Urban Decay 24/7 Waterproof Liquid Eyeliner (All)


99 reviews

60% would repurchase

Package Quality: 3.5

Price: $$$

Package Quality: 3.5

Price: $$$

Not tested on animals
Urban Decay is a Cruelty-Free Subsidiary.


on 2/1/2013 8:00:00 PM

Age: 19-24

Skin: Combination, Dark, Warm

Hair: Brown, Relaxed, Other

Eyes: Brown

I got this in Perversion. At first I was really upset, because the brush was so thin. I wasn't used to thin brushes like that, since I always had felt-tip liquid liner brushes. Since I bought it I had to use it and it actually gradually grew on me. I started liking how thin it was, because I can gradually build up the line and if I messed up on one side I can just fix it on the other side so both lids look the same. It also is long lasting and I haven't noticed fading and my eyelids tend to get oily too. The only thing I didn't like was removing the liner at the end of the day. It takes some effort but I guess that's a good thing, because it is supposed to be waterproof.

on 1/24/2013 3:48:00 PM

Age: 18 & Under

Skin: Combination, Fair, Not Sure

Hair: Black, Other, Other

Eyes: Brown

My favorite eyeliner/liquid liner - I have this in Perversion, and on my 2nd tube now. This stays on for the whole day and doesn't smudge. I've tried gel liners & pencil liners (MAC fluidline & MUFE aqua eyes/Benefit badgal liner), but this suits me the best.
I am Asian and have monolids, and being Asian I want double eyelids. So what I do every morning is: wake up, put on double eyelid stickers, brush my teeth/wash face/put on contacts. When I'm ready for my makeup, I'll remove the eyelid stickers, prime my eyes with UD's primer potion (although this probably isn't necessary because I only put on eyeliner everyday) and draw a pretty thick cateye (making sure that it's dry! It's VERY important for this liner to dry, and try not to blink) and my double eyelids will stay there for the rest of the day. It kinda replaces my double eyelid stickers in a way because it forms a thick layer. The applicator brush was tricky when I first started, but when you get used to it it's alright. The finish is slightly latex-looking/glossy, but it's not obvious from far. The most important thing for me is that it doesn't give me panda eyes, and it doesn't, so that's why I like it.

Now, on to the bad things. One thing I hate about it is how it gunks up in the opening of the tube. A new tube of UD's liquid liner is a-ok, but halfway through it it starts to gunk up. It's probably my fault that I like scraping out the excess liner onto the opening because sometimes there is just waaay too much product on the applicator. The gunk-ed up opening means that I can't screw the brush part fully back into the bottle, which is pretty frustrating. One more thing I'm quite sad about is how it flakes off when I remove it with makeup remover.. and sometimes those little flakes just go into your eye - which does not feel good, believe me. But all good things come with a price - and this just so happened to be the flakiness, as well as the real price of the product itself. It's expensive.. but as long as it works on my oily monolids, PLUS giving me double eyelids for the rest of the day, I'll pay the price.

Age: 25-29

Skin: Other, Other, Not Sure

Hair: Other, Other, Other

Eyes: Brown

I really want to like this product, but I just can't. There are several things that I don't care for. First, is the packaging. One would think the brush would be on the shorter side and the product on the longer side, but it's not. I frequently open it upside down. So far none of the product has dripped out though. I also find that the brush is too thin and long, which makes it too flexible. It just makes for a hard application.

Secondly, I'm not crazy about the formula. I think it's too thin. Combined with the thin, wobbly brush makes for an extremely difficult application. Lastly, the formula upon application becomes, for a lack of better words, rubbery. It almost peels of my eyelid after a just a little while of wear. You'd be better off with a much cheaper drugstore liner like Line Stiletto.

on 1/16/2013 9:08:00 PM

Age: 36-43

Skin: Combination, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Grey

This is the first liquid eyeliner that I have purchased and been happy with in since Revlon discontinued their amazing Lustreliner product at the introduction of their Colorstay range in the early 90s. This eyeliner is literally the best I have found in a seach lasting the best part of 20yrs!

I have very warm and slightly oily eyes that melt makeup off. I end up with eyeliner leaving reflections on my upper lids, mascara melting off (unless it's waterproof) giving me an unbidden Alice Cooper appearance. It has been a true challenge to keep makeup on my eyes!

I purchased this liner in "Perversion" 3months ago and I love everything about it, including the thin brush applicator which allows precision application. The colour is intense and has a slight reflective quality. I like the look, it's not shiny enough to lose the effect of dark black. I've found it simple to apply, but then I am well practiced :). Liquid eyeliner of any kind requires a steady hand regardless of applicator. All I can say to the critics is practice! Once you get used to the angles of your face you will be able to apply this in about 2 quick strokes per eye (depending on how thick a line you're after, of course)

It wears well in all conditions - I've roadtested: Summer heat up to 45degC; crying; watering eyes in high wind; putting it on at 7am and taking it off at 5am the next morning (and it being perfect!); in the shower... everything but snow, as it doesn't snow where I live in Australia. It stays put EXACTLY like you applied it (unless you rub your eyes when they're wet).

It washes off easily with plain water, or gentle face cleanser: Just wet it well and massage with fingertips. Yes, it does come off in sections/ small flakes - not a problem if you have your eyes closed.

I searched for the liquid eyeliner for the best reviews on the web, and it was a choice between this one and Mac LiquidLast. Price was a large factor. In Australia the Mac liner RRP for $50+, and I could buy UD 24/7 on the net for $20 delivered. So next time you think spending $20 is a lot in the US, pause and think of the prices we pay in Aus! $20 is a standard price and represents value for money for this type of product.

I agree with previous comments that packaging is counter-intuitive with the brush section being the longest and printed part, but was mindful of that and haven't had a problem. That's the only grievance I can really have about it.

I've always shaken mine well and never seen suggestions of lumps or splitting.

I WILL be purchasing it again. I may even deviate away from my beloved black for another colour...maybe. Hopefully UD keep this formula around for a long time. I'm not sure I'm up for another 20yr search. Highly recommended

on 1/14/2013 8:54:00 PM

Age: 19-24

Skin: Normal, Fair-Medium, Cool

Hair: Black, Straight, Fine

Eyes: Black

Despite loving Urban Decay eyeshadows and trying out literally dozens of eyeliners before, I hadn't tried this particular eyeliner until a few weeks ago. I picked it up at Sephora when my Makeup Forever Aqua Liner dried out and was looking for something different.

Urban Decay claims this liner is waterproof, but this stuff flakes off around my tear ducts or if my contacts make my eyes watery. It's very long-lasting if my eyes are behaving though - I slept in my makeup accidentally this weekend and the eyeliner was still perfect in the morning. The color is perfect, a very deep black. Finish is a bit glossy, which isn't a huge deal to me, but the formula is too wet. If I blink too rapidly after applying, it will travel around my eyes. I'm busy and impatient, not a good combo for dealing with waiting for eyeliner to dry!

Not a fan of the super thin brush - I'd rather it be like a marker brush, thicker at the base with a pointy tip. This means it takes longer to draw thick eyeliner on. I would recommend the brush if you have hooded eyelids and exclusively draw very thin lines. One advantage with this brush is you can be very precise with it, but it's sort of flimsy and hard to control, and we all know how unforgiving liquid liner is.

All in all, this eyeliner is just okay. Formula could be improved in multiple ways, dislike the brush. Would probably try something else over repurchasing this.

UPDATE: This eyeliner began leaking after less than a month of use, and dried out another month after that. This just doesn't last long enough, especially considering the price. Definitely won't be repurchasing as I've found something way better - Koji Dolly Wink Liquid Eyeliner in Deep Black.

4 out of 4 people found this review helpful.

on 1/3/2013 8:40:00 AM

Age: 19-24

Skin: Normal, Olive, Not Sure

Hair: Black, Other, Other

Eyes: Brown

This is a good eyeliner, but defenitely not my favorite. I have the purple one, because I wanted something different than the usual black. When I swatched it on my hand it seemed to be the perfect, dark, purple color. But when I bought it and applied it at home it looked light purple... I always use the black eyeliner from Sephora(yes, their home brand) with the sponge and that one is really black. And I wanted a dark purple eyeliner(like it looked like in the store), but this is eyeliner is not what I was looking for.I also don't like the brush, I always apply thicker lines of eyeliner(winged) and I had to use a lot of eyeliner to get the line I was used to. However, I do have to say that this eyeliner is really waterproof and stays on all day. Once, I showered with my makeup on, and when my Sephora eyeliner was fading away, the UB stayed exactly where I applied it. The price is also OK, because I will never finish this bottle.

on 12/30/2012 12:10:00 PM

Age: 36-43

Skin: Very Oily, Fair-Medium, Not Sure

Hair: Blond, Wavy, Medium

Eyes: Blue

I've only used this once, so I am basing this review off that experience.
let me just say I love MAC liquidlasts and MUFE aqua liners. I do like that this is a thinner brush than MAC liquidlasts and I get a finer line (and it doesn't get all over my lashes like the liquidlasts always seem to do) but I personally love the control of the MUFE aqua liner's felt tip applicator. I went back and forth about getting another MUFE liner but settled on this one so I could try it out. I am not sure I like how shiny it looks after it's dry but in the long run that won't stop me from using it. I have to do a test to see which of the three liners last longest and are better for wearing to the pool/beach. Ok, normally if I am swimming I tend to go barefaced and no makeup at all but there are times when I am at a picnic or something where I do want a little bit of something on my eyes.
I wear contacts and have oily lids so I do tend to want waterproof eye makeup. I've read some reviews that say the brush gets frayed.. I really hope that doesn't happen cus that would change my review. I like a nice thin line as close as possible to my lashes. I generally do not do winged or cat eye liner, so I like a thinner line.
Right now,I'd buy again. But I will keep using it and may update this review.

1 out of 1 people found this review helpful.

Age: 18 & Under

Skin: Very Oily, Fair, Not Sure

Hair: Other, Curly, Medium

Eyes: Brown

While I am a huge fan of this eyeliner for the reason that it truly is waterproof and lasts forever, it does have its faults. Such as the fact that the removal is quite odd for the reason that it peels off more than it rubs off. Also it is VERY overpriced in my eyes. While I believe if a product is amazing there's no harm in spending a little extra, for the amount you get I just don't find the price fair.

That being said; this is an incredible eyeliner. The quality is nearly unbeatable and the lasting power and pigmentation is like nothing I've ever seen. I just wish it was a bit more affordable and came with a more decent amount of product. Because it ran out rather quickly for me and the price makes it kind of hard to just repurchase whenever you want.

Age: 19-24

Skin: Normal, Fair-Medium, Not Sure

Hair: Black, Other, Other

Eyes: Brown

This is the best liquid eyeliner i've found so far. Usually when something say 24 hours, i say BULL! However! I put this stuff on at 1pm and it did not budge til i washed it off the next morning. It was so awesome. It seems to work better when my eyelids are kind of oily. If it does start to come off its usually in little chips. Oily skin or some moisturizer underneath it helps to prevent that. I do recommend you use olive or grape seed oil to take it off because it can be a pain trying to prematurely remove it. If your are going to splurge on a makeup product, i highly advise you buy this one if your a fan of liquid eyeliner.

on 11/30/2012 1:28:00 PM

Age: 19-24

Skin: Dry, Fair, Not Sure

Hair: Red, Other, Other

Eyes: Blue

Love this eyeliner becauser IT IS WATERPROOF. Every single liquid "waterproof" eyeliner I have smears throughout the day, but this one is perfection.

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