Maybelline • New Instant Age Rewind • Foundations

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*TOP REVIEWER* melinda_ on 11/20/2011 11:45:00 PM more reviews by melinda_

Age: 36-43   Skin: Acne-prone, Fair-Medium, Warm   Hair: Other, Fine   Eyes: Blue    

I like this a lot. I'm reviewing the eraser.Mine looks different than the photo her and it's only for the eyes and much thinner. I couldn't find a category for it. I think this is the right review, because everyone is talking about circles.

For reference, I have really bad dark under eye circles. Heredity. This actually makes them look virtually non-existent. I had given up trying to cover them, because nothing worked. Instead, I just had a ton of weird looking makeup under my eyes, but still could see the circles. Then, I read the reviews here and figured, what do I have to lose? It's not too expensive and I can return it if I want to...

This is amazing. I really hope they never D/C this.

The one thing that worries me is the ingredient, Cyclo...something. I forget how to spell it, but I recognize it as being highly comedogenic. However, since it's just used under my eyes, it may be okay. I'll update if I have problems with breakouts.

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*TOP REVIEWER* BeeBonnet on 11/20/2011 5:43:00 PM more reviews by BeeBonnet

Age: 44-55   Skin: Combination, Fair-Medium, Cool   Hair: Red, Wavy, Fine   Eyes: Hazel    

Got this since I love Maybelline's Instant Age Rewind Treatment Make up sooo much. I've never had a problem with dark circles but I have been developing mild puffiness both under and over my eyes. I usually am sensitive to mostly anything I put too close to my eyes.... no burning or irritation with this at all. This did help with the puffiness, and it also helped smooth out my laugh lines and the beginnings of a vertical crepey line on my eyelid... ick :( I also use it to cover a bluish vein that recently has been showing through next to my eyebrow. Funny thing, now I notice this vein thing on even young girls and there I thought it was just another "perk" of life after 40. Seriously I have only positive things to say about this product.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

shoma2k on 11/20/2011 6:45:00 AM more reviews by shoma2k

Age: 30-35   Skin: Normal   Hair: Brown   Eyes: Green    

After reading about this product on makeup alley, I thought i'd give this product a shot. I've been working in the makeup industry for many years and I really love how this product works. I personally have dark circles, which run in the family, and fine lines as well. I have used many other concealers recently such as MAC Studio Fix Concealer (Too cakey and drying for under eye area), Bobbi Brown Corrector w/ Powder (Can't Complain, but a bit pricey), Maybellines Instant Age Rewind (Okay, Not Too Crazy About It) and Hard Candys Instant Camouflage Concealer (Which Literally Can Hide a Tattoo, but really dry undereye area, though not cakey at all). I bought this in a Medium shade and I absolutely love it. It goes on well, doesn't dry the under eye area, isn't expensive and very affordable, and it puts on and stays on well. For people with intense undereye dark circles, i'd recommend using the neutral shade, let it sit for a minute or so and then add there skin shade concealer, it'll do wonders. Not too crazy about the sponge tip, but I brush in the concealer anyways, use a moist sponge to set it, then brush some translucent powder with a foundation brush and voila! Eyes look refreshed, it isn't drying at all and it doesn't make my fine lines stand out like the other concealers i've tried in the past, except for Bobbi Brown. I would definitely recommend this product to anyone with fine lines and dark circles.

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neeuqeikooc on 11/18/2011 1:46:00 AM more reviews by neeuqeikooc

Age: 19-24   Skin: Acne-prone, Fair, Warm   Hair: Brunette, Wavy, Fine   Eyes: Hazel    

I REALLY wanted to like this because I have heard so many raves from others, but I was very underwhelmed. Maybe a different color would change my mind, but the one I chose had hardly any coverage and was far too thin of a consistancy.

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emily0628 on 11/17/2011 1:49:00 AM more reviews by emily0628

Age: 25-29   Skin: Combination, Medium, Warm   Hair: Black, Curly, Coarse   Eyes: Brown    

I got this concealer to try. I'll be running out of my Mac Studio Finish soon so I was looking to try new ones. now I don't have bad circles but it's enough for me to notice then. While this concealer does brighten up my under eye area, I feel that it doesnt cover enough. At first I got thus in medium but that was too light for my nc40-42 skin tone,so I went back and got it in Honey, which I think is still a tad too light. All in all it's a good cocealer but not enough coverage for me.

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*TOP REVIEWER* rainshine on 11/16/2011 5:50:00 PM more reviews by rainshine

Age: 56 & Over   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Brown    

The worst of Maybelline's concealers. The formula is too thin for staying power, the colors have no peach for very dark circles, and the applicator is too large and bulky for undereye applying. Their old double rewind and mineral concealers were much better. This would only work for people without serious dark circles or for light skin.

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totheleft on 11/16/2011 12:59:00 PM more reviews by totheleft

Age: 30-35   Skin: Acne-prone, Fair-Medium, Neutral   Hair: Brown, Wavy, Medium   Eyes: Hazel    

I have mild dark circles, nothing bad. I purchased this product on the recommendation of a youtube guru.

I like the coverage and the brush- so soft and easy to blend.

But this stuff makes my lower lash line bright red. I guess I'm allergic to something in the product, which is too bad because I really liked it.

I took the brush head off the product and used it with some other concealer...which kind of worked.

Curse my sensitive eyes!

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*TOP REVIEWER* snow7kids on 11/15/2011 2:45:00 PM more reviews by snow7kids

Age: 44-55   Skin: Oily, Fair, Cool   Hair: Blond   Eyes: Green    

I really like this. I first got it in Light and it just blended into my skin so well. loved how thin it was and yet it covered so well. I think I was really rough trying to open it etc and within the first week I had broken the neck of the whole container...so while I had concealer still in the bottle the only way I could access it would be to pull it apart and use my fingers...didn't like doing that so I went and bought a new one. Only problem is I accidentally bought my 2nd one in Fair...a color that is too light for my skin...I will use it but next time I will get my glasses out and make sure to get Light.

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daisymrgrta on 11/13/2011 11:56:00 PM more reviews by daisymrgrta

Age: 30-35   Skin: Acne-prone, Tan   Hair: Black   Eyes: Brown    

This is my HG of drug store concealers!!! I love this stuff and a little goes a long way. I can click 3 times and use it to conceal both under eye areas. For the next 3 days I'm able to use whatever product is left on the applicator. It's amazing. I imagine this will last me a good two months before buying another. I use the neutralizer shade and it does the trick. It brightens and conceals beautifully. Thanks to Makeup Alley and you tube I've found so many products that are now staples in my bathroom and everyday routine. This website has definitely helped me save money instead of constantly throwing away money trying to find the right product.

I definitely recommend the neutralizing concealer!!!!

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mzlovely on 11/12/2011 6:24:00 AM more reviews by mzlovely

Age: 18 & Under   Skin: Acne-prone, Fair-Medium   Hair: Blond, Straight, Medium   Eyes: Hazel    

This product is genius! The sponge applicator is the best thing about this product. Using my fingers would only fade the concealer and not really blend it out like I wanted it to.

The sponge applicator paired with the product inside makes this concealer the best DS concealer Ive tried. It's not too moisturzing nor too overly drying. I was slowly giving up hope in finding a good concealer after trying an almost 13$ concealer from Revlon and only to find the coverage fading within 10 mins and creasing within 5 or less actually.

I shrugged at the thought of having to try a highend concealer after being so dissapointed in many DS ones, because I thought for a sec I'd have to...

Although as my last desperate attempt I saw the ad for this on TV and did the whole why the hell not thing and wow... I'm so glad I did!

I adore this concealer. I love putting it on during my makeup routine, the applicator makes it simple & easy and I love to watch with each *click* my dark circles just fade away and my redness on my eyelids as well.

I light handed dust left over face powder from my kabuki brush on my eyelids to set as a primer & not to crease. As for the under eye area it is not too moisturizing (no creasing) and not too overly drying (no cakeyness or flakes). It has a very impressive balance of both which I thought I'd never find in a DS brand.


I really cannot understand who wouldn't like this. It is great stuff, really. Try it, try it, try it. Cannot recommend this enuff folks. About to buy my 2nd little tube!



Cons: 1 con, you must be CAREFUL on how many clicks you click it for, starting off I was clicking this thing like a hundered times and was being very impatient but burned by own flame I was! The product took its time alright to come out and when it did, there was way too much... It just takes time for it to purge out I guess. I only click it now 3 to 4 times and it does the trick, but you must be patient with this thing.

2 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

zxyuroo on 11/8/2011 12:53:00 PM more reviews by zxyuroo

Age: 30-35   Skin: Acne-prone, Fair-Medium   Hair: Brunette   Eyes: Brown    

This is incredible stuff!! Dark circles run in the family & my sleeping patterns kind of stink lately- makes for an awful combo. After using concealers from Bobbi Brown, Laura Mercier, Amazing Cosmetics, and Exuviance (and being terribly disappointed) I thought I'd give this a shot.

Doesn't settle into fine lines, easily blends, and the staying power is wonderful. Coverage is second to none- helps me look awake and refreshed. Does take some work to get the product going (twist top- a bit annoying). Other than that, I'd def purchase again.

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*TOP REVIEWER* nlt87 on 11/8/2011 12:35:00 PM more reviews by nlt87

Age: 19-24   Skin: Combination, Fair-Medium, Cool   Hair: Brunette, Curly, Medium   Eyes: Brown    

I really like this I bought it because i read about it in Cosmo and they said so many good things about it and was kinda skeptical but I'm always looking for a concealer that will top my last. I have this in shade medium I like to use this and use the garnier roller ball concealer under this and they work perfectly together. It hides 90% of the darkness which is good enough for me. it blends in perfectly and doesn't cake which I love that's a constant struggle for me lately everything I've tried has been caking on me and by the end of the work day I look disgusting, which with working in sales isn't the best thing. It's very creamy and I like the applicator I tend to pat it on so I don't rub off the other concealer under it the I blend it in and use the triangle method, so far it's been working like a charm and I've had it for maybe about a month month in a half, I can't complain as of right now I definitely will rebuy.

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DameEmma on 11/3/2011 4:02:00 PM more reviews by DameEmma

Age: 36-43   Skin: Acne-prone, Fair   Hair: Brown   Eyes: Green    

I'll add my good review to the pile. Well-priced, well-pigmented (not as pigmented as pan-type pastes like Laura Mercier Secret Camouflage or Benefit), doesn't settle into fine lines, lasts all day. Surprisingly, the dab on applicator is pretty neat. I use my fingers to blend, however. Excellent investment of $8. I use Colorstay foundation in Medium Beige, and chose Light--perfect match. Another MakeupAlley hive mind winner.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* HunterGray on 11/3/2011 3:45:00 PM more reviews by HunterGray

Age: 19-24   Skin: Dry, Fair, Warm   Hair: Red, Wavy, Coarse   Eyes: Blue    

I have rashly fair skin that makes my dark circles stand out like crazy, and I've had a hell of a time finding something that would cover them, and stay put on my moderately oily skin. I've had great luck with higher end products, benefit's erase paste was my go-to concealer, but I was running out, and looking for something that would be a little easier on my wallet.

The first time I tried this concealer, I was blown away. It's so easy to work with, and has such great coverage, considering how thin the consistency is. It doesn't budge on my skin (nothing is as unsexy as makeup settling under your eyes) and makes me look wide awake. I usually dread allergy season because it makes my dark circles so bad, but with this as my secret weapon, I won't sweat it any more.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

I0minutelovesong on 11/1/2011 8:51:00 PM more reviews by I0minutelovesong

Age: 19-24   Skin: Acne-prone, Fair-Medium, Neutral   Hair: Brunette, Wavy, Medium   Eyes: Grey    

I typically stick to pricier pan concealers (like Benefit's Boing), but I ran out of product last weekend and needed something ASAP. I'd read some positive reviews of this product, so I took a chance.

The texture here is what's really special. My under eye circles are really dark and quite deep, so I need opacity. A typical doe-foot or brush on liquid concealer doesn't cut it. Age rewind is creamy and thick, but still liquid enough to blend easily. It feels very smooth and soft, too. I wouldn't call it moisturizing, but it doesn't feel dry.

Application is easy and mess-free, too, with the little puff thing. The makeup doesn't come out uniformly, but if you're careful, it's not an issue. You can do about 95 percent of your blending with the puff; I don't use my fingers at all, as I follow up with foundation.

Wear is really great, too. I can generally go from about 8-4 without touch up. After 12 hours, my circles are still lighter than they would be naturally, though not visibly concealed.

This is a no brainer. Try it!

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*TOP REVIEWER* SaraLee2 on 10/30/2011 10:47:00 AM more reviews by SaraLee2

Age: 44-55   Skin: Combination, Medium, Neutral   Hair: Blond, Straight, Fine   Eyes: Brown    

I was a little hesitant to try this after the Olay Total Effects Dark Circle Minimizing disaster (that product is hideous), but was getting desperate when I used up the last bit of my Bobbi Brown eye brightener (the old version) and finally caved. Bought this in the neutralizer shade, which is about 1 shade lighter than my skin tone (medium beige, BB's Natural). It really is neutral beige...not too yellow, pink, or peachy. My dark circles are not super bad, lean towards a bluish/bruise color, and are easily covered with a small amount of BB's eye brightener or Cinema Secrets concealer. The product is on the thinner side, but sticks to skin well and stays put. I actually like the spongy tip. Its very soft, and glides over skin without tugging. I like it best when there's not a lot of product in the tip, so only crank it 2-3 times to get just a small amount of product. I lightly dot it on in 4-5 spots around my eye, then use the sponge very lightly to blend a bit, including my eyelids, then pat it gently to seal it and blend in any edges. Only takes 30 seconds. It really brightens my eyes, definitely covers the bluish circles, and doesn't crease, migrate, disappear, or irritate at all. Eye shadow goes on smoothly over it and doesn't crease either. I rarely have to use any concealer over this, and it doesn't give you raccoon eyes in pictures. Its a total bargain at $13 since I've been using it for 3 months and haven't made a dent. Also love the ingredient list, which has tons of hydrating ingredients and antioxidants. It also contains octinoxate so if you're sensitive, you should avoid this one.

7 out of 7 people found this review helpful.     Was this review helpful to you? Yes   No

JennStang on 10/26/2011 1:21:00 PM more reviews by JennStang

Age: 30-35   Skin: Oily, Fair, Cool   Hair: Blond, Straight, Fine   Eyes: Hazel    

Just bought this concealer last night, and so far I am loving it. I have tried so many concealers that I haven't been happy with for various reasons. Some I've tried look cakey, while others look nice but don't cover up the slight darkness at the inner corners of my undereye area, then there's the concealers that look great when first applied but mysteriously disappear at some time during the day.

This concealer works great for me, though. It covers well without looking noticeable, has a nice creamy consistency, and doesn't settle into fine lines. It did a pretty good job of covering up my dark areas too. I was very happy to find a perfect color match for my skin; the "fair" color has a slightly pinkish tinge that's perfect for my cool skin tone. I feel like this concealer makes my undereye areas look brighter and more refreshed than any other concealer I've used. I like the applicator on this one as well; it seems to get the concealer on evenly. I do still go back over it with my BeautyBlender though, just to make sure it's perfectly even. This concealer seems to stay on my skin very well too, which is another plus for me. I hate a concealer that just seems to slide off and disappear during the course of the day.

I paid almost $10 for this at Kmart, because it just happens to be close to my house. I'm sure it's probably a little cheaper at Walmart. Even if it wasn't, I feel like this product is definitely worth the price. 2.0oz is a good amount of product for the price, and I think it will last me quite awhile since I'm just using it under my eyes. It's great to find a cheaper concealer that works as well if not better than some of the higher-end concealers I've used! I really hope they continue to make this product for a long time to come; it's definitely one of the best products they've ever made in my opinion.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

KellyVWeb on 10/26/2011 10:19:00 AM more reviews by KellyVWeb

Age: 44-55   Skin: Sensitive, Fair   Hair: Blond   Eyes: Hazel    

Best drugstore concealer I've tried in many years!

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adikted2makeup on 10/25/2011 7:59:00 PM more reviews by adikted2makeup

Age: 25-29   Skin: Dry, Fair   Hair: Brunette   Eyes: Hazel    

Okay first off this is exactly the same coverage, color, etc as the Maybelline Double Instant Age Rewind, which was discontinued. The only difference is that the highlighter has been removed and you get more concealing product. I personally found the highlighter part of the old product to be useless so this new version is better.

The product is perfect! It covers beautifully and does not settle into fine lines. Although I do not have wrinkles I do have slight lines under my eyes and this does not bring them out. It doesn't even feel or look like I am wearing concealer.

Pros:

- I used to use Laura Mercier concealer and this works the same way!
- covers redness
- does not settle into lines
- blends well
- perfect color options
- creamy consistency perfect for dry under eye area
- long lasting and does not fade throughout the day
- inexpensive

Cons:

- The sponge tip/cover (I removed it because it doesn't seem hygienic)


Over a 5/5 !!

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vgirlygirl on 10/25/2011 5:26:00 PM more reviews by vgirlygirl

Age: 30-35   Skin: Oily, Olive, Warm   Hair: Blond, Wavy   Eyes: Green    

Great product for undereye concealing. Like many others I got this due to TiffanyD's review on YouTube. I don't have wrinkles, but do have the beginnings of tiny fine lines around the outer corners of my eye. My normal undereye concealer can get cakey or completely rub off during the day. This concealer really brightens the area and does add some coverage. I wouldn't say it's a full coverage concealer like MAC would be, but the brightening effect is amazing. I've tried other brightening products (Smashbox) and they don't compare. I really like this and would def repurchase.

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