Urban Decay • 24-7 Glide-On Eye Pencil in Baked • Eyeliner

rated 4.6(72 reviews)

Average Rating.4.6
Would buy this product again.84%
Package Quality4.2
Price3.4
Ingredients

rated 5 of 5 *TOP REVIEWER* msdi2u on 6/5/2008 5:28:00 PM more reviews by msdi2u

Age: 44-55   Skin: Sensitive, Fair-Medium, Warm   Hair: Brunette, Wavy, Fine   Eyes: Hazel    

Sweet!!! I LOVE this pencil and everything about it! Baked is a gorgeous bronze pencil that glides on the eye area so smoothly and effortlessly... you'd think this eyeliner came straight from heaven! Great job, Urban Decay!! For a great review, read the one before mine. She did a fantastic job describing the great things about this pencil. The only thing missing is from her "CON" column... which would be that this pencil really doesn't last 24/7- at least not on me. But still, the lasting power is far better than your average kohl pencil from any other brand- high-end or otherwise- so IMO, this is still a great eyeliner pencil for $16. Would I buy this again? In a heartbeat!!! ♥

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rated 5 of 5 thechinesericeball on 6/3/2008 9:22:00 PM more reviews by thechinesericeball

Age: 18 & Under   Skin: Combination, Olive, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Blue    

I LOVE this pencil!
I'll probably use it for the rest of my life

PROS:
-It goes on super super smooth
-the color is absolutely gorgeous
-brings out every eye color
-looks good on every skin tone

CONS:
-Expensive (but it lasts a good while!)

Beautiful in the V of your inner eye around black eye liner
actually it looks fabulous all over
= )

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* MAChostage on 5/19/2008 1:30:00 PM more reviews by MAChostage

Age: 44-55   Skin: Normal, Warm   Hair: Brown   Eyes: Brown    

I can't say enough positive words about these Urban Decay 24/7 Glide-On Eye Pencils! I already had Covet and Stash, the latter color being available only on the UD website or at Sephora. Baked is my latest purchase and as soon as I applied it I thought that it would be a perfect pencil for warm weather looks. Another UD winner!

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rated 4 of 5 dustyjane on 1/19/2008 9:30:00 AM more reviews by dustyjane

Age: 30-35   Skin: Dry, Fair   Hair: Brunette   Eyes: Brown    

When I first bought this pencil (after reading the reviews here) I didn't like it and decided to swap it.By the time the swap was arranged and then fell through I was relieved that the swap didn't materialise!This colour has grown on me and now I love it -it's subtle (but sometimes not depending on the light!). It's a chameleon of colours! I wear it for work sometimes as it provides definition but isn't too loud.Very flattering.

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rated 5 of 5 winkcat on 1/3/2008 5:25:00 PM more reviews by winkcat

Age: 30-35   Skin: Combination   Hair: Brown   Eyes: Green    

Copper shade which brings out the brown in my eyes. Good, smooth texture which doesn't drag. Needs regular sharpening though.

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rated 5 of 5 whyknot on 12/22/2007 6:16:00 PM more reviews by whyknot

Age: 25-29   Skin: Combination, Fair   Hair: Blond, Fine   Eyes: Blue    

Since purchasing this, it has replaced the Clinique liner in Charcoal Grey that I used every day for the last 10 years...its so smooth and soft and has a sheen that catches the light, making it much more interesting than the Clinique, though it's still a very understated color. I do think this is overpriced, but I'll buy it again and again nonetheless. I do wish this was a tad darker, or that there was one color in between this and Borboun, then it would be total HG. As it is, this is great for everyday looks and I LOVES it, though I do have to use a something else over it for nighttime looks. I also have this in Lucky and Honey, which are nice as well, but this one is the best for my coloring.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 ashryan41 on 11/29/2007 1:10:00 PM more reviews by ashryan41

Age: 19-24   Skin: Combination, Fair   Hair: Blond   Eyes: Brown    

Very pretty colour, though I don't wear it on its own. I usually put this in the inner corners of my eyes and it will not budge. It has a smooth consistency and doesn't drag, and because of this I've used it all over my lid in place of eyeshadow before. The only thing that would prevent me from repurchasing is the price, which seems a little steep for eyeliner.

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rated 5 of 5 frimpled on 11/14/2007 5:16:00 PM more reviews by frimpled

Age: 19-24   Skin: Acne-prone, Fair   Hair: Red   Eyes: Blue    

Love this! This is my absolute favorite eyeliner. If I'm not wearing any other makeup, I'll have this on. It's a perfect shimmery gold, and looks absolutely beautiful when you catch a little light. It sets off my blue eyes very nicely and I love to use it in the waterline. Not to mention the fabulous consistency and smoothness of the pencil! Love these eyeliners

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rated 5 of 5 Britannia8 on 11/3/2007 4:25:00 AM more reviews by Britannia8

Age: 25-29   Skin: Very Oily, Fair   Hair: Brown   Eyes: Green    

I love all the 24/7 eyeliner pencils for their pretty colors and staying power, but this is by far my favorite. The color its such a perfect taupe-bronze, and the shimmer really lights up my eyes. Its great in sunlight and at night. Wonderful

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 *TOP REVIEWER* maan84 on 10/8/2007 9:16:00 AM more reviews by maan84

Age: 19-24   Skin: Normal, Fair   Hair: Blond   Eyes: Blue    

Baked is a bronzey gold color. Very wearable. I like the texture of the 24/7 Glide-On eye pencils. They are very soft and smooth which makes them easy to apply. I love the funky colors. Baked is probably the most neutral shade in the bunch.

However, the staying power could be better. Honestly, I am not 100% satisfied with the quality. I find that the Clinique cream shapers and the Shu Uemura drawing pencils have slightly better lasting power. For that reason I would not repurchase.

For reference: I am a pale blonde with blue eyes. Cool toned.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 *TOP REVIEWER* brwneyedgymnast23 on 8/10/2007 11:47:00 PM more reviews by brwneyedgymnast23

Age: 25-29   Skin: Oily, Medium   Hair: Red   Eyes: Brown    

This is an ok eyeliner. It glides on like butter and stays put all day, but the color was pretty meh. I just have other golds that I like better.

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rated 4 of 5 HaloCom on 8/1/2007 2:54:00 PM more reviews by HaloCom

Age: Unknown   Skin: Combination, Fair-Medium, Neutral   Hair: Black, Straight, Medium   Eyes: Brown    

For such a soft, creamy pencil, I've been extremely surprised by the staying power of this product. Once it's set, it doesn't budge - even on the inner rims of my eyes. On me, Baked is a bronzey-gold (leaning more towards gold), slightly muted and not overly yellow. The shimmer shows up wonderfully, yet isn't too over the top for daytime use. The color is dark enough for me to do my "gold smokey eye" with, but I also like to use it to line my inner rims for everyday. It only adds a little bit of definition, but the gold color and metallic shimmer catch the light and seem to help brighten my dark brown eyes.



For the way I use the 24/7 pencils, I prefer a slightly dull point to them. But to get a really sharp point seems to waste a lot of the product. I put them in the freezer for a few minutes before sharpening to harden the pencil a little as it seems to help prevent the pencil from getting eaten in the sharpener. Despite this inconvenience, these pencils (and especially Baked) have become a staple in my makeup bag and I'm certain I'll repurchase as they get used up.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 4 of 5 *TOP REVIEWER* jamejame on 6/28/2007 1:05:00 AM more reviews by jamejame

Age: 44-55   Skin: Combination   Hair: Red   Eyes: Blue    

I really like this liner. It's a nice bronzey brown with a little shimmer and it lasts until the cows come home ( and the cows have been known to party pretty hard.) It's a little soft so I have to keep sharpening it to get a nice line, so I guess I'll be stocking up on this since I'll be going through it pretty fast. It's actually a really pretty color on my blue eyes, although on days I'm tired or have allergy red-eyes, this does seem to enhance the tired or red effect. Even with the shimmer it's very nice for everyday,not overly glittery. I can apply in the morning and it's still going strong that evening too.

The only fault I can find with the 24-7 line is that this Baked is the most flattering color - well, there's Zero (black.) Most of the other colors are a little too much for everyday, bright glittery Crayola-ish colors. There is a pretty grey-silver that's not bad, but it's a little sparkly. I wish they made more everyday wear-it-to-work colors in this line since they do last all day.

7 out of 8 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* loveableqtpie212 on 6/7/2007 6:45:00 PM more reviews by loveableqtpie212

Age: 19-24   Skin: Acne-prone, Tan, Warm   Hair: Brown, Wavy, Fine   Eyes: Brown    

This is my favorite eyeliner! I'm a GGG/nc40, with dark brown eyes and this really makes them pop. For day I use it on my upper lash line and smudge it, and if I'm going out at night I also add some to my lower lashline + some black eyeliner on my waterline and I'm ready to go. The best thing about these eyeliners is that they just glide on and don't budge all day. I will deffinately repurchase it when I run out.

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rated 4 of 5 pyrobaby on 6/2/2007 10:48:00 AM more reviews by pyrobaby

Age: 25-29   Skin: Combination, Fair   Hair: Brunette   Eyes: Brown    

Holy cow, these pencils are amazing! Baked is a lovely bronzey shade with a bit of shimmer to it that looks awesome on brown eyes. The 24/7 formula is so nice that even someone like me who sucks at applying eyeliner can apply it perfectly with one swoosh over the eyelid, without tugging or anything! And then it won't budge or smear the whole day, even with my watery allergy eyes! The only problem is because this stuff is so soft and easy to apply, you have to sharpen it almost every time you use it, or you'll stick yourself in the eyelid with wood! ow ow ow ow! So I am kind of worried I'm going to use this up fast, but this is seriously a great eyeliner.

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rated 4 of 5 proverbsgrl on 5/27/2007 8:19:00 PM more reviews by proverbsgrl

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Brown   Eyes: Brown    

i *love* the color and staying power of this liner-i have dark brown eyes, black-brown hair and fair skin.
just have had problems with the tip getting easily "smushed" against things (+ needing to sharpen more bc of that), and also the cover causing problems (for this reason i mostly just use it at home). i am taking off a point b/c of the packaging.
still, it's a staple, and i use it every day under my eyes, so will definitely repurchase

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rated 5 of 5 princess_laila on 4/11/2007 3:39:00 PM more reviews by princess_laila

Age: 25-29   Skin: Combination, Fair   Hair: Brown   Eyes: Other    

I really like this color for day. It's subtle but still shimmery and looks great in sunlight. It lasts all day

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rated 4 of 5 *TOP REVIEWER* Kayelle on 4/2/2007 10:36:00 PM more reviews by Kayelle

Age: 19-24   Skin: Oily   Hair: Brunette   Eyes: Blue    

This is really pretty, with remarkable lasting power for a pencil. It's soft and blends easily, and goes well with a lot of shadows. The color isn't the best with my blue-green eyes, but I'll definitely purchase other shades.

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rated 5 of 5 AzureTe on 3/29/2007 2:11:00 PM more reviews by AzureTe

Age: 30-35   Skin: Dry, Fair, Cool   Hair: Brunette   Eyes: Blue    

Wow, people are saying this doesn't last as well as other 24/7 pencils? I need to get my hands on them then, they must be extraordinary! Because I can put this on at ten in the morning, and at ten at night there will still be some coming off with makeup remover, which I have never had happen before with any other liner. I like how subtle this is, it looks like -something- but it's not glittery or flashy. I can wear it to work with no problem. Looks very pretty with my eyes (blue with a hint of green- mostly blue tho). I get compliments on my eyes when I wear this. My only complaint is that as other reviewers have said, it is pretty soft.....I like pencils to be somewhat soft, obviously, because no one likes pencils they have to drag....but it can be hard to get a precise line with this one, sometimes. Other than that, very pleased.

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rated 4 of 5 *TOP REVIEWER* thebeautyjunkie on 3/4/2007 1:10:00 AM more reviews by thebeautyjunkie

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Brunette   Eyes: Hazel    

Baked is a gorgeous metallic bronze that melts into your skin. It is highly pigmented and has a smooth texture and great lasting power. My only complaint is that it is difficult to get a precise and even line because it is so soft. Love this color and will definitely repurchase.

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