Ulta • automatic eyeliner • Eyeliner

rated 4.4(138 reviews)

Average Rating.4.4
Would buy this product again.84%
Package Quality4.3
Price1.9
Ingredients

rated 5 of 5 Lv2Cheer81 on 7/18/2011 1:03:00 PM more reviews by Lv2Cheer81

Age: 19-24   Skin: Acne-prone, Fair, Neutral   Hair: Brunette, Straight, Fine   Eyes: Green    

Words cannot convey my undying love for this liner. I'm serious, ladies. I've been loyal to these automatic liners since I worked at my local Ulta in high school, and haven't strayed since! I always stock up when they're on sale for $1, but I think they're still worth the money at full price.

These are virtually smudge-proof, yet remove easily w/soap and water. They perform equally (amazingly) well on lid and waterline, and every color is rich, saturated and creamy. You will never catch me without at least a few of these in my bag at all times.

I'm fair/neutral, with brunette hair and green eyes, and Raisin has been my go-to liner for literally 10 years. I'm 25 now, for reference. I also ADORE Olive, Bronze and Teal Blue for fun summer nights out. In fact, Teal Blue is the best teal liner I've ever tried -- more pigmented than most HE brands.

If you're on the fence, try grabbing a few during the sale -- I promise you will be totally hooked! :)

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* summerrain1994 on 7/18/2011 12:40:00 PM more reviews by summerrain1994

Age: 18 & Under   Skin: Acne-prone, Fair, Neutral   Hair: Brunette, Wavy, Coarse   Eyes: Brown    

I got this I believe for a 2 for $4 or something like that... they weren't very expensive.
First of all, I LOVE automatic eyeliners. I had ones that I have to sharpen because I find that they get too pointy and I end up stabbing my eye with them. Unfortunately, where I live automatics eyeliners are pretty expensive - before I used to use the Bonnebell automatic liner which was upwards of $5.
Anyways, for the price, these are great. I only use them for tight lining my eyes because that's the only area I wear eyeliner. Sometimes I'll take a brush and wing it out a bit, and that even stays on all day.
I'm really pleased with these and next time I go somewhere where there is an Ulta, I will stock up! (I've had mine since March and I'm down the first one yet!)

    Was this review helpful to you? Yes   No

rated 5 of 5 SEHavens on 7/18/2011 11:35:00 AM more reviews by SEHavens

Age: 36-43   Skin: Normal, Fair   Hair: Black   Eyes: Green    

Just discovered ulta near me. I love these liners and I am very picky when comes to eyeliner. They were $1, and the glide on easy, stay on, yet are not hard to remove. I'm impressed.

    Was this review helpful to you? Yes   No

rated 1 of 5 *TOP REVIEWER* Remykat on 7/10/2011 7:14:00 PM more reviews by Remykat

Age: 30-35   Skin: Combination, Olive, Warm   Hair: Brunette, Curly, Medium   Eyes: Black    

I got this for a buck during a sale. I bought teal and some metallic gold (which wasn't on sale). Both had good pigmentation, went on relatively smoothly. However, there was some transfer to the upper lid shortly after application. I've had this problem before with powder liners, but I never noticed it with pencil. Maybe it needed time to set? A better primer? (I used Benefit Stay Don't Stray, which is junk, but it's all I have on hand). At any rate, it was easy to remove the errant marks, and the liner held up fairly well for the next few hours. For a dollar, I'd buy it again.

    Was this review helpful to you? Yes   No

rated 3 of 5 ttzeng on 5/30/2011 11:04:00 PM more reviews by ttzeng

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Black, Straight, Fine   Eyes: Brown    

I was a bit disappointed with this product because I searched through tons of eyeliners this year, but none of them were particularly good. The price made me reluctant to buy it when I'm not sure of the quality, but I tried it anyway. The only thing I like a lot about it is that it's an automatic eyeliner, so thank god for not having to sharpen it. However, the color payoff isn't that great, my black wasn't really all that black, and it wasn't creamy enough to my liking. It was good for my waterline, but the formula did not last all day like I thought it would.

    Was this review helpful to you? Yes   No

rated 2 of 5 normaestrada19 on 4/24/2011 6:16:00 PM more reviews by normaestrada19

Age: 25-29   Skin: Very Oily, Fair-Medium   Hair: Brunette   Eyes: Brown    

Ugggh, did I get 4 duds when I purchased these eyeliners in Black, bronze and chocolate ( I got 2 of the black) cuz they seriously suck! First of all color payoff is no good. I like drama and the black is more of a charcoal, bronze is the color of red clay, and chocolate is a meh brown (expecting a bit of shimmer with this one). They do not stay on my waterline, yes true I complain about that alot and yet Prestige intense wear eyeliners and Clinique cream liner stay for a good while. Needless to say I was underwhelmed with these pencils.

    Was this review helpful to you? Yes   No

rated 5 of 5 wbwilliams1 on 3/17/2011 3:03:00 PM more reviews by wbwilliams1

Age: 30-35   Skin: Acne-prone, Fair, Warm   Hair: Blond, Straight, Fine   Eyes: Brown    

My HG eyeliners. Whenever Ulta has their $2 sale on these puppies, I stock up! My favorites are the black, teal, metallic gold, and black brown. But I own them in every color, and think they're all fabulous. They're super smooth, last literally all day on, don't irritate my eyes at all (and I put the liner directly on my waterline), are automatic, and inexpensive to boot. Try these out, you won't be disappointed with the results.

    Was this review helpful to you? Yes   No

rated 5 of 5 iamami on 3/13/2011 6:13:00 PM more reviews by iamami

Age: 18 & Under   Skin: Sensitive, Medium   Hair: Black   Eyes: Brown    

After reading all those reviews, I just went out to buy it from Ulta for $2, how cheap can it be? and best of all, it is amazing!
I just started wearing make up and my hands are extremely shaky (tried those creme eyeliner and the revlon liquid eye pen), but this one is really easy to apply.
I bought the dark brown one and it looks really natural (I'm Asian).

    Was this review helpful to you? Yes   No

rated 5 of 5 Lotionaddict69 on 2/20/2011 5:00:00 PM more reviews by Lotionaddict69

Age: 18 & Under   Skin: Very Oily, Fair-Medium, Warm   Hair: Blond, Relaxed   Eyes: Green    

I love these eyeliners they are really really good quality for the price. I have them in raisin, charcoal, and indigo all very wearable colors. My only gripe is that sometimes big chunks fall of of them when you are applying and they get stuck in your lashes, but that might just be me and my total lack of experience when it comes to applying makeup.

    Was this review helpful to you? Yes   No

rated 4 of 5 suddendream on 2/1/2011 12:55:00 AM more reviews by suddendream

Age: 19-24   Skin: Other   Hair: Black   Eyes: Other    

I love this eyeliner. I bought Urban Decay 24-7 glide-on and I returned it to buy more of these. Great pencils that really last.

    Was this review helpful to you? Yes   No

rated 5 of 5 chelseaobrien on 12/1/2010 12:08:00 AM more reviews by chelseaobrien

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Brunette   Eyes: Brown    

These liners are amazing! The first time I tried one it was on sale for $2, that was several years ago. They go on sale frequently, I always stock up during those times, but even at $7 they are well worth it.

I believe that they work much better than urban and smashbox which is what I was using before...as for the reviewers that feel its not "waterproof"...thats b/c its not...and if you actually read the packaging you would see that it doesn't claim to be either!

    Was this review helpful to you? Yes   No

rated 5 of 5 megan1309 on 11/28/2010 10:54:00 PM more reviews by megan1309

Age: 19-24   Skin: Normal, Fair-Medium, Neutral   Hair: Brunette, Wavy, Medium   Eyes: Blue    

This is the one and only Ulta product that I like.. I have their foundation.. Don't waste your money. However I really love these eyeliners. They stay on a long time and apply smoothly. Ulta recently had a sale when all their automatic eyeliners were a $1.. So of course I stocked up! They are amazing!

    Was this review helpful to you? Yes   No

rated 5 of 5 jesikata on 10/6/2010 11:14:00 PM more reviews by jesikata

Age: 19-24   Skin: Acne-prone, Fair, Warm   Hair: Black, Wavy, Fine   Eyes: Hazel    

I was pleasantly surprised when my sister gifted me with one of these little beauties after our trip to Ulta. To be honest, I'm picky about eyeliners, and I was skeptical. She gave me the black one, and I LOVE it. Its my everyday black eyeliner now. I had to go back and pick up another as well as the one in raisin, a lovely plum-purple hue. For $1, its amazing! Plus, I have very oily lids, and this lasts ALL day. :) Its rare that I find a liner that will do that for me.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 smolly81 on 9/23/2010 7:09:00 PM more reviews by smolly81

Age: 25-29   Skin: Acne-prone, Fair   Hair: Brown   Eyes: Hazel    

I was really surprised with this eyeliner! Glides on smoothly, very pigmented, doesn't smudge (I used it with primer). Will definitely go back and get a few more. You can't beat $2 eyeliner that works as well as $20 one!

    Was this review helpful to you? Yes   No

rated 4 of 5 jordandean on 9/9/2010 5:49:00 PM more reviews by jordandean

Age: 30-35   Skin: Combination, Fair   Hair: Blond, Straight, Fine   Eyes: Hazel    

I bought 5 of these at Ulta. They were on sale for $2 ($7 non-sale price). They stick like glue and really are waterproof and rub proof. I do have to use eye makeup remover to get them off as even cleanser and water won't budge them. They will be perfect for an upcoming cruise vacation with some waterproof mascara! I love all the colors but raisin and gold are two particular favorites. They glide very easily and do not tug and pull like some cheap eyeliners can. I almost bought one expensive eyeliner for $18 on this trip to Ulta and am so glad I got 5 of these for $10 instead!

    Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* oohollyoo on 8/28/2010 8:21:00 PM more reviews by oohollyoo

Age: Unknown   Skin: Acne-prone, Fair-Medium, Warm   Hair: Brunette, Straight, Fine   Eyes: Brown    

OMG! The best automatic eyeliner there is! I got the black one for a buck needing to make $10 in order to use my coupon at Ulta and thought i was going to chunk it bc who would think it would be of good quality for that price. I went back at bought the blk brown, teal, moss, olive, and raisin. I love them all ! The colored ones last longer in terms of not smuding under my eyes than th black and black brown. The black is super blk and too harsh for the day and black brown is more like black. This is better than chanel's waterproof eyeliner, estee lauder, prestige, revlon colorstay, lancome, and clinique! Check out Ulta's automatic lipliners!

    Was this review helpful to you? Yes   No

rated 4 of 5 *TOP REVIEWER* curlycuesue on 8/18/2010 11:46:00 PM more reviews by curlycuesue

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Brown    

I was in desperate need of a dark brown eyeliner that wouldn't smudge when I tightlined and didn't have to be sharpened before every use, and I found it in the Ulta Automatic Eyeliner. Previously I was using Prestige Total Intensity eyeliner and liked everything about it except that it dulled waaay too quickly & had to be sharpened before every use. With this Ulta liner, it's automatic, so obviously no sharpening necessary!! Plus, the color (Black/Brown) is a really deep brown that's not as harsh as black. With regards to its claims of being waterproof.. I wore it on the treadmill with sweat pouring down my face (yuck, I know), and while the color transfered from my top lashline to my lower lashline, the top lashline still had the drawn line in tact (if that makes sense). I heard this goes on sale sometimes for $1, and while I wish I had gotten it at that price, it's still worth the regular price ($7) I paid for it.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 littlegray on 7/29/2010 1:30:00 AM more reviews by littlegray

Age: 19-24   Skin: Oily   Hair: Black   Eyes: Brown    

I've used these eyeliners religiously after switching from Urban Decay's 24/7 eyeliner a few years ago. You can often find these available in various colors at Ulta for $1. It doesn't get much better than that. The color does not budge, no matter how long of a day I've had, and I like that I do not have to sharpen them.

    Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* atbmeg on 7/19/2010 6:15:00 PM more reviews by atbmeg

Age: 25-29   Skin: Combination, Dark   Hair: Brown   Eyes: Brown    

These are so good. Really they are great, with plenty of colors to satisfy you. I paid one dollar and bought all the colors except black and brown. This is exactly what I have been looking for. Go and get these. I do not feel like I need Urban Decay 24/7 these are just as good.

    Was this review helpful to you? Yes   No

rated 4 of 5 dancerchickadee on 7/19/2010 5:46:00 PM more reviews by dancerchickadee

Age: 18 & Under   Skin: Combination, Fair-Medium   Hair: Blond, Medium   Eyes: Green    

I love these eyeliners! I got them on sale at ulta for a dollar. I absolutely love them! I got raisin (a brownish dark purple/plum), halo (a pearly white-cream), starlet (a pearly medium silver), and black-brown ( dark dark brown.) I love all of them. They stay on for a long time, are slightly waterproof, and go on easily. The only con is that they smudge.

    Was this review helpful to you? Yes   No