Kiss Me • HEROINE MAKE long and curl mascara (black) • Mascara

rated 4.3(182 reviews)

Average Rating.4.3
Would buy this product again.81%

rated 5 of 5 anaelleee on 1/2/2013 5:39:00 PM more reviews by anaelleee

Age: 19-24   Skin: Combination, Fair   Hair: Black   Eyes: Brown    

This is not a mascara that is readily available to me here in Canada, but I made sure to buy two back-ups on a vacation trip to Hong Kong this summer.

I have medium length, thin straight lashes, and this is one of the only mascaras I have come across (and Ive tried dept mascaras like Estee Lauder and Clinique, to drugstore ones....more than 20 different types!!!) that holds my curl, lengthens and volumizes my lashes. After about 10 hours of wear, my lashes arent as perky as when I first applied, but that I okay with me. I have cried with this mascara on, and it did not run. 90% of the mascaras Ive tried in the past smudged on me, as I do have monolids, but this one has yet to budge.

Speaking of budging, I admit that this mascara is quite difficult to remove......and I use organic coconut OIL to remove my eye makeup!
A tip though (for any harder-to-remove eye makeup): Hold your cosmetic pad with the remover on the eye area for several seconds, to allow the remover to break down the products :)

If I convert the price back into CDN dollars, I paid around $17 for this at Sasa.......which is a crazy high price for a mascara imo (yes I have slurged several times when I caved in and tried higher end mascaras), but I really do love this. I will repurchase and stock up on this mascara (long and curl/volume and curl are basically the same, they give the same results, really) when i travel back to Asia :)

Ive realized this mascara, as it "ages" does not have the amazing curling power it once after a while my lashes still droop a bit. Furthermore, it has smudged a bit on me recently :( This is def sad, so ill be changing my review to 4 lippies instead of 5. i still would recommend this product though!

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 jltful89 on 11/24/2012 5:03:00 AM more reviews by jltful89

Age: 19-24   Skin: Acne-prone, Fair, Cool   Hair: Brown, Wavy, Medium   Eyes: Brown    

Can't complete my makeup without this. I have had a few friends who went out to get it after asking me what mascara I was wearing. (Can't stop smiling)

The brush is slightly different from the usual brush. The bristles are dense and I find that useful for applying mascara on the tiny lashes.I have some scarring on my eyelids which sort of divides my lashes into two layers, if that makes any sense to you. Usually I don't get good results when using a brush applicator. But this one works nicely.

The formula is very dry, I have to make sure that I curl my lashes well beforehand. I think two layers are enough most of the time. Also I have to be real quick, like check for any clumps and comb through them before the mascara dries.Once the mascara is dry, it's quite impossible to do that.

It's budge proof- waterproof, smudge proof, standard -grade -makeup- removers -proof too. Best to use a makeup remover oil to get it off.

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rated 2 of 5 *TOP REVIEWER* natashik1 on 10/29/2012 4:35:00 PM more reviews by natashik1

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Other, Straight   Eyes: Green    

After reading amazing reviews on MUA, I have decided to give it a try. I have long full lashes naturally, and this mascara made them look worse! It hardens on lashes and is extremely hard to take off even with waterproof remover. Did not give me any extra fulness or length. Not going to buy again.

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rated 4 of 5 *TOP REVIEWER* Menolikepolos on 10/11/2012 12:10:00 AM more reviews by Menolikepolos

Age: 25-29   Skin: Combination, Fair, Neutral   Hair: Brunette, Medium   Eyes: Blue    

I bought this online as it seems to be touted as amazing for holding a curl.

This may be true, but I found this mascara to make my lashes look clumpy and SHORTER than without mascara. YES, it holds a curl, but it's like finding a hair spray that holds but turns white and stiff. Not worth it, not HG.

I'll keep using it to see if maybe I change my mind as the tube gets older (which does happen, so, who knows).

EDIT: the older the tube gets, the less "stiff" my lashes are. Considering the price and that it does hold my curl, it's not a bad mascara.

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rated 1 of 5 ItalianBerry on 10/7/2012 12:14:00 PM more reviews by ItalianBerry

Age: 19-24   Skin: Dry, Tan, Warm   Hair: Brunette, Curly, Medium   Eyes: Brown    

Really disappointed with this mascara. Bought it off amazon (paid extortionate postage charge tot he UK) after the reviews on MUA. It was pretty expensive altogether for such a small mascara so I was expecting amazing results.

It gave me very average lashes, didn't lengthen at all. Maybe there's some special method to using this mascara? If there is, PLEASE let me know someone.

I'm not a fan of water-proof mascaras anyway, they're hard to take off and rip out my lashes. I'll probably keep this for next summer when I go to the beach.

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rated 5 of 5 Scarlethreads on 10/7/2012 8:04:00 AM more reviews by Scarlethreads

Age: 18 & Under   Skin: Normal, Fair, Neutral   Hair: Black, Wavy, Fine   Eyes: Black    

I have short, straight asian lashes that doesn't hold a curl but this mascara just makes my eyes look bigger and makes my lashes actually visible. It does dry pretty quickly, so you have to brush through it quickly if you want to build intensity, but its good because it doesn't transfer onto your lids. It does make my short lashes much longer as well (long enough to be visible) and it holds curls sooooo well! No other mascara I've ever used (and its quite many) held a curl like this did. I curl my lashes with shu uemura's lash curler which is heated by a hair dryer; this step is also a contributing factor to extra curly lashes and then I apply generous coats, combing through it quickly to have nice feathery lashes. My lashes stay curled for 14 hours without any signs of drooping! (I'm not sure if it lasts more than that because I don't wear my make up for more than 14hours max). It is also VERY waterproof and does not flake or smear or give me panda eyes like many mascaras do. My HG mascara definitely! Many complain about it being tough to remove, which I agree partially, because all waterproof mascaras I've used are difficult to remove and this is indifferent. That also means that it won't come off your eyes during the day easily, right? I love love love this and will definitely repurchase when I'm done with it!

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 2 of 5 rincx on 10/3/2012 12:03:00 AM more reviews by rincx

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brown   Eyes: Brown    

This was my HG mascara for over 2 years but the new formula and packaging that they have recently released has been a huge disappointment!

The new formula just doesn't give the same dramatically thicker and longer effect as the old and it is also no where near as waterproof. It takes a LOT of fiddling around to get even half the effect of the old formula and doesn't hold curl as much either. It also has a sort of sour, chemical smell to it which wasn't previously there.

I'm seriously hoping the bring back the old formula asap, I don't know what im going to do once old stock runs out :(

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rated 5 of 5 *TOP REVIEWER* Sunnydelite62901 on 9/4/2012 4:26:00 AM more reviews by Sunnydelite62901

Age: 30-35   Skin: Combination, Olive, Warm   Hair: Brown, Straight   Eyes: Brown    

I love this mascara too. I use it all the time makes a big differences if you have skimpy Asian lashes like mine, doesn't run, last all day and holds a curl I usually buy it on ebay or

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rated 5 of 5 Yingaling on 8/31/2012 8:39:00 AM more reviews by Yingaling

Age: 18 & Under   Skin: Oily, Medium   Hair: Brown   Eyes: Black    

I will ALWAYS come back to this mascara IT IS AMAZING. Smudgeproof + waterproof, makes my lashes stay curly all day long :)

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rated 2 of 5 RoxysVegas on 8/28/2012 10:50:00 AM more reviews by RoxysVegas

Age: 25-29   Skin: Very Oily, Fair-Medium   Hair: Brunette   Eyes: Brown    

I read all the reviews on how this is one of the best mascaras on the market and in my search for the HG mascara, I just HAD TO buy it. Unfortunately, I found it to be a big disappointment! Yes, it lengthens lashes a bit but for me I saw no curl whatsoever. You can't get volume from this mascara because it's not a buildable formula, and when I used my lash curler all it did was stick to it and practically rip out my lashes. Definitely not worth the wait or the $16 I paid for it! - Fortunately, I did finally found my HG mascara (for only $2.99 at Walgreens) 'Best Lash Extreme Volumizing Mascara' by Jordana - Trust me, save yourself time, money and the loss of lashes and go with Jordana! P.S. Neutrogena Oil Free Makeup Remover takes ANY mascara off with ease!

3 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

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