Maybelline • Full 'N Soft Mascara • Mascara

rated 4.0(3385 reviews)

Average Rating.4.0
Would buy this product again.75%

rated 5 of 5 Ryelizabeth on 7/22/2014 2:32:00 PM more reviews by Ryelizabeth

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Green    

My eyelashes NEVER hold a curl, I've tried everything. This mascara is amazing. It keeps my lashes curled makes them long and separated and it is fully waterproof. It's perfect for either natural looking or huge bold lashes. The only thing I dislike is I wish the color was more black but other than that I totally recommend it! Do yourself a favor and go buy it!

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rated 4 of 5 hasnijabosnia777 on 7/14/2014 10:09:00 AM more reviews by hasnijabosnia777

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Blue    

This is a truly superior drugstore mascara!! This is my HG natural look mascara! It leaves my lashes long and lush looking. While it doesn't thicken exceptionally well, I find myself reaching for this mascara every day over my more expensive mascaras like the Diorshow and Benefit mascaras. While I do layer several coats, this mascara never looks flaky or dry on my lashed. I have been recommending this mascara to anyone and everyone who will listen! For the price you cannot beat this product!

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rated 3 of 5 *TOP REVIEWER* antiguru on 7/13/2014 2:06:00 AM more reviews by antiguru

Age: 36-43   Skin: Oily, Fair, Neutral   Hair: Brunette, Wavy, Medium   Eyes: Blue    

Love the wand, love the soft lashes it gives and not the crunchy kind. However, besides making my lashes black, this did nothing for me. No, it's not waterproof. I think my standards for non waterproof mascara are way too high and really need to be re-evaluated. It did make my lashes soft, it did make them look full, but if it can't hold a curl, no one will see the fullness because I look like Snuffleupagus within 30 minutes of curling. I may try the waterproof version someday but for now, I just need time to mourn this mascara "cult favorite", listen to sad songs and write some bad poetry.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 lipstickthespian on 7/6/2014 10:51:00 PM more reviews by lipstickthespian

Age: 30-35   Skin: Dry, Fair, Cool   Hair: Red, Straight, Medium   Eyes: Blue    

This is my all time favorite drug store/over the counter mascara. It goes on smooth, and creates full, soft lashes. Gives nice volume and NO STIFF LASHES! This mascara is just as good as Benefit's They're Real, Bad Gal, and Diorshow. The only reason I don't buy this mascara anymore is because of the color options. I just don't look good in black or black/brown mascara. For the majority that can wear dark mascara, this is a fabulous product.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* Jessica24601 on 7/2/2014 8:22:00 PM more reviews by Jessica24601

Age: 36-43   Skin: Combination, Medium Brown, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

I absoluetly LOVE this mascara!! It glides on so smoothly & evenly & further, provides such thickness & curl. I purchased the "Very Black" which is indeed a rich enough black for my already black lashes. I've long lashes naturally, but they are THIN (ugh!!) however, this is a volumizing mascara on my lashes. Normally I have to use atleast 3 coats to get a nice "thick" lash look, or lined lids but I only require 2 w/ Full n Soft :) I like that it's not sticky or makes my lashes brittle. I usually adore Mega Plush but this one is fantastic as well (on my paticular lashes). I reside in Canada but travel to The States often enough & next time there I'm going to stock up!! I've NO idea why they dis-continued it or why I did not take advantage of it when it was marketed in my nation. I've 7rl mascaras at the moment, but got this about a week ago & have worn nothing but it since!! Such a luscious yet naturally beautiful look it gives the eyes indeed.

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rated 5 of 5 Casey205 on 7/1/2014 9:26:00 AM more reviews by Casey205

Age: 30-35   Skin: Acne-prone, Medium   Hair: Blond   Eyes: Blue    

This is my favorite mascara. I have tried other brands to see if i can find a cheaper alternative, but I always come back to this one. I have light brown color eyelashes, so they really dont show unless im wearing mascara. this is the only mascara that doesnt make my lashes stick togehter or have clumps on the tips. The brush is just the right size and shape, which makes the world of difference IMO. I used to use the waterproof one, then swtiched to the regular kind. Even the regular one doesnt budge, i have gone swimming many times with no problems.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 EmyLoy on 7/1/2014 5:36:00 AM more reviews by EmyLoy

Age: 30-35   Skin: Normal, Medium   Hair: Brunette   Eyes: Hazel    

Bought this after reading rave reviews on here and I am SO impressed. Makes my lashes look full and luscious (see my pic). I despise mascaras that make lashes look clumpy, spidery, stiff or spikey and this mascara does none of that. This line is unfortunately not available in NZ, so I bought it off the net and will absolutely be doing so again. LOVE IT.

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rated 2 of 5 Raleigh27609 on 6/28/2014 9:36:00 PM more reviews by Raleigh27609

Age: 36-43   Skin: Acne-prone, Fair, Neutral   Hair: Silver, Straight, Medium   Eyes: Hazel    

Soft, yes. So soft that I had raccoon eyes. Full? Not on your life. It was impossible to build up the product. This is for someone who wants a very natural, finished look. I tried this product based on reviews but am extremely disappointed. Throwing in the trash.

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rated 5 of 5 pinkivette on 6/18/2014 10:09:00 PM more reviews by pinkivette

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

My go to mascara. I prefer natural and neutral looks in general for everyday and this suits my needs. It does not clump and I love the brush. This formula lenghtens my lashes nicely. I have both the regular and waterproof formulas. I have purchased them both many times over.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 treradical on 6/7/2014 7:47:00 PM more reviews by treradical

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Brunette, Wavy   Eyes: Blue    

My HG mascara. I'm a big fan of mascara and have worn it for years, it's the one makeup product that I'll put on everyday so it was always important to me to find the right one. My two previous HG mascaras were Covergirl Lash Blast and Diorshow Iconic mascara. Those mascaras don't even come close to this one and it wasn't actually until I tried this one that I realized what I was missing and what a good mascara is actually supposed to be like.

This mascara is simply amazing. I can tell a huge difference, with or without a curl (however I always curl to give it that extra oomph. My eyes are my favorite feature and I like to accentuate them :) ). My eyelashes actually do feel full n soft after using this, there's none of that "crunchy" eyelash feeling that I felt with Diorshow. It doesn't clump and I have yet to see any flakes throughout the day. It also doesn't make my eyelashes/eyes feel heavy like the Diorshow one. It gives me a lot of volume and definitely helps to lengthen my eyelashes. Will definitely repurchase this until they stop making it.

UPDATE 1-11-15: Still my HG and still very in love with this mascara! I buy a new tube every few months just to keep everything fresh and my eyelashes still look amazing with it. Couldn't be happier with this mascara.

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

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