Jordana • Fabu Liner Liquid Eyeliner Pen • Eyeliner

Where To Buy?

hobosmiles on 10/8/2012 7:21:00 PM more reviews by hobosmiles

Age: 19-24   Skin: Sensitive, Medium   Hair: Brunette   Eyes: Hazel    

Lemme preface this by saying- buy black. The black Fabuliner is awesome, the brown is shit. For some reason, Jordana made the brown one suck. The black one is magic though. It's very dark, easy to apply, lasts all day, and is easy to remove. The tip allows for thick lines and thin lines. It's slightly rough in the beginning, but softens with use. Another big tip is to store upside down; this keeps the tip constantly saturated! (:

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helend28 on 10/4/2012 7:08:00 AM more reviews by helend28

Age: 19-24   Skin: Dry, Fair-Medium   Hair: Black   Eyes: Other    

BEST LINER IVE EVER USED! I love how easy it is to line my eyes..liquid liner is so hard to control but this is so easy and mess free..love it!

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*TOP REVIEWER* donnahsueh on 10/4/2012 5:16:00 AM more reviews by donnahsueh

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Black   Eyes: Black    

This is amazing! The black comes out super dark and it doesn't flake or smudge on me throughout the day. Easy to wash off, as well. I feel like you get a lot of control with this pen ... very easy to use. The only negative thing I have to say is that it dries out pretty quickly but this is ONLY like $2-3 at Walgreens. Super cheap for the quality!

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smsine on 10/1/2012 1:16:00 PM more reviews by smsine

Age: 19-24   Skin: Dry, Fair   Hair: Red   Eyes: Blue    

Maybe the liner I bought was a bad one, but the applicator is so rough! It doesn't apply on my eyelid very well. Rubs off all day as well. Lots of transfer onto my skin. awful!

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razzberrry on 9/30/2012 11:14:00 AM more reviews by razzberrry

Age: 18 & Under   Skin: Very Oily, Fair, Warm   Hair: Blond, Straight, Fine   Eyes: Brown    

Let me start by saying this was my first ever liquid eyeliner, and I definitely prefer the natural look opposed to really harsh eyeliner-- I bought it in brown. I LOVE this eyeliner! It took me a couple of tries at first since I ad never used any kind of liquid eyeliner before, but once I got used to it it was SO easy!! It isn't so pigmented that making a mistake is s a tragedy, and it doesn't really smudge (maybe a little if you rub at it, but not really). Plus, it comes off easily at night with just water, so there's no need to scrub at your eyes or wake up with raccoon eyes in the morning. Now if you are looking for an intense dark color, this isn't for you. If you want to make a thin, natural looking line, then you should really get this! I find that I can layer it to get a darker color if I need, but i rarely want a harsh look. I have very oily eyelids, and I experience little to no smudging with this. Plus, its dirt cheap!! I think this is my HG everyday eyeliner :)

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*TOP REVIEWER* Thugluvgrl187 on 9/24/2012 3:12:00 PM more reviews by Thugluvgrl187

Age: 25-29   Skin: Sensitive, Medium   Hair: Brunette   Eyes: Hazel    

I use this eyeliner a lot. I have it in the color black. It is perfect for doing winged liner and creating the cat eye look. The only problem that I found with it is that when I try to apply the liner near the inner corner of my eye it starts to run and smears on my eye shadow and goes in my eye a little it. Other than that I really like it.

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*TOP REVIEWER* MissJulie89 on 9/23/2012 11:28:00 PM more reviews by MissJulie89

Age: 19-24   Skin: Oily, Fair, Neutral   Hair: Brunette, Curly, Medium   Eyes: Blue    

This eyeliner is just... MUAH. I wanna give it a KISS.

I've repurchased it a handful of times now. Why? Because I LOVE IT.

I guess that's obvious by now. Anyway, here's why I adore it so: It's CHEAP, AVAILABLE, and QUALITY stuff. Oh, and since it's a pen with a relatively pointed, relatively longish tip, it's ridiculously easy to apply. Nearly every time I use this, I can get a fantastic cat eye without having to fix anything. The color is rich (I have the black one and haven't experienced a dry gray color or whatever) and it lasts a while- usually a couple months before I have to get a new one. And if it does dry up a bit? WHO CARES? I just go out and buy another one or two because it's THREE BUCKS. It lasts all day, doesn't smudge, and is pretty easy to remove (I usually use almond or grapeseed oils as makeup remover.)

Gosh, this liner is Fabu-LOUS.

That's... not even a pun. 'Cause it's the actual word.

Go out and buy this eyeliner. G'nite everybody.

(Protip: It's easiest to find Fabuliner at Walgreens. You're welcome.)

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*TOP REVIEWER* deadonarrival on 9/21/2012 2:44:00 PM more reviews by deadonarrival

Age: 30-35   Skin: Oily, Olive, Warm   Hair: Brunette, Coarse   Eyes: Brown    

Overall, this is a good liquid eyeliner. I feel that this is great for wing newbies like myself. This isn't my first liquid liner but I have to say it is better than the ones I've tried from Palladio, L'Oreal and Revlon. I've tried doing wings with gel liners and I just don't have the skill even with practice. Fabu Liner allows you to apply liner evenly and quickly. The tip on this liner is fine and on the stiff side. I prefer a stiff tip over limp ones because I have better control of the line and it doesn't flop around like a wet noodle. I'm able to do a nice subtle wing every time with liner. The color is a nice dark black, I'm not getting soft black with this like some other reviewers complained about. Also, the fluid flows nice and evenly out of the pen, I've experienced no skipping with this. This liner will stay on my eyes on a cool day perfectly. However, I notice that if I sweat or become too oily, this liner will smudge a bit on the ends. For the price, I think people should try it out and I definitely will be repurchasing this.

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sherrybird on 8/10/2012 2:30:00 PM more reviews by sherrybird

Age: 18 & Under   Skin: Normal, Medium, Neutral   Hair: Black, Straight   Eyes: Brown    

I bought this because of the good reviews I read here but I was pretty disappointed. It really lacks colour. It comes out kind of grey and it doesn't layer well either, like I can't go over the line to get a darker colour, the line just kind of rubs off. This is my first liquid eyeliner in pen form so I don't know if they're all like this or something. It also flakes a bit, especially at the bottom of my wing if I wing my eyeliner. And it creases a bit. The price is good though, I got it for about $4. But I expected more after the good rating and reviews I saw of this.

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Jennv3 on 6/28/2012 7:29:00 PM more reviews by Jennv3

Age: 19-24   Skin: Other, Fair-Medium   Hair: Black   Eyes: Black    

I have been loving this eyeliner. i hardly touch any other ones anymore. the first time i used it i absolutely hated but then it i put it face down in my brush caddy over night and used it in the morning. wow! what a difference, its very precise and easy to use even a beginner could do winged liner with this. love it will buy again over and over. theonly thing i wish it was a tad blacker but for the price and the quality its definitely a must have.

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svmgv on 6/20/2012 6:12:00 PM more reviews by svmgv

Age: 19-24   Skin: Normal, Fair-Medium, Cool   Hair: Brown, Wavy, Medium   Eyes: Green    

Way easier to get a precise line using this than with a regular liquid liner/pencil. Initially I noticed a less intense color than Milani's pen eyeliner, but then the Milani gave out after a couple weeks, and this is still going strong after a month! Pretty easy to make the line thicker than you want, but I find holding the brush parallel to your eyelid, rather than perpendicular to it, helps a lot. Not great staying power; the part nearest your inner eye wears off within an hour or two unless you use several coats, and then it can be rather drying and uncomfortable. Have noticed extremely itchy eyes the morning after using this, though I'm not sure if its the eyeliner or allergies that are causing the problem. For the price it's good.

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Nanashimara on 6/15/2012 5:15:00 PM more reviews by Nanashimara

Age: 25-29   Skin: Sensitive   Hair: Brown   Eyes: Brown    

This liner is dirt cheap, so I can't really complain too much. It performs pretty decently. On its own, I find the felt tip too imprecise to give me a nice wing. It does not 'overwrite' itself well. That is, if you apply it then want to readjust the line, the liner begins to peel off and bunch up. I CAN get a decent line with this, it just takes a lot longer than other products I use. I've taken to using it to fill in the gaps after using my PF Eye Booster pen, especially around the inner corner, and it works pretty well for this.

I'd like to mention this isn't remotely waterproof. In many ways it reminds me of the Stila All Day Waterproof Liquid liner but the product inside is not as nice.

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Xintothebreezex on 5/31/2012 8:13:00 PM more reviews by Xintothebreezex

Age: 18 & Under   Skin: Very Oily, Fair-Medium   Hair: Brunette, Relaxed, Fine   Eyes: Green    

I love this!

I wasn't expecting much from an eyeliner I bought for $2, but I was wrong. This is excellent! I usually don't like marker liners because they tend to go on unevenly and run out mid eye, but this is great! The color comes out really smooth and even, and I never have to shake it in the middle of lining my eye to get more product out.

It stays on ALL day and doesn't flake at all. It's not waterproof, but it stays on throughout a 12+ hour day, so it's good enough for me. I love the range of colors they have also. My brown is beautiful.

Definitely try!

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*TOP REVIEWER* BizzyBunny on 5/25/2012 9:16:00 PM more reviews by BizzyBunny

Age: 36-43   Skin: Combination   Hair: Blond   Eyes: Hazel    

This is my HG liquid liner. It goes on easily and ive always struggled with liquid liner and its a pro. It doesnt bleed, goes where you put it and easy to apply..and the price! its awesome! Stays all day.

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kelc on 5/11/2012 12:29:00 PM more reviews by kelc

Age: 25-29   Skin: Very Oily, Medium, Neutral   Hair: Brunette, Straight, Coarse   Eyes: Green    

This is a great liner! It's very pigmented and stays on until I take it off. I picked this liner up on a whim at Kmart for 1.99 cause I was curious and WOW I am so glad that I did. I like this felt tip liner better than the MAC Penultimate liner. I hated that one and had so many problems with it, but I have had no problems with this one! Will repurchase for sure!

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Pinky137 on 4/30/2012 3:51:00 PM more reviews by Pinky137

Age: 30-35   Skin: Dry, Fair, Cool   Hair: Red, Wavy, Medium   Eyes: Blue    

I have this in black, and I have found it to be quite useful. I wear it for only a specific purpose, though. I put it at the actual roots of my lashes, not above the lashline or below in the waterline. If I put it above my lashes, it fades to gray and disappears. If I put it on my waterline, it simply doesn’t stay. I usually wear Milani liquid eye liner (the brush, not felt-tip) for those purposes. That’s an awesome liner, but can be a pain the paint at the roots because it coats my lashes. I was quite pleased to discover this cheap gem for low-key liner days.


When applied to the root of my lashes, it holds a true black color well all day and stays put. I do get a bit of smudging at the outer lower corner of my eyes, but everything is smudging there these days – mascara, liners, shadows, etc. However, since this is not waterproof, it’s really easy to wipe away with my finger when it does smudge. I haven't had any reactions to it, and I can have problems with liners and mascaras. For $2, I am in love and I will repurchase.


I did give it only 3 stars because I would like for it to have more staying power and not fade when applied above the lashes. It is nice to draw kitten flicks with a pen instead of painting with a brush. I wore Maybelline's felt-tip that is around $8, and it wore a lot better above the lashline; it couldn't do the waterline, either. I abandoned Maybelline because it couldn't compete with Milani's brush liquid liner. I will buy this one over the Maybelline just because it's cheaper and performs well enough for my purposes.

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*TOP REVIEWER* Christinaann5 on 4/24/2012 9:50:00 PM more reviews by Christinaann5

Age: 25-29   Skin: Normal, Fair, Cool   Hair: Blond, Straight, Coarse   Eyes: Brown    

wow! i absolutely adore this liner marker pen?! I have been using the Elf Waterproof Pens for quite some time but somehow managed to find a few Jordana products at a Walgreens i happened to be in one day so i decided to give this a shot, so glad i did!
~~PRICE/AVAILABILITY~~~
Jordana is not widely available like most drugstore products, i can rarely find the line- esp in its entirety, but i have seen some products at some Walgreens & Kmarts. I do believe you can buy their products on their site online. What i love the most about Jordana is that their products are extremely cheap but def great! as well as cruelty free products. But if you do have the chance to try a few products, def pick up the Fabuliner Liquid Eyeliner pen- i bought mine for $1.99. which is unreal! even compared to other drugstore pens like this!
~~SHADE/FORMULA/PERFORMANCE~~
The Jordana FabuLiner Pen in "Black" is def that, black. This is super pigmented and defines the lash lines- it def makes my lash line look defined & lashes look better! Black is def pigmented and the marker makes it super easy for super thin lines for natural looks but can def make thick lines. I am not sure if they have more colors (id love to see other shades in this pen) The marker makes it easy for those like myself that just couldnt get their lines to look right. Its brilliant! My liner actually have improved since using markers & now i feel a little more comfortable using gel liners. If you are still a little wary that black is too harsh, you can tone it down w/ a powder shadow on top. I typically wear an eye primer but this works great alone but def pair w/ a primer or lightly dust powder over lids if you have oily lids. (i dont) This withstands the day and more. I even have a hard time getting this off w/ makeup wipes & sometimes have to use a eye makeup remover to get it off. Which means- great performance.I sometimes will set this with powder shadow for a more smokier look but it stays put for me so i dont have to worry about it going anywhere! The ink dried rather fast but if i made a mistake i hurry & take a qtip & wipe it away quickly. But unfortunately this will wear differently for each of us. But i think this def wears longer & is more pigmented than the Elf Waterproof Pens but those are $1 & i think theyre amazing as well. But id def repurchase over & over! (if i can ever find it) The marker tip is fine and if stored lid facing down, you will be able to get true black lines every time.
~~PACKAGING~~
The Jordana Fabuliner comes in a nice standard marker size that is black. The lid slides open & shut with ease and keeps the tip nice & moist. i highly suggests storing this with the tip facing down since this will allow the fluid/ink to flow into the tip and keep it moist- that way it doesnt dry out! Its been pigmented and inky since day one & ive had it open for over 3 weeks, so far, its still great & just the same. I do notice w/ any marker pen, gliding this along powder shadows may eventually dry it up quicker but ive not noticed it with this one, its def great! The felt tip is small & precise so you can get any kind of line. I think the tip had held up better than my other fav Elf pens that do eventually fray a bit but this has held its shape well. The packaging is slim & sleek and its the size of a sharpie marker so you can basically take this with you EVERYWHERE! BRILLIANT!
Overall, I highly recommend this to EVERYONE! its a must have in my opinion. It can be used everyday no matter what look you are going for, its great for beginners to use instead of liquid or gel which can be less forgiving. I learned the wing look with these & its helped so much! I will def repurchase if i ever get to again and id probably pick up a few extra just incase!! i love it, my Elf Pens def are great but i like this one a tad more! I do love that Elf have a different color options though! Love this for sure!

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waymire01 on 4/24/2012 1:44:00 PM more reviews by waymire01

Age: 36-43   Skin: Combination, Fair, Warm   Hair: Brunette, Curly, Fine   Eyes: Green    

I have been searching for these for several months, because I have heard such wonderful things about them... but they were always sold out. A good sign, usually. I finally found one in stock in brown, so I grabbed it. The wonderful reviews must be for the one in black, because the brown is an awful liner. It is almost sheer, you can see through the color. On anything other than a nude, skin tone eye.. you can't even see it. However, I discovered it makes a wonderful brow pen. Looks extremely natural, a very neutral brown.. and the transparency works in it's favor. I have light auburn hair, and the color was fine on me... I think it would work for a lot of people since it blends with your natural brow color, enhancing it, instead of covering it up.The packaging is fine, it has a snap on lid, very convenient. A thicker felt tip with a good point. It was super easy to use short strokes to fill in my brows... and I am one of those who have the worst time trying to find a brow product that does not look fake. I am very happy I did not throw it away!

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violet616 on 4/20/2012 4:38:00 PM more reviews by violet616

Age: 25-29   Skin: Normal, Fair   Hair: Brown   Eyes: Green    

Wow, this product is great. I didn't have super high expectations from this and thought if it was a marker it wouldn't deliver the same highly pigmented results as a true liquid liner, but it is fantastic. The liner is a great true black and stays put all day long. Application is easy because there is no skipping or dragging and the pen is nice and sturdy. I can wear this all day without it irritating my eyes. I will definitely will repurchase!

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PiaJoyAgra on 4/16/2012 12:12:00 AM more reviews by PiaJoyAgra

Age: 19-24   Skin: Combination, Fair-Medium, Warm   Hair: Black, Relaxed, Medium   Eyes: Black    

Very good and pigmented! dirt cheap also!

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