Avon • Anew Ultimate Eye Cream • Treatments (Eye)

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*TOP REVIEWER* KerryGold on 3/8/2006 8:11:00 AM more reviews by KerryGold

Age: 44-55   Skin: Combination, Medium, Cool   Hair: Grey, Straight, Medium   Eyes: Hazel    

I'm in my late 40s, have fine smile lines (but no other issues) and this fragrance-free product is one I gladly recommend to anyone in the same boat. It comes in a jar with a little plastic scoop. Avon says it's suitable to be used all around the eyes area - brow bones, eyelids and under eyes - but I never use moisturiser on my lids, and all around my eyes I use Clarins Eye Revive Beauty Flash as a base before anything else. The consistency of Avon Ultimate Transforming Eye Lift is gel-like. It reminds me very much of Lancome Primordiale Optimum and Shiseido Benefiance eye creams, other favourites of mine, but more reasonably priced. Titanium dioxide is listed as an ingredient but it's the last one on the list so be aware that this won't be an effective sunscreen - the Avon website certainly doesn't mention its sunscreening properties. One small scoop is enough for both eyes. I pat it only under my eye and on smile lines. The effect is hydrating and smoothing. Lovely!

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*TOP REVIEWER* flairgirl8 on 3/3/2006 6:46:00 PM more reviews by flairgirl8

Age: 30-35   Skin: Other   Hair: Other   Eyes: Other    

I have gone through so many eye creams the last few years. It was so hard to find one that did not irritate the eye area and moisturized. This is a nice moisturizer but after two months of use, I noticed no improvement in wrinkles or skin firmness.

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mosaic77 on 2/26/2006 3:55:00 PM more reviews by mosaic77

Age: 25-29   Skin: Normal, Fair   Hair: Black   Eyes: Brown    

I like this eye cream is because it's not irritating like some other eye creams I've used before. I can use it on my eyelids which is great. I don't think I see any major reduction in fine lines, but at least it's not worse. I'm more into maintaining what I've these days cause I'm not sure if there's one cream that can really turn back time drastically.

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*TOP REVIEWER* takemyhusbandplz on 2/1/2006 10:00:00 AM more reviews by takemyhusbandplz

Age: 25-29   Skin: Combination, Fair, Cool   Hair: Brunette, Wavy, Fine   Eyes: Hazel    

The Avon Ultimate line is supposed to be for women in their 40's+. I'm in my 20's and I am just starting to have a few little fine lines under my eyes. I bought this when it was on special. I'm really liking it so far.This really does plump out the lines after continued use. I think the skin around my eyes feels taunter and more elastic since I've been using this. I like this much better than MD Forte eyecream, which I had used for a long time before I tried this. A little bit of this cream goes a long way and it doesn't sting my eyes. I will repurchase.

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DODIE1 on 1/6/2006 1:09:00 PM more reviews by DODIE1

Age: 44-55   Skin: Oily   Hair: Brown   Eyes: Green    

A waste of money. It goes on and sinks in nicely but the area will be dry in minutes and it does nothing.

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Karenlmartin on 1/3/2006 10:00:00 AM more reviews by Karenlmartin

Age: 44-55   Skin: Combination   Hair: Brown   Eyes: Hazel    

I have used Avon's ANEW Ultimate Eye Cream for over a year and I can tell a HUGH difference in the fine lines around my eyes. I use it religiously in the morning before makeup and at night after cleansing and it has really diminished those fine lines (of which I had many...age 49). I still have some (it doesn't perform miracles) but they are much less than they were a year ago. I will keep buying this. The cost is much cheaper than other products I've tired that didn't work as well.

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orton on 11/18/2005 3:30:00 AM more reviews by orton

Age: 36-43   Skin: Dry   Hair: Blond   Eyes: Blue    

Simply put, the Ultimate Transforming Lift Eye Cream is my HG. It is the best ever. nothing like their old formula which was heavy and had to be dragged around the eye when applied. This has definitely improved my eye area, it has done all it has promised. My 40 year old eye area is just like a 25 year old's eye area. Thankyou Avon for this saviour. No other product compares, and Ive tried them all!

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*TOP REVIEWER* dusty333 on 6/26/2005 11:02:00 PM more reviews by dusty333

Age: 36-43   Skin: Combination, Fair-Medium, Warm   Hair: Red, Wavy, Coarse   Eyes: Blue    

I just got two boxes of samples to try since this stuff is soooo expensive. Well it is not too heavy, does not burn my eyes, and does not leave a residue. Dunno about the wrinkle help but it does firm the skin around my poor,tired eyes.I would buy if I had to but the samples are cheaper.

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chickenfingers on 6/4/2005 1:48:00 PM more reviews by chickenfingers

Age: 25-29   Skin: Combination   Hair: Blond   Eyes: Green    

So far I have been using this eye cream for 2 weeks, I bought it to help with fine lines! I can't tell if it is working or not I will update again after I have used it more. But so far it has not dried my eye area out which most eye products to that to me!
Also it has a faint faint smell !


UPDATE JUNE 22 2005, I will not buy again,it has done nothing for fine lines and tonight when I put it on after I washed my face it burned under my left eye but not my right?? I will continue to use but with caution until jar is gone,I will update again when it is gone,for now I took away 1 lippie !

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jester1113 on 5/24/2005 8:02:00 PM more reviews by jester1113

Age: 30-35   Skin: Dry, Fair   Hair: Brown   Eyes: Blue    

Love it, love it, love it. I don't have too many lines just yet (34), but I'm becoming more and more obsessed w/ eye cream. Just purchased my third tub, you can find it for a good price on e-bay!

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annie68164 on 12/18/2004 4:53:00 PM more reviews by annie68164

Age: 30-35   Skin: Acne-prone   Hair: Blond   Eyes: Blue    

I used the Ultimate Eye cream for about 2 months and applied it religiously morning and night to my just-starting-to-show-fine-lines eye area. (I'm 33) It didn't seem to do anything at all for me. I didn't notice any change whatsoever. No moisturizing either. Now I am on Oil of Olay Total effects 7x face cream and I just apply to my whole face including eye area and so far it seems MUCH better! I've only been using it for a week though so we'll see.

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shob on 8/24/2004 9:03:00 PM more reviews by shob

Age: 25-29   Skin: Combination   Hair: Brunette   Eyes: Brown    

This is one of the heavy eyecreams i've used, but since i have finelines under my eyes, i needed to use something that would get rid of it.
After applying this cream, my undereye skin was velvety soft to touch but heavy to feel.I didn't feel it as a drag though,this just was slightly on the oilier side. I bought it off ebay for a real cheap price so i don't think this is pricey either. Good cream for the price. Compares to many dept store creams i've tried.

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*TOP REVIEWER* lilysdoll on 8/4/2004 9:39:00 PM more reviews by lilysdoll

Age: 36-43   Skin: Combination   Hair: Brunette   Eyes: Brown    

This eye cream is way to heavy. It almost feels like tugging to apply it. And on top of that..I saw no difference in the condition under my eyes. You would think it would be and excellent hydrator..nope. The jar is not so nice either.

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*TOP REVIEWER* Blueness on 7/20/2004 12:56:00 PM more reviews by Blueness

Age: 25-29   Skin: Sensitive, Fair-Medium, Neutral   Hair: Brunette, Wavy, Medium   Eyes: Hazel    

This is a very thick cream, but NOT moisturizing for me at all! It literally disappears and sinks in but my eye area still feeels dry- this stuff is as thick as toothpaste but I have to use a whole hell of a lot of this to feel like I'm getting anything out of it. After patting on a generous amount I went to bed- the next morning my eye area was super tight and dry. No flaking, just dry! However, my circles are less noticeable *when I use this cream*. If I skip an application the circles are back- this stuff doesnt fade the darkness, the intense yellow pigment in the cream neutralizes the blue in the circles. At $22, I'm very unsatisfied in the product as a moisturizing eye cream, but I will continue to use it as a dark circle neutralizer- it beats the heck out of the dark circles "brighteners" out there that seem to think that adding white pigment and shimmer looks anywhere close to natural. In the meantime, I layer Burt's Bees Royal Jelly eyecream over this stuff to get the moisture I need. Oh, and weirdly enough, this stuff burns the hell out of my skin when I apply it anywhere except for under my eyes! I tried some around my mouth and I was stinging like crazy!!

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*TOP REVIEWER* vanillasugardream on 7/7/2004 10:07:00 PM more reviews by vanillasugardream

Age: 30-35   Skin: Combination   Hair: Red   Eyes: Green    

I just used a sample, and, usually, with a skin or eye cream, I love it or hate it after the 1st use. Well, I LOVE it. My friend sent me about 15 samples. I will definitely be buying a full size jar. It was like the eye area skin was begging for this stuff. It hydrated the skin, made it smooth, and even though I only have a few very subtle lines, this smoothed those out. Like an instant lift-in-a-jar. I may try the face cream as the member below has mentioned, so long as it is non-comodogenic. I'm early 30's too, and some people still think I'm around 25, so it's good to start early!

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pokeyjomo on 7/7/2004 8:07:00 PM more reviews by pokeyjomo

Age: 30-35   Skin: Combination   Hair: Brown   Eyes: Blue    

I really like this eye cream. It's the only cream I've used that works on firming and brightening the upper eyelid. It's touted for "mature skin". At 34, that's probably not me, but I love the difference it has made in my appearance. Perhaps I'm olfactorily challenged, but I have never noticed the fragrance to be overly strong or unpleasant. I agree that the packaging is poor and wasteful. How do you get that last little bit out of the jar? I'm so impressed with this, I'm considering trying the ultimate face cream also.

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Micello on 5/27/2004 3:34:00 PM more reviews by Micello

Age: 30-35   Skin: Acne-prone   Hair: Brown   Eyes: Brown    

I've always been a bit sceptical of Avon but after reading the reviews I thought I'd give this a try and got it cheap off trademe (the New Zealand equivalent of ebay). Well, I must say I'm pleasantly surprised. I've only been using it for a week now and there has been a noticeable difference around my eyes already. Lines are plumped up instantly, my eyelids have lost their purplish tinge (from lack of hydration), and my general eye area is definitely looking a lot brighter. I would definitely go easy on this at night though and have limited it to the outer eye area before I go to bed as otherwise I wake up with puff-eye, but still not as bad as I've experienced with other products. My only gripes would be the packaging (I definitely prefer a tube), and the scent (smells a bit like banana lollies and I prefer my skincare unscented). Other than that I would definitely buy again. After using this I also ordered the Anew 10% Serum so will review that as well. Will update this in a few more weeks. ***UPDATE*** I'll probably try something different once I've finished this. I'm feeling as though it's a bit heavy around the eyes. It does help with fine lines and wrinkles (I've been using it on a stubborn frown line and it's getting rid of that nicely) but the heavy consistency feels as though it drags on my skin so will try something a bit lighter next time and see how that goes.

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jensen2 on 5/7/2004 12:15:00 AM more reviews by jensen2

Age: 30-35   Skin: Normal   Hair: Brown   Eyes: Brown    

I have only recently received this but so far am very pleased. It is a very rich, emollient cream that sinks right in and doesn't travel from its intended path. A few other reviewers have said that it doesn't spread well-but i find so many eye creams travel so much that it ends up all over your face-i like that this stays in the eye area. So far i am digging the results-i wake up with refreshed looking skin in the eye area with no puffiness, or dark circles. Too soon to tell on the fine lines but a couple of friends have asked what i am using so that is a good sign. UPDATE: I love this stuff-hafe seen a definate improvement in the eye area, lines seem to dissapear upon application. The consistency is a little thick-but the results speak for themselves.

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Jake on 4/28/2004 8:21:00 PM more reviews by Jake

Age: 30-35   Skin: Oily, Fair-Medium   Hair: Brunette   Eyes: Brown    

I am definitely impressed with this. Haven't been using it a week yet and can already see a difference. Usually when I wake up my eyes are SO puffy and they're not now, at least not compared to how they used to be. I'm anxious to see how they're going to look after more time goes by, I just don't look as tired anymore. This is a keeper.

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ebwolk on 4/14/2004 4:40:00 PM more reviews by ebwolk

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Other    

Great eye cream! It has definitely lifted my crepe-y eyelids and firmed the skin under my eyes. I'm 32 yo and I was starting to see fine lines around my eyes. Being a former smoker and no SPF will do this to ya ;-). Anyway. The fine lines have really faded. The cream is a bit thick and is heavily scented but I like the scent and the thick cream does not seem to give me breakouts and it absorbs quickly. Almost like a matte finish. I'll probably use this one at night, as it seems to be making my mascara smear by the end of the day. (Didn’t have that issue before using this) I think the price is fine. Considering how much I have spent on La Mer (did nothing!) and Sisley (Worked great but sooo pricey!) I took away one lippie b/c I think it should be packaged differently. I don't like glass bottles in the bathroom and the spatula is a little cumbersome and easily lost. I think it would be more sanitary to offer this eye cream in a tube. If you don't want to spend a fortune on eye cream and want to see results this is a great cream to try. I will definitely buy it again. But a little goes a long way so I don't see me having to buy it for some time.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No