Physicians Formula • Eye booster eyeliner + serum • Eyeliner

rated 4.4(352 reviews)

Average Rating.4.4
Would buy this product again.85%

rated 4 of 5 *TOP REVIEWER* noname101 on 3/14/2014 3:12:00 PM more reviews by noname101

Age: 25-29   Skin: Acne-prone, Fair-Medium, Cool   Hair: Black, Wavy, Medium   Eyes: Brown    

good quality, elegant looking, easy to create a nice clean line.

The lash boosting is probably nonsense.

Really excellent product

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rated 5 of 5 xuchan on 3/9/2014 1:19:00 AM more reviews by xuchan

Age: 19-24   Skin: Oily, Medium   Hair: Black   Eyes: Black    

this product is really perfect, easy to use, easy to clean and very very long lasting, i love this

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rated 5 of 5 *TOP REVIEWER* jtbeautyx3 on 3/3/2014 9:47:00 PM more reviews by jtbeautyx3

Age: 19-24   Skin: Normal, Fair-Medium, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

This is my holy grail liquid eyeliner. I just finished up my fourth tube of this and it has done no wrong to me. I've tried experimenting with other liquid eyeliners but I don't even know why I wasted my time because I always go back to this one. The longevity is amazing, it's user friendly, foolproof, and overall the best eyeliner I have used from high end to low end. Rite Aid usually has them bogo free.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 moomonge on 3/1/2014 3:15:00 PM more reviews by moomonge

Age: Unknown   Skin: Other   Hair: Other   Eyes: Other    

I have oily eyelids and this does not budge on me. I bought this based on reviews here and I've been using it for a week. I love that I can get a super fine line with it very easily. What I've found this whole week is that at the end of the day, when I get ready to wash my face, I still have that nice lash enhancing thin line on my eyelid!!

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 kayliexx on 2/25/2014 2:38:00 PM more reviews by kayliexx

Age: 18 & Under   Skin: Sensitive, Fair, Warm   Hair: Blond, Straight, Fine   Eyes: Green    

My HG eyeliner and I've tried just about every pen-style liquid eyeliner out there, including the stila and lise watier ones! I think the big difference here is that this eyeliner is not felt tip, but a brush. The biggest mistake to make though is buying "black" instead of "ultra black". The black is more of a grey, but the ultra black is a highly pigmented dark black shade that you'd want in a liquid eyeliner. I find this lasts me forever too. I use it just about everyday to do a "cat eye" look and I can keep one for about 8 months to a year. Sometimes the tip appears to be running dry, but I just run it under a bit of warm water and it's fine again. It never smudges or runs, and comes off very easily with eyemakeup remover. I don't know how well it really helps the growth of the eyelashes, but I don't really care because it's easy to use and I get a consistent and even application every time I use it. It's a must have for ladies who like the winged eyeliner look! I recommend it to everyone. It is also a reasonable price at $16.99 CAD

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 ChoiLatte on 2/16/2014 7:49:00 PM more reviews by ChoiLatte

Age: 25-29   Skin: Combination, Fair   Hair: Black   Eyes: Brown    

- very pigmented
- dries very quickly
- doesn't transfer even without primer
-- for reference, I have very oily Asian (hooded) eyes
- the applicator/tip is like a brush
-- it doesn't become wonky like some of the felt-tip liners
-- you also get a lot of control with the thickness of the lines
-- in fact, this is extremely easy to use
--- I can line both of my eyes perfectly in 5 minutes
- removes very easily

- not waterproof
- the eyeliner fades in the inner corners of my eye (even with primer)
-- in fact, if you slightly touch the eyeliner, some of it will come off
- if you put this on top of eyeshadow, the brush/tip will dry up a bit thus making it difficult to apply

Overall, this is a very good eyeliner. Although this isn't exactly my HG liner, this is an eyeliner that I would use on an everyday basis.

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rated 5 of 5 kplprovoke on 2/15/2014 9:37:00 PM more reviews by kplprovoke

Age: 19-24   Skin: Acne-prone, Medium   Hair: Black   Eyes: Brown    

I was really hesitant to buy this eyeliner at first because I swatched the color "Black" in the drugstore and found it to be too grey for my liking. However I found out there was a darker color called "Ultra Black" and I love it. Finding a good drugstore pen tip eyeliner is hard enough. This one has smooth application, great color, and lasts all day for me. It reminds me of Kat Von D's tattoo liner or Dollywink liquid pen liner, but for the price and ease of accessibility, I would probably buy this liner again. Def wait around for a drugstore sale to pick this up, as it is fairly expensive for a drugstore item.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 firefox23 on 2/11/2014 8:14:00 PM more reviews by firefox23

Age: 19-24   Skin: Oily, Fair   Hair: Red   Eyes: Green    

This review is for the colour 'Blackest Black'

I love black liquid eyeliner, and I think it's safe to say that I've worn it pretty much everyday for the past 4 years. It's kind of been my goal to find the ultimate liquid eyeliner, which is hard since there are quite a few factors that come into play when searching for a good one - I've tried ones that are SUPER black in colour (which I love), but the applicator sucks. Or visa versa, the applicators great but the colour leans towards greyish, as opposed to a true black. I have a few high end brands that I love for black liquid eyeliner, but they set me back $35-$40 a pop, which is crazy.... This Physicians Formula is amazing, it's SO close to the high end brands I've tried, it's reasonably priced ($15-$18 CAD) it's such a crazy good dupe for most of them. LOVE! I've broken down my review below!

Note, in regards to the lash boosting benefit:
So, I haven't be using this for long enough (a month) to really see benefits, but I do believe that my lashes are growing a bit, which is better than not at all. You have to be careful not to get this too close to your inner eye, because I find it can sting a bit.

Good true black, not the darkest I've ever used, but really close! I like my eyeliner pretty black, as I find some are kind of 'dull', and this really delivers on that front. You don't often find such good pigmentation in a drugstore brand.

Awesome! Love. It's so easy to be precise with this, and I find that because it isn't a felt tip (more of a brush style), that it's so much easier to use, like a paint brush. Physicians Formula really nailed it. I've been applying liquid liner for a few years, but I think this would be perfect for anyone starting out with liquid liner, as it can take some time to practice.

Amazing, lasts all work day (from 7am-10pm). No smudges, no flaking, the colour holds itself really well (obviously some minor fading). On par or better lasting power than a lot of high end brands!

Basically, this is a really great liquid liner. I believe it comes in brown, black, and blackest black. I can't believe that this is only around $16, when I've been paying at least $35 for liquid liners for years now - and this is better than most of those expensive brands!

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rated 5 of 5 elicandytime on 2/11/2014 3:25:00 AM more reviews by elicandytime

Age: 18 & Under   Skin: Normal, Fair   Hair: Black   Eyes: Brown    

I'm on my third tube of this stuff and it's great! It's precise and easy to use! Consistency is great and I love the brush compared to felt tip brushes that other brands and pushing out. The colour is super black and never smudges! I can make a thin line or a dramatic cat eye with this brush. I've even gotten my friends to switch to this liner and they all love it almost as much as I do! The only negative is that it's a little pricey and hard to find where I live. Sometimes they only have dark brown in stock and it's a little pricey for me being a teenager xD but I love it. It's easy to remove with water. It says it helps with the growth of lashes... I don't know about that since I already have long lashes but I have noticed my lashes are fuller and I don't lose as many as I did before! I'll continue to repurchase this! Honestly I'm scared they'll take it off the shelf!

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rated 5 of 5 SarahAutumn on 2/10/2014 1:14:00 PM more reviews by SarahAutumn

Age: 18 & Under   Skin: Acne-prone, Fair-Medium, Neutral   Hair: Brunette, Wavy, Medium   Eyes: Brown    

Holy. Grail. Product. Granted, I don't have much experience with other liquid liners, but that's probably because this was the first one I ever tried and I loved it so much, I never felt the need to change. It goes on well and has great staying power. If I put it on in the morning, wear it all day, and then plan to go out in the evening, I do touch it up, but I don't really have to if I don't want to. After many hours it will fade a little but not enough to be a problem. The color is vivid and the lines are sharp. I only ever have problems with it when it starts to get old and dry out. When that happens I usually put the cap back on and shake it and give it a minute to get wet again between eyes. How long one will last before drying up seems to vary by the batch. Some of them have only lasted a few months, and some of them have lasted six or longer (and that is with everyday use.) I will say that my criticisms of the product are over nitpicky and somewhat insignificant things but that's because I have had no real problems with it at all. I do have a few problems with the packaging, because sometimes when I apply it over eye shadow, the shadow will stick to the applicator and prevent the liquid from coming out. When this happens, I usually wipe it off on a piece of tissue and it fixes the problem. Again, just a little nitpicky problem. Overall, this stuff is amazing. If you're looking for something to make your lashes grow, I have been using it for close to two years and I haven't noticed a difference. But then again, my lashes were fine in the first place and I wasn't really looking for a product to grow them so I haven't paid attention to whether this product does. Regardless of whether it grows lashes, it's just an awesome liner.

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