Maybelline Fit Me Foundation (renamed to Fit Me! Dewy + Smooth)


1682 reviews

47% would repurchase

Package Quality: 3.2

Price: $$

Package Quality: 3.2

Price: $$


(Active Ingredient : Octinoxate 7%), Water, Cyclopentasiloxane, Dimethicone, Glycerin, Isotridecyl Isononanoate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Dimethicone/Polyglycerin-3 Crosspolymer, Sodium Chloride, PEG-10 Dimethicone, Phenoxyethanol, Methylparaben, Disodium Stearoyl Glutamate, Chlorphenesin, Disodium EDTA, Acrylates Copolymer, Propylparaben, Fragrance, Tocopherol, Ascorbyl Palmitate, Aluminium Hydroxide, PEG-9, Ethylparaben, Dipropylene Glycol, Isobutylparaben, Butylparaben, Alpha-Isomethyl Ionone /- (CI 77891/ Titanium Dioxide, CI 77491/CI 77492/CI 77499/Iron Oxides)
This foundation has been renamed from Fit Me to Fit Me Dewy and Smooth

From Maybelline website March 11, 2015:

Fit Me® foundation has a new look for its same great hydrating formula!
Hydrates, smoothes skin texture and matches natural tone for a luminous, seamless finish.
For Normal to Dry Skin. SPF 18*
*Excluding shades 330 and 360

on 4/4/2013 7:45:00 AM

Age: 19-24

Skin: Very Dry, Fair, Warm

Hair: Black, Other, Other

Eyes: Brown

I'm really sorry for the people who had a poor time with this foundation. Objectively, I think this is a good foundation.

Eminent makeup artist Lisa Eldridge says there are three things to check when testing foundation to see if it'll be a good match: Texture, Colour and Coverage.

Formulation and Texture: Is it water based, oil based? How much silicone does it contain? Is it suitable for normal-dry combination skin or is for normal-oily combination skin?

Colour: Does the foundation match the skin of the wearer? Which undertones of colour is it suited for- pink, neutral, yellow, red or brown? Is it a realistic shade that represents skin colour?

Coverage and Lasting Power: How much coverage does the wearer want? Keep in mind that foundation is designed to even out skin tone and minor imperfections. Concealer is used for more prominent imperfections. How long does the foundation last before it fades?

Those who did get to revel in the pleasures of this foundation were quite unlucky to fall outside the broad net of people who would have found this foundation to check all the boxes for the three qualities above.

The foundation is suited for people with normal to dry combination skin, skin that is not moist with oil or sebum but maybe slightly parched though not too flaky, with has a layer of moisturiser, primer or any other emollient or silicone product that covers the face to form a base or matrix on which the foundation can adhere to. A bare face is fine but the finish of the foundation depend on the smoothness of the face of the wearer.

The foundation is generally unsuitable for oily skin- unless products have been sued to dry the skin out. Silicone based primers and setting powders may not be enough for oily skin. There are far better foundations for oily skin than this foundation can offer.

Colour: The shades ending in '0' are designed to have yellow undertones and those ending with '5' are designed to have pink undertones. In reality, the entire set of foundation will better cater for people whose predominate skin undertone is yellow or neutral, 0 for the yellows and 0 or 5 for the neutrals. Those with a mixture of pinks, reds and browns in their skin may find the foundation strange- too yellow, too orange, too ashy, too light or too dark. Disappointingly, but not surprisingly the foundation has limited shades for skin that is genuinely dark.

To reiterate: the colour of this foundation will suit light, medium or lightly dark skin with predominate undertones of neutral or yellow shades. As darker skinned folks out there will know- dark skin often can often be a add mixture of several strong undertones of colours- not just yellow, so the foundation will be quite disappointing for many with dark skin.

Coverage- this foundation offers light to medium coverage with great buildability. Lasting power is great anywhere between 6-8 hours without too much fading provided your skin is more normal-dry combination. Setting powder may maximise the lasting power. Take care with skin flakes, any foundation- even this one will enhance flakes- though this one performs quite well here too.

To use: pour a very small amount on the back of the hands, and using a finger buff in circular motions till the foundation blends and disappears into the skin. Start at the centre of the face or the parts of the face where most coverage is needed. If blended into a thin, thin layer the foundation dries with ease and no setting powder is required. It leaves a dewy, albeit shiny finish to the skin, even though the skin is not oily- just shiny with it. I prefer mattifying with a light amount of powder.

With one thin layer, skin tone is evened out. To even trained eyes- it maybe difficult to discern that you are wearing foundation- except the skin maybe a little more shiny. You may choose to apply a second layer if desired in the same manner as the first layer and you'll have a nearly medium flawless coverage- wear you can just tell there is a hint of foundation to the skin.

A tip the Eldridge uses often is to apply a thin well blended layer fo the entire face. As our gaze often fall onto the eyes and cheeks of face, instead of the chin and forehead, flawless coverage in the areas of the eyes and cheeks create an optical illusion that this entire canvas of the skin is more flawless than it seems. If there are no major problems with this chin and forehead (your could still use concealer), apply a second, very fine layer under the eyes and on the cheeks. You'll look flawless.

The secret to this foundation- and perhaps to most foundations- is to apply a light well blended and if necessary and suitable, add light thin layers where required. For any foundation- it will make the coverage more seamless, natural and most importantly- it will make the foundation set to last much longer. Do not slap a thick layer over the face and hope it sets- even for dry skin it will slip off.

Good Luck- the review is too long but I hope I've helped!

7 out of 8 people found this review helpful.

Age: 18 & Under

Skin: Dry, Tan, Not Sure

Hair: Black, Other, Other

Eyes: Black

I do like it. I'm #310 and the texture of the product it blends in very nicely into my skin; it does just what it's name is - It doesn't mask, it fits. It's just that i have to really wash my fingers and hands every time I apply it to avoid random tan smudges on my clothes. But I love it! i can't see myself buying any other foundation for awhile.

2 out of 2 people found this review helpful.

on 4/3/2013 9:54:00 AM

Age: 18 & Under

Skin: Combination, Tan, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

I got this product for my birthday and got the shade 305. This shade seemed perfect at first but when applied to my face it looked orange and cakey and when I applied it with a brush it looked bad, a beauty blender it looked bad and with my fingers it looked bad... I just don't know how to work with it.

Age: 25-29

Skin: Normal, Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

I found this foundation ok, expected more really. I have the shade 225 which is a really good match to my skin but just not enough coverage. Saying that I do like the consistency of this foundation but not alot of staying power throughout the day defiantly need a touch up.

on 4/3/2013 1:17:00 AM

Age: 19-24

Skin: Sensitive, Fair, Cool

Hair: Brunette, Straight, Medium

Eyes: Brown

I have been using fit me for over six months now and I will repurchase when I run out. It is exactly what I look for in a foundation: light to medium build-able coverage with a natural finish. I have mostly dry skin, so on me, this is not oily at all. I am also very fair and #110 matches my skin tone really well and that is so hard for me to find in DS foundations. I use the powder to seal it in sometimes and give it more of a matte finish. I haven't tried the concealer yet but do plan on purchasing eventually. I can imagine this would not be suitable for people with oily skin or people who need a full coverage foundation. I use it mostly just to even out my redness, and it's yellow undertones work perfectly for that.

on 4/2/2013 9:22:00 PM

Age: 56 & Over

Skin: Dry, Fair, Not Sure

Hair: Silver, Other, Other

Eyes: Blue

I have mature dry very fair skin with pink undertones, no scars, wrinkles or sun spots but light freckles which multiply and darken when exposed to sun. I burn easily.

What I need: A moisturizing sunscreen with some foundation coverage but keeping it 'natural' so as to not look aging. Something that will let my skin breathe and will not look greasy nor dry my face out.

After reading reviews here, I decided to give this product a whirl. It was under 9 bucks on sale at Shoppers Drug Mart in Canada. They had the lightest shade which I believe is 110. It has an spf 18.

I applied Avon's Platinum eye cream and serum before putting a - what - over a dime's amount of Fit Me into the palm of my hand mooshing it out a bit and then applying it with my fingers all over my face, ears, eyelids and neck. It isn't thick in consistency and applied evenly. It dried quickly but not so fast that it made application hard.

It worked as a moisturizer, sunscreen and foundation tint! Perfectly matched my skin to look natural and even out skintone and left my face looking 'natural' and non-greasy until I removed it that evening. For me it is a perfect, let me repeat, perfect every day product.

I believe as others here have stated that this would not work for oily complexions or for any real complicated coverage issues. As a sunscreen it is very good because I could use the right amount necessary without the greasiness or white maskiness that so often happens when dealing with sun care. Because we all know that applying 'just a small pinprick amount' will not protect you from the ravages of sun exposure, which is why, quite frankly, putting spf's in foundations is often a waste of time. If you use the amount needed you end up wearing a mask.

So as a tinted moisturizer with pretty good spf, I would rate this a 5 for people with dry skin. I took a mark off for the packaging because this needs a pump. Price? Good deal for the money and no complaints there. Bottle is small and I know you get more bang for your buck with MAC's face and body foundation but MAC has no sunscreen, it's a drier
formulation that I always needed moisturizer/sunscreen underneath and the lightest Fit Me color is lighter than the lightest MAC shade which gives me a yellow caste under certain lighting.
I have noticed that a lot of the negative reviews are from younger members with oily skin and acne scarring issues. This product is DEFINITELY NOT made for them. Also, the lighter colors seem to oxidize on younger skin from the looks of these reviews. Sigh. Foundations are tricksie things aren't they?
I tried something new with this product that works beautifully. Back in the day there was a famous makeup guru, Way Bandy?, and he swore by this method of fluid foundation application which I just recently remembered and use now:

Shake foundation and put dab in palm of hand. Spray distilled water into same palm of hand and mix into watery solution. Apply to whole face, including eyelids. Drys in seconds. For photo shoots, etc., he would apply consecutive layers allowing time to dry before next application until he had the perfect surface. Layering like this produces what looks like flawless skin rather than "foundation". Glad I remembered this!

13 out of 13 people found this review helpful.

Age: 18 & Under

Skin: Combination, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I really really disliked this foundation. It didn't match my skin tone, it made me look incredibly greasy and oily and the texture just felt very cheeply made. I paid $14 for this foundation and it was soo not worth the money. I do know that this foundation looks amazing on people with normal skin, so if you have normal skin you might want to try it out, but on my combination/oily it was a no-go.

on 4/2/2013 9:15:00 AM

Age: 19-24

Skin: Normal, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Hazel

I used to use this foundation and then I ran out and forgot about it. I recently picked some up again and fell back in love. It gives my skin such a perfect dewy finish and awesome coverage. I apply it with a slightly wet beauty blender and it stays on my skin all day!

on 4/2/2013 9:08:00 AM

Age: 36-43

Skin: Combination, Medium Brown, Warm

Hair: Brown, Curly, Fine

Eyes: Brown

I found this foundation to be very light and it gives me a light to medium coverage. Very nice foundation for spring/summer.

1 out of 1 people found this review helpful.

on 4/2/2013 8:37:00 AM

Age: 18 & Under

Skin: Normal, Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Green

Love it! Was recommended to me by a friend who suffered from shinny skin, so she used this foundation, plus the fit me powder and it fixed her problem. I have freckles that personally I really don't like showing, so using the fit me liquid foundation, concealer and powder gives me great long lasting coverage. Would highly recommend it to anyone. It isn't so heavy on your skin and another bonus is that it's oil-free!

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