color that just shines and shines. Covers my grays really well. Washes off the grays within a few weeks though. That is my only complaint. Love the color this gives me. Just picked up my second box for a root touch up. I get so many compliments. Woman have stopped me on the street to ask what color my hair is. When I tell them what it is they all have a look of shock on their faces lol. Highly recommend.

Just keep your bathroom covered in paper when you use this. The red powerbooster stuff is VERY red. My sink looked like a serial killer washed his hands after a massacre when I was done. Worth it though.

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rubyella on 8/11/2009 2:06:00 PM more reviews by rubyella

Age: 19-24   Skin: Normal, Fair   Hair: Red   Eyes: Blue    

I have been using P67 Scarlet Power for about 4 years now. I had tried a couple of different brands before hand to get a good dark red colour, but it came out looking faded straight away. Feria Colour Booster in my shade does fade quite quickly, which is something i have gotten used to. I can only afford to dye it every couple of months, so my hair colour is constantly getting lighter and lighter as time goes on. However i haven't changed products because the colour when it is first dyed is so gorgeous, and i get compliments on my hair colour the whole time, even when it is fading. I have noticed with some red hair dyes that when the initial hair colour begins to fade, it fades to a pink colour or an orange colour. That does not happen with this product, when it fades it just becomes lighter shades of red and actually becomes a very natural looking colour. Most people assume it is my natural hair colour when it isn't freshly dyed. My natural hair colour is blonde/light brown so it took to my hair very well, it becomes the colour actually shown on the box. I cannot say how well it would work for people with dark hair.

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magikkat13 on 6/12/2009 10:02:00 AM more reviews by magikkat13

Age: 36-43   Skin: Dry, Fair-Medium   Hair: Brown   Eyes: Brown    

Well I had this hair stylist friend that used to do my red except I lost touch with him. He used Loreal high color for dark hair sometmes in red hot and sometimes in magenta (meant for highlights but awesome on the whole head). and my hair was an amazing bright deep and red red red. When I couldn't do it myself I dyed it back to black. I missed my red hair terribly but I didn't want some average natural red so I tried Feria Power red Ruby Rush. I LOVE IT!!!!! Inside it is a deep dark red and outside or under the flourescant lights it's bright punkish red. All this on top of dyed black hair, now that's impressive. I keep it up between dye jobs with Loreal Colorist color depositing shampoo in red clover, which I leaarned about from my stylist friend. It used to be called Artec. This keeps the color absolutley fresh so I don't even know what the fade color is. I am very happy with this product. I recommend it to all who love the wild reds. As far as messy yes it is but what hair dye isn't I mean really hair dye is hair dye and drip is drip. You just have to be careful. especially with the color booster. The conditioner and shampoo they give you, USE IT! It helps. It keeps your hair soft and healthy. I have dry hair due to heat styling and even with that my hair is shiny and soft. I have been using this for about a month or two now and I intend to keep my red for a long long time. I will use this product until I either tire of it or until I find a dye like my stylist buddy usd on me that I can do myself. I give it 5 stars.

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