Kiss Me • HEROINE MAKE long and curl mascara (black) • Mascara

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Chibi12 on 3/20/2012 9:51:00 AM more reviews by Chibi12

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

Excellent, my favourate mascara!! My lashes stays curled, mascara did not transfer, and gave me a really 'natural' fake lash look. Loving it!

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skyoflove1103 on 3/20/2012 9:37:00 AM more reviews by skyoflove1103

Age: 18 & Under   Skin: Combination, Medium   Hair: Brown, Straight, Fine   Eyes: Brown    

This is my go-to, everyday mascara. It stay puts and keeps my short, stubborn lashes long and curled for the whole day.

Even a shower and face cleaner can't budge this stuff. I remove this mascara at the end of the day with an oil-based remover (Lancome Bi-Facil Double-Action Eye Makeup Remover).

The mascara wand is shaped nicely to catch every lash, and while the formula does contain fibres, application is clean. The desired effect on the lashes can vary depending on how much you apply. On some days I use only one very light coat which suffices to give my lashes natural lift and length, while steady building of coats can transform the lashes into a look that is very full and dramatic, especially as I am able to manoeuvre the brush to concentrate the product on my outer lashes very easily.

I will definitely be buying this again!

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iammannie on 2/26/2012 9:23:00 PM more reviews by iammannie

Age: 25-29   Skin: Acne-prone, Medium, Warm   Hair: Black, Straight, Fine   Eyes: Brown    

I am probably using my third heroine make mascara already. I have short and thin lashes, and when i try mascara with a heavy and/or wet texture (e.g. Lancome mascaras), even if i curled them with heat, my lashes would drop instantly once I put mascara on, become very straight and smudge within an hour? But this mascara is great! It doesn't have a heavy and/or wet texture, it is light, yet there is quite a lot of fiber. My lashes can hold up all day long if I curled them before I put heroine make mascara on, and it is the mascara had smudges the least on my eyes! I will keep using it until I find a better one - if possible at all!

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missayycee on 2/8/2012 1:46:00 PM more reviews by missayycee

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

I actually love this mascara! i have short straight lashes, this mascara holds up the curls. i love the length and volume it gives. It separates my lashes very well and doesn't clump. The brush is small and has a unique shape that makes it very easy to coat every lash from inner corners to out, and my "barely there" lower lashes. I bought this mascara online for about $15-$17. I don't know where to find it where i live (markham) i haven't checked asian malls yet, but if i do, i would definitely buy it again, even if i can't find it , i don't mind waiting for the online order to arrive.

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flameangel on 2/7/2012 8:42:00 AM more reviews by flameangel

Age: 19-24   Skin: Combination, Fair   Hair: Black   Eyes: Black    

Pros:
- Gives amazing length
- Doesn't smudge a single bit even in the horrid humid weather in Singapore
- Lengthens very well and gives a little volume too
- Reasonably priced

Cons:
- Difficult to remove (but this shouldn't be a problem if you use eye make-up removers such as Cleansing Express'. Not for people who want to finish cleansing in one step)
- Is a little drying and not recommended for daily use

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cherylt on 1/29/2012 8:56:00 PM more reviews by cherylt

Age: 36-43   Skin: Normal, Fair   Hair: Blond   Eyes: Blue    

This is the best mascara I've EVER used, and I've used literally hundreds in my quest to find the perfect nonirritating, super-waterproof, non-smearing lengthening affordable mascara. THIS IS IT!!! I am a big crier and with this on, I could be blasted in the face with a firehose while swimming through a tsunami and bawling my eyes out...this is not gonna budge. Shiny black and VERY lengthening...it adds a little volume, but not so much that my lashes look tangled & sticky like some volumizing formulas do. Some people complain that it's hard to remove, but isn't that the point??? If it was easy to remove, it wouldn't stay on like it does, duh. Use an eye makeup remover, like FANCL or DHC...Lancome Bifacil works quite well also. Like anything in life, you need the right tools to do the job well. I did knock 2 stars off for the packaging quality: the stopper on this seems to loosen up after a dozen uses & I suspect this is why it seems to dry out a bit quicker than I'd like it to. For the price and the quality, I deal with it. You can find it at many Japanese groceries or on Ebay, but I get mine from Adambeauty: he's got good prices & good shipping rates from Hong Kong, and his customer service is stellar: always get right back to me with answers on questions, and if he doesn't have something you want he'll do his best to get it.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

theleia on 1/10/2012 11:28:00 AM more reviews by theleia

Age: 25-29   Skin: Acne-prone, Fair-Medium, Neutral   Hair: Blond, Wavy, Medium   Eyes: Black    

I wanted to love this so much, because it made me look like I had falsies on. This is probably the number one thickening and lengthening mascara I've ever tried, and many japanese beauty product fans will attest to that too!

Unfortunately it refused to budge with all sorts of removers. Only the remover that it comes with, plus much coaxing, helped it come off. I'm very prone to milia seeds around my eyes, so I'm staying away from anything that requires me to use oil to remove it.

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christinawho on 1/1/2012 11:18:00 PM more reviews by christinawho

Age: 30-35   Skin: Acne-prone, Fair, Warm   Hair: Brown, Straight, Fine   Eyes: Brown    

I found this mascara due to the great reviews here. I've been using this mascara for several months now and though I love it, I'm still searching for THE ONE. What I LOVE: It really lengthens and holds a curl. And no clumping either. What I don't like: This mascara smudges on me. If I apply in the AM, the smudging will start in the mid-afternoon. The smudging is minor but nonetheless, I have to keep checking and wipe it off. And as other reviewers have pointed out, this mascara is a pain to remove. But until I find a mascara that lengthens and curls like this one and doesn't smudge, I'll keep using it.

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shablog on 12/25/2011 10:15:00 PM more reviews by shablog

Age: 19-24   Skin: Combination, Medium, Neutral   Hair: Brown, Straight, Medium   Eyes: Brown    

I purchased this mascara and the volume and curl version when I was in HK based on recommendations from MUA. I love both these mascaras, though I don't think they're very different. They are both very good at thickening and lengthening my short and sparse Asian lashes. They are also the best mascara I've used to hold a curl. I prefer the shape of this wand to the volume and curl version because this shape makes it easier to grab the lower lashes. However, I'm not sure if the curve on it makes it any better.

Some things I don't like about both of these mascaras:
- It can be a bit drying on your lashes. I only use this for a dramatic look, and not for everyday.
- It's hard to remove. I can get this off using a cleansing oil and a toner afterward, but it takes more effort than a typical mascara.
- The mascara can clump on the wand. I usually roll it around on a tissue before applying it so that the clumps don't transfer onto my lashes.

Despite these cons, this and volume and curl are the best mascaras I've tried, so be sure to check them out!

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June2008 on 12/20/2011 8:19:00 AM more reviews by June2008

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

One of my favourite mascaras! (The other one is Majolica Majorca mascara). Both prices are about the same. I tried out the Kiss Me mascara because I find that MM's mascara clumps after it's used for some time. Was pleased with the effects, long and curl lashes :)

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cidoh on 12/19/2011 6:31:00 PM more reviews by cidoh

Age: 19-24   Skin: Combination, Tan, Warm   Hair: Black, Straight, Coarse   Eyes: Black    

Kiss Me Heroine Make long and curl is a wear-all-day utility mascara that holds up through concerts, weddings and sneaking over rooftops in black jammies and a belt full of blowdarts. It's smudge and flake-free under absolutely ridiculous circumstances, and it holds a curl right up until you take it off. Add those qualities to a super black, super long finish with an extremely exaggerated curl, and we have a winner.

It's worth mentioning that Heroine make mascara is not perfect, considering that it 1) spiders somewhat and 2) absolutely hates to come off at the end of the day. So if you get this mascara, 1) get a lash comb and 2) get the Heroine Make mascara remover. And it LOOKS a bit dry, so it's not ideal for photoshoots or mascara connoisseurs. But as a utility mascara, it's pretty much unmatched. I'm not quite ready to confer HG status, but if you made me choose a mascara for til the end of time, this would be it.

5 out of 5 people found this review helpful.     Was this review helpful to you? Yes   No

supragurl7 on 11/19/2011 2:19:00 AM more reviews by supragurl7

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Brown    

I absolutely love this mascara. I choose it over Majolica Majorca Lash Frame. Although this mascara is for long and curl, it does provide some volume to the extent that is perfect for me. Compare to MJ, Heroine provides more volume. It holds my curl super high, like my lashes got a face lift. I first curl it with Shiseido curler and then apply this mascara. No matter how many coats I put on, it never clumps, serious! I've found 2 effective ways of removing this wonderful mascara. First using your pinky, get some vaseline, and brush it on your lashes. You must leave it on for at least 15 minutes. After 15 minutes, using your index finger and thumbs, gently pinch your lashes and rub gently. Remove residue with tissue, and continue with your face wash routine, preferably with an oil cleanser. Second method, is using the Heroine Make Mascara remover in the light pink tube. The instructions says to leave it for 3 minutes which is totally absurd. You must leave it for at least 15 minutes. And then follow the same steps as you would with the vaseline. Using these 2 methods, after cleansing entire face I will use Neutrogena eye makeup remover if there are still and eye makeup left.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

nettersbetter on 11/17/2011 11:49:00 AM more reviews by nettersbetter

Age: 30-35   Skin: Combination, Tan   Hair: Brunette   Eyes: Brown    

This is one of my favorite mascaras. It gives me great length and volume with no clumping, but most importantly, it holds my curl ALL DAY! I never get any flaking or smudging. I really like the small plastic brush which is great for getting the base of your lashes and the inner/outer corners. This is EXTREMELY waterproof, so it is difficult to remove, but that is the same very reason it holds a curl. What I do is saturate a cotton pad with a dual-phase remover and gently press against my eye for 10 seconds. This will soften the mascara considerably. Then I lightly swipe my lashes up and down with the pad with light pressure (in the same motion of applying mascara, if that makes any sense). My mascara comes off with no scrubbing or tugging and I have never lost any lashes by doing it this way. The bottom line is you HAVE to use a dual-phase or oil-based eye MU remover, or else you will find it nearly impossible to remove.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

idrish on 10/11/2011 5:15:00 AM more reviews by idrish

Age: 25-29   Skin: Oily, Fair-Medium, Warm   Hair: Black, Wavy, Fine   Eyes: Brown    

This is simply a perfect mascara. Beautifully lengthens and curls your lashes without clumps. No smudge. Just two coats of this mascara held up my short, straight Asian eye lashes for 10 hours! With good eye makeup remover (I found oil-based ones are much more effective) not so hard to remove.

For those in Asia, I recommend Missha's eye makeup remover as a dirt-cheap substitute to Kiss Me eye makeup remover.

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filarei on 10/6/2011 7:11:00 AM more reviews by filarei

Age: 19-24   Skin: Very Oily, Medium, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

Long and curl is an amazing mascara. I use a fiber mascara on my lashes and layer a top coat to finish my lashes. After kiss me mascara I just know my mascara doesn't budge, smudge, flake or move even after 14 hours of wear. I use oil based remover to remove it and it comes off easily after soaking with oil for 2 minutes

Excellent mascara to top off your lash coats to ensure a waterproof and budgeproof day :)

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sezling on 9/30/2011 7:40:00 PM more reviews by sezling

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

The best mascara I have come across, having tried a few supermarket and department store brands. It doesn't flake, it's waterproof, it actually lengthens quite considerably. In short it's longlasting so I don't have to worry about it once its on. Only comes off with an oil cleanser though.

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vickywang on 9/9/2011 1:53:00 AM more reviews by vickywang

Age: 25-29   Skin: Combination   Hair: Black   Eyes: Black    

This mascara is amazing. I used volume one before but I prefer this one. It is very black, waterproof and holds the curl very well. It takes more than six months to dry out. You do need to use eye make up remover to remove this.I am very happy with the purchase.

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SunnySunjey on 9/5/2011 12:24:00 PM more reviews by SunnySunjey

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Brown    

It's one of my favorite mascaras after I tried a lot of mascaras from maybelline, loreal, chanel, dior, lancome, clarins, clinique, guerlains, helena rubinstein....and so on.
For my asian lashes, which are fine, with no natural curl,normal long and very stubborn ;) this mascara is really good!!
But I have to say, that for the first application this mascara is too heavy/ hard for my asian lashes. It makes them just going down after I curled them. But after using inimtable by chanel and divinora by guerlain (which is not availible anymore and very bad for me, but I luckily buyed a lot of them before they were taken out) the kiss me mascara just gives them the wow effect. it gives them more drama, the color is deep black and they highlight my lashes perfectly. It does not clump my lashes together and it makes them longer AND thicker. I think the last effect dominates more although the mascara called "long and curl". And it fix the applications before really good so that the curl oh the lashes stay all day and all night!

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laserclam on 8/23/2011 6:05:00 PM more reviews by laserclam

Age: 30-35   Skin: Acne-prone, Fair, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Blue    

I have been using this mascara for over a year and it is the best I've ever tried. It goes on smoothly, you can add volume with ease, the brush is a nice size and shape, and it lasts forever without smudging. It's not marketed as waterproof, but it definitely is, and it doesn't go on clumpy like other waterproof formulas.You definitely need makeup remover, which is the only drawback, I guess. It can be pricey at Japanese markets, but I buy a few at a time on Ebay for around $12 each, which isn't horrible. I recommend it to anyone who will listen.

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COOKIES on 8/10/2011 2:43:00 PM more reviews by COOKIES

Age: 30-35   Skin: Combination, Fair, Warm   Hair: Brown, Straight, Medium   Eyes: Black    

Puts the loads of mascaras I've tried before to shame.

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