Aveda • Shampure • Shampoo

rated 3.6(411 reviews)

Average Rating.3.6
Would buy this product again.63%
Package Quality4.0
Price3.6
Ingredients

rated 2 of 5 *TOP REVIEWER* serrabird on 2/17/2009 2:40:00 PM more reviews by serrabird

Age: 30-35   Skin: Combination, Medium, Warm   Hair: Brunette, Wavy, Medium   Eyes: Brown    

I was given very generous samples of this shampoo. I am so glad I did not buy the full-size product. I have medium-thick, soft curly hair. I think my scalp reacts to excessive essential oils and fragrances because it flaked out. It weighed my hair down and did not feel smooth at all. I'm not changing my Redken, it seems...

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rated 3 of 5 miumiubabe on 2/8/2009 5:05:00 PM more reviews by miumiubabe

Age: 18 & Under   Skin: Dry, Fair-Medium   Hair: Black   Eyes: Brown    

The smell of the shampoo is weird. it is a mixure of smells slightly flowery? im not really sure how to describe it. It smells okay but it doesnt smell great. Its smells like plants but not really in a flowery way. The shampoo made my hair more elastic and strong but it made it slightly dull and didnt make my hair feel light and weightless. Thus i probably wouldnt buy it again.

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rated 1 of 5 *TOP REVIEWER* sugarlumples on 1/29/2009 10:02:00 PM more reviews by sugarlumples

Age: 25-29   Skin: Combination, Fair, Cool   Hair: Brunette, Wavy, Fine   Eyes: Blue    

OK, I love Aveda. The Smooth Infusion line is magical. I just got my hair cut today at an Aveda salon and my stylist washed and conditioned my hair with Shampure. Holy stink! I actually had to wash my hair when I got home because I could not stand the smell. My friend also commented that my hair didn't look shiny or clean as soon as I got back from the salon. I'll be sticking to Aveda's Smooth Infusion line.

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rated 4 of 5 weedlebug on 1/4/2009 8:12:00 PM more reviews by weedlebug

Age: 30-35   Skin: Sensitive, Fair   Hair: Brunette   Eyes: Brown    

I do like this product, but it's a bit too heavy for my fine hair. The fragrance and lather is wonderful, but I always feel as though it doesn't get my hair completely clean. I use it twice a week as an alternative to the Rosemary Mint shampoo (to make sure I don't dry my hair out, as I wash it daily), but I think it would make a much better daily shampoo for someone with thicker, drier hair than mine.

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rated 5 of 5 CliniqueGal on 1/2/2009 1:30:00 PM more reviews by CliniqueGal

Age: 19-24   Skin: Other   Hair: Other   Eyes: Other    

I first brought this for my 12 year old sister as she was having problems with her thin and greasy hair. After seeing the results my other sister wanted to try it too, and it was amazing on her thick and curly hair! I was using John Frieda's Red shampoo and developed very large and sore spots on my scalp, so I decided to try the Shampure. I will never change my shampoo again! My scalp is no longer flaky and spotty, and the colour in my hair has lasted for months. It is shiny and smells lovely, the one drawback being that it does nothing to control my frizz, but I am using Aveda's smoothing styling products which are great too! Aveda hair products are brilliant and worth the money!

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rated 2 of 5 *TOP REVIEWER* zernelle on 12/30/2008 1:47:00 PM more reviews by zernelle

Age: 30-35   Skin: Sensitive, Fair, Cool   Hair: Brown, Straight, Fine   Eyes: Blue    

This shampoo left my fine, straight, slightly oily hair dry, weighed-down, and unmanageable. I also wasn't fond of the herbally fragrance. It's just not for me.

Ingredients: Aqueous extracts: Lavender extract, aloe vera leaf juice, rosemary leaf extract, ammonium lauryl sulfate, disodium laureth sulfosuccinate, lauramidopropyl betaine, peg-6 cocamide, peg-7 dimethicone isostearate, babassuamidopropyl betaine, hydroxy propyltrimonium hydrolyzed wheat protein, hydrolyzed brazil nut protein, wheat amino acids, fragrance, geraniol, linalool, benzyl benzoate, citronellol, limonene, grapefruit seed extract, avocado oil, glycerin, tocopheryl acetate, ascorbyl palmitate, retinyl palmitate, peg-30 castor oil, hydroxypropyltrimonium chloride, polysorbate 80, maltodextrin, disodiumedta, methylchloroisothiazolinone, methylisothiazolinone, potassium sorbate, sodium benzoate, annatto.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 BattySoprano on 12/26/2008 11:42:00 PM more reviews by BattySoprano

Age: 18 & Under   Skin: Sensitive, Fair, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Brown    

So I've been using this for a few months now, and I love it. At first, the scent deterred me- a little nail polish-esque, but it's grown on me. This shampoo is cleansing and moisturizing without drying my hair out too much- my hair took some time to get used to it (got a little dry on the scalp and whatnot), but once it adjusted, I was quite happy with the shampoo.

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rated 5 of 5 *TOP REVIEWER* bren81 on 12/6/2008 6:06:00 PM more reviews by bren81

Age: 25-29   Skin: Acne-prone, Fair-Medium   Hair: Black   Eyes: Brown    

After months of using a combination of Dove, L'oreal, Victoria Secret and Wella shampoo (i'm a drug store junkie so I tend to buy different kinds of things when new stuff comes out), I was really not happy with the condition of my hair and scalp. The hair was all dry and massive split ends everywhere but the scalp was oily! I was searching for an alternative when my friends recommended Aveda. I bought a medium size bottle of Shampure, Balancing shampoo and Rosemary Mint shampoo. It costed me $56 for three bottles of shampoo but after just one wash I felt it was worth every cent of it. My hair was clean but not dry and brittle, it felt soft and smooth. I got my shine back not the greasy and oily on the crown of my head. I'm going back to the store to get the big bottle.

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rated 4 of 5 fmbaker on 12/3/2008 2:47:00 PM more reviews by fmbaker

Age: 30-35   Skin: Normal   Hair: Brunette   Eyes: Brown    

I just purchased Shampure a couple of weeks ago and I have noticed a real change in my hair since using this shampoo. My hair is markedly more shiny and has more movement and bounce to it. The fragrance (which is why I bought it in the first place) does not last once my hair dries, but I really am surprised at the improvement in my hair's appearance. My color seems to be washing out more slowly, too.

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rated 1 of 5 ujinyoon on 11/30/2008 10:58:00 PM more reviews by ujinyoon

Age: 25-29   Skin: Combination, Medium   Hair: Brown   Eyes: Brown    

I lose lots and lots of hair when I use this shampoo. Also, the smell is no good and my scalp gets itchy. Not a big fan of the scent either.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 2 of 5 rebeccam_br on 11/25/2008 10:18:00 AM more reviews by rebeccam_br

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Hazel    

This is a very decent shampoo, and I love the scent. However, I found that both this product & the conditioner irritated my scalp. My skin is relatively sensitive.

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rated 4 of 5 *TOP REVIEWER* sakecat22 on 10/14/2008 2:16:00 PM more reviews by sakecat22

Age: 36-43   Skin: Sensitive, Fair-Medium   Hair: Brunette   Eyes: Brown    

Love the smell and love that I don't have to wash my hair everyday when I use this. No itchy scalp, no feeling like I HAVE TO wash my hair after one day. Only dislike - if I use this for an extended period of time, my hair gets dry.

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rated 3 of 5 *TOP REVIEWER* MavenMel on 9/24/2008 1:47:00 PM more reviews by MavenMel

Age: 36-43   Skin: Combination   Hair: Black   Eyes: Brown    

I love the way this smells!! But it makes my scalp dry and flakey :(

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rated 2 of 5 Bente on 9/23/2008 11:21:00 AM more reviews by Bente

Age: 25-29   Skin: Sensitive, Fair   Hair: Brunette   Eyes: Blue    

Did not like this shampoo, the smell is no good and it dosent go with my hair. I`m disappointed!

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rated 5 of 5 seussisms on 9/16/2008 11:32:00 AM more reviews by seussisms

Age: 30-35   Skin: Normal, Fair   Hair: Brunette, Wavy, Coarse   Eyes: Brown    

My favorite shampoo in the Aveda line, based just on scent. However, it is not very friendly to color-treated hair. I notice my color fades twice as fast when I use it rather than Color Conserve. Will continue to use it when not coloring my hair - definately.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 1 of 5 CAsunshyn on 8/25/2008 2:42:00 PM more reviews by CAsunshyn

Age: 25-29   Skin: Acne-prone, Medium   Hair: Blond   Eyes: Brown    

I was really dissappointed in this product. I have normal, long hair which doesn't require much maintenance. I was looking for a product more on the organic side. I used this shampoo and conditioner for a week. By the end of the week my hair was terribly dry and you couldn't run a brush through it without running into knots and tangles. Luckily I just purchased the travel sizes so I didn' lose too much money. I have since changed to H20's Milk Shampoo and Conditioner and think that they are great products.

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rated 1 of 5 igrancea on 8/22/2008 2:40:00 PM more reviews by igrancea

Age: 25-29   Skin: Combination, Fair   Hair: Brown   Eyes: Hazel    

I have fine but healthy hair and was looking for a regular shampoo designed for "normal" hair. This one is much too drying for me, even though I only used it once every two days. After two weeks my ends were really frayed and in need of moisture, which this shampoo (and its conditioner) did not deliver.
Certainly not worth the price for those results.

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rated 5 of 5 fionarocks on 8/13/2008 5:18:00 PM more reviews by fionarocks

Age: 19-24   Skin: Combination, Fair   Hair: Brunette   Eyes: Brown    

I adore this! It smells divine. I always feel happy when I use it in the shower. It is a little drying, though, so I wouldn't recommend it for everyday use. It is a basic shampoo, no bells and whistles, but it does the job and leaves your hair clean and refreshed.

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rated 5 of 5 gildedgirl on 8/11/2008 12:47:00 AM more reviews by gildedgirl

Age: 19-24   Skin: Normal, Fair   Hair: Brunette   Eyes: Green    

I have been regularly using this shampoo for about 3 years and I absolutely love it. Every time I stray (i.e. Brilliant, Clove, non-Aveda shampoos) I regret it and can't wait to return to my Shampure. As far as comments of build-up are concerned, I haven't had any problems. As many have said, the smell is fantastic! It is very strong, but it is always a pleasant scent. I get migraines from overly scented products but Aveda products do not bother me. My hair is quite thick but fine and very long. I love this and the conditioner and I highly recommend them!

2 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 pollydolly on 8/3/2008 3:21:00 PM more reviews by pollydolly

Age: 44-55   Skin: Sensitive, Fair   Hair: Brown   Eyes: Blue    

my hair - short, highlighted (starting to go grey), very fine, needs washing daily.
scalp - sensitive, can be itchy, prone to spots (YUCK I know it's gross)
skin - very sensitive can react very badly to shampoo.

I usually use scalp benefits but thought I would cautiously give this a try (I'm always cautious because of my sensitive skin) just for a change.

Very, very pleased love the smell (love the scalp benefits smell too but they are very different), no irritation, hair feels fantastic - full of body (which lasts beyond a day), soft (but not in that horrid limp way that fine hair often does), very shiny, didn't need to condition after washing.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No