L'Oreal • Feria Haircolor • Hair Color

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*TOP REVIEWER* RaeRae2 on 9/3/2011 5:15:00 PM more reviews by RaeRae2

Age: 30-35   Skin: Very Dry, Neutral   Hair: Brunette   Eyes: Hazel    

I just used this on my hair today and I'm undecided as to what to think. I used a deep warm brown color. It is about the darkest brown before you get into the blacks. My hair naturally is a nasty dishwater, ashy blonde but my eyebrows are pitch black so I always keep my hair very dark colored. It is definitely super shiny and seems to have streaks of goldish colored highlights. The color is NOT flat, matte and life sucking like some I have used. But the color has a weird "brassy" tinge to it that I can't seem to figure out. In certain lighting, the hair has a greenish coppery brass ash tone. Then in other light it looks very rich and brilliant. It is so hard to explain.

The roots did not take up as much color so they are a brighter, lighter brown color. The back of the hair (it is very long) is leaning more toward black. I have NEVER had that happen before. It's not terrible because my hair is curly and when I put the gel and mouse products in it, it all appears the same color for the most part anyway.

The color applicator was great - the long thin tip made application very easy. I normally use L'Oreal Preference Creme and I found this much easier to apply and saturate the hair with than the Preference Creme.

The conditioner is not nearly as nice as the Preference Creme conditioner. This conditioner smells very chemical'ly and harsh. But it did seem to deep condition my hair, so that's good.

Overall I probably wouldn't buy it again. It certainly wasn't a disaster or anything, but it wasn't anything great either. What I love is that the hair is extremely shiny and highlighted looking, but I don't like the lighter colored roots and that weird ashy tone in certain light.

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*TOP REVIEWER* kaydeem on 8/29/2011 8:44:00 PM more reviews by kaydeem

Age: 36-43   Skin: Normal, Fair, Warm   Hair: Brown, Straight, Fine   Eyes: Green    

If you are staying within a shade or two of your current color, Feria is exceptionally nice haircolor. It really is "dimensional:. almost "radiolucent" to borrow a term from the medical world. That is to say, it appears solid, but still has some lovely translucent qualities. This allows your natural highlights and lowlights to telegraph through. It doesn't look like you dyed your hair at home with a drugstore kit. It looks professional.
The "radiolucence" that makes it so wonderful for some heads of hair, makes it AWFUL for others. Don't try to make big color changes with this stuff. Don't try to cover your gray. Don't expect deep. solid color that is fade-proof.
If you are going to the mid-level to dark end of the color spectrum, don't do your roots first (potential hot roots).
10 years ago, this was my HG haircolor. I tried it again a month ago, and it found it no longer suited my needs (my hair situation has changed!)
It is a nice kit that can do wonderful color IN THE RIGHT SITUATION. So, if you are gray free and making relatively minor changes, you will very likely love Feria. If you are gray and changing your whole look, you may have better luck with another product.

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marissasabo on 8/23/2011 11:44:00 AM more reviews by marissasabo

Age: 30-35   Skin: Normal, Fair-Medium   Hair: Red   Eyes: Green    

Hello Ladies...

I used Feria Red and here is what I found:

- The tube provided for the color booster is messy and designed in a way that the liquid can easily spill out and stain whatever is in its path.

- I used the whole tube of shampoo and conditioner to wash my hair after the color job thoroughly and completely until the water ran clear only to find the red stains on my towel when my hair was drying.

- Imagine my surprise waking up and finding red color on my white pillow case!!!

- The color runs off and fades incredibly fast after only 2 washes

- The color is messy to apply. Lots of liquid and mixing. They should come up with a better solution like the cream dyes out there.

- This is the only brand I've used for red that has washed out so fast. I can't believe it and feel that I wasted my money.

- It is over-priced.

So ladies, the next time, I will try Clairol, Nutrience or give another brand a chance and it will be a red color.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

StaceyOakley on 8/13/2011 9:05:00 AM more reviews by StaceyOakley

Age: 18 & Under   Skin: Combination, Fair-Medium   Hair: Brunette, Wavy, Medium   Eyes: Brown    

I've had the exact same problem with this haircoloring kit... My hair is also two-toned right now and it looks awful. I found that even though I covered all of my hair it still came out as if it didn't dye certain spots.... I wouldn't buy this product again, it was terrible.

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mibbu on 8/13/2011 8:59:00 AM more reviews by mibbu

Age: 19-24   Skin: Sensitive, Olive   Hair: Brown   Eyes: Black    

I hate this feria hair color, it ruined my hair so bad, I tried warm black, the color at the box looked gorgeous black super shiny but when I tried, the hair on my head turned brown[I naturally have dark brown so It kinda turned brown] and the rest of the hair on my shoulder were black which are no more black as the color has faded and the brown is still there on my head, I look so weird having two toned here, I dont know if I have done something wrong or this product is a complete disaster.

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taropuff on 7/29/2011 4:29:00 PM more reviews by taropuff

Age: 36-43   Skin: Combination, Medium   Hair: Blond   Eyes: Blue    

I've been using Feria (Pure Diamond #100) since it first came out and I love love love it! I have saved thousands of dollars coloring my own hair, and if I am really diligent about using color-protecting shampoo, the color stays fresh and light. I color my naturally mousy brown hair every 4-7 weeks. It takes about 5 minutes to apply, and then I just do some cleaning up or tidying up for the 25 minutes it has to stay in. Perfect results, every time, and I've been asked many times where I go to get such great color. People usually can't believe I do it myself. Great product!! Oh, and the conditioner that comes in the box is wonderful!

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

kieraleerose on 7/17/2011 5:48:00 PM more reviews by kieraleerose

Age: 18 & Under   Skin: Combination, Fair-Medium, Warm   Hair: Brown, Wavy, Medium   Eyes: Blue    

I've used the reds from feria. The red colour was gorgeous (I used Pure scarlett) But other than that i'm not entirely impressed to be honest. I mean all these brands talk about how they DON'T fade and how it stays the same for weeks on end. It's a load of rubbish. I limited to washing my hair once a week (disgusting i know) just so i could keep the colour longer. turns out it faded to a dingy coppery brown after just 3 washes! my roots stayed nice and red but as for the rest of my hair it was just a horrible copper colour with no red at all. I wouldn't recommend or use this product again, I'm just thinking of giving up with bright colours and going back to my natural colour! all hair dyes are the same in the end.

and as for the "pure scarlet" shade it turned out very dark and only looked red under light.

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*TOP REVIEWER* slippingbeauty on 7/8/2011 1:57:00 AM more reviews by slippingbeauty

Age: 30-35   Skin: Combination, Fair, Neutral   Hair: Red, Wavy, Medium   Eyes: Blue    

Feria is my favorite boxed hair dye, though their shades aren't as edgy as they were a few years ago. I like the creamy consistency of the solution itself as well as the essential oil packet. The conditioner that comes with Feria is AMAZING. I use professional dye now that I purchase at Sally's, but if I need something quick I'll use Feria.

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Viiictoria on 7/3/2011 4:28:00 PM more reviews by Viiictoria

Age: 25-29   Skin: Normal, Fair-Medium   Hair: Red, Wavy, Fine   Eyes: Green    

Feria uses metallic deposit color in their reds which PERMANENTLY bond to your hair. I've been using a feria red for a year now and the color always looks great for a couple weeks, but after that not so much. Anyway, I wanted to go blonde this summer so I did a little research.

Apparently, these metallic dyes that feria uses are the spawn of Satan in the haircare world. Going lighter is impossible after you use such dye. Any sort of lightener or bleach you put over a metallic dye will cause a chemical reaction, causing your hair to MELT OFF. No joke ladies the only way to get this shit off is to cut it off. DO NOT USE. Professionals will all laugh you out the door when you come around saying you want it out.

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troglodyte on 6/8/2011 8:30:00 PM more reviews by troglodyte

Age: 30-35   Skin: Combination, Fair-Medium, Neutral   Hair: Brown, Curly, Medium   Eyes: Hazel    

I used Feria in a myriad of shades. Copper Shimmer 74 used to be my favorite, but since I went back to my natural color I realize they have expensive product for little payoff... I used T53 twice in a row (medium ash brown) and the color faded in less than 2 weeks between my use of clarifying shampoo and regular shampoo (no more than twice a week overall). I switched to Garnier Nutrisse #51 (Medium Ash brown) and the color has held much longer so far.

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superlemon on 6/4/2011 9:34:00 AM more reviews by superlemon

Age: 25-29   Skin: Combination, Fair, Warm   Hair: Brown, Wavy, Fine   Eyes: Brown    

Used Feria's Havana Brown (medium natural brown) on my light brown hair, hoping to darken it a bit and cover up some brassiness. The color came out much darker than the results on the box, which my hair always, always seems to do - one of these days I'll learn to choose a shade lighter than what I want. I'll never buy Feria again, though. My hair feels extremely dry and damaged, and has none of the "shimmering" effect they promise - it actually looks really flat ad dull.

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LegacyGirl on 5/26/2011 2:39:00 PM more reviews by LegacyGirl

Age: 25-29   Skin: Combination, Fair, Cool   Hair: Brunette, Wavy, Fine   Eyes: Brown    

I got the midnight ruby color. Application was easy, but yes it smells just like any other hair dye. The color is fantastic, it came out just like the box. It is a little drying but the way to fix this is to use the conditioner that comes with the color. What I did was wash my hair 3 days after color, used a generous amount of the conditioner, and then wrapped my hair up and left it for 3-4 hours. My hair was back to its beautiful, silky smoothness after this. I will buy this color again and will just baby my hair. The little bit of dryness was worth it for the perfect color. It would get a 5 if they could fix the drying part.

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DeliaDelyons on 5/19/2011 9:16:00 AM more reviews by DeliaDelyons

Age: 25-29   Skin: Dry, Fair, Cool   Hair: Brunette, Wavy, Fine   Eyes: Brown    

UPDATE: Well, it's been four weeks and my roots have lightened a bit so it's time for more color. My hair isn't as ravaged as I initially thought, so I bumpbed this up from 2 - 3 lippies. It's on sale at CVS this week, so I might just repurchase a color in the Black family...

ORIGINAL REVIEW: Purchased Midnight Collection - Violet Soft Black (M32) which claims to be warmer. I fail to see how a Violet color can be warm and wanted to see how the purple tones would go with my cool complexion. My starting color was very dark brown with some lighter spots here and there due to incomplete coverage from my last dye job. Got two boxes (BOGO 50% off) to get full coverage for my just-below-shoulders length hair.

Application was easy. The gloves were better than those cut-out plastic ones some cheaper kits have, but they were all stretched out around the wrists. Kit comes with a little "Shimmer serum" packet to be added to the developer/color mix before applying. Gimmicky.

I could tell this was wrecking my hair as I applied it, it started to get tangly and mushy kind of. I used about half of the second box to get complete squish coverage (the first box did all my roots and about a quarter of my length, the second box was def necessary)

I set my timer for 30 mins and the color that was around my hairline/part was bright, bright red. I was nervous the color WOULD be super warm and look odd on me (like wanting Violet hair was ever gonna be natural anyways)

Rinsed for a good long time in the tub and still the water never ran clear (was pinkish). My hair felt like straw and was quite tangled. The conditioner was pasty and did not absorb well, I used almost all of the long tube to get coverage, and ended up slathering Dove on anyways, because it was doing NOTHING to detangle.

I was really concerned I'd fried my hair, so as soon as I got out of the tub, I put a a ton of Wen Deep Conditioning treatment all over my head, put it in a loose braid, wrapped it in plastic wrap and a towel and went to sleep with my fingers crossed.

Rinsed the conditioner this morning, my hair felt *better* but not good... i followed with Suave conditioner and then hopped out... water never ran clean - still pink. My hair stained my towel pink, too. So much pink! No stains on my skin, thank goodness.

My hair feels rough, and I can't run my fingers through it, like I habitually do. As it has air dryed, I see that the color result is very close to what the box depicted. However, it's my guess that, just given the fact that pink sontinued to run from my hair after shower #2, this color is going to fade quickly. I like my result, colorwise, but it was not worth the ravaging this dye gave my hair.

The box promises Shimmering Colour with 3X the Highlights. My hair is not shiny, its frizzy (as a result, not a normal state for my hair), so I can't tell if it's multi-tonal or not...I'm scared to try and straighten it, lest I fry it into mush... so I'll just continue babying it/giving conditioning treatments for the time being...

The poor quality conditioner in this kit is reason enough for me not to repurchase - the conditioner in at home hair color kits is usually the icing on the cake, making hair silky and smooth and oh so manageable. I found this one to be completely worthless. Adding in that the color seemed to dry out/straw spin my hair more than others usually do and this is a dud. Which is a shame because I have not seen another "Violet Black" out there... maybe it's time to try henna....

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Kim_in_CA on 5/3/2011 8:39:00 PM more reviews by Kim_in_CA

Age: 36-43   Skin: Acne-prone, Fair-Medium, Warm   Hair: Brunette, Fine   Eyes: Brown    

I've tried all L'Oreal hair color products now; Excellence, Preference, and Feria. I'm so disappointed in Feria. It's the most expensive of the three, and has a great variety of color selections. You would think with this type of investment, the company would make this their gold standard product. Not for my hair. My hair is fine and oily, and it takes a LOT to make it dry and dull. Feria did a great job of that. Even with the deep conditioner that comes with it, my hair was like straw after coloring. The color was so flat and dull (I tried two colors at different times, three months apart--first, Bronze Shimmer and Tortoiseshell Brown). The applicator was good. It had an extra-long tip which helped to part my long hair well. But other than that, nothing good about this product for me. I'm very disappointed and will go back to Preference. The only reason I strayed in the first place was the wide variety of color selections Feria offered and curiousity. Lesson learned.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

Meglyn86 on 4/22/2011 9:05:00 PM more reviews by Meglyn86

Age: 19-24   Skin: Combination, Fair-Medium, Neutral   Hair: Blond, Straight, Fine   Eyes: Blue    

This is my "old faithful". My hair is naturally a medium blonde with red tones and I lighten it with Feria's 110 Starlet. This is the only brand that I've found that doesn't yellow my hair. It's not harsh on my fine hair either, although bc my hair is so fine, my first choice is to go to the salon.. but when we're tight for cash I ALWAYS come back to this.

I did give this a 3 out of 5, because I have tried to go darker with this brand as well. I used the 63 Sparkling Amber, and I've also tried the 62 Iced Mocha. With both of these, the color was super pretty for the first couple days and after the first and second washes, the color dramatically faded... both times I was left with an awful coppery, brassy tone.

Overall... I will purchase the Starlet blonde again and again. Typically, I've always lightened my hair.. but if I want to ever try going darker again.. Without question, I would go with Garnier Nutrisse.

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Roxxxy13 on 4/22/2011 8:51:00 PM more reviews by Roxxxy13

Age: 36-43   Skin: Normal, Medium   Hair: Brown   Eyes: Brown    

I am a virgin at home hair colourer but as I am feeling the penny pinch with 2 kids, thought I would try it out, especially since I needed to cover the greys. A friend of mine has been colouring her own hair for 20 years so how bad could it be? I tried this product - no particular reason why since it is my first go at it. I chose a colour close to my natural hair color - #45 French Roast. When it was all said and done, my hair didn't look like it had changed much except for my greys were covered - which is a good thing as I wanted to keep my hair colour the same as it was. HOWEVER....... it was NOT shiny, it was NOT shimmery, it was NOT multi tonal. In fact it WAS boring, it WAS dry, it WAS extremely staticy which is driving me crazy! My hair before was always in immaculate condition - soft, silky and manageable with greys and I was always getting colour at the salon. Does at home hair colour always make hair like this or is it just me being inexperienced with this? Would love any advice.

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*TOP REVIEWER* cavalletta on 4/17/2011 11:02:00 PM more reviews by cavalletta

Age: 30-35   Skin: Sensitive, Fair   Hair: Red   Eyes: Brown    

Ive used every box dye. Seriously. I just keep coming back to this. I love the color. I think its called diamond. Extra light natural blonde. It really is the most natural looking blonde ive ever used. No yellow or orange, perfect baby blonde. Everyone keeps saying it dries out hair. To me, it does...sure, but no more than any other hair dye. When I was a redhead I used this fairly often. I actually dont detest any hair dyes out there, theyre all pretty much the same. Some run darker, some smell gosh awful, some are drippy some pull red. I think ferias biggest downfall is that it does not cover greys. I used this twice for mum in caramel kiss, a lovely shade, but it faded on her greys within a week. So I recommend preference for that. Anyway, if you want a nice blonde, try this.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

Shawntae on 3/31/2011 3:16:00 PM more reviews by Shawntae

Age: 25-29   Skin: Combination, Olive   Hair: Brunette   Eyes: Brown    

Run. I too read bad reviews for L'Oreal Feria, but not everyone is going to like the same thing so I decided to try it for myself. I choose black. Not with a blue or purple hue. Just black. Simple enough. I have dark hair naturally but had a auburn color when I started. I expected some color to show through. It would be covered when I redyed my hair black. No biggie. Well, after I followed the instructions my results were great. My hair was black. Just what I wanted. A few places showed my previous auburn, but I had expected this. I work for a professional haircare company so I use nothing but sulfate free shampoos, and have healthy hair. I know how to take care of my hair, and I have never had a problem with coloring my hair. Until now. Every shampoo since I colored my hair has washed out more and more color. My hair is now just a few shades darker than the color I started with. I contacted L'Oreal about my problem. I was told that they had no explanation and apologized. No offer to send me another color line, coupon for another product, not a damn thing. I should have put ketchup on my $10 and eaten it, at least then it wouldn't have been a total waste.

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missd1985 on 3/25/2011 2:03:00 AM more reviews by missd1985

Age: 25-29   Skin: Sensitive, Medium   Hair: Brunette   Eyes: Brown    

This is one of my top @ home dyes. I love how the color comes out and looks. I love that all the colors are so beautiiful. I have probably used 75% of the shades Feria offers and yes it smells bad but the end result is so worth it. My fav color belongs to this brand and no one seems able to match that color not even in the salon.

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yajuwen on 3/23/2011 7:34:00 AM more reviews by yajuwen

Age: 19-24   Skin: Combination, Fair, Warm   Hair: Black, Straight, Fine   Eyes: Black    

I dyed my hair with 21 starry night , which is the darkest color. It is a hair color that should fade gradually, I know. The thing I really hate to see my bath tub full of bluish gray water for about three weeks. I bought this to cover previous dyed light ash brown, it did the job. But only one week after, my hair was about a medium to dark ash brown already. Color is not my first concern, really. The reason keeps me stay away from this product as far as I can is that it left my hair fragile and super dry. Usually, any damage due to hair color recovers in about one month, but for this time, it didn't. I cut 8 inches of hair because of this. Save your money.

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