Wella • Color Charm Conditioning Permanent Gel Haircolor • Hair Color

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digby2005 on 1/28/2009 5:45:00 PM more reviews by digby2005

Age: 36-43   Skin: Normal   Hair: Brunette   Eyes: Blue    

This review is for Wella ColorCharm Liquid Cream (not the gel)

I had been using Ion color brilliance which for the most part I liked except that it went on VERY dark and then faded significantly over the next week or so But it was great for grey coverage so I didn't think to much of it.

A friend suggested Wella Color Charm and I am SO MUCH HAPPIER. It maybe doesn't smell as nice as Ion or leave my hair quite as conditioned, but the color and grey coverage is fantastic. I am normally a 4N (where I'm not grey) and with Ion, I used to go 1-2 levels lighter. Color Charm goes on very true to color AND stays true to color. No problem with grey coverage. And I use a deep conditioning mask after coloring

I used to use perm. color on roots for 35 minutes, and then pull through the ends for the last 10 minutes of processing. I just tried using the Wella perm. color for roots only for the full 45 minutes, and I used Clairol Colorgloss all over and it is my new fav. My hair looks salon quality

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Caliko on 1/21/2009 12:10:00 AM more reviews by Caliko

Age: 19-24   Skin: Combination, Medium   Hair: Black   Eyes: Black    

I've used Clairol, L'oreal, and Garnier before I discovered this little treasure. Wella is not at all harsh like the aforementioned. I have black hair which requires much color deposit for it to show. I used 8GR and Ion's sensitive scalp 40 developer and, while the color is a smidge darker than the demo strands, it was very natural and glossy. Post-coloring, my hair is true to its word - conditioned and soft, and not dry and brittle. I also seem to have less hair breakage with this hair product line. Before Wella, I tried Ion and despite loving their color palette, the color faded fast in less than three weeks. Wella stayed on strong -- even one month later I received a compliment from my hair dresser about the color. The downside to Wella is that it has a stronger smell (due to the ammonia) than Ion and takes a few more washes for the smell to disappear. On the upside, Wella appears to deposit more color for me and leaves a hint of highlights. Definitely my HG in color.

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bright_truth on 1/9/2009 7:59:00 PM more reviews by bright_truth

Age: 25-29   Skin: Normal, Medium   Hair: Brown   Eyes: Brown    

Wella has a really great color selection, I especially like how you can choose "warm" as a base - neither red nor gold, which is exactly what I'm looking for. I just used 5WR, Allspice, which came out as a toasty medium brown. They recommend 2:1 developer to color, but I do 3:2 because I've had problems with my roots coming out too light. I also used Ion 20 vol developer instead of Wella.

I used the gel, and I think it covers grey much better than the Ion Color Brilliance gel, though the Ion cream is the best for grey coverage. My only complaint is Wella doesn't quite give me the shine that Ion does. It doesn't leave my hair fried, it's actually quite soft (I followed up with Ion Effective Care Treatment) but just not that shiny. I keep alternating between the two because I like Wella's colors so much.

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*TOP REVIEWER* cavalletta on 1/8/2009 11:45:00 PM more reviews by cavalletta

Age: 25-29   Skin: Sensitive, Fair   Hair: Red   Eyes: Brown    

Atrocious! I can scarcely believe the good reviews here. Maybe I got a bad batch? Never mind, it was bad enough for me to swear this stuff off forever! Starting off my hair had gotten too light of a blonde but was in good condition. Firstly the smell is the -WORST- I have ever dealt with, having dyed my hair the past 13 or 14 years or more! Secondly the color I chose (which happened to be light golden blonde) dyed the top half up to my roots orange. A rather nice shade of strawberry blonde. In fact if it had all been that color, I wouldve been happy -but- the bottom half of my hair turned ASH ASH ASH blonde. So ash as to be nearly grey or green. Ick! Damaged my hair more than it has ever been. I am not exagerating. This stuff is horrid. Thank goodness for a walgreens down the street and nice n' easy to save the day!!!

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hannah16 on 11/30/2008 2:02:00 PM more reviews by hannah16

Age: 18 & Under   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Hazel    

I liked this product very much. In fact, I just used it for the first time last night. True, the smell is terrible but I like the color and it actually turned RED, not that gingery orange color, you know? Normally my eyes don't water though, and this definitly made them watery. I used the whole bottle of terra cotta and then enough of the red-red to fill my clairol hair bottle up to the 2 ounces line. It's kind of annoying that it isn't completely 2 ounces even, but I didn't want just terra cotta anyways so it worked. Also my hair is super long, and with 6 ounces (after adding the developer) it was definitly enought to cover my hair thoroughly. I was even left with about 1 ounce left over. My hair feels a bit dry too, but not fried or anything. Before I used clairol and it wasn't the red I wanted and it faded SO fast. It was back to golden medium blonde, which I don't want. Pretty much everyone I know is brunette or blonde, and I wanted a change.

Now, my hair is ridiculously bright! I love it though. I wouldn't consider it the most natural shade right now, but after washing it my hair fades so fast so it should look natural in a few days. But for now I'm basking in the sexiness of my wavy, red Ariel the mermaid locks.

I would recommend this to anyone, and the color variety of the brand is AMAZING. Seriously, there is a million shades and you can mix and match so it's perfect. Love, love, love it.
Hope it doesn't fade TOO fast.
=D

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madchen6 on 8/12/2008 10:27:00 PM more reviews by madchen6

Age: 25-29   Skin: Combination, Fair   Hair: Brunette   Eyes: Blue    

About 2 1/2 years ago, after highlighting my hair way too blonde for many years, I decided to go dark. Ever since then it has been a struggle to get my hair to stay a nice shade of rich, cool brown. I used to get it done in a salon, and within 2 weeks it would fade to a light reddish brown.

Finally, last December, I decided to start trying it myself. I bought Ion Color Brilliance, on recommendation from MUA reviewers. While initially it got me to the color I wanted, it faded with in 1 week! I tried it again, same results.

While browsing in Sally for some more Ion hair color, a salesperson suggested that I try Wella. I am so glad that I did! I mixed 3/4 dark ash brown with 1/4 of the darkest neutral brown. Because my hair fades so quickly, I have to use very dark colors. It makes my hair look almost black for about a week, but then fades to a nice rich brown.

I've used this same formulation of Well for two times, and I always get compliments on my hair color! The only complaints that I have is that my roots end up a little warmer (but this happens no matter how long I leave the dye on for), but it's not enough to be noticeable; also, when rinsing out my hair, my tub gets stained purple! It comes off with a good scrubbing with some Clorox Cleanup, however.

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beachgerl on 8/11/2008 10:15:00 PM more reviews by beachgerl

Age: 30-35   Skin: Dry, Olive, Neutral   Hair: Blond, Straight, Coarse   Eyes: Brown    

I couldn't find Wella Color Charm Liquid Permanent color on here so I'd talk about it since Color Charm Liquid line has same shades as the gel version. I love this product! I always stick with this brand over Clairol or the others because the color always come out true to swatch shade you see, doesn't burn my scalp as much as other brands, and toned any brassiness that I always get. The color came out perfectly 9 out of 10 tries. Wella Color Charm 811 is my favorite shade whenever I go blond because it will tone the nasty light orange and gold I get from bleaching my hair so fantastic.

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razorbackrobin on 8/11/2008 9:07:00 AM more reviews by razorbackrobin

Age: 30-35   Skin: Dry, Fair   Hair: Red   Eyes: Blue    

I'm using from Sally Beauty Supply: Wella Color Charm Liquid Creme Haircolor in terra cotta. I bought Wella after reading rave reviews on the red colors that don't fade as badly as other brands. I've been using this now for at least a year and a half and it is a beautiful color that doesn't hardly fade.

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*TOP REVIEWER* Kathy123 on 8/10/2008 10:44:00 AM more reviews by Kathy123

Age: 36-43   Skin: Very Oily, Fair-Medium, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

I am surprised of the good reviews here. I had high hopes for this product and it failed. In comparison with the drugstore brands that I have used, this gets a lower rating. First and foremost, the smell was the coloring smell, which lingered until I washed my hair again. The smell became rather offensive after a few hours that I had dried my hair. It covered grays beautifully but it was also messy. It stuck to my scalp so my scalp starting from top of my forehead was colored and looked awful. I did not think that it had any conditioning element in it either. I am going to try Satin-

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*TOP REVIEWER* Justina17 on 7/26/2008 10:20:00 AM more reviews by Justina17

Age: 30-35   Skin: Combination   Hair: Brunette   Eyes: Hazel    

Not a fan. Used this yesterday and man did I wake up to a nasty headache this morning (even though I rinsed like hell). I had the same experience as Kirsten. My roots were orangy (didn't cover the greys well at all) and dyed the lenght very very dark (even though I followed someone else's advice and put oil on the length before coloring). I am tempting to get some Color Oops and rinse this out but my poor hair has been through sooo much abuse lately.

Honestly I'm getting very tired of it. It's become very clear to me now with the amount of grey I have, keeping my dark hair is not an option anymore. I think I am going to have to find a good professional and bleach it to death.

If anyone has some advice or experiences to share, I would gladly appreciated it.

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Jessicashann on 4/5/2008 12:43:00 PM more reviews by Jessicashann

Age: 30-35   Skin: Combination, Fair   Hair: Red   Eyes: Green    

I have been looking for a good red color and have tried nearly all of the drugstore brands. They all came out too orange or too purple. I used HE and ended up with fuschia!! So I decided to try Wella Color Charm. I used to use the toners when I went platinum blonde but never used the permanent colors before. So I used Terra Cotta with Light Auburn. It is absolutely beautiful. It looks very natural and flatters my pale skin quite nicely. If it does not fade too fast it will be my HG.

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kristen7777 on 3/22/2008 12:46:00 AM more reviews by kristen7777

Age: 25-29   Skin: Normal, Tan   Hair: Silver   Eyes: Brown    

Ok everyone I had previous to dying my hair this color brown hair with blondish.orange highlights. After useing this product ( I bought the shade medium blonde) thinking it would give me a uniform middle blonde look all around boy was I in for a surprise. FIRST OFF, my roots turned ORANGE and my hair turned jet black.. This hair dye wrecked and fryed my hair more than any other color I've ever used. I had better luck with ion than this hair color, plus it was nothing like what it said my result on the box would come to. I even left it on for 20 mins longer than the 20 mins it recommended and still nothing!! Ugly elvira hair!! To be honest other than ion and it still left some brassiness in my hair I'm still looking for a hair color that will work. After hearing rave reviews of garnier, my hair is so messed up I am dying it light chamomile from jet black, maybe a dumb idea, but right now it looks like crap, and anything, even red orange hair has to look better than elvira orange and black and night and grey hairs eeeew!!!! I think this product should be condemned from use.

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QueenJannine on 3/14/2008 11:44:00 AM more reviews by QueenJannine

Age: 19-24   Skin: Normal, Fair, Warm   Hair: Red, Straight, Fine   Eyes: Brown    

I searched for my perfect red for years. I'm a natural redhead, but in a pretty bad configuration (freckled ivory skin, dark brown eyes, and hair that's a muddy, dull shade of light auburn.) I used to color more muted shades of auburn, copper, strawberry blonde, etc... but they did absolutely nothing for me. Then last year I grew some balls and began to use true reds (level 6-7) and found my dream shade: Wella Color Charm 810 Red-Red.

It's an awesome, almost Manic Panic blood red the first day, and fades out to a rich, vibrant Scottish redhead red (that's what I like to call it) after a few washes. Totally devoid of any of those unflattering orange or plum tones. Actually, the color is almost exactly the same as the OTC Clairol Herbal Essences Radiant Ruby, which I think is now called Paint the Town*. Except you can obviously control the results better by varying developer strength. I use 20 volume myself, but darker-haired people or those who want more of a day-glo red could try 30.

As far as product quality: leaves my hair in decent condition, smells bad like any other color product. Last time it stayed true for a long time, but this time I got some noticeable fading after only the second wash. I'll blame it on my new shampoo. Damn you, Fructis! LOL P.S. Expect pink bathwater for several washes.

*I've used Herbal Essences Radiant Ruby before. Highly recommend it if you must use drugstore dye.

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*TOP REVIEWER* evakser on 1/26/2008 12:24:00 PM more reviews by evakser

Age: 36-43   Skin: Combination, Medium, Warm   Hair: Brunette, Wavy, Medium   Eyes: Brown    

I bought this in the liquid creme, not gel. (For some reason, there's no place to post for the liquid creme.) Great stuff! I previously dyed my hair dark brown (ion brilliance) and while I love how Ion Brilliance makes my hair feel after color, the color just went on too dark. I wanted a nice chocolate brown, but got a very dark almost black color. It was just too harsh looking... So anyway, after a couple of weeks wearing this darks color it faded a bit but not enough. I went back to sally's and spoke to a really nice lady who was also there buying some products - she is a hair colorist and she gave me some advice. She said she loves the Wella Color Charm and she was trained on it. She sticks with it because it works.
She said all color swatches (all hair color brands) are very misleading, buy a color 2 shades lighter than swatch you like because they are dyed on white, and no one (ok, very few people) start with white hair, so it will always end up darker on hair that's not white.
So I tried it. I bought the color called Praline (6W). I bought some Color Oops at Walgreens and began the adventure! The Color Oops took my almost black hair color down to an hideous butternut squash yellow-orange color. Yuck! But it was lighter than black so, yay!
I then mixed the wella. It did smell worse than the Ion Brilliance, though. I used 1 oz of Wella Praline and I added a little (few drops) of Mocha from L'Oreal Mega Brunettes, and a little squeeze of Light Golden Brown from Ion Brilliance as well, that I had left over. I used 20% peroxide by Ion (sensitive scalp). The Wella Praline was a little too reddish and I wanted more brownish, so I mixed them... And the result was fabulous! I have the perfect color of chocolate, not harsh, very natural looking, I would repurchase, maybe not the same shade, as I like changing my color often, but wella was very good! My hair did feel a bit dry after rinsing, but use a deep conditioner and it will be fine. I'm still on the fence as to whether I like the Wella or the Ion more, but I would buy both for now... They are both wonderful, so maybe it depends on finding the shade that I like. REMEMBER - buy 2 shades lighter than you want. If I had done that with the Ion, I would not have had the almost black hair problem in the first place!

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DramaPrincess1986 on 11/26/2007 7:03:00 PM more reviews by DramaPrincess1986

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Blue    

This is a good product - I used it in light ash brown and got good results. I still like Ion Color Brilliance a bit better though, so I went back to it. Either way, I would buy this hair dye again if I couldn't get Ion for some reason.

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SuperKarateMonkeyDeathCar on 11/25/2007 10:59:00 AM more reviews by SuperKarateMonkeyDeathCar

Age: 25-29   Skin: Combination, Fair   Hair: Black   Eyes: Other    

Anytime I go red, or add red to my hair I only trust Wella. The red shades tend to stick just a little better and the color remains true a bit longer. The blacks and browns tend to fade about the same rate as DS color but do have a more multi-shade tone that looks less like home hair color.

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MommaTina on 11/24/2007 1:20:00 PM more reviews by MommaTina

Age: 30-35   Skin: Combination, Medium, Warm   Hair: Blond, Straight, Medium   Eyes: Hazel    

I love this product! I'm so happy with the red color.I usually use a dark auburn color.I tired the Red Blaze & it came out so pretty.I'm naturally light brown.I also use a color depositing conditoner to help keep my color vibrant.I'd for sure buy this again.It's great!!

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normajeane73 on 11/14/2007 3:34:00 AM more reviews by normajeane73

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Red   Eyes: Brown    

This is a good haircolor. Today I strayed from my usual Ion Brilliance brand and tried Wella Color Charm liquid because I liked their color "Red Terra Cotta", and this brand had good reviews on MUA. I used it with Salon Care 30% developer. I put it on for 45 minutes, and washed it off. I always use Ion Color Sealer Conditioner after I color. I liked the outcome, although a little darker than what I was expecting. It came out a nice medium auburn-brown shade. Not too loud. My hair did come out a tad drier than if I used Ion Brilliance though, but it would not stop me from buying again. I will try a redder shade next time, maybe Red Blaze or Red-Red. I have naturally dark-medium brown hair and red does not show up easily on my hair. I would recommend it.

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crimsoncurlzz on 11/5/2007 11:00:00 AM more reviews by crimsoncurlzz

Age: 25-29   Skin: Combination, Fair, Neutral   Hair: Blond, Wavy, Fine   Eyes: Blue    

I use the liquid version of Wella Color Charm but as there is no area, i will post my review here :) LOVE the selection Wella CC has and i've been using this haircolor for probably 3-4 years now. Maybe longer? I usually use the color 6GR (Copper Canyon) with 10 volume developer. Results are always shiny, vibrant haircolor. My hair is not extremely porus so i never have experiencede my color coming out darker than the swatches. Love this line for color selection and especially for a gentle haircolor that lasts. I am always asked if my color is natural and it is FAR from it! (pics in profile)

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kamaile on 10/21/2007 4:25:00 PM more reviews by kamaile

Age: 36-43   Skin: Combination, Tan   Hair: Brunette   Eyes: Brown    

I'm usually a salon snob, but I just had a baby and needed some help with my silvers without getting a babysitter. With some research on MUA and using carekate's Notepad, I decided to take the plunge with Wella. I used Cinnamon Brown and a 20% developer. It worked like a "charm"! Though my hair pulled a little darker, Wella covered my greys and left my hair in great condition with a pretty reddish sheen. Though I will return to the salon, I will definitely use Wella when I'm in a pinch!

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