Artdeco • Eyeshadow Base • Eye Primer

rated 4.3(113 reviews)

Average Rating.4.3
Would buy this product again.80%
Package Quality3.8
Price2.4
Ingredients

rated 4 of 5 tschueli on 6/10/2009 7:50:00 AM more reviews by tschueli

Age: 19-24   Skin: Very Dry, Fair-Medium   Hair: Brown   Eyes: Hazel    

Great product, can definitely keep up with udpp and toofaced! just smells a bit soapy...but for that price i don't care!

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rated 5 of 5 *TOP REVIEWER* MissBehaviour on 5/30/2009 12:38:00 PM more reviews by MissBehaviour

Age: 30-35   Skin: Dry, Fair, Cool   Hair: Brown, Straight, Medium   Eyes: Brown    

The Artdeco eyeshadow base I am reviewing is apparently a new product in the company's "Pure Minerals" line (which includes mineral foundation, eyeshadows, etc.) The box looks different from the original eyeshadow base's packaging, but the actual jar looks almost exactly the same.

The only other eyeshadow primer I ever used before this one was a Ruby & Millie primer which stung and irritated my eyes quite badly and also had an ugly orangeish tint that distorted the colour of my eyeshadows. Not so this one; it is slightly flesh-toned in the jar but applies completely clear. My extremely sensitive eyes didn't sting or show any signs of irritation at all. The colour of my mineral eyeshadow was much more vibrant with the base underneath than usual, in fact the effect is as intense as if I had applied the shadow wet, except that the actual coverage is much more even. The clincher for me is that my eyeshadow has not creased, faded or budged in any way since I applied it over 10 hours ago. A HG product for sure, and one that is very reasonably priced here in Germany (about 7 EUR). Big thumbs up from me and a must-have for ladies who use mineral eyeshadows.

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rated 5 of 5 mazdan on 5/19/2009 6:25:00 PM more reviews by mazdan

Age: 19-24   Skin: Oily, Fair-Medium   Hair: Black   Eyes: Hazel    

I really like this product, it's a very good eyeshadow base and not as expensive as UDPP. It does its job very well, the eyeshadows look more intense and it lasts, literally, all day long on me :D If you have this in your make up collection then you're ready to party!
I think that the downside of it and the cause of so little reviews comparing to UDPP's is because artdeco base might be hard to find in certain countries. But if you have the chance try it, it's worth the price which is around 7€.
I'll purchase it again.

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rated 5 of 5 PennyA on 4/1/2009 2:48:00 PM more reviews by PennyA

Age: 36-43   Skin: Combination, Fair   Hair: Red, Curly, Fine   Eyes: Green    

This is the first eyeshadow base/primer I have ever bought and it does not give me any reason to want to try another one from another brand!
I put it on in the morning (using a sponge applicator, so no need to use my fingers), leave it to settle for a minute or so and then apply my e/s. And I get three bonuses: (a) the colour goes on more intense and vibrant - actually, I would say that any e/s I have tried looks on my lids exactly the colour it looks in its packaging; (b) the e/s lasts much, much longer without creasing or need for retouching; (c) the e/s I put on below my bottom eyelashes stays put.
Overall I am very satisfied, especially since it's so cheap (6,40euros) and the pot is not at all small (a full 5ml which should last me for ages).

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rated 5 of 5 *TOP REVIEWER* Lolliebollie on 3/25/2009 7:53:00 AM more reviews by Lolliebollie

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Brown    

This product is the best! Forget about Urban Decay! I've tried that primer too, but it didn't work at all for me. This Artdeco stuff just does the trick. After a whole day, my eyeshadow is still where it's supposed to be.
The only thing I totally hate about is, is that it comes in a very small jar. It's not only unhygienic, but also difficult to get some product out. There's always a certain amount that gets stuck under my nail :-s
It's very creamy and easy to apply. It also dries quickly. I cannot remember the exact price, but it was quite cheap (I think this is a drugstore brand from Germany).

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rated 2 of 5 *TOP REVIEWER* modestyblaise78 on 2/18/2009 4:36:00 PM more reviews by modestyblaise78

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Brown    

I first liked this a lot...
But then it dried out, so it's almost impossible to apply it evenly.
I also don't like sticking my fingers (especially fingernails) into the pot, that is why I am rather going to stick to my UDPP and Clinique Touch Tint.

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rated 4 of 5 digxmexnow on 2/2/2009 12:47:00 AM more reviews by digxmexnow

Age: 19-24   Skin: Acne-prone, Fair, Cool   Hair: Brunette, Medium   Eyes: Green    

I really like this product. It does what it supposed to do - prolongs the life of your eyeshadow and keeps it from creasing. The price point is also great, though it's hard to get if you live in the states.



This product is great and I wish I could give it 4 1/2 stars. I had to take away a star because of the way it smells - it has a fairly strong men's cologne type smell which is really much too strong for something meant for the eye area!



Otherwise a great product, especially for the price. It's the best eyeshadow primer I've used.

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rated 5 of 5 *TOP REVIEWER* Sour on 12/22/2008 9:19:00 AM more reviews by Sour

Age: 19-24   Skin: Oily, Medium   Hair: Brunette   Eyes: Brown    

I have gone through two jars of this stuff. It was the first eye shadow base I’ve ever purchased and I’ve stuck to it since. Not once has my eye shadow or liner creased while using this stuff. You just put your eye shadow over it and you’re set for the day! I love this stuff!

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rated 4 of 5 *TOP REVIEWER* carita on 12/8/2008 3:15:00 PM more reviews by carita

Age: 19-24   Skin: Oily, Fair, Warm   Hair: Blond   Eyes: Blue    

For that money (cca 8-9$), it is an excellent primer. It comes in 5mL jar, which you must close firmly, otherwise it will dry up and cake. I have very oily eyelids and it managed to hold my eyeshadow for 5 hours (which is very good considering the fact that without the primer my eyeshadow is gone after an hour, sometimes even less). I won’t purchase it again because I found out that with Clarins’ Lisse Minute my eyeshadow holds even more than 8 hours.

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rated 5 of 5 Zoffe on 11/26/2008 3:46:00 AM more reviews by Zoffe

Age: 18 & Under   Skin: Other, Fair, Neutral   Hair: Blond, Wavy, Medium   Eyes: Blue    

Really great product - especially for the price!
It makes my shadows last just as long as if I use a MAC paint and this base even grabs onto the colors better and make them appear more vibrant.
The scent annoyed me the first few times I used it (it smells kinda like men's perfume) but I got used to it. You don't smell it once it's on your eye so it doesn't really matter.
The packaging is OK. It's easy to get the right amount of product but the little jar makes the last product dry out. It doesn't matter too much since it's only about 2-3 applications and there's enough for like 100 applications in the tiny jar!

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rated 5 of 5 *TOP REVIEWER* iheartsu on 11/15/2008 6:54:00 AM more reviews by iheartsu

Age: 18 & Under   Skin: Combination, Fair   Hair: Brunette   Eyes: Brown    

ARTDECO Eyeshadow base is the best creamy base coat für better permanency, color intenseness and luminance of powder eyeshadow :) I really love it a lot! It also prevents the eyeshadow from settling on the eyelid crease. It has Vitamin E, which cares for the sensitive skin in your eye-region, too! It's an ideal product, even for people with contacts :)

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rated 5 of 5 *TOP REVIEWER* pupiq on 10/13/2008 11:59:00 AM more reviews by pupiq

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Green    

I just love it, cause it keeps my eye makeup looking fresh, until it's time to take it off. In addition, it makes all eyeshadows more dewy, improving overall makeup effect. It's cheap too and it keeps my cheap golden maybelline eyeshadow in place, that's almost miraculous :D I really don't have to say anything negative about this product, it's worth to try. However now I'm keen to try other eyeshadow bases, like too faced., maybe more expensive would be even better.

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rated 3 of 5 Lidijap on 6/11/2008 6:06:00 PM more reviews by Lidijap

Age: 36-43   Skin: Combination   Hair: Brunette   Eyes: Brown    

It's a fairly good product but after about two or three hours my eyeshadows still crease and I can't really say that my eyelids are that oily. I have better results with Urban Decay eyeshadow primer potion but can't wait to try out Too Faced eyeshadow insurance.

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rated 5 of 5 Kagali on 5/13/2008 10:27:00 AM more reviews by Kagali

Age: 19-24   Skin: Normal   Hair: Brunette   Eyes: Brown    

OK, I am definitely late in jumping on the eyeshadow primers bandwagon. I guess I just felt resigned to having my eyeshadows crease and fade after a couple hours, and constantly having to touch up my liners because they'd disappear or crease as well.

Well,I am definitely not in that boat any more with this handy little pot of goodness. This primer is creamy, it applies easy, dries fast and lets me have added control with blending my eyeshadows and liners. In addition I have yet to see any fading or creasing of my eye products with this: even after beind bad and going to bed with my eye makeup on it was still there in the morning, which is just plain amazing. I bought it on sale for around $6 at my local drugstore, so the price is also amazing.

I have to use an oil-based MU remover to get this off- water just won't do. It has a very subtle sheen to it with tiny pearlescent particles that brighten the lids and neutralize darkness/redness I sometimes get in the mornings. I use a concealer brush to spread it evenly over the lid because I prefer not to dip my fingers into the little pot every day. Edit: I still use the concealer brush to first apply it from the pot, but sometimes also use my fingers to spread it more evenly.

I have read about other primers like UDPP and Trish McEvoy's, but those are both more expensive and seem to get mixed reviews (like drying the eyelids over time, which this doesn't seem to do). This primer has been such a great discovery that now I am looking forward to seeing more of what this line has to offer. Edit: So far every brand eyeshadow I have used this with has worked great. i have since purchased a few of the ARTdeco eyeshadows, also used MAC, Lancome (the creamy color tubes), Dior, Chanel. Works equally well with all of them. Next stop is wet eyeshadows.

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rated 5 of 5 *TOP REVIEWER* gina2685 on 4/30/2008 7:14:00 AM more reviews by gina2685

Age: 19-24   Skin: Combination, Fair   Hair: Brunette   Eyes: Brown    

I can't even imagine how I did my eye makeup before I started using ArtDeco eyeshadow base! I live in Greece and I have tried every primer available in our market, and ordered online a lot which are not, but it took me much time to decide to buy this one from ArtDeco, the german brand that has become extremely popular in Greece, especially for their very good eye products and their, sometimes unbelievably, low prices (the eyeshadows cost approximately 4 euros each and the base approximately 6). First of all I loved the tiny black pot and then the smell of it. When applied and set (which should take a minute) it makes eyeshadow pigmentation very intense, it really brings out the colour, which means that you have to use less eyeshadow than before - this is already fantastic. The staying power is impressive. I've had my eye makeup on for 10 hours and it has not faded or creased, not at all, it looked freshly applied. The only thing I do understand can be upsetting is dipping your finger in the pot...but a cream shadow brush can really solve this, I use a cheap one from Sephora and it does the job. ArtDeco announced they are releasing the same base in brush-on click pen packaging, so if you like the formula but hate the pot you can look out for this. Overall, a cheap but fantastic product.

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rated 5 of 5 discopistol on 4/20/2008 1:51:00 PM more reviews by discopistol

Age: 25-29   Skin: Acne-prone, Fair   Hair: Brown   Eyes: Other    

okay, well heres the good news: if yr looking for a high quality eye base which leaves yr make up virtually indestructible, makes colours pop and grabs pigment where it would usually dust away, then look no further. if, like me, yr long search for the holy grail of eye bases has led you to schlep wearily past a thousand beauty counters, a trail of discarded tubes, pots and frankly ridiculously shaped containers (seriously, urban decay, whoever had the aladdin-meets-barbarella packaging wheeze wants firing) in yr wake, then hurrah! this may just be the end of the line.

found other products too drying? this is such a deliciously creamy texture that it beggars belief, upon first swipe, that it could be crease resistant (but it is, if applied meanly enough... oh, and how!), making it a dream to work with, easy as it is to quickly blend across the lid with a finger or a brush. once my eyes have been painted on for the day over this base, i dont have to pay them any mind until its time to wash them off for the night, whereupon i find the colours still fresh and uncreased, the lines still sharp and unmoved. i have barely held in shuddering sobs over arguments with my ex; i have worked up an unladylike sweat sprinting to catch the last post or bus on many the humid summers day; i have thoughtlessly rubbed my fingers across tired peepers through countless half asleep afternoons... and this marvellously magical stuff has withstood it all.

well then, and now, onto the bad: i have a couple of very minor criticisms of this product. firstly, the packaging. while artdeco eye base looks sleek enough in its glossy little black container, i dislike immensely that if i choose to use my finger for application i have to shove it into a pot. i have lost much product and more than a little patience cleaning slightly pearlised, nude coloured goop out from under my not-particularly-long fingernails. ick. secondly, this stuff grabs pigment with such ferocity that it can make blending and softening make up applied over it somewhat trying. i HIGHLY recommend waiting a full minute at least before attempting to apply any cosmetics over this base, as that allows it sufficient time to set, leaving anything layered over it much easier to play with. i also find dusting over the entire area im going to apply anything more vividly coloured or dramatically dark to with a neutral powder or shadow prior to setting to work over this base allows me the staying power this base affords, but with increased blendability.

all things considered (and i must confess, at a mere 6gbp a container before postage, price very much numbers amongst them!) this is my favourite eyeshadow base to date. currently working my way through my second jar, with many more to follow, doubtless

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rated 5 of 5 ilgs on 3/21/2008 8:37:00 PM more reviews by ilgs

Age: 25-29   Skin: Normal, Fair   Hair: Brunette   Eyes: Black    

HG product! I have some Asian blood thus small, deep-set eyes thus eyeshadow & soft liners simply refuse to stay put.
This e\s base is my savior. It can also serve as a super long lasting neutral bone-off-white eyeshadow. :) You only need a tiny bit, it works like a dream, it's twice cheaper than a MAC e\s pot. Though speaking of MAC I must admit I haven't tried their eye primer yet, but I'm sure I won't fall out of love with the Artdeco base.

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rated 5 of 5 Kaffeesansmilch on 3/21/2008 1:07:00 PM more reviews by Kaffeesansmilch

Age: 25-29   Skin: Very Dry, Fair, Warm   Hair: Brunette, Wavy, Medium   Eyes: Green    

This product really made me enjoy wearing eyeshadow a lot more. For as long as I've been wearing makeup, my eyeshadow always ended up as a couple of stripes in creases on my eyelids by the end of the day. This product actually keeps my makeup looking almost as good as when I put it on by the end of the day. I am very impressed! I didn't think it was possible with my oily lids! I also find that I use less shadow when I use this product because the shadow looks a lot more vibrant, and I can really see where I've put it on. When I first started using this product, I had a little trouble blending my shadows, but I've started putting a light dusting of loose powder on my lids after the eye shadow base and it's no problem anymore. The fragrance isn't the best, but you really don't notice it anymore after a while. Also, after hearing about how difficult it is to get the UDPP out of the container, I'm happy to have this in a little jar so I know I'll be able to scrape every last bit out. I also found the price to be very reasonable. Will definitely repurchase!

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rated 5 of 5 *TOP REVIEWER* cosmokid on 3/19/2008 9:38:00 PM more reviews by cosmokid

Age: 30-35   Skin: Normal, Fair-Medium, Neutral   Hair: Brown, Straight, Medium   Eyes: Green    

I love UDPP, but it wasn't until I tried ArtDeco's eyeshadow base I realised that it did have it's failings. For powder shadows ArtDeco's staying power is just as good as UDPP, but I find it much easier to blend and the colours of the eyeshadows aren't as intense (they are more true to how they should be). As a result, shades that I couldn't get to work on me with UDPP look great with the ArtDeco.
I have slightly crepey lids, so I prefer the texture of this as it doesn't dry out my lids. It's not so good with cream eyeshadows (I'll stick to UDPP for those), but for powder eyeshadows this is perfect.
If you find UDPP to be overly drying, then this is a great alternative.

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rated 5 of 5 *TOP REVIEWER* solyacska on 3/14/2008 9:50:00 AM more reviews by solyacska

Age: 19-24   Skin: Combination, Medium, Warm   Hair: Brunette, Wavy, Fine   Eyes: Brown    

I can't remember how life used to be without eyeshadow base, but it must have been very unhappy. Ladies, everyone go buy eyeshadow base now, it's impossible to live without. Before I discovered Artdeco, I used a base by Manhattan and it made a huge difference to my looks already. Having run out of it, I opted for the slightly more expensive Artdeco (around 7 euros) and it's so worth it.


It really does keep eyeshadow stay put for the whole day. When all the rest of the makeup on my face is sliding off by the evening, my eyeshadow is still holding up perfectly. Finally, a totally reliable makeup product...


I just have one thing to add to the rave: the best way to apply it is with your fingertips. A brush will not blend it in perfectly and it will all end up cakey and greasy. I'd smooth my fingertips over the top of the container and smooth it on my eyelids. The warmth of skin makes the base melt a bit and it's so much easier to create an even surface. After you're done applying, let it dry for a minute or two, otherwise eyeshadow will go on clumpy. For more lasting power I always apply powder on top of the base - I use Artdeco's Fixing Powder (amazing thing) and the two work perfectly together.


Eyeshadow base is the best investment in makeup. I'm buying cheap shadows like H&M or Manhattan and they all stay put and I'm sparing so much money and getting so much better results.

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