Too Faced • Shadow Insurance • Eye Primer

rated 4.2(1596 reviews)

Average Rating.4.2
Would buy this product again.77%

rated 5 of 5 seeka2000 on 7/20/2014 11:10:00 PM more reviews by seeka2000

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Brown    

Keeps shadow on all day, through heat and humidity! No crease or fading for 6+ hours. Personally I didn't find it to be any better or worse than UDPP, they both worked just fine on my eyelids. It does what it's supposed to :)

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rated 4 of 5 *TOP REVIEWER* SkullGlitter on 7/15/2014 3:10:00 AM more reviews by SkullGlitter

Age: 25-29   Skin: Combination, Fair, Cool   Hair: Brunette, Straight, Medium   Eyes: Hazel    

I gave this plenty of time before reviewing it. I compared it to Urban Decay Primer Potion, ELF's Glitter Glue, and the Lock and Seal for holding stuff in place. Now, no primer has been found to be a magic potion, but this works REALLY well. I like ELF's Glitter Glue as well for when it's not humid or very warm since it migrates slowly. I use TFSI for when it's humid and I want to keep some sort of color on my eyelids or for a cut crease. TFSI migrates a lot less, but creases after a while, about 6 hours.

I'll buy this again, and definitely try the glitter glue. I won't try UDPP again, it just didn't meld well with my skin.

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rated 5 of 5 Sweetheart7 on 7/10/2014 11:28:00 PM more reviews by Sweetheart7

Age: 19-24   Skin: Acne-prone, Fair-Medium, Warm   Hair: Brunette, Curly, Fine   Eyes: Brown    

So this is my favorite eye shadow primer and also my first eye shadow primer. I know about Urban Decay Primer Potion being just as good but I cannot say for sure since I haven't tried it. But with this primer, the staying power is awesome!
I have slightly oily eye lids and this primer keeps my eye lids crease-less all day and I never have a problem. Sometimes I go 8+ hours with my makeup and this primer makes my eye shadow look beautiful from 6 am to 6 pm and I usually never have to touch up my eyes (aside from a lil smudging from my eyeliner when I wear it).
My only tiny complaint is when I do my first shade. If I apply my shadow before the primer has really set then my brush tends to not slide as well but after that I have no problem. But it barely happens so I decided to not take a point off for that. Another thing is the packaging, I like being able to squeeze it out of a tube because I believe it is more hygienic then using a wand and dipping back into the primer every time.
I keep going back to this primer and I recommend this to all of my friends who are wondering what eye shadow primer to get. I think that to have a flawless canvas, you need to have a good primer and even if you have to spend a bit more, I think it is worth it because then your makeup will look better then without using one.

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rated 3 of 5 Eyeshadowsaremydrug0076 on 7/2/2014 5:34:00 PM more reviews by Eyeshadowsaremydrug0076

Age: 18 & Under   Skin: Oily, Fair-Medium   Hair: Blond   Eyes: Brown    

I LOVE too faced, but this just didn't quite float my boat, for a high end primer coming from such an awesome brand? I was expecting more! the consistency was thin for one, and it didn't conceal any veins or redness on your eyelids alike the elf ones or benefits do. so yeah I won't buy again, I recommend something else, however its not the most terrible in the world, I do like the packaging

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rated 5 of 5 billierosetyler on 7/2/2014 2:41:00 AM more reviews by billierosetyler

Age: 19-24   Skin: Sensitive, Fair   Hair: Brunette   Eyes: Blue    

Amazing product! I have been using it for a few years and I honestly don't know how I coped beforehand. Nowadays, I wouldn't even consider applying eyeshadow without it!

In my opinion, it is equivalent to Urban Decay Primer Potion. I use Too Faced because it is easier to get hold of in Australia.

* Does what it says on the box. I have very oily eyelids, but when I use this, my eyeshadow stays put and does not crease or fade.
* Lasts for ages. I use it pretty much every day, and I apply it all over my lids from the lash line to the brow bone. I still don't seem to use up the product very quickly because you only need a small amount.

* Quite pricey (AUD $26.95 at Kit Cosmetics).
* Does make eyeshadows a little more difficult to blend, especially matte shades.

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rated 2 of 5 diepset1 on 7/1/2014 3:40:00 PM more reviews by diepset1

Age: 19-24   Skin: Combination, Tan, Warm   Hair: Black, Straight, Medium   Eyes: Brown    

I don't see the hype in this product. It's expensive and doesn't help my eyeshadow stay on. I love the chic packaging and Too Faced makes excellent products, but this is not one of them. The consistency of this product is thin and not creamy enough. If you want it to work, you have to apply loads of the product on your eyelids. I have oily Asian lids, which might be the issue, but this product doesn't work for me. I worked for five hours one night and all of my eyeshadow creased. I switched to a less expensive and incredible product, which is Wet N Wild's Fergie Take on the Day eyeshadow primer. It's only about $4, comes in a chic tube, and it's creamy. It really helps me keep my eyeshadow on and is much better than the Too Faced one.

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rated 4 of 5 Elspaeth on 6/24/2014 10:37:00 AM more reviews by Elspaeth

Age: 25-29   Skin: Combination, Fair   Hair: Blond   Eyes: Blue    

Even though it's an eyeshadow primer, I personally don't own any eyeshadow stuff, so instead I use this product for 2 other things:

- dab a little bit on the upper part of the bridge of my nose (in between my eyes) to make my glasses less slippery;
- a little bit on my eyelid before applying my eyeliner

In both these cases the product does its job, there is a considerable difference between the "sans primer" and "with primer" situation.

- long lasting, efficient, the fact that you only need a small amount of product

- the awful chemical smell, you need to shake that package really well, otherwise it's an oily-separation type of mess

But yeah, up until I find something better, I will be repurchasing this.

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rated 5 of 5 *TOP REVIEWER* larosedechanel on 6/19/2014 2:45:00 PM more reviews by larosedechanel

Age: 19-24   Skin: Oily, Medium Brown, Warm   Hair: Black, Curly, Medium   Eyes: Brown    

Too Faced Shadow Insurance Primer is pretty self-explanatory—it’s an anti-crease eye shadow primer. It costs $20 at Sephora or Ulta & even though it costs a lot more than I'd like to pay for a primer, it's my favorite one. I have oily eyelids & finding a primer than actually works for me is surprising haha I've tried a few different ones, but this seems to work the best. It blends well & is easy to apply. I put a little on my fingertip, rub it on my lids, let it set, & then apply eye shadow as usual.

Not only does this make eye shadow stay on much longer & cut down on smudging, it makes shadow look better. It makes eye shadow shades brighter & more pigmented than they would be had I not used a primer first. Though I do think Shadow Insurance is overpriced, I recommend it because it does work & it’s not like you use a ton of it at once, so you’ll get your money’s worth.

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rated 4 of 5 AthenaBell on 6/16/2014 12:55:00 PM more reviews by AthenaBell

Age: 25-29   Skin: Combination, Olive   Hair: Brown   Eyes: Brown    

I haven't even heard of an eyelid primer up until 6 months ago, I use to use concealer. Then as I got more interested in make up and started watching make up tutorials I heard that eyelid primer enhances your eye shadow wear. I actually ordered this one by default, because I ordered a sample of the prime and pore less foundation primer that came with the full size eyelid primer. And I will say this stuff is amazing, my eye shadow glides on so smoothly and stays put for hours. I slept in my make up recently (drunken all nighter) and by the morning my eye shadow was still on! Plus if you are a fan of Wayne Goss youtube make up guru, he mentions this product in his top 5 eyelid primer videos! If you live in Australia, I suggest you buy it off eBay.

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rated 5 of 5 burgundyangel on 6/8/2014 8:16:00 AM more reviews by burgundyangel

Age: 36-43   Skin: Combination, Fair-Medium, Warm   Hair: Black, Relaxed, Fine   Eyes: Black    

Tried this after I finished my Urban Decay Primer Potion. Much prefer this, as it is slightly "thinner" in texture as compared to the former. It makes spreading easier. Will repurchase.

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