Ulta • automatic eyeliner • Eyeliner

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*TOP REVIEWER* bih80 on 7/17/2010 1:26:00 PM more reviews by bih80

Age: 30-35   Skin: Combination, Medium, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Brown    

I have this in the Teal Blue color and it is absolutely amazing. Super pigmented, creamy and goes on perfect on the waterline. It also stays all day, I just love it. The color is so rich and vibrant you can't beat it! Probably one of my favorite ULTA products.

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MissLivia on 7/16/2010 2:28:00 PM more reviews by MissLivia

Age: 18 & Under   Skin: Combination, Fair, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Brown    

I've tried these liners in teal and brown....and although i absolutely adore the teal liner with all my heart, I can't use it. For some reason, everytime i use it, it causes my eyes to feel very dry....its hard to explain. Basically, its a wonderful color and texture (it even has fairly good lasting power on the waterline), but it makes my eyes feel so uncomfortable. I say try it out, its not too expensive and the teal color is gorgeous on brown eyes! But if you have sensitive eyes (I didn't think i did, but maybe i do?) i would stay away.

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katloveskkry on 7/15/2010 10:17:00 PM more reviews by katloveskkry

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Green    

This eyeliner is the one of the BEST eyeliners i have ever used. Seriously it stays put all day long and its dirt cheap ! i thought these wouldn't be very good but now they're my hg liners! i don't find them to be drying in anyway, and the whole water resistance thing holds true unless you decide to rub your eyes then well of course it will smudge or partially come off. I love the eyeliner in the color "chocolate." especially because black eyeliner is a bit too intense for my liking and i prefer the browns more for my skin tone. This eyeliner is definitely comparable to my revlon colorstay eyeliner that i love also, but my problem with the colorstay is that it is too tacky/sticky for my liking and the ulta one is much more smooth or creamy and if you want to smoke it out you can easily do that, but its not as easy with the colorstay liner. I will continue to buy these as long as ulta makes them and i am actually going to try the colored ones now(: Go buy them you won't regret it, plus they're only a dollar , come on now it doesn't get any better than that!

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*TOP REVIEWER* Gaijin on 7/11/2010 7:05:00 PM more reviews by Gaijin

Age: 30-35   Skin: Sensitive, Fair-Medium, Warm   Hair: Brown, Straight, Fine   Eyes: Brown    

Love this liner! I have oily skin and this has become my HG for the waterline. I have this in raisin, olive and black, and black is my favorite. Nice dark pigmented color, and lasts longer than anything else I've tried.

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vanrow on 7/11/2010 6:48:00 PM more reviews by vanrow

Age: 30-35   Skin: Combination, Neutral   Hair: Brunette, Wavy, Medium   Eyes: Brown    

So I got lucky and tried six colors when these were on sale for $1 a piece.

I got Charcoal, Raisin, Indigo, Teal, Bronze, Moss.
The pigment was good, slight sheen which I like, not flat.
The Raisin, Teal and and Bronze are the best with a lot of color and very smooth.

The downsides:
Charcoal was muddy, snagged skin and went on chalky.
The Indigo was dull and also rough texture like the charcoal. The moss was also dull and barely shows.

I would only repurchase for $1 sales, not pay full price.

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BriarRose25 on 7/6/2010 8:07:00 PM more reviews by BriarRose25

Age: 19-24   Skin: Combination, Fair   Hair: Blond   Eyes: Green    

These are great little liners, especially when you get them on sale (I got mine for $1 each). I have the black, chocolate, and raisin liners and they all go on smoothly. You can get a thin line, thick line, or smudged line pretty easily, and they last for a while too. I never pay for the HE liners because these really do just as well as the Lancome and Estee Lauder pencils I've tried. In fact, these go on much more smoothly that EL- I always have to tug with their liners.

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*TOP REVIEWER* sugamonkey on 7/1/2010 1:38:00 PM more reviews by sugamonkey

Age: 30-35   Skin: Normal, Fair-Medium, Warm   Hair: Brunette, Straight, Medium   Eyes: Brown    

My HG everyday pencil liner! I have it in Black/Brown and it's dark enough to make eyes look smoldering, but not so dark that it looks harsh. I'm NC20-30, Asian w/yellow undertones, dk brown eyes and hair. Goes on smooth, stays on all day and doesn't smudge. You can wear it thin, thick, or smudged. LOVE IT! Sometimes Ulta has BOGO free or $1 sales!

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silviachick on 6/24/2010 7:59:00 PM more reviews by silviachick

Age: 25-29   Skin: Normal, Medium, Warm   Hair: Brown, Fine   Eyes: Hazel    

I was recommended to try these from my cousin. I primarily used mary kay eyeliners, but lately I felt like they broke too much. I also wanted something for my waterline.
for 2 bux I figured what do I have to lose. Well I'm glad I did. I replaced my mk eyeliners. However while they work for my lids after 2 hours they'll smudge if I put this on my waterline. So I've stopped.
however for 2 bux(when on sale), these work just fine.

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*TOP REVIEWER* darkeyedfran on 6/24/2010 1:51:00 AM more reviews by darkeyedfran

Age: 19-24   Skin: Combination, Medium, Neutral   Hair: Brunette, Relaxed, Medium   Eyes: Brown    

i love ulta, usually their products are amazing! but this one was such a disappointment! i thought it would be like the clinique quickliner but sadly no. this tugs slightly but the worst part is that the color is hardly noticeable! i have the black plum and black and both are just muddy :( i love how thin and easy these are but i want pigmentation in my eyeliner! maybe i will try this on my lower lashline for a smokey look!

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wishclover on 6/19/2010 6:29:00 AM more reviews by wishclover

Age: 19-24   Skin: Combination, Fair, Warm   Hair: Brunette, Wavy, Medium   Eyes: Brown    

I was scared to try this out, because I wasn't an eyeliner kind of girl. I wanted to start experimenting with lining my top lid for a favorite summer look I had stumbled upon, and still needed something for under my eye when I went out at night. In the past, I had tried products that I had a lot of trouble putting on, and that left me with embarrassing smears by the end of the day, which is why I swore off eyeliner.


After using this for the first time, it was clear that this is HG material for me! I love the automatic liner, no sharpening. The actual product is very soft and creamy, making for easy application even for the unexperienced. It was easy to get a qtip and erase mistakes. You would think that you can't have a product be creamy and precise at the same time, but this is the case here. I also love smudging the liner for a more natural look, and blending it is incredibly easy.


As for staying power, I'm surprised some people have problems with this. I have dry, combination skin and never have problems with oil around my eyes. I'm not sure if this is why I don't have any problems with this eyeliner. I wear this eyeliner every day to work for eight hours -- when I come home, it still looks flawless. HOWEVER, it is very easy to forget I have it on and rub my eyes when I get tired. It comes right off when you rub it, and washes off very easily when you wash your face. This can be seen as cons by some people, but for me it makes it so much easier to clean my face at night. As long as I remember not to touch my eyes, this product is a perfect 10 for me!

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facegal on 5/20/2010 12:43:00 PM more reviews by facegal

Age: 44-55   Skin: Combination, Olive   Hair: Brunette   Eyes: Brown    

I have this eyeliner in black. It goes on easily, but does not STAY on. I apply it to my top lash line only, and this eyeliner always ends up UNDER my eyes and looks like a black smudgy mess. And that is even with using an eyelid primer (UD). As I end up with more and more smudges below my eyes, the line I originally drew gets thinner and thinner, so by the end of the day I hardly have any eyeliner left. I wanted to love this because the price is so reasonable, and thought it would be a comparable replacement for my Clinique eyeliner...but as it turns out, that is not the case.

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*TOP REVIEWER* mochaholic on 5/3/2010 3:45:00 PM more reviews by mochaholic

Age: 25-29   Skin: Acne-prone, Medium   Hair: Black   Eyes: Brown    

HOLY MOLY! I have oily Asian eyelids that have a small crease. The problem w/ eyeliners for me is that they smudge onto my upper lid. It is soooo hard to find eyeliners that don't, and I have finally found an automatic one to add to my list. I love automatic pencils, but until this, have not been able to find one that can last on my eyelids. I have this in bronze and indigo. Bronze is pretty light and I primarily use it on my lower lashline just to give it a lil definition w/o it being harsh. It goes really smooth, but seems to melt a lil during the day. Indigo is a dark navy (almost looks grey black), and it is perfect for days when I don't have time to put on makeup, but need a lil bit of oomph. It definitely does not go on smoothly and kinda flakes off during the day, but it does not smudge! I wore it for maybe 16 hrs one day. Didn't look fabulous at the end of the day, but didn't look like crap either. I can't wait til it goes on sale at Ulta again, so I can get more colors. This might become HG, but I'll have to test out the black first.

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shescrafty72 on 4/22/2010 3:56:00 AM more reviews by shescrafty72

Age: 36-43   Skin: Very Oily, Fair-Medium, Neutral   Hair: Black, Straight, Medium   Eyes: Brown    

Great Eyeliner!!! I am a girl that never leaves home without my black eyeliner so I have used MANY MANY different products. Mary Kay has been my fav for years, liked it far better than MAC but have since switched to ULTA. Way cheaper and has the same staying power which is my ultimate test of a good eyeliner. I have the auto eyeliner in both the smudge proof and the smoky eye; I have very oily skin and with a primer both formulas stay put, even on the waterline. If you have not used their products before I recommend you give them a try.

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ksheats on 4/19/2010 9:06:00 PM more reviews by ksheats

Age: 19-24   Skin: Combination, Fair   Hair: Brunette, Straight, Fine   Eyes: Blue    

HG pencil eyeliner. 'Nuff said.

Staying power is great. I often get a little smudging on my lower lashline on the outer corner, but it stays on my waterline for hours. I won't buy another brand of eyeliner! I prefer liquid or cream liners for my top lid, but if I'm doing a simple look, I'll apply this on my top lashline. But I use this on my upper and lower waterlines and lower lashline every day.

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chocogrrl05 on 4/19/2010 8:53:00 PM more reviews by chocogrrl05

Age: 18 & Under   Skin: Dry, Fair   Hair: Brunette   Eyes: Blue    

I like this more then MAC teknikohl. Great product for two dollars! A little mid day smudging but really what two dollar eyeliner wont? GREAT BUY

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amarose on 4/19/2010 10:45:00 AM more reviews by amarose

Age: 36-43   Skin: Combination   Hair: Red   Eyes: Blue    

I definitely need to add my HG RAVE for this product!! Years ago, my favorite way to line my eyes was eyeliner in the waterline... but the constant maintenance battle was just too much. Under my lower lashes isn't really an option, as my eyes are deep set. I've had small creases under them my whole life and any pencil/kohl liners would settle into them in under 5 minutes. Finally went to liquid liner, but I like a really, really fine line, and that can take a lot of time and effort to achieve (I'm just not that good with makeup). Read the reviews for this eyeliner and literally ran to Ulta after work to purchase, ran home and used the black immediately on the waterline. IT STAYS! IT REALLY STAYS! In fact, I couldn't remove it! :) Yay! I tried the brown/black this a.m. and have to say I like it better, since it's still dark enough but not quite as harsh. (I'm pretty fair - except for the ruddiness :) THANK YOU to MUA and everyone for the great recommendations. I may even have enough courage to try it under my lashes one of these days....
EDIT/UPDATE: I LOVE IT! This stuff never comes off! Part of it did migrate from the waterline to my lash line (to be expected with any eyeliner), but there it stayed... and stayed... and stayed... it doesn't go into the creases below my eye AT ALL. Still haven't figured out how to get it all off, though - guess it's off to read the reviews for eye makeup remover now! :)

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*TOP REVIEWER* aquamarine11 on 4/13/2010 9:41:00 PM more reviews by aquamarine11

Age: 30-35   Skin: Acne-prone   Hair: Black   Eyes: Brown    

These work pretty well and are cheap at $2 on sale. They go on fairly easily, and do almost stay put. Whether I use primer or not, there is always one smudge right at the crease, which may be from before it has dried after I just put it on. This is a little bit annoying, so maybe I can tweak my application technique a bit to avoid this. Other than that, they stay put all day. I will repurchase-hope to find more shades the next time I look.

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chichibaby on 4/10/2010 7:39:00 PM more reviews by chichibaby

Age: 18 & Under   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Brown    

I've used eyeliners from Urban Decay, Stila, Revlon, and so much more.. but none of those compare to this eyeliner. I have it in black and It's SO easy to apply and like it says, it's definitely LONGLASTING. I have somewhat droopy, sensitive contact lens-wearing eyes and whenever I apply this eyeliner to my waterline, it seriously does not budge. I even went to go work out, sweated a bunch... went dancing in a club, sweated even MORE... but this eyeliner never ran and it just made me feel SO assured that I didnt have to go running back and forth to the bathroom to check my eyes or get doubtful enough to finger-swipe underneath my eyes. It's a great price. Even though I got them on sale from Ulta (4 for $15), they're STILL a great price at about $7 because they're so worth it and it has a decent amount of product. I would seriously recommend these.

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ochocho on 4/2/2010 5:16:00 PM more reviews by ochocho

Age: 19-24   Skin: Normal, Fair   Hair: Black, Wavy   Eyes: Brown    

This is my HG eyeliner! I've tried eyeliners from Rimmel, Revlon, Maybelline, Urban Decay, L'oreal, Shiseido and more. Mostly I was looking for an eyeliner that wouldn't smudge, but none worked- except for the Urban Decay 24/7 eyeliner, which was wonderful, except for the price- $17. Uh, yeah, I don't love it THAT much. So I was stuck with a rather crappy eyeliner that still cost me $8...until I read the MUA reviews for this eyeliner.

First off, I love the price. The original price is $7, which I would gladly pay for. But if that's not enough, there are CONSTANTLY sales for this eyeliner! BOGO, one for $2, even one for $1. Great, great deal.

Packaging is good, I guess I don't have much to say about it.

The first thing I noticed when I applied was that it was creamy-although not as creamy as the 24/7 one, but hey, I'm not complaining. It was creamy -enough-. I noticed the darkness of the color was pretty good (btw, this is for the black eyeliner), but I had to apply two times to get the right color that I wanted. I liked that the end was pointy which made it easy for application, but over time it became rounded but still great for application.

The staying power was good. The first few minutes after I applied it smudged a little but I brushed it away. After that, no smudging whatsoever.

It's also def waterproof! I've worn this to the pool, the beach, the shower...and it has stayed on without fail. in fact, i don't even reapply after i swim because it still looks great!

One thing to keep in mind is to cap this!!!! it might just have been me but before i never capped my eyeliner, causing it to dry out. now i cap it after each use and since then it has remained super creamy and great!

def would purchase this again, and again, and again.

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tpzhearts on 3/31/2010 10:59:00 PM more reviews by tpzhearts

Age: 19-24   Skin: Normal, Fair-Medium, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

This is a really nice eyeliner! If you are looking for an eyeliner to line your waterline but don't want to splurge for HE liners, give this a try. It goes on sale all the time, currently this week it's $2 and I got some for only $1.. a steal!! The lasting power is nice, however I have not tried any other HE or DS liners, but from what I've heard about other DS liners, this one is good! It pretty much lasts all day, at the end of the day there is very slight smudging onto the bottom waterline (from when you blink) and if you have watery eyes, it might go slightly below your lower lash line. Overall very nice, good color selection, good price, definitely should give it a try -- pick one up when they are on sale!

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