Everyday Minerals • IT Base • Powder

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*TOP REVIEWER* bluestar21 on 6/14/2013 10:41:00 AM more reviews by bluestar21

Age: 25-29   Skin: Acne-prone, Fair   Hair: Blond, Wavy, Medium   Eyes: Blue    

I've been using this for a few months thinking it was okay. After looking at an old matte base in my drawer, and then reading some reviews on MU, I realized that the IT base has some kind of pigment problem. My matte base lid has been colored by the makeup after daily use. The IT base looks clean. No pigment sticks. That is also what is happening on your face. I will upload a photo of what I'm talking about to my profile. I don't think this is a bad product, but I will not order the IT base again.

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Mom2Free on 5/15/2013 1:00:00 PM more reviews by Mom2Free

Age: 30-35   Skin: Acne-prone, Tan   Hair: Brunette, Straight, Fine   Eyes: Brown    

My review is based on samples I purchased of the IT base.

The golden medium was a perfect match for me, but that's the only thing I liked about this foundation. It settled horribly into my smile lines no matter what I tried. As the day went on, the coverage became really patchy. I do not think this is suitable for oily skin.

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*TOP REVIEWER* Tindra78 on 12/25/2012 5:23:00 AM more reviews by Tindra78

Age: 30-35   Skin: Acne-prone, Fair, Cool   Hair: Brunette, Straight, Fine   Eyes: Brown    

Does not cover my acne marks, scars and blemishes!! Far too dry, enhances dry flakes!!

This does nothing being a foundation, if you really have to cover!! Can't.understand that the company have discontinued the intensive base, I have e-mailed them and asked if they could listen to their costumers and bring it back, cause I remember that it was much better and right now I need a alternative for my matte formula that can be too matte on some areas...

But as said: this IT base is useless to me.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

Labloah on 9/14/2012 3:33:00 PM more reviews by Labloah

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Other   Eyes: Blue    

I love that this gives a very, very natural look, just evens out your skin tone and complexion to give a "your skin but better" finish. Unfortunately it isn't very full coverage, so I really only wear it on days I'm wanting light coverage or won't be wearing makeup for long. I do sometimes layer it under MAC Studio Fix Powder for a fuller finish.

It is a shame they let go of their Intensive base, as that was my go to before they replaced it with this. This has its benefits as a natural finish product, but the Intensive had a lot better coverage, and they just do not compare. As a result, I only use this occasionally, whereas the Intensive base I used quite often.

The colour options for this range are limited too, I use Fairly Light in the summer, and Sunkissed Fair in the winter, and the latter is not available in the IT base, so winter I have to switch back to a different formula for winter.

Everyday Minerals has also stopped shipping to Australia from their site, and only offers their products to Australians through reseller sites, which of course means a mark up in price to what we formerly paid, plus we cannot take advantage of the sales, promos, customisable kits and the like that are offered on the EM site (and the layout of the other sites are awful, making it hard to view and search products and shades, as well as certain products being unavailable).

It's a shame as I really do like this new formula for a light, natural, glowing (but not shimmery) look, but it's just becoming harder to buy, and not as versatile as they used to be, so I tend to reach for other products.

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smileandactnice on 9/5/2012 1:01:00 PM more reviews by smileandactnice

Age: 36-43   Skin: Combination, Fair, Neutral   Hair: Blond, Wavy, Medium   Eyes: Green    

Wow! This stuff is amazing!!! I wanted a sheer mineral makeup...My skin sometimes looks 'old' and mineral makeup can look yucky on me because of my very very pale complexion.
This goes on like a dream and looks very natural. I hear what some of the other posters are saying about the coverage being really sheer. I think it's true, but you can layer it for more coverage--but it will always be sheerer than their other mmu's.
I think the price is really great for this much product. The only negative is the container doesn't give you as much product as one would like no matter how much you smack it around.lol It's nice that the sifter and hole-covering thingy work to keep the product safe and sound, but maybe they could redesign it so more would come out. I've shaken the hell out of it and it only gives up so much product at a time...I'm half tempted to take the sifter part right off--but I would probably wind up using more powder than necessary and that would be bad.
Overall, great great product--Highly recommend!!!
Sterling Minerals can bite my butt now! Take your messed up shopping cart and wonky account problems and p*ss off!lol Definitely sticking with EveryDay Minerals from now on!

3 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

SiouxCat on 8/1/2012 3:36:00 AM more reviews by SiouxCat

Age: 25-29   Skin: Acne-prone, Olive, Warm   Hair: Brunette, Wavy, Medium   Eyes: Brown    

No olive shades!!!!! Why the limited color selection? I do not know...

This is not heavy coverage like the Intensive was either. The formula sounds good (like the old Intensive from years ago, before Laurel Lysine was added - which was the BEST foundation EVER), but it does not deliver. The Matte formula is the better option, although that too has suffered with the addition of Laurel Lysine as far as how well it wears & lasts.

Did I mention there are NO olive shades? EM's shade selection has increasingly become TYPICAL - aka, limited colors catering to pink & peach white women. Those of us who are fair & olive or golden or dark, or just not PINK, are ignored, as usual. Considering there are olive toned people in almost ALL ethnicities (ie. Southern Europeans, Asians, lighter Black women, mixed Hispanics, etc), this is incredibly stupid. I can't see how they wouldn't sell...?

I'm using Makeup Forever now with a dusting of Olive Fair in Matte over it, but I mourn the Intensive formula.

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VintagePro on 7/3/2012 11:33:00 PM more reviews by VintagePro

Age: 36-43   Skin: Combination, Fair   Hair: Blond   Eyes: Green    

If your skin is perfect and all you want a foundation to do is make the rest of your makeup last longer, this is a great choice for you; however, if you have even the slightest imperfection to hide, look elsewhere. I sampled this in Fairly Light Neutral, and the shade was a good match for my skin, but after about 4 hours my face just looked... dirty.

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glitterspritz on 4/8/2012 10:49:00 PM more reviews by glitterspritz

Age: 25-29   Skin: Sensitive, Fair-Medium   Hair: Brown   Eyes: Blue    

I never used the Intensive formula, so I cannot compare the new IT foundation to the old Intensive. I have always used Matte or Semi-Matte, and they worked great on me until my last order (a little less than a year ago, since one foundation pot lasts almost a year each for me). I wear Fairly Light Neutral, which is the only makeup that has ever matched my skin tone perfectly, and it had always blended perfectly with my skin and looked natural. But for the last few months, my face has looked oily by 10:00 am and when I blot to fix this a lot of the makeup just comes off. In the past, I could shower in this stuff and as I long as I didn't RUB my face, I'd still have foundation on so it just coming off because I lightly touched a tissue to it is a problem.

I compared my old foundation and my new one, and the difference is Lauroyl Lysine has been added to the newer Semi-Matte and Matte foundations. I decided to sample IT because it didn't contain this ingredient. For me, IT foundation is what Matte Foundation was before LL. It's consistency feels similar to the old Matte and it's buildable. Also, it takes 10-12 hours before the make up looks like it's breaking down (or like I really need to blot).

As for the buildable coverage, I've had the opposite problem a lot of people here have had. For me it was hard to tap excess powder off of my brush and for a few days it was almost too heavy after the first pass.

I will definitely purchase this (I have samples now), but I don't need new EM foundation for months.

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* Hawko on 3/24/2012 3:01:00 PM more reviews by Hawko

Age: 44-55   Skin: Dry, Fair-Medium, Warm   Hair: Brunette, Straight, Coarse   Eyes: Brown    

Honestly Everyday Minerals has gone to the dogs.
This is DEFINITELY not a subsutitue for the discontinued Intense formula.
Also a lot of the goodies were also discontinued eg. Abbott's Perke Me Up and Aussie Perk Me Up.
What's with you EM, get your acts together !!!

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CombYourFace on 3/24/2012 5:47:00 AM more reviews by CombYourFace

Age: 19-24   Skin: Acne-prone, Olive, Warm   Hair: Black, Wavy, Fine   Eyes: Brown    

HORRIBLE PRODUCT! The "it" formula does not come close to the discontinued intensive formula foundation. It offers little to medium coverage and a limit color selection. Yes, it advertises "buildable coverage" but it takes time and patience--which many of us do not have time for. Especially someone like myself who suffers from pigmented scars. I had to purchase a concealer to cover up the scarring, but with the "intensive formula," it wasn't necessary. The texture is not very soft and creamy compared to everyday mineral's matte foundation, its rather a grainy consistency.


The product broke me out. It was a tad over-drying and irritating on my oily, acne-prone skin--who would have thought. Since I purchased two big size in golden medium, I'll save this product for summer when my skin is oily slick but in the meantime, I'll continue to use Everyday Minerals matte foundation. I'm still on the hunt for an intensive mineral foundation.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

Ghost08 on 3/21/2012 4:10:00 PM more reviews by Ghost08

Age: 19-24   Skin: Oily, Fair   Hair: Brunette   Eyes: Green    

Okay, I'm going to try and make this review as HELPFUL as possible to the others who will be reading it.
First off, I was a huge fan of the matte base but I when the IT base came out I decided to give it a try. The website says that this makeup is supposed to make it look like you aren't wearing any makeup. This is absolutely true, HOWEVER...I would say that if you have to build up to a heavy coverage this is not true anymore.
I have acne and as much as I appreciate a makeup that covers it, I appreciate a NATURAL look more. So that being said, I like this because it looks NATURAL when applied lightly.
So how do I apply it? I use the flat top brush from EM and buff it into my skin.
I have oily skin and this doesn't "melt" off of my skin like other mineral makeups do (ie, neutrogena, L'oreal, bare minerals. These are brands I've tried and disliked)
I wouldn't really recommend this to anyone with dry skin because having to buff this in would make the dry flakes more visible.
When trying to pick this makeup out on the internet I would DEFINITELY recommend ordering samples so you can find your color/base type.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

kellybui on 3/14/2012 8:32:00 PM more reviews by kellybui

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Black, Straight, Medium   Eyes: Brown    

i used to love this product but now they screw me over one too many times with the color consistency. I don't blame them having the color off online because perhaps diff computer screens are diff but i based my color off the sample and they sent me something 4-5 shades darker. im apalled.

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Sparkylarky on 3/13/2012 12:18:00 AM more reviews by Sparkylarky

Age: 25-29   Skin: Sensitive, Fair, Cool   Hair: Brunette   Eyes: Hazel    

I'm on the fence about Everyday Minerals. I was so excited to find about this line and the free samples. But I never quite found the color match I was looking for. I first purchased the intensive and while it covered well and stayed on smooth it left something to be desired. I guess my hopes may have been to high and I wanted it to have the finish of Laura Mercier's mineral powder. When the intensive makeup was discontinued I decided to try the IT base hoping it would be a good replacement. But wow it's like the opposite of intensive. It is very light and I consider it to be more of a finishing powder. It is buildable but you end up using a lot of product for less than stellar results. I probably wouldn't buy this again... but if you're looking for something light that wont break you out or irritate sensitive skin, than this might work for you.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

coppersnowflake on 3/7/2012 4:39:00 PM more reviews by coppersnowflake

Age: 25-29   Skin: Combination, Fair, Neutral   Hair: Brunette, Wavy, Medium   Eyes: Hazel    

My review is not to compare this base to the previous intensive base, as I have never used it. I have, however, been flirting with the idea of switching over to a mineral powder base for some time. I like the idea of the small amount of ingredients that comprise a simple mineral powder, and so I thought I would take advantage of Everyday Minerals' free samples. I liked the idea of the IT base because it has only four ingredients (I believe this is supposed to be the most natural and non-irritating of the bases as it doesn't contain lauroyl lysine). While I was impressed with the array of shades that are offered, and I do believe I found my match, the base didn't do it for me. I have sensitive normal-oily skin and this made it feel dry and "stayed on top" of my skin. I wore it for two days in a row and I couldn't adjust. My usual base is a sheer tinted moisturizer, and by comparison, this base made my face look dull and dry and feel itchy. It also aggravated a zit. (If it didn't, the swirling brush application of it certainly did.) Anyway, I wanted to like this base so badly, but it just isn't for me.

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rickashae24 on 3/5/2012 3:18:00 PM more reviews by rickashae24

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Green    

I bought a sample of this in fairly light neutral, I am a medium light in BM foundation. I have been pleased so far. I would say it's a medium to full coverage.It has not accentuated any dry patches of my skin. I felt like BM settled into fine lines a little too much and I don't feel this way with this product. Try it.

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mountaingem on 1/28/2012 7:20:00 PM more reviews by mountaingem

Age: 36-43   Skin: Acne-prone, Fair   Hair: Blond   Eyes: Blue    

Seriously, this is supposed to be a replacement for Intensive? Not even close. Epic fail for Everyday Minerals.

First of all, the coverage sucks-yes it's buildable but it takes the right brushes and ALOT of patience and time.

The color also comes out weird. I have used Fair in the Original and Matte, as well as Intensive formulas, and the color stayed true, just the formula changed. Well, this has an odd, orangey cast that is NOT flattering. The Intesive formula used to be a concealer for me, since Everyday Minerals has limited their color line for the concealers as well.

I will definitely not repurchase this-terrible! I will stay with the Original, which actually has much better coverage now than the IT formula. As for when I need a heavier coverage, I'm gonna search elsewhere. I wonder how many customers they have lost over this.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* piecesofpurple on 1/22/2012 6:24:00 PM more reviews by piecesofpurple

Age: 25-29   Skin: Acne-prone, Fair, Warm   Hair: Brown, Wavy, Fine   Eyes: Brown    

For those who are looking for a replacement for EDM's Intensive base-----this sadly is not it. The coverage is medium, although it can be built up, but it's a tedious process. Also, the fact that EDM offers such a limited range of colors is just aggravating. Who comes out with a new line of foundation from the same brand, but just leaves out certain shades they've already created in the past and are currently still making in other formulas?? It makes no sense, especially in regard to marketing and overall customer satisfaction.

I'm Golden Fair and I purchased Fair, hoping it would be neutral enough to pass, even though they state that it's for cool toned skin. It is indeed cool toned, so they don't even offer a color I can use, even if I was happy with the product. One of the reasons I appreciated EDM was because of all the shade options they offer for very fair skinned people. But, now, you're stuck with either Matte or Semi-Matte.

The overall finish is matte and it does look very natural, if you can find a shade that works for you. And, due to the limited ingredients, there's very little room for skin irritation. So, this can work for those lucky enough to have nice skin to begin with and can find a matching shade in a limited array of color choices.

And, as a side note: EDM used to be a very good value. However, note that their 20 gram jars of foundation, equaling 4.4 grams net weight of product is $12 and their LE Bigger Size "Extra Large" jars, which hold a net weight of 10 grams of product are $18.95. Pretty much every single other MMU brand offers 30 gram jars with 10gram net weight of product and the average price is anywhere from $11-21 dollars (Sobe botanicals, Lauress, Silk Naturals, Lumiere, Meow Cosmetics, etc). So, in comparison, EDM is no longer a good value--they're just average. They rarely offer fun kits for each season and they constantly discontinue colors and products that people love (I.E. Pressed products, palettes, LE kits, Intensive Line, lip products, full range of Concealers, etc.). They don't even offer concealers for fair skin anymore! And now they only offer concealers in the MINI size jars and charge 5 or 6 dollars for them. So, you're getting half the product for almost equal the price of what you used to pay. They also love getting rid of products with absolutely NO warning. They have an entire "News" section on their site that the owner uses to advertise the products they currently have and have had for a really long time because they rarely offer anything new anymore. However, the News section is never used to update customers on products they plan on discontuing.

EDM, you better shape up and start offering the products and the value that built the foundation for your customer base. Until then. I'm movin' on.

14 out of 14 people found this review helpful.     Was this review helpful to you? Yes   No

shelleycap on 1/22/2012 3:02:00 PM more reviews by shelleycap

Age: 25-29   Skin: Acne-prone, Olive   Hair: Brunette   Eyes: Brown    

I tried this when it firstncame out. After years if wearing Medium Beige Neutral in O. Glo I grabbed this in the same shade. I found it to be off in color. Slightly too yellow/dark. Also it is not as finely milled as the O. Glo. I'm not a fan.

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merwinak on 1/16/2012 2:02:00 PM more reviews by merwinak

Age: 44-55   Skin: Very Oily, Fair-Medium, Cool   Hair: Other, Wavy, Medium   Eyes: Green    

After EDM discontinued their Intensive line I've been on the hunt for a replacement. I have rosacea and the Intensive did a good job of covering the moderate redness that I need to conceal. Someone from customer service recommended the new IT so I ordered some samples. After using the samples for a week I can say that IT is not "it" for me. The description says it has buildable coverage but evidently not enough for people with rosacea. Sorry, but I am sad to say that I am still on the hunt for a replacement that was as good as EDM intensive.

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* volshorn08 on 12/20/2011 12:47:00 PM more reviews by volshorn08

Age: 25-29   Skin: Oily, Medium, Warm   Hair: Brunette, Wavy, Medium   Eyes: Brown    

This is the new base from EDM. It does not contain the new Lauroyl Lysine ingredient some people are having issues with. It is matte and buildable. It covers most everything except major blemishes. There's no scent, the jar has a closable sifter, and the color matches me (golden medium). The color selection is smaller than the other ranges. I imagine they'll expand it like the others. It stays on my oily skin pretty well. After a few hours, I have to blot like every other foundation I've tried. I hope this will hold up in the warmer weather when it comes around.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No