It's a 10 • Leave In Product plus Keratin • Treatments

Emmulous on 5/18/2013 2:04:00 AM more reviews by Emmulous

Age: 19-24   Skin: Very Dry, Fair-Medium   Hair: Blond   Eyes: Green    

I love what it's doing to my hair.
This product is just so great. My hair was dull and dry, frizzy and just went a bit crazy no matter what I'd do with it, until I started using this specific product. I'm very very pleased. No more frizz, dryness, dullness.
So great!

Highly recommended.

    Was this review helpful to you? Yes   No

DaniGirlOC on 5/9/2013 1:10:00 PM more reviews by DaniGirlOC

Age: 30-35   Skin: Normal, Tan   Hair: Blond   Eyes: Blue    

Okay, first off... I think those with the negative comments below about hair breakage need to be informed. Keratin should NOT be used on a daily basis. Secondly, you dont want to ever give your hair an overkill of any product (you will create a buildup). I am a fan of this product and I use it twice a week (based on a 7 day week). My hair feels soft and healthy and it doesnt make my hair limp at all.

    Was this review helpful to you? Yes   No

Cddam on 3/2/2013 11:46:00 AM more reviews by Cddam

Age: 30-35   Skin: Sensitive, Fair   Hair: Brunette   Eyes: Green    

I've used the miracle leave in product and the plus keratin and they are great. I have extremely thin hair that I perm and color, I spray the product in my hands then put it in my hands. It doesn't weigh my hair down and leaves it feeling soft and moisturized. I swapped from the regular one because the keratin adds protein that my hair needs from so much processing, but I will warn that I dye my hair red, and the keratin one will strip the color faster then the regular one.

    Was this review helpful to you? Yes   No

CamiBell on 2/5/2013 1:03:00 AM more reviews by CamiBell

Age: 18 & Under   Skin: Normal, Fair, Cool   Hair: Red, Wavy, Fine   Eyes: Green    

So I recently found myself browsing the hair care isle of my local Safeway, and just by chance happened upon the It's a 10! Miracle Leave-In Plus Keratin product. I am a sucker for spray leave-in's, and because my hair is so completely zapped of protein at the moment, I became increasingly suckered into buying this stuff (well, that and the fact that it came with a sample of a keratin masque, and let's be honest, you can't pass that up).


Wow. That's all I can say. My hair is extremely brittle on my bangs and I can never seem to get enough protein in that area, so I needed something that could spray directly on it and guarantee results. This is that something. I was a bit irritated that you have to spray a lot to get full coverage, but it ended up being worth it because I could feel my hair strengthening and softening immediately. For the price you pay, the product delivers and hopefully should last awhile.


It's only been a few days but I can already see results, so I am eager to see what prolonged use will hold in store for my parched and damaged hair.


I will definitely repurchase regardless of whether or not my hair needs protein, because at the end of the day, this stuff really does feel like it's doing all 10 things that it promises.


UPDATE: Alright guys, I had to drop my rating of this because after a while, the product gets really sticky and disgusting and stops working the way it should, and it also gets increasingly harder to spray as you get to the bottom of the bottle. I tried spot treating damaged areas on my hair and this made them feel like cotton candy. Needless to say, I will not be repurchasing.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* Therealslayergrrl on 12/22/2012 11:46:00 PM more reviews by Therealslayergrrl

Age: 36-43   Skin: Combination, Medium, Warm   Hair: Brown, Wavy, Medium   Eyes: Hazel    

I love this stuff. It just works for me. Makes my hair soft, shiny, and manageable. Doesn't break me out or damage my hair in anyway. I bought the regular one thinking it would just as good. Nope. I will be sticking to this one. It's pricey but worth it.

    Was this review helpful to you? Yes   No

brooke2010 on 11/16/2012 3:39:00 PM more reviews by brooke2010

Age: 19-24   Skin: Oily, Fair-Medium   Hair: Brunette   Eyes: Brown    

Well, I definitely have mixed feelings about this leave-in. It makes my hair feel extremely soft and healthy, but it also makes me break out BAD on my face after using it. I put it away for a long time and used other products instead. A week ago I fished it out again and sprayed it into my hand and applied it to my hair that way instead of spraying it directly on. It helped with the breakouts but I don't know if I would purchase it again. There are many other leave-ins that I've used that don't break me out at all with the same results.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

sufferingfromvertigo on 9/17/2012 12:30:00 PM more reviews by sufferingfromvertigo

Age: 19-24   Skin: Combination, Fair, Cool   Hair: Red, Wavy, Medium   Eyes: Blue    

I found this product randomly at walgreens and decided to try it since I had always heard such good reviews of the original. I really like this product but I think it's because I don't get keratin from any other products I use. It leaves my hair really soft and I like the smell. I'm going to buy the original next time I'm at ulta because I feel like this straightens my hair a little more than I want it to on days I'm not straightening my hair. I use a clarifying shampoo once a week so I don't notice build up.

    Was this review helpful to you? Yes   No

Jennifer22309 on 9/16/2012 5:11:00 PM more reviews by Jennifer22309

Age: 25-29   Skin: Combination, Tan, Warm   Hair: Brunette, Wavy   Eyes: Brown    

I usually use the original version, but i figured "Oh plus keratin" maybe this one is better! WRONG! OMFG! I used this for 3 weeks, and i couldnt stop wondering why my hair was breaking off soo much....and this is the ONLY thing i added new in my regimen. My hair NEVER breaks i dont have frizzes at all and this was BREAKING MY HAIR OFF LEFT AND RIGHT! i was finding hair everywhere!!!! very very very very frustrating! NEVER USING THIS AGAIN. My hairs usually thick and full....not anymore. i cant believe i didnt notice what was going on. Im so pi*sed.

    Was this review helpful to you? Yes   No

macbook313 on 7/26/2012 1:21:00 PM more reviews by macbook313

Age: 30-35   Skin: Sensitive, Fair   Hair: Blond   Eyes: Green    

To the review below mine, cetearyl alcohol is MOISTURZING. I hate it when reviews are so misinformed. On to my review: this made my hair break off. I almost couldn't believe it, the hair along my hairline literally broke off by mid afternoon after 3 consecutive days of use. I don't know if it's because my hair really isn't damaged; I just needed a good leave-in conditioner. I think this added too much protein (keratin and amino acids) that I just didn't need. It also weighed my hair down a bit, but I have fine hair and lots of things weigh it down.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

thinkingblonde on 7/21/2012 10:59:00 PM more reviews by thinkingblonde

Age: 30-35   Skin: Normal, Fair   Hair: Blond   Eyes: Blue    

I know I'm in the minority here, but I am frustrated with this product. At first, it worked GREAT. My hair felt super silky but also manageable, not "too soft" to style (which happens sometimes, as I have very fine hair) and it helped with detangling after the shower. But, in the past week or so, I've noticed my ends have gotten extremely dry, to the point where they tangle and stick together horribly, then break when I comb/brush through them after blowdrying. Then, I realized the second ingredient is alcohol. Super drying! I think I'm going to have to quit using this product. Other than my shampoo and conditioner, it's the only product I'm using, and I've used the shampoo and conditioner for some time now, both with and without It's a 10 with no issue, so I'm sure the issue is isolated to It's a 10. What a bummer.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* hollyc01 on 7/15/2012 9:08:00 AM more reviews by hollyc01

Age: 30-35   Skin: Very Dry, Fair-Medium, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Brown    

Wow, this whole product line has been a miracle find for my fine, thinning challenged hair. A few spritzs of this and my hair twice the volume and hold. This does NOT soften my hair, which is way too soft to start with. Rather it reenforces each strand, giving it hold, volume and strength. Never want to be without it. It's a 100!

    Was this review helpful to you? Yes   No

*TOP REVIEWER* Kathy123 on 7/4/2012 11:23:00 AM more reviews by Kathy123

Age: 36-43   Skin: Very Oily, Fair-Medium, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

I have to say that this is one of the best leave-in products that I ever used. It really does wonders for conditioning my hair. There is only one problem. When you apply it, it takes a long time for hair to dry. We are in the midst of summer and I hate to wait under the blow dryer for ever. My hair is pretty thick and I cannot air dry it so this is not an option for me. I use curling iron on my hair so I use this product on towel dried hair and then use my Turn Up The Heat on my dry hair. This way, I get really silky wavy hair. I recommend this product to everyone with damaged hair although I am not sure whether I would buy it again.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* yelloats on 7/3/2012 8:12:00 PM more reviews by yelloats

Age: 19-24   Skin: Other, Fair-Medium   Hair: Black   Eyes: Black    

This stuff is amazing! it makes my hair soo much softer after i straighten my hair! it also smells amazing!! compared to the original its a 10 leave in product, i recommend this one 100% more! i didn't fell the original did much for me, but i feel an obvious difference in my hair with the keratin plus. it also smells a lot better than the original (original smells like generic chemicals). lol on the downside, these products are sooo expensive!

    Was this review helpful to you? Yes   No