Shiseido • Nourishing Mascara Base • Mascara

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*TOP REVIEWER* sprite26 on 5/16/2013 11:46:00 PM more reviews by sprite26

Age: 36-43   Skin: Combination, Olive   Hair: Brown   Eyes: Brown    

This product has a different formula from most of the other lash primers out there. It is a clear gel instead of a white cream. It gives great added length and volume, plus excellent lash separation. Very smooth and clump-free application also. I was impressed with the overall effect and I can see why this gets so many positive reviews.
But it was nearly impossible to wash off! An unpleasant surprise. Even after double-cleansing I could still feel the product residue on my lashes. Maybe this isn't a problem for those who regularly use strong eye makeup remover, but I don't. Wouldn't repurchase this unfortunately.
I have tried lash primers by Clinique, Tarte, Dior, Hard Candy, Lancome, Origins, and now Shiseido. I think that Lancome makes the best one.

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Laughing010 on 5/13/2013 4:09:00 PM more reviews by Laughing010

Age: 18 & Under   Skin: Normal, Fair-Medium   Hair: Black   Eyes: Black    

I LOOOVE IT! Keeps my straight asian eyelashes curled, that's all I ever wanted! I've tried cliniques eyelash primer before this but it wasn't as good as shiseido's.

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bobadreamer on 5/9/2013 10:30:00 AM more reviews by bobadreamer

Age: 19-24   Skin: Acne-prone, Medium   Hair: Black, Straight, Medium   Eyes: Brown    

Love. I have thick lashes that are decently long, but they are SO STUBBORN and hate holding a curl. I hated the Dior mascara base because as soon as I would apply it, my lashes would uncurl, this Shiseido base doesn't do that. It's a rather dry formula, which is probably why it works so well. It's one of the only products that actually holds my curl up and for that, I give it a 5.

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icloverbby on 4/17/2013 4:51:00 PM more reviews by icloverbby

Age: 19-24   Skin: Combination, Fair, Warm   Hair: Brown, Straight, Medium   Eyes: Brown    

First I just want to declare that this product is my HG!

I have stubborn straight lashes that point downward. All mascaras (except for WP ones) drag down the curls. I don't like wearing WP mascaras because they are difficult to remove and many tend to flake.

With this base, I can definitely wear any mascara I like. It will help hold up the curls so easily and nicely. Also my lashes stay soft after mascara application.

I only apply one coat. It dries fairly quickly. It doesn't clump my lashes and doesn't appear white at all (unlike MAC prep+prime lashes). It does lengthen my lashes. But I count on my mascara for length and volume.

tl;dr

For those who have "downcast" stubborn lashes that refuse to stay curled, this base will help eliminate that problem. Very HG-material if you're concerned with curling.

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sagc on 3/11/2013 8:18:00 PM more reviews by sagc

Age: 56 & Over   Skin: Combination, Fair-Medium   Hair: Silver   Eyes: Blue    

Initially I really preferred the old mascara base but after reading the reviews and following the suggestion to not let it dry before applying a coat of mascara I have had much better results. What I really like is that I can have good results with, apparently, any mascara. I haven't bought a mascara in probably 4 years, but have gotten a lot of freebies - different brands - fgwp etc and this has made them all work. Best of all, I think because I just tried this today, I put it on over my mascara rather than under. Just an experiment because I have eyes that water a lot no matter what and I would always wind up the day with at least one "raccoon eye". I put this on over my mascara at 9:00 this morning, now over 11 hours later with eyes watery as usual, there is not a hint of smearing under either eye and my eyelashes are still fairly curled. I'll try this in public tomorrow and if the results are the same I'm sold forever. The only con I have found with this product is that it doesn't hold my brows in place and the old one did. I'll just have to find something else to do that.

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KarmaEls on 3/7/2013 6:49:00 AM more reviews by KarmaEls

Age: 18 & Under   Skin: Combination, Fair, Neutral   Hair: Red, Curly, Medium   Eyes: Brown    

My HG product, cant live without, especially if you have the lashes that tend to point down. Hold the curl all day, I dont have to use it with any other mascara, it work by it own. The price is not too expensive for this amazing products. This is the first product I own from shiseido and diffidently not the last. I repurchase it, again and again and again

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sherrybird on 3/2/2013 7:31:00 PM more reviews by sherrybird

Age: 18 & Under   Skin: Normal, Medium, Neutral   Hair: Black, Straight   Eyes: Brown    

Love this. It holds my curl really well with most mascaras and it helps add volume too. I don't think it adds much length though, but I mostly bought it for the curl holding. I also like that it's more of a clear color than white. The packaging says that you can wear it alone for a glossy look but it looks kind of weird.. It is a bit harder to remove than just normal mascara, but still much easier than waterproof mascara. I'll definitely buy this again.

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Imimpressions on 2/28/2013 8:43:00 AM more reviews by Imimpressions

Age: 30-35   Skin: Combination, Olive   Hair: Black, Curly, Fine   Eyes: Hazel    

I sincerely feel apologetic for not shouting from the rooftops on this one. Excited from the reviews I purchased two. This is what I did for a week
Tried it with loreal million mascara, no difference, tried one eye with and one without absolutely no difference
Tried it with smoky lash from mufe again no difference between an eye with and an eye without
Maybe a bad batch, or maybe my eyelashes don't need it, I don't know. I wanted big bold lashes. That being said, i owe a big thank u to this stuff...knowing I was going to purchase this made me look at drugstore brands and I found my new mascara love, marcelle twist up mascara - phenomenal. As good as hypnose at a third of the price and I've been raving endlessly about it, def check it out!!!

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StrawberryQueen on 2/25/2013 12:04:00 PM more reviews by StrawberryQueen

Age: 19-24   Skin: Combination, Fair, Cool   Hair: Brunette, Straight, Fine   Eyes: Blue    

This is my everything! It's been forever since I've last found it, you don't really run into many Shiseido products in my city. Like I said, I've bought it so long ago, and still have bits of it. I don't really recommend using it without a coat of mascara on, if you have long eyelashes, it appears quite grayish/white-ish on the ends of the lashes. But with my hard to deal with eyelashes, this is the only thing that works! A bit pricy, but lasts long, so definitely worth it!

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Chocoholic2486 on 2/24/2013 3:43:00 AM more reviews by Chocoholic2486

Age: 25-29   Skin: Normal, Olive   Hair: Black   Eyes: Black    

On its official website, Shiseido states that this product "create[s] unprecedented impact by dramatically intensifying mascara finish." It "enhances the volume, length and curl of every lash". Why is it called a "nourishing" mascara base then? Anyway, I bought this for SGD40 here, in Singapore. It is an expensive product but it does what it claims - it creates volume, increases length and curls lashes. There is a noticeable difference in how my eyelashes look like after I have applied this base and mascara. It is a base so it is a prep step. I have read reviews where people say that you can wear it alone, without any mascara. Unless you want to step out of the house with white residue on your eyelashes, this is not a good idea. When you are using this base, make sure that all your lashes are fully coated with the product. Once you have done so, you can either wait for the base to dry or apply your mascara when it is still wet. Applying mascara when the base has already dried will mean that it will be slightly difficult to apply the mascara. Mascara glides very well when the base is still wet. How your eyelashes look at the end of it all also depends on how good and effective your mascara is. It complements a mascara; it does not substitute it. Overall, this is a good product which I will consider repurchasing.

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aidan83 on 2/18/2013 1:05:00 AM more reviews by aidan83

Age: 25-29   Skin: Normal, Fair-Medium   Hair: Black   Eyes: Black    

Tried lancome and a couple other brands, always come back to this one. make my asian eyelash stay up and curl!

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Brandjunkie on 2/17/2013 11:40:00 PM more reviews by Brandjunkie

Age: 44-55   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

I absolutely adore this! I'm on my third tube of this and I even buy backups when Nordstrom has their Mascara Madness events where you buy 2 and get 1 free because, for me, it's That.Good.

What Shiseido claims it does: "Intensifies volume, length and curl- Conditions and make lashes more supple- Provides elegant glossy finish when worn alone." I can say that it really does all that for my wimpy, medium length straight lashes. Between my Shu Uemura eyelash curler and this, my lashes end up looking feathery and pretty. I've come to face the fact that if I wasn't born with lush thick lashes, no mascara in the world is going to give me "va-va-voom" Samantha Barks lashes. Volumizing mascaras instead make mine look like spider legs- clumpy and sparse; however, when I want an evening look I apply two thick coats of this (letting the first coat dry before the second coat) and my mascara and that does the trick. For every day, I just apply 2 thin coats alone and I am out the door knowing that my lashes will stay curled all day and night until I wash it off. I hope Shiseido never changes the formula.

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*TOP REVIEWER* aznmnkygrl808 on 2/9/2013 4:52:00 AM more reviews by aznmnkygrl808

Age: 19-24   Skin: Oily, Medium, Warm   Hair: Brunette, Wavy, Medium   Eyes: Brown    

I wish I would've discovered this sooner. This product is amazing!! It makes me lashes look longer and fuller. I have long lashes, only problem is that they're straight. I curl my lashes with the shiseido eyelash curler, apply this product to the tips of my lashes and then one coat from the roots, then 2 coats of my HG mascara: maybelline waterproof full n soft. I wait couple minutes between each maybelline coat. I love using this product on my lower lashes too. Holds my curl throughout the day and easy to remove at the end of the night. Def would repurchase! :)

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*TOP REVIEWER* scopingforyou on 12/31/2012 4:41:00 PM more reviews by scopingforyou

Age: 36-43   Skin: Combination, Fair, Neutral   Hair: Brown, Straight, Fine   Eyes: Blue    

PROS: Let me first say that I have never used the old version. That being said, I like this stuff. I'm actually glad that it doesn't thicken much like the old one did because I choose mascara based on what I need. So if I am already getting the amount of volumizing I want from my mascara I chose, I don't need more. But I do think this makes my lashes look just a bit thicker and nicer when I use it. I read the other one could leave a gray film on lashes if a little too much was applied. This one doesn't, so again, I'm quite happy with this formula. Doesn't bother my very sensitive eyes at all. Seems to make my curl last longer. This also seems to make my mascara last longer without flaking/smudging.


CONS: Price. (But I now can use cheaper drugstore mascaras, because of how this makes them perform with holding curl and lasting on my lashes.) I ran into the problem that others did with it changing in the tube on me quite soon after buying. (And no, I didn't get it on Ebay or something like that.) It became sort of funky (hard to describe the texture difference) where the mascara didn't apply quite as beautifully on top of it like it did before (but it's still applies okay.)


APPLICATION TIPS: I've tried this right before applying mascara and also tried letting it dry a bit first. Either way is okay, but I prefer applying the mascara right away, while the primer is still wet. I think the mascara is easier to apply that way. The lashes just look better when the mascara is on too. And the lasting power (no smudging/flaking) was better when I applied the mascara while the primer was wet. Love using this with the Shiseido curler because it creates a curl that lasts a long time for me. My favorite mascara to use with this is Jordana's Volumizing mascara or Full 'n Soft waterproof. ***My new favorite thing to do is put a coat of the Jordana under Full 'n Soft's waterproof version. The Jordana gives me that extra oomph of length and thickness, and the Full n Soft seals it nicely.***

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Anon00 on 12/26/2012 1:39:00 PM more reviews by Anon00

Age: 30-35   Skin: Sensitive, Fair-Medium, Neutral   Hair: Other   Eyes: Other    

This is a must-have product for me. I'm Asian with fairly large eyes and thick eyelashes, but the curl just won't hold on its own. This mascara base is the only thing that keeps my curl up and lengthen my lashes. Regardless of what mascara I use after using this, my eyelashes are beautiful after. I usually use this base followed by a drugstore brand mascara. It works really well with CoverGirl mascaras and my eyelashes stay bright and long all day long. I highly recommend this product.

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Frostblade on 11/30/2012 6:30:00 AM more reviews by Frostblade

Age: 25-29   Skin: Sensitive, Fair   Hair: Black, Straight, Medium   Eyes: Brown    

My favourite base.

Holds my curl, makes the follow up mascara apply evenly and stick to my lashes.

I can almost make any mascara better; there are some mascaras out there that can't be saved at all.

This is also great for grooming my eyebrows. I usually use the older tube that I have and it is a lot better than proper eyebrow gels for holding them in place.

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Princesseren on 11/29/2012 11:46:00 PM more reviews by Princesseren

Age: 19-24   Skin: Combination, Medium   Hair: Brown   Eyes: Brown    

I have tried tons of primers and I must say I am in LOVE!
I like this base for several reasons:
1- It goes on clear, so whatever mascara you wear you will be fine! No need to tons of coats.
2- It isn't hard. This is not like Lancome's base. This is very smooth, soft and nourishing.
3- It helps curling. If you have curl-resistant eyelashes this is worth trying. Curl, apply and apply mascara right on top. You will get great eyelashes.
4- Not hard to remove. Again! not your heavy white stuff! This actually breaks down easily with makeup remover, but resists humidity and heat.

LOVE LOVE LOVE

..................................................
Update:
After 6 months with this product I continue to love it and recommend it to everyone who has short and curl-resistant eye lashes.

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Cheryn on 11/25/2012 9:01:00 AM more reviews by Cheryn

Age: 19-24   Skin: Sensitive, Fair   Hair: Brown, Relaxed, Fine   Eyes: Brown    

On my second tube now :)
One that I bought as the comments here convinced me to try it and have not regret yet :)

It's better to apply mascara after it dried and it makes my lashes stayed curled + a super powerful volume!

Lately I notice my lashes are fuller n longer? Is it due to the use of this? This I do not know but yes, definitely a repurchase for this product.

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lovemyangel1 on 11/9/2012 12:28:00 PM more reviews by lovemyangel1

Age: 44-55   Skin: Normal, Fair-Medium   Hair: Brown   Eyes: Hazel    

This stuff is totally awesome. I would buy this over and over it really makes bad mascara look awesome, it lifts up your lashes and makes the mascara stay fresh all day I TRUELY LOVE THIS .. well worth the money that is for sure

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ahusk75 on 10/8/2012 8:32:00 PM more reviews by ahusk75

Age: 36-43   Skin: Combination, Fair   Hair: Brunette   Eyes: Brown    

This base isn't quite as good as the discontinued makeup mascara base, but it's still pretty great. Adds fullness and definition, and makes non-waterproof mascara last longer and hold curl better in my opinion. Even better when you use it with waterproof mascara even though that's tough on your lashes with daily use. On my fifth one and will continue to purchase even though it's a little pricy.

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