New York Color • Instant Lash Mascara • Mascara

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Bellalove403 on 5/12/2013 11:39:00 AM more reviews by Bellalove403

Age: 19-24   Skin: Combination, Olive   Hair: Brown   Eyes: Brown    

This mascara is amazing. It's only a dollar, and gives better results then much more costly mascaras. It doesn't clump at all. I can add layer after layer and it never clumps. It also separates my lashes so well. This is my favorite mascara, and believe me i've tried almost EVERY mascara on the market. Who would have thought my favorite would be the $1.00 one. It's just simply amazing.

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vanessamwong on 4/30/2013 2:21:00 AM more reviews by vanessamwong

Age: 18 & Under   Skin: Acne-prone, Fair-Medium   Hair: Black   Eyes: Brown    

Best mascara i've ever used!! Transforms my stubby Asian lashes into beautiful long, separated, non-clumpy lashes! About $4-5 CAD but this is literally better than any high end brand ive tried. Love!!

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

jekm2 on 1/25/2013 3:43:00 PM more reviews by jekm2

Age: 36-43   Skin: Combination, Fair-Medium, Neutral   Hair: Blond, Wavy, Fine   Eyes: Green    

Move over my beloved cheap Jordana this knocks you out of the park for a 1/3 of the already ridiculously low price. I tried this after reading the reviews and feeling frustrated with the Jordana for getting clumpy again really soon after purchasing it. I tried it on one eye with out my HG Dior Maxximizer and one eye with the Maxximer and I actually think its better without it. Then I tried it with the Instant lash on one eye and the Jordana on the other and I was astounded at the difference. I would never venture out with just the Jordana sans Maxximizer again. I have very sparse light blonde lashes and they looked crazy long and like I had a lot of them. The wand is very thin and easy to navigate around the bottom lashes, in fact I usually avoid my bottom lashes altogether because of how few of them I have but this made them look normal. It was $1 at my local Walmart.

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*TOP REVIEWER* outdoorsgal on 1/13/2013 1:17:00 AM more reviews by outdoorsgal

Age: 44-55   Skin: Sensitive, Fair-Medium, Warm   Hair: Black, Straight, Medium   Eyes: Brown    

I had to check out this mascara given the extremely cheap price point and the comparisons to Lancome's Definicils. (my all time favourite mascara)

This mascara's formula is more creamy and not as wet as Definicils and it does build impressive length. The thickness can be built with a few coats. It can clump if you go overboard with the coats.
I applied 3-4 coats (I have very thin, short lashes) and the end result was nice, long and defined lashes.
If money is tight, I'd use this as an alternative to Definicils.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

BeautyHaunt on 12/16/2012 2:12:00 AM more reviews by BeautyHaunt

Age: 25-29   Skin: Sensitive, Fair-Medium, Cool   Hair: Blond, Wavy, Fine   Eyes: Hazel    

The instructions for this mascara are as follows. Gather a dollar or two in change and proceed to the nearest store that sells NYC, such as Walmart. Purchase NYC's Instant Lash mascara, which will likely be the cheapest mascara available in the beauty aisle. Keep your expectations low. Afterall, this is a truly dirt cheap and humble product. When you at last apply this, do not be alarmed by how gorgeous your lashes look, especially if you have fine, sparse, blonde lashes like mine. For one dollar, this mascara is fabulous. It provides volume and length, but dries very quickly and can be difficult to work with if you are fond of applying several coats. Smudging is minimal. The brush can become clumpy, which is simply fixed with a quick wipe of a tissue. For the price, it can easily be replaced every couple months. Sometimes my very sensitive eyes become irritated if I wear this all day. For bolder, darker lashes without the irritation, I prefer L'Oreal Voluminous, but otherwise, it's a dollar well spent.

6 out of 6 people found this review helpful.     Was this review helpful to you? Yes   No

carburm on 11/27/2012 10:14:00 AM more reviews by carburm

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Brunette   Eyes: Blue    

I just bought this mascara for 1 dollar at Walmart and I love it so much. Just as good as the expensive ones but only a buck! Buy it!!!!!!

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youngpunkk on 11/18/2012 6:56:00 PM more reviews by youngpunkk

Age: 19-24   Skin: Oily, Fair, Cool   Hair: Black   Eyes: Green    

I really dig this mascara. I bought it on a whim at Walmart because I was feeling adventurous and it only cost a dollar. I am impressed! No, it's not perfect by any means, but for a freaking dollar? Pretty awesome. The formula is right in the middle in terms of consistency; not too thick and not too watery. It has a simple, straight brush which coats lashes well and easily (bottom lashes too).

It clumps a tiny bit, but nothing unbearable or tragic. It's a good 'natural' mascara that's buildable, and it's really dark. I think the simple packaging is cute, nice and slim, perfect to toss in your purse.

This mascara does flake a bit, and it makes my lashes feel crunchy once it's dry. It isn't a huge deal since I don't make a habit of touching my eyelashes, but sometimes my lashes can look a bit crispy when I wear this.

Despite that, I will definitely repurchase this bad boy, and I've already recommended it to other people.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

pink_rosies on 11/7/2012 9:57:00 PM more reviews by pink_rosies

Age: 25-29   Skin: Oily, Fair-Medium   Hair: Brown, Straight   Eyes: Blue    

Flaked/didn't do much for my lashes.

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*TOP REVIEWER* lygophilia on 10/23/2012 10:34:00 AM more reviews by lygophilia

Age: 36-43   Skin: Combination, Fair, Neutral   Hair: Red   Eyes: Green    

Personally not a fan for this $1.77 mascara. It did nothing positive for my lashes, just left them in big ugly clumps of shame. The formula was thick and kind of sticky making it impossible to coat threw my lashes.

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new2makeup123 on 9/30/2012 1:43:00 PM more reviews by new2makeup123

Age: 19-24   Skin: Combination, Fair, Warm   Hair: Brown, Wavy, Medium   Eyes: Brown    

I am constantly amazed by how products so cheap can work so well..

This may not be the most volumizing mascara, but for only 1.77 CAD it defines, lengthens, and holds a curl beautifully with absolutely no smudges or flakes. My previous favourite had been l'oreal voluminous but I had to finall accept that it smudged on me when my skunk became more oily but I can put this on my lower lashes with no problems.

It comes in a Long blue tube and a very long , thin comb-like wand which grabs the lashes amazingly.

Looks great on its own and layered on top of a volumizer, plus it's easy to remove (a huge factor for me because i don't want my mascara damaging my lashes)

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GaPeachy on 9/22/2012 4:42:00 PM more reviews by GaPeachy

Age: 36-43   Skin: Dry, Fair-Medium   Hair: Blond   Eyes: Blue    

I am definitely a NYC fan. Love their Smooth Skin makeup and now I found another product I really like. This mascara is very lengthening, layers well, and still has a natural look. I just wish I could find it in the black brown shade, like their discontinued waterproof mascara. I like this more than Maybelline's Lash Stiletto and it's much cheaper.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* haleyhay on 9/16/2012 3:52:00 AM more reviews by haleyhay

Age: 18 & Under   Skin: Very Dry, Olive, Warm   Hair: Brown, Wavy, Fine   Eyes: Green    

Let me start by saying, I didn't expect much from this, but I was surprised. This is one of my favorite mascaras, and no not because it is only one dollar. This mascara does not clump, at all. That is a rare find in mascaras, you can layer and layer this stuff and the lashes still look perfectly separated. This is definitely a lengthening mascara, not a voluminizing one. When you apply one coat your lashes look natural, but they do stand out. Usually when I hear natural with mascara, I yawn and say next, but this one is different. It makes you look like you were born with absolutely fabulous lashes. But you can apply layer after layer and the drama will build. I love it, and I am finicky when it comes to mascaras. The only con, is it can flake a tad, but I can forgive that. I will definitely buy this again.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* mmherman on 9/15/2012 10:19:00 PM more reviews by mmherman

Age: 25-29   Skin: Dry, Fair, Neutral   Hair: Brunette, Straight, Fine   Eyes: Green    

I like voluminous long lashes. This gives me that great long, dark look that I want on a more natural/neutral look day. This doesn't give me the volume I want most days, but it is a great mascara for a look that is you, but slightly enhanced. This is a great basic mascara that is soft (not stiff) and incredibly affordable! I would highly recommend if you are look for a basic lengthening mascara.


I have worn it for many hours and have had no eye irritation from it, which is sometimes a problem. There was some minimal transfer to my under eye area, but I have yet to find a mascara that doesn't do that.


Check this out. If you don't like it then you aren't out much money. Hope you like it! :)

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

Delilabee on 8/29/2012 3:41:00 AM more reviews by Delilabee

Age: 36-43   Skin: Normal, Fair-Medium, Warm   Hair: Brunette, Wavy, Fine   Eyes: Brown    

I think it's important to differentiate between 'cheap' and 'good'. Many of the good ratings here will be because this product is good *for its price* rather than good in absolute terms. I found it to be perfectly fine for use when there's nothing better around. It coated and separated OK and took several hours to migrate, but migrate it did (slightly). The effect is not especially volumising or lengthening. It's fine, inoffensive, quite usable, but nothing to write home about.

5 out of 5 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* Seadoo on 8/8/2012 7:44:00 PM more reviews by Seadoo

Age: 44-55   Skin: Dry, Warm   Hair: Brunette, Straight   Eyes: Other    

Great mascara, no smudging after wearing a full day in the heat. Washes off very easily. Lashes look lovely.
Will rebuy!

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

heenan on 7/23/2012 10:37:00 AM more reviews by heenan

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

ok u guys were right again. awsome basic mascara that does not smudge even after all day wear on my stubby downward asian eyelashes! no scent or irritation or burning on my uber sensitive eyes! i used to use 2000 calorie by max factor( discontinued ) which is so very similar however mf thickens as well so what i found is i use instant lash as a base for lengthening, wait for it to dry then curl ( this mascara does not stick to curler at all and actually helps lashes curl better!) then go over it with nyc showtime mascara for thickening and volume...voila! love the effect and smudge free all day and my lashes look zactly the same at the end of the day as the morning! fyi i had to keep checking around at all the walmarts to find this so when i did i bought all 6 that were left on the shelf...at $1 big deal now im stocked :} fyi i was using physicians formula basic organic wear mascara which was great at lengthening anf thickening but smudged soooo bad

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Chas2761 on 7/17/2012 11:47:00 PM more reviews by Chas2761

Age: 36-43   Skin: Combination, Fair   Hair: Black   Eyes: Brown    

After my last mascara purchase I was dissapointed in my cover girl mascara and didnt wanna spend much. I got this one at wallmart for 1$ and it is great, my lashes have never been longer. I was actually worried they would be to long if I had to apply a second coat, great product.

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cansal on 7/3/2012 11:34:00 PM more reviews by cansal

Age: 18 & Under   Skin: Normal, Olive   Hair: Brunette   Eyes: Brown    

Very good mascara for the price I paid. Can't beat $1. Good for every day use. Has a good brush. Kinda smudges when applied. Does not clump Over all pretty good mascara for this purpose.

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ArtyChicFashions on 7/2/2012 6:16:00 PM more reviews by ArtyChicFashions

Age: 19-24   Skin: Combination, Fair   Hair: Brunette   Eyes: Blue    

This is my HG mascara. I usually dont like to use mascara much since i like to go for a natural look. But this is great, it doesnt clump or smear and lasts for hours. With a little eyelash comb to evenly places it, it has been my favorite.

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makelmg on 6/30/2012 5:10:00 PM more reviews by makelmg

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Brown   Eyes: Hazel    

Best $1 I have ever spent! I can't believe that this is better than any other mascara I have tried. It really makes no sense, but hey I'm not complaining. I have stick straight eyelashes so I try to find a mascara that gives me volume but is light enough to keep them curled after curling them! My lashes looked separated, fuller, and stayed curled all day!! HG for me, I'm very impressed! Since it's only $1, you have nothing to lose in trying it right?

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No