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81% would repurchase
Package Quality: 3.9
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on 9/18/2013 8:11:00 PM
More reviews by hancam1030
Skin: Combination, Fair-Medium, Neutral
Hair: Brunette, Wavy, Medium
This review is specifically for the shade "magenta". I read plenty of reviews and watched a ton of videos on this shade in particular. My hair before this product was a medium to light brown ( it was dyed). I applied the loreal Oreor 30 volume developer ( recommended to use with this product) and left it for maybe 40 to 50 minutes (didn't time it approximately) and washed it out. My little tiny bit of regrowth was PINK and the rest was a true magenta color (the top was a little bit lighter than the bottom, though I applied it to the bottom first) but it wasn't too noticeable. I thought I liked the color at first, but I realizes I didn't like it. It was too bright ( I ended up using another tube for the ends and it ended up matching the top. I just wish it as more red. The videos I saw had a red with tones of pink ( for pretty much all them I saw) and mine just ended up a true pink. So, the next day I put ion semi permanet in red and mixed in a tiny bit of magenta ( like I said, I wanted it more red with pink undertones.) left it on for about an hour and washed out. The result was more pink. I should have left out the magenta. The next day I applied a foam color from John Frieda in medium red brown (hoping the red would make it more red and the brown would tone down the brightness) and was left with a purple result. Opposite of what I wanted. Then I applied a dark mahogony brown over top and said screw it. My roots were still purple and I had batches of dark almost black brown and patches of purple. Then I did a bleach wash on top of that and was left with a bright almost Ronald McDonald red with more orange tones and a little lighter. I then applied a medium auburn die and now I'm left with a bright red. It'll do. I actually like it. But ANYWAYS, don't use the magenta unless you want magenta pink hair. Go for the red shade or maybe mix red with magenta. Overall, my hair wasn't damaged or dry after using this even twice on my hair. But I made sure to deep condition anyways. Of course it is dry now from wayyyy too much overprocessing the past 3 days. So don't use this particular shade in my opinion. It will be a pain to correct it the way you want it to be and your hair will be more damaged by other products than this. Don't use the magenta shade. I'm sure the other shades would look better. Unless you are actually going for magenta pink hair then go for it. Sorry for the long review. Just had to put my two cents out there!
on 9/5/2013 3:59:00 AM
More reviews by haynmama
Skin: Acne-prone, Fair-Medium, Neutral
Hair: Brunette, Curly, Coarse
I've been scouring the Internet & YouTube for about a month, wanting to get my hair about as red as Ariana Grande. In the past couple months, I've used drugstore box dye w/crappy results. My hair would turn a dark auburn. No vibrancy or head turning action at all. I found out about this from my research & used Magenta w/Oreo 30 volume developer. Applied on my hair as directed w/a brush & gloves I picked up all at Sally's. I left it in for about 50min. I rinsed it out w/cold water & no shampoo. I then put a deep conditioning mask I picked up at Sally's as well. I looove this stuff! My hair has definitely lifted about 3 levels & I think it looks like Ariana Grande's color. Yay! There are some uneven patches, so in about 3wks, I'm gonna try using a protein filler before refreshing & hope that works.
on 8/26/2013 1:43:00 AM
More reviews by MissAkyna
Skin: Very Oily, Fair-Medium, Not Sure
Hair: Blond, Other, Other
I love this product! It works amazing. There's nothing like it, it can be damaging, but not as much as having to bleach and then tone. My sister's hair color was a dark maroon color, and I used the Soft Brown with 40 volume to give her highlights, and then Red for her base. It turned out perfect. She's always wanted bright red hair, so it's amazing it worked. At first I was iffy about the red, because it had seemed as if only her new growth was turning bright red, but at the end of it all, it was even, and the soft brown turned into caramel highlights, so it was an overall success!m
on 8/19/2013 9:58:00 PM
More reviews by Wsteph22
Skin: Combination, Fair-Medium, Not Sure
Hair: Red, Other, Other
As a hairstylist, I would buy this again and I would get it behind the chair. I foiled it in to my sister freshly colored hair (redken 6r) it looked great. I then foiled it in to my own hair. Even thought its not bleach it's hi lift , so it still an damage your hair. Any time you are using 30 vol or 40 vol. it damages your hair. So try and only leave it on for the time on the box says. And use a deep conditioner after.Tips for red hair- wash your hair with cold water and buy a red shampoo and conditioner. And yes it will fade but these things with help it.
2 out of 2 people found this review helpful.
on 8/18/2013 11:31:00 AM
More reviews by Bellalove403
Skin: Combination, Olive, Not Sure
Hair: Brown, Other, Other
This is seriously magic in a tube. I have never used a better hair dye. It doesn't damage my hair and if lifted my BLACK, yes BLACK hair to a bright red. This stuff is amazing. No other dye can even compare! Seriously go get this stuff! You won't regret it.
3 out of 3 people found this review helpful.
on 8/13/2013 3:33:00 PM
More reviews by Riknows
Skin: Normal, Fair, Not Sure
Hair: Brunette, Other, Other
I thought this was "too good to be true" and it was! My hair is NOT light. It did not cover my few gray hairs and it dried my hair out. Epic fail.
on 8/10/2013 5:34:00 PM
More reviews by mrsuhmazing
Skin: Acne-prone, Fair, Cool
Hair: Brunette, Wavy, Coarse
I wanted to love this, I really did, but I just can't. I picked this up in the color "Red Hot" which let me tell you is pretty misleading, it's a dark plum red VS what I would consider "red hot" to look like. I used the Loreal 30 Volume Developer (as recommended on the hair dye box) and followed the directions to a T. The consistency was fine and easy to work with, however my hair refused to run clear and I finally gave up, now the color was beautiful and I was in love. However after just my first shampoo (using high quality color care shampoo + conditioner) there was small patches where the color completely washed out and my hair still smelled very strongly of the dye. Skip to three days later (hair doesn't get oily so I wash it as little as possible) I shampooed again and now there are significant patches where there is no color and my hair still smells REALLY strong of hair dye. I've used the $3 shampoo boxes at Wal-Mart and have not had such awful fading as this. Also I can't touch anything with my hair until it's completely dry because it leaves a red stain. I'm happy that this was fairly cheap so I didn't lose too much money but I won't repurchase. Also it wasn't too kind of my hair, it left my hair course and poofy (not surprised because I used a strong developer).UPDATE:It's been 5 days and I've washed my hair two more times. My shampoo is STILL turning bright red, my conditioner comes out red, and the water from my hair leaves red splotches all over my shower walls. My hair still reeks of hair dye which is getting really annoying. Luckily what damage it did to my hair is starting to subside (thanks to my macadamia oil hair mask) but I would never buy the product again. I've washed my hair four times since dying and it's still a disaster. Considering trying color oops to completely remove the color or dish soap or anything to get this awful stuff out of my hair.
3 out of 4 people found this review helpful.
on 8/1/2013 9:16:00 AM
More reviews by OSusieQ
Skin: Oily, Olive, Neutral
Hair: Brunette, Straight, Fine
I have medium to dark brown hair and I have always wanted to add a little long-lasting spunk to my hair without major damage. Well this is it ! I have been using this off and on for the last two/three years and I have always had good results with this product I have used 10 and 20 developer (depending on how intense you want the results) I bought all these items at Sally's Beauty Supply Now making the color last is easy, just use a good salon quality shampoo and condition OR an alternative is the Quantum Red shampoo (the bottle is red too) at Sally's Beauty Supply.If you use something like Head & Shoulders shampoo this will strip ANY color out of your hair. Just spend a little more on a good salon quality shampoo and conditioner, your color will last and your hair with look and feel beautiful..... It's so worth it!
on 6/19/2013 3:19:00 AM
More reviews by Skyzeri
Age: 18 & Under
Skin: Combination, Fair, Neutral
Hair: Red, Straight, Medium
This dye is just glorious. I use it in the color "Red" now just to lighten my roots. Let me start with that I had medium brown hair, but wanted bright red hair. I used this, and BAM! I got red hair without using bleach with just one product! Now I use Special Effects dye for my whole hair, and just use this to lighten my roots. Great alternative if you want red hair and are afraid of bleaching.
on 5/14/2013 7:55:00 AM
More reviews by newenglandfan54
I have been coloring my hair for many years. I wanted to go from my dark brown to almost black to a copper. I purchased L'Oreal Sizzling Copper from my local Sally Beauty store because it said it would lighten my hair 3-4 shades without pre-lightening. I am so glad that I did not listen to the people who said that this product was not worth the money. I absolutely love the color of my hair. I did leave it on a little longer than the recommended 30 minutes, but I am lucky enough that my mil is a former hairdresser and she does my color. I have not noticed any fading but I do not wash my hair every day and when I do wash it I use a shampoo for color treated hair. If you are looking for a change I highly recommend L'Oreal products made for dark hair if you have dark hair. If not it won't work. Do your research before doing any thing to your hair.
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