Almay • Get Up and Grow • Mascara

rated 3.5(177 reviews)

Average Rating.3.5
Would buy this product again.58%

rated 3 of 5 *TOP REVIEWER* laumar27 on 12/27/2014 6:59:00 PM more reviews by laumar27

Age: 30-35   Skin: Combination, Fair, Cool   Hair: Blond, Fine   Eyes: Blue    

This is good quality mascara which gave my lashes a nice fan effect, decent volume and length, but nothing over the top. I like the packaging and the brush, although I found the formula to be too dry. After two weeks, this already became difficult to apply due to the dryness of the formula which is why I'm only giving it 3 lippies.

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rated 2 of 5 *TOP REVIEWER* candystripelegs on 12/22/2014 6:49:00 PM more reviews by candystripelegs

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brunette, Wavy, Fine   Eyes: Green    

I follow BeautyBroadcast on YouTube, and she likes this product. I'm all for drugstore items and generally have good luck with Almay, so I was happy to try this one.

Thankfully, no irritating smell and it doesn't make my lashes crunchy. I tend to like thicker formulas and fluffy brushes so this was good but.they way it is packaged does not allow the excess mascara to come off the wand very well. Then, after a month maybe, it starts to get really bad and when you pull the applicator wand out, there are clumps of mascara. At this point, the formula seemed to make my lashes stick together like spider lashes.

The wand itself doesn't do much for lift/curl. It did make my lashes look fuller/thicker but then after a month, the formula inside the tube started to get thick and clumpy. Will not buy again, now testing out IT cosmetics mascara instead.

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rated 4 of 5 whatthehype on 11/18/2014 11:51:00 PM more reviews by whatthehype

Age: 19-24   Skin: Combination, Fair, Warm   Hair: Brown, Relaxed, Medium   Eyes: Black    

This mascara is great for everyday. Everything I dislike about mascara doesnt exist with this mascara!

I have problem with my lashes being dry and falling off when removing mascara so thats why I stopped wearing mascara until I found this. I also have problem with waterproof mascara when I try to remove it because no matter what I always wake up with panda eyes.

It also claims to make lashes stronger and healthier while using it which is something I wish all mascara has.

Formula: It is on the drier side and thick.
- Very light classic mascara scent
- It is waterproof
- anti-breakage pro-vitamin formula defends against damage for healthy, stronger lashes
- Doesnt flake and seperates lashes very well
- Leaves lashes soft
-Isnt sticky and uncomfortable to wear

Wand: Very dense fibre brush. The brush is longer at the base near the wand which is good for reaching into the sides of the lashes.

Lasting power: Last all day
- I can remove the mascara completely with cleansing water but takes a little effort.

Curl your lashes and apply one nice coat and youre good to go for an everyday look.

Tip: Wipe the mascara wand so there isnt excess mascara and let each layer dry before applying more or it can start to look thick and clumpy.

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rated 4 of 5 kskero on 11/7/2014 10:47:00 AM more reviews by kskero

Age: 25-29   Skin: Normal, Fair-Medium   Hair: Brown   Eyes: Hazel    

This isn't the worlds greatest mascara, but it is a good mascara. I tend to switch things up a LOT when it comes to mascara, but once mine runs out I can definitely see myself repurchasing this in the future (especially since Almay tends to run really good coupons)

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rated 1 of 5 *TOP REVIEWER* ltgee on 9/18/2014 4:16:00 PM more reviews by ltgee

Age: 36-43   Skin: Oily, Tan, Warm   Hair: Brunette, Straight, Fine   Eyes: Brown    

this review will be short. i saw this on youtube and she raved about it. i bought it and i have nothing special to say about this mascara except that its nothing special and even though its waterproof it gave me the most horrendous raccoon eyes ever (oily lids gal). returned to ulta!

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rated 4 of 5 BriJax01 on 9/13/2014 11:29:00 PM more reviews by BriJax01

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Brown    

Nothing life changing about this mascara but it does make you look great. It adds volume and length and is a great staple mascara!

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rated 5 of 5 MaraBear on 6/22/2014 11:21:00 AM more reviews by MaraBear

Age: 30-35   Skin: Combination, Olive, Warm   Hair: Brunette, Wavy, Coarse   Eyes: Brown    

This mascara really adds fullness. I can't attest to the actual growth of my lashes, but they LOOK like they have more volume and oomph. I apply this after a coat of Maybelline's Lash Discovery (it has a micro brush which I think makes my second coat of mascara, Almay's Get Up and Grow, look amazing).

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rated 4 of 5 *TOP REVIEWER* lurketylurk on 6/6/2014 6:12:00 PM more reviews by lurketylurk

Age: 30-35   Skin: Combination, Fair, Neutral   Hair: Brunette, Curly, Medium   Eyes: Brown    

I cannot attest to any "growth" aspects to this mascara as I think that's bunk - it DOES lengthen really nicely, though, so it at least makes you look as though your lashes have grown. It gives a very natural effect - nice separation, no clumping, not much in the volume department but that's fine with me for day wear. I had no eye irritation or smudging or flakies with this. The price is hard to beat, too.

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rated 4 of 5 Jaytexas on 6/5/2014 12:58:00 AM more reviews by Jaytexas

Age: 25-29   Skin: Combination, Olive, Cool   Hair: Black, Wavy, Coarse   Eyes: Black    

I purchased the regular formula in the darkest black (Not sure if name is correct but darkest color available). The packaging was ideal and easy to use. The mascara gave great length to my stubby lashes. Also, it made my lashes fuller and was able to use multiple coats without getting spider legs. It did flake a bit but no raccoon eyes. I'd probably use this mascara for a dramatic look on a night out.

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rated 4 of 5 *TOP REVIEWER* Jessica24601 on 5/20/2014 10:53:00 PM more reviews by Jessica24601

Age: 36-43   Skin: Combination, Medium Brown, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

I love the packaging (as it clicks to really know the cap is closed). Mine smells slightly like "Windex" perhaps I just got an old one @ Target as it was the last on the shelf I do not know...Was expecting it to smell more lotion-y like, like Voluminous or Lancome. The price was really economical $6.99. I have long yet thin / sparse lashes, so it didn't really deliver in the volume dept, however I didn't really expect it to as their "One Coat Thickening" doesn't either...However, that's what I have my beloved Colossal via Maybelline for. What I did love was the length, the rich black pigment, price (altho on sale) so not sure what it is regularily in Toronto, the easy removal (non WP type I purchased) but above all, the way my lashes did NOT feel crunchy, stiff or brittle. I will re-purchase for every-day natural looks. Took 3 generous coats to get a luscious look, but heck, that's ok. I was very happy w/ my purchase as I've 9 mascaras (my fav cosmetic lol) & only my Voluminous CB (L'Oreal) makes my lashes not feel (overly) stiff, so this will be my 2nd go to mascara, I actually bought this over my usual Mega Plush.

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