It Cosmetics • Bye Bye Under Eye • Concealers

rated 4.0(165 reviews)

Average Rating.4.0
Would buy this product again.70%

rated 2 of 5 JulesOfWisdom on 7/15/2014 4:43:00 PM more reviews by JulesOfWisdom

Age: 44-55   Skin: Combination, Fair, Cool   Hair: Brunette, Fine   Eyes: Green    

This is worth trying if you like a thicker concealer, but it's not a full coverage concealer even with the thickness. I also didn't find it brightening & I had it in its lightest shade. I like Maybelline's Dream Lumi in Radiant to give you an idea of what works for me. Recently I purchased Neutrogena's Healthy Skin Brightening Eye Perfector with SPF in Fair 05 & I like this too. Not as brightening as the Lumi, but just as thin so it glides on easy. My other problem with the It was it's tube since every time I squeezed it too much would pop out & since it's thick you really don't need that much. I think after a color corrector the It concealer might be good for under eyes. As for spots on your face, like age spots, I could still see mine after using It concealer & their powder foundation & mine are very light toned. I wouldn't recommend this to a friend with dark under eye circles or face discoloration since I could still see light spots through it.

3 out of 5 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* violetmist on 7/15/2014 4:32:00 PM more reviews by violetmist

Age: 44-55   Skin: Normal, Fair-Medium, Neutral   Hair: Blond, Wavy, Fine   Eyes: Blue    

This is in a class by itself. I am thrilled beyond belief with the performance of this product. I have light which has a subtle peach tone which is good for cancelling out blue and unlike what all the others claim (especially that nasty Bobbi Brown corrector) this one really does cancel out the darkness. It blends in like it was a second skin and doesn't crease at all. The staying power is remarkable. I state these accolades along side what I felt was the best available - Nars Radiance, Bare Essentuals Stroke of Light, Armani Master Corrector (both yellow and pink), and Bobbi Brown Eye Brightener, and it is light years ahead of any of these products. At $38 it is not cheap but I spent over $150 on this latest batch. Not that they were crap but they sure don't do what this one does!

I have the one that is in a jar which is an updated formula. This is NOT thick at all and there is absolutely no creasing

8 out of 9 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 j_drage on 7/11/2014 2:01:00 AM more reviews by j_drage

Age: 36-43   Skin: Acne-prone   Hair: Brown   Eyes: Hazel    

This is my holy grail under eye concealer! It brightens just enough and covers my minimal dark circles perfectly. The true test is that it doesn't crease and settle into my fine lines. You only need a very small amount so the tube should last quite a while so I think it is definitely worth the money.

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rated 5 of 5 shayv90 on 7/10/2014 10:30:00 AM more reviews by shayv90

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brown   Eyes: Brown    

Love this concealer and prefer it over the MAC Pro Longwear concealer. It covers my dark circles really well, something I've always had a problem covering up. It has a tacky consistency and goes on thick, which is why a little goes a long way. But it does not cake. In fact, it doesn't dry completely and unless you like the moist look, I suggest using a powder over it. Since it doesn't dry completely, it's "workable" throughout the day. Meaning you can tap your fingers around the applied area throughout the day to keep it looking fresh. But this concealer has amazing staying power - you won't have to do it that often.

The color runs lighter than other brands. I used both the NW25 and NW15 in MAC because I tan easily but also lose my tan just as fast, so my skin tone is constantly changing and I like being able to mix the two colors to get my perfect shade. I would say the Light shade is equivalent to the NW15, the neutral medium shade is equivalent to a mix of half NW15 and half NW25 (I don't want to stay NW20 since I've never used that shade before), and the tan is equivalent to the NW25.

I like that this concealer does not oxidize as much as the MAC concealers. Sometimes with MAC, the color you apply is completely different from the color on your skin an hour later. Bye Bye Under Eye does oxidize slightly, but not by much. It's more natural looking than the MAC concealer, and both have equal staying power. I prefer the packaging of Bye Bye Under Eye over the MAC Pro Longwear. The tube allows me to take as much as I need without wasting any product, something the MAC Pro Longwear pump couldn't do. If you're having problems with the MAC concealers, I suggest trying the Bye Bye Under Eye concealer!

5 out of 5 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 MakeMeUp19 on 7/6/2014 9:33:00 PM more reviews by MakeMeUp19

Age: 25-29   Skin: Acne-prone, Fair, Cool   Hair: Brunette, Wavy, Fine   Eyes: Hazel    

This is my HG concealer. Not only does it cover up my dark circles, it does great on blemishes and redness. i do put a powder over it and rarely use it on its own but I have never had it melt off my face! I have gone swimming with this and as long as I do not rub it off then it stays on. Great stuff, and I feel you get a good amount for your money.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 IrisFvH on 6/25/2014 7:20:00 AM more reviews by IrisFvH

Age: 19-24   Skin: Combination, Fair-Medium, Warm   Hair: Brunette, Wavy, Fine   Eyes: Brown    

This is the only product that covers up my dark cirkles completely, YAY!

I wear this in light and it gives a beautiful soft glow. It's thick, so It does take some tugging and work to blend and that's not the best for your delicate under eye area but as it's the only thing covering this up that's worth it for me.

It's also quite expensive, but it works, AND IT cosmetics dont test on animals which is a big deal for me:)

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 josiemay on 6/24/2014 5:43:00 PM more reviews by josiemay

Age: 36-43   Skin: Combination, Medium   Hair: Brown   Eyes: Brown    

I have tried and spent a small fortune on concealers.. I love how this concealer covers up my dark spots/melasma on my cheeks, I do use for dark circles as well, however it does settle into my wrinkes and look cakey :(

I heard somewhere to use eye primer and a setting spray to help set under the eyes which i will try for sure. I will buy again!!! its the best i have found, i guess id rather have no dark circles , no discoloration,no hyperpigmentation and take the cakey underneath my eyes!! Cant have it all huh?

However it does such a darn good job on coverving everything else!! This product is dewey, I set with bareminerals!! For a night out or a special occasion , I apply NYX orange corrector then It Cosmetics bye bye concealer.. My dark cirlces are completety gone!!

This can be used as a foundation, cant wait to get the new & improved water proof one! Even though it seems to be water proof already!! When I remove my make up it hard to get off and I use my Clairasonic brush with Cetaphil cleanser...

I bought the tan shade , I wear med-biege in Bareminerals

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rated 5 of 5 KaytB on 6/20/2014 5:06:00 PM more reviews by KaytB

Age: 25-29   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Hazel    

So I had been using Napoleon Perdis' foundation stick and powder for a while now and decided to try something different. I use the IT Cosmetics bye bye pores powder and love it so i decided to try more of the products. i walked into Ulta and got a makeover with IT cosmetics CC cream and this concealer. I use Neutral medium and when i first saw the color i thought it was going to be too dark for me. I have light skin, but not fair. Lo and behold it is the perfect match. I absolutely love this concealer. A small amount goes a long way and brightens your eyes. it looks a bit shiny, but i use the compact powder foundation to set it. It works really well with the CC cream. The price is pretty cheap atleast compared to Napoleon. I will def be using this product for a while.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* ginaxav on 6/6/2014 2:33:00 PM more reviews by ginaxav

Age: 25-29   Skin: Other   Hair: Other   Eyes: Other    

I'm torn on this concealer. It covers blemishes well and it does sort of tone down my dark circles but it's not perfect. It's very pigmented, a teeeeeeeeeny dab will easily do one if not both of your eyes and y teeeeeeeeny I'm talking like the size of a pin head. Trust me. I did notice that it will kind of skip over any creases under your eye, so I have to gently stretch my under eye area and pat the concealer into the spots it skipped over when I blended. This is hard to explain but basically once you start to talk or eat or have expressions you'll see what looks like cracks in the concealer, but oddly if you stretch your eyes and pat it INTO those areas that crack, it doesn't emphasize them.

I like to use a corrector first, so I normally brush on MAC scuplt/shape powder in soft focus and then put this concealer over the top, and then do foundation. I am not 100% sold on this routine though and I think I want to try an orange corrector (soft focus is an yellow-orange) so I'll be buying Armani Master Corrector and trying that in conjunction with this product.

If it really is anti-aging as it claims to be, that's awesome. I'm not sure if I get the benefits of it by not having this be the bottom layer on my skin though.

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rated 5 of 5 rainmedow on 5/25/2014 9:52:00 PM more reviews by rainmedow

Age: 19-24   Skin: Normal, Fair, Neutral   Hair: Brunette   Eyes: Brown    

This is the best under eye concealer I have ever used. I have fair skin and dark under eye circles that come on due to stress and lack of sleep. I've been looking for a concealer to cover these dark circles and make me look awake. So far, I have used every drug store brand, Tarte, Lancome, Benefit, and Clinique - ALL of their under eye products. This works the best for my neutral skin tone and dry under eye skin.

Others creased, looked cakey, or dried out my skin. Don't even get me started on their price. Unlike these others, Bye Bye Under Eye is perfect. While not cheap, not much is needed and the tube dispenses very little at once. I've been using the same tube for four months to cover my serious circles, and it is still full.

Hints for how to use it: I always apply concealer with my Stila blender sponge, so some of the other reviews might reflect the product not working as well when applied with fingers. Also, I apply this about a minute after my eye cream. This definitely isn't something you apply throughout the day, but one application does the trick for me.

Finally, in humidity, I brush powder on to set the concealer, but this is just because it can take a full 5 minutes to dry on my own.

Other than that, this is full coverage, hydrating, and currently making it look like I've actually slept. I love it.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

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