Maybelline • New Instant Age Rewind • Foundations

Where To Buy?

*TOP REVIEWER* Seadoo on 9/20/2011 5:26:00 PM more reviews by Seadoo

Age: 44-55   Skin: Dry, Warm   Hair: Brunette, Straight   Eyes: Other    

EDIT I also picked up the neutralizer color, it is a better match for me than the light, due to it being more yellow. Still giving it a solid 4 despite the ridiculous packaging and small amount of product.
I really wish Maybelline would bring back EverFresh concealer with the doe foot. That was the best drugstore concealer. Why do these companies always discontinue the very best products????




I've been using this for several weeks. So far I'm liking it. It is a medium coverage concealer, so it doesn't completely cover my horrible purple circles. I like the finish on this and it only sinks into fine lines a little. It reminds me of my very old discontinued favorite, Ever Fresh. As for packaging, ugh, pull off the sponge top. What a waste of product and collection of germs in the sponge puff.
I will edit if anything changes.

Pros:
Good color match
no scent
lasts pretty well, need minor touch ups
nice finish
if you don't go too heavy, fine lines look pretty good

Cons:
Packaging!
Only medium coverage on me

2 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* ml44 on 9/19/2011 8:41:00 PM more reviews by ml44

Age: 44-55   Skin: Combination   Hair: Blond   Eyes: Blue    

Yuck! This product enhanced the lines under my eyes really well. I have a few lines but could not believe how much worse they were after trying this product. I really looked like I had crows feet. I can't take it back soon enough. It seems greasy but then dries to a line-enhancing finish.

    Was this review helpful to you? Yes   No

SusanC0425 on 9/19/2011 1:31:00 AM more reviews by SusanC0425

Age: 44-55   Skin: Normal, Medium   Hair: Brown   Eyes: Brown    

I needed to replace my Instant Rewind Concealer in the double tube (with the highlighter on one end), and found that this product replaced it. Good for me, since I never used the highlighter end anyway. This new packaging is OK, though I do wish they would just put this in a tube. However, the product itself does just what I want - conceals without looking like anything is there. I loved the original for that reason, and that is why I didn't mind paying but only using half the product. This replacement is a step in the right direction. Next stop - tube, I hope!

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rebelrockstar on 9/15/2011 7:59:00 PM more reviews by rebelrockstar

Age: 25-29   Skin: Combination, Fair, Warm   Hair: Brown, Wavy, Fine   Eyes: Green    

I bought it in Neutral because I have bad dark circles due to allergies. It does a very good job of helping to hide them. I'm very happy with the product overall & would def buy it again. I have also already recommended it to friends.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* jatkins on 9/15/2011 7:40:00 PM more reviews by jatkins

Age: 25-29   Skin: Normal, Medium, Neutral   Hair: Blond, Wavy, Fine   Eyes: Green    

Really good stuff. The packaging is ok. To get the first application, I had to turn the dial a couple dozen times. This stuff is really pigmented, so a little goes a long way. There's tons of product too! Be sure to buy a shade lighter than your natural color.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* polarpooch on 9/8/2011 12:29:00 PM more reviews by polarpooch

Age: 36-43   Skin: Very Oily, Fair-Medium, Neutral   Hair: Brunette, Fine   Eyes: Brown    

i was mortified when they DC'd the instant age rewind double concealer. it was the only concealer i had ever really loved--and this replaces that product. well, it's ALMOST as good as the old version. it's a little less opaque than the original product, but it still has the same fabulous, crease-free finish that does not set into fine lines/wrinkles. it doesn't list a sunscreen rating, so i'll assume that, unlike the original, it does not have the same SPF (that's too bad). it glides on easily, and sets FAST, so be ready to blend right away. i use a foundation brush to get a good, diffuse blend with this. it lasts nearly all day. the colors at my store were pretty limited, and it seemed only fairer and fair-medium tones were targeted with this product. i chose the yellow-based "neutralizer", which seemed to help blend away the minor dark cast i have under my eyes. this isn't going to get it done for ladies with serious dark circles. it's not not pigmented enough. but the rest of you should give it a try. it's often on sale, too, at my local walgreens.

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

Msvillegas on 9/4/2011 11:37:00 AM more reviews by Msvillegas

Age: 19-24   Skin: Sensitive, Fair-Medium   Hair: Brown   Eyes: Brown    

Its oily. So I had to put on covergirl powder ,n over that translucent powder looks nice nt cakey after it all sets in

    Was this review helpful to you? Yes   No

*TOP REVIEWER* Hawko on 9/2/2011 5:30:00 PM more reviews by Hawko

Age: 44-55   Skin: Dry, Fair-Medium, Warm   Hair: Brunette, Straight, Coarse   Eyes: Brown    

I picked medium. And for my summer NC 40 skin, it appeared just a tad light. If this is in the middle of summer, I will go back for the dark and blend it with medium. The same great texture & blendability as the foundation. I can even use this with equal amount of silicone primer as a foundation.
This concealer does not give opaque coverage, and layering it may not be a good idea since this is a silicone based liquid/gel. I mostly use concealer for the sun spots since I don't have much issue with undereye circles.
The first thing I did was to yank that sponge thingy & tossed it away, love the airless click pump system. Forget that Goji berry gibble-gabble. Its just a great medium duty concealer.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

julieannmarie on 8/25/2011 9:31:00 PM more reviews by julieannmarie

Age: Unknown   Skin: Combination, Fair-Medium   Hair: Brunette, Straight, Medium   Eyes: Hazel    

I really love this product, it brightens my undereye area very well. I do have to use it with another concealer, but it is awesome! The applicator is great, it glides on so easily. Try it.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* eq2008 on 8/24/2011 7:27:00 PM more reviews by eq2008

Age: 30-35   Skin: Combination, Medium   Hair: Brown   Eyes: Brown    

I love the product. It's light and yet it covers up and stays put. I also like the sponge applicator but the clicking part sucks. After only two weeks it doesn't click anymore. The top is coming off and the product is leaking out a little bit. I wish they just put this in a tube and call it a day.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

CChest on 8/24/2011 6:27:00 PM more reviews by CChest

Age: 44-55   Skin: Very Oily, Fair-Medium   Hair: Blond   Eyes: Blue    

This is working for me! Doesn't settle into my not-so fine lines and the coverage is pretty darn good. I also seem to be able to layer this for extra help.

    Was this review helpful to you? Yes   No

jamiegirl95 on 8/24/2011 12:54:00 PM more reviews by jamiegirl95

Age: 36-43   Skin: Combination, Medium   Hair: Brown   Eyes: Brown    

All I can say is WOW! I have extremely dark circles with fine lines under my eyes. I found it to cover my dark circles very well and it DOES NOT settle into the lines. It has terrfic staying power. I even like the sponge applicator. As I applied it for the first time I actually saw it "erase" the circles. I am amazed and would definitely be buying this again. This time I bought the honey because of some color that I have gotten over the summer but next time I'm going to try the neutralizer.

5 out of 5 people found this review helpful.     Was this review helpful to you? Yes   No

goldenjoy on 8/7/2011 3:27:00 AM more reviews by goldenjoy

Age: 30-35   Skin: Combination, Neutral   Hair: Brunette   Eyes: Brown    

First the bad: though there is alot of product, the packaging sucks. I wish it had come in a tube. I end up clicking out product and then using a concealer brush to pick it up and apply to my under eye area.
Aside from that, I love this concealer! I bought the brightener, thinking I would layer another concealer on top. I've been looking for a great brightener and this does not disappoint! The formula itself is light weight but with alot of pigment so it covers well. I have very dark under eye circles. I am in the light to medium skin tone and I was surprised to find I didn't need to add another concealer on top. The staying power is great. Also no creasing. Overall very pleased.

5 out of 5 people found this review helpful.     Was this review helpful to you? Yes   No

biogrrl on 8/5/2011 11:43:00 PM more reviews by biogrrl

Age: 30-35   Skin: Combination   Hair: Blond   Eyes: Hazel    

I bought the brightener version of this, and it is amazing. It blows YSL Touche Eclat out of the water. I'm NC15, so my blue undereye circles are pretty obvious. At 34 I also have a few more fine lines under my eyes now.

This product totally covers and brightens. The texture is so light, it sets very well on its own (no powder needed), and it doesn't migrate into lines. I can wear this for 9 hours, and it looks as if it was just applied.

It is the perfect shade for me, but I can see how it might be too light for a lot of other folks. (In contrast, the Garnier roller makes my undereye look orange.)

It also works to brighten the inner eye without any shimmer or glitter (which is great because it doesn't look like you're trying too hard).

I also like the sponge applicator. I don't use it directly on my skin, but I dab the sponge on my finger then apply to my eyes. It deposits the perfect amount of product this way.

Love everything about it!

8 out of 9 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* Miaoudeminou on 8/5/2011 10:51:00 PM more reviews by Miaoudeminou

Age: 19-24   Skin: Acne-prone, Fair-Medium, Cool   Hair: Black, Wavy, Medium   Eyes: Hazel    

I hate the sponge that comes on this. I pulled it out the moment I got it as I did that with the foundation. The foundation was awful and slid off my face. The concealer on the other hand doesn't. While it's okay if you only have slight circles, I have this stupid crease under my eyes and most concealers just emphasize that I have it. I haven't found a single product out there that fully eliminates the problem. This does help brighten the under area and diminish the problem. It still does not fully take care of it.
Update (11/4/11): I have since stopped using this. Like other products for the under eye area, this just doesn't work and I end up with flakes around my eyes by the end of the day. I know it's my under eye area being dry so I left the rating at a 3 (instead of the 4 it was) because I know other women could make this work for them. I cannot though.

    Was this review helpful to you? Yes   No

PinkyStorm on 8/4/2011 1:35:00 PM more reviews by PinkyStorm

Age: 44-55   Skin: Dry   Hair: Blond   Eyes: Blue    

I love this new concealer...I am a 58 year old woman with some wrinkles around my eyes. This did not settle and provided great coverage. It is not heavy, so I am not sure if it would work for undereye circles...but I love it and don't want to use anything else.

6 out of 6 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* westside on 8/2/2011 1:19:00 AM more reviews by westside

Age: 30-35   Skin: Acne-prone, Neutral   Hair: Black, Straight, Coarse   Eyes: Brown    

I think this is a good concealer overall. I was surpried medium worked for me, considering it's their deepest shade. I'm usually a "nude" in foundation. I don't care for the sponge applicator, but it feels soft and works under the eye. Covers well, but I would have to wait longer to see the skincare benefits.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* 8ball on 8/1/2011 7:34:00 PM more reviews by 8ball

Age: 56 & Over   Skin: Dry, Fair-Medium   Hair: Brunette   Eyes: Brown    

I have to rethink Maybelline. I usually hate their products. I consider myself fairly knowledgeable on concealers that don't work because almost every one I try doesn't work. They don't work because they're heavy and greasy, and they crease, or they don't last (especially over eye cream), or the colors are unworkable. High end, low end, it doesn't matter.

Well, guess what?!? This passes all those tests. It has a thin consistency so it doesn't run into creases, but it is still very pigmented. I like the sponge applicator that lets you blend and smooth. I've been out in 100o weather and it still manages to stay on.

I bought "neutralizer," "brightener," and "medium," and love them all.

Remember: use *sparingly.* A little goes a long way. It's easy to overdo and look like a raccoon.

12 out of 12 people found this review helpful.     Was this review helpful to you? Yes   No

roxy_supastar_chick on 7/21/2011 1:43:00 AM more reviews by roxy_supastar_chick

Age: 25-29   Skin: Combination, Olive   Hair: Brunette, Fine   Eyes: Other    

Disappointing unless all you need is a little brightening to the undereye. This is no good for bad circles. The packaging is terrible & difficult to use. I never seem to get the right amount. It's not thick enough so it needs to be layered but is not buildable, it starts to get sticky and cakey after a few layers. There is a cone family additive type something to make it seem bledable but these never seem to stay put on the skin & shift. Sad bec. if was a perfect match & a good amount of product for the price. Med. matched well with about NC20-25 or a lighter C.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* KeyWestBum on 7/11/2011 9:55:00 AM more reviews by KeyWestBum

Age: 30-35   Skin: Combination, Medium, Neutral   Hair: Brunette, Wavy, Coarse   Eyes: Brown    

I'm reviewing the NEW Instant Age Rewind Eraser Dark Circle Treatment Concealer. The available shades for this concealer are: Fair 110, Light 120, Medium 130, Honey 140, Neutralizer 150 and Brightener 160. The instructions on the package stated for severe dark under eye cirlces, use the Neutralizer shade (ideal for me) so I picked up this shade. First of all, the neutralizer shade is lighter then expected. I'm NW30 and it was too light for me. However, this is a neutralizer, so you are to put your regular concealer over this. Once I did this, the shade wasn't so light and it was much more wearable. My thought on this? I'm not that pleased. I still had to use two layers of this to get any sort of cover. This really isn't a "corrector" or neutralizer. I feel it just lightens up the undereye a bit and doesn't really neutralize the blue/purple tone of my cirlces. This is nothing special. Another issue with this concealer is the ANNOYING eraser applicator! This deleivery concept is a HUGE fail in my opinion! First of all, the delivery system is not smooth, it shoots out in globs and way too much comes out making you waste a good amount of product. I find by dabbing my finger on the eraser and applying it with my finger tip is much more effective. I do find that you get a lot of product and I like the plastic packaging. Because I'm not impressed with it's neutralizing abilities, I'm hoping this might make my regular concealer hold on a bit longer so I'm not naked by the end of the day. I'm still test driving this concealer and will update if results change. At this point, I will not repurchase.

    Was this review helpful to you? Yes   No