It Cosmetics Bye Bye Under Eye


182 reviews

69% would repurchase

Package Quality: 4.1

Price: $$$

Package Quality: 4.1

Price: $$$


Caprylic/Capric Triglyceride, Bis-Diglycerylpolyacladipate-2, VP/Hexadecene Copolymer, Cetyl Alchhol, Silica Dimethyl Silylate, Ozokerite, Tocopheryl Acetate, Retinyl Palmitate & Tocopheryl, Magnesium Ascorbyl Phosphate, Phytonadione, Soluble Collagen, Propylparaben, Methylparaben. May Contain: Titanium Dioxide CI 77891, Black Iron Oxide CI 77499, Yeloow Iron Oxide CI 77492, Red Iron Oxide CI 77491.

on 4/29/2015 2:54:00 AM

Age: 25-29

Skin: Oily, Tan, Neutral

Hair: Black, Other, Other

Eyes: Black

Love love love this stuff. Very heavy and a little really does go a very very long way. On the pricier side for concealer, running about $25 for me. Lasts a long time if you're careful with how much you squeeze out! Be gentle - again, a little goes a long long way. Completely worth the money, but definitely a splurge still!

on 4/27/2015 11:06:00 PM

Age: 19-24

Skin: Oily, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I received a trial size of this concealer in my monthly ipsy subscription (that I unsubscribed from shortly after). Before trying, I read the reviews and instructions on how to use this product, which is to squeeze a tiny amount onto the back of your hand and lightly tap it with a finger to bring warmth into the product. This works perfectly when you tap it into problem areas. Lately, the shade sent to me has been slightly too dark (I'm NC15) so I squeeze an even smaller amount and mix it with an equal amount of my Mac matchmaster foundation, also extending the life of my tube. I'm still working on the travel size but I will definitely repurchase, as it covers my semi-dark areas under my eyes and the redness of my upper cheeks and nose area (when applied in a triangle motion and blended). Hope this review helps!

1 out of 1 people found this review helpful.

on 3/22/2015 8:53:00 PM

Age: 44-55

Skin: Oily, Fair-Medium, Cool

Hair: Blond, Other, Other

Eyes: Brown

Creases and fades no matter how thin or thick I apply or what I use under it (thin serum, light moisture). Powder to set doesn't help at all - back to Ulta!

on 3/22/2015 4:19:00 PM

Age: 36-43

Skin: Combination, Olive, Neutral

Hair: Brown, Curly, Medium

Eyes: Brown

Ladies & gents in dark circle club - there is a critical trick to this concealer. Without it, this is a hot, thick, creasey mess. With it, we are talking HG level status. Covered circles, no settling into fine lines, natural look and it lasts.

Squeeze a tiny (& I mean tiny) amount on your index finger. Then take your other index finger and rub the two together for a few seconds. The heat from the friction will make it the perfect consistency to apply to your undereyes. Tap it into place with your fingers (you can buff out at this point with brush - but your fingers are already dirty ...) then set with a powder. Powder is a must.

- amazing coverage
- no creasing
- looks natural
- lasts all day
- excellent on young and mature skin
- limited shade selection (though you can set with lighter or darker powder which helps)
- you have to play with it and you must set it - it's not a slap on in back of cab or in work bathroom product

I almost purged this until a friend gave me this advice. I now pass it on to you as it made this a high maintenance but oh so effective product. Pass it on to others with our shared dilemma!

11 out of 11 people found this review helpful.

Age: 36-43

Skin: Combination, Fair-Medium, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

I loved the consistency if this concealor but please please please can we have more shades!!!! I am in between two and honestly I don't have the time to sit every morning and mix up the right shade. Being a mom of little kids I need something quick and easy.

on 3/15/2015 9:06:00 PM

Age: 56 & Over

Skin: Normal, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

This is an AMAZING product, which I pray It Cosmetics will never stop making. Here's why:
I have had dark, dark circles since the age of 12 - due to an illness - that no foundation, concealer, powder...nothing has been able to cover. Trust me. I'm now middle-aged. I've had 30-plus years of trying everything out there - I have even worked in the corporate end of the cosmetic industry for one of the largest companies, so I had access to everything.

This is the first product that comes in a light enough shade - not just in terms of the circles themselves, but also for my very fair skin, that gives enough coverage, that is non-irritating, that does not settles into fine lines and wrinkles, that is not drying (in fact, quite the opposite) and that is brightening. I would call it the Holy Grail under eye concealer, but that is a term that is so overused in makeup reviews these days that, in fairness, I would really be doing it - and it's creators - a disservice to apply it here. I would simply like to thank Jamie Kern and her colleagues at It Cosmetics profusely and tell them how wonderful it is to finally find something all these years later that makes a 12-year old's deep, dark circles finally disappear.

Postcript added 5-1-15: This is not a comment on the product itself, which I still feel exactly the same about - it's perfection. However, I would suggest to the readers that ordering from the It website is problematic. No 800 number, so if there is a problem with one's order, as there was with mine, email and wait, is the only solution. You are better off purchasing from a store you can visit in person, such as Ulta, or a seasoned website with a fully operational customer service department.

5 out of 5 people found this review helpful.

on 3/14/2015 1:47:00 PM

Age: 44-55

Skin: Normal, Medium, Warm

Hair: Brown, Wavy, Medium

Eyes: Brown

I purchased this on QVC, came with a brush but if you're going to buy, shop Ulta or It website free ship over $25.

I really wanted to love this product. I just dont. I wish I had returned it!
You only need a teenie tiny bit, that's true! Even with saying that for my needs it just doesn't work! No matter how thin I apply this stuff, I always end up with creasing!!! Always!!! Even with my setting powder, a primer, it doesn't matter.
For someone who needs to hide tatoos or discoloration on face or body, I think it wud probably be great but for me, I just need a light coverage n I waited too long before deciding if I liked it or not and wasted $35 w/ s&h from QVC.
Very Thick Consistency

on 2/12/2015 6:17:00 PM

Age: 30-35

Skin: Normal, Medium, Neutral

Hair: Brunette, Wavy, Fine

Eyes: Brown

Great pigment and coverage, and I don't notice it settling in my lines as much as other concealers. I set with the It Cosmetics Bye, Bye Pores translucent powder and it looks great.

It is very heavy and thick, the main thing with this product is that a LITTLE bit goes a long way. I usually put a small dot on the back of my hand and use a small brush to apply the product. I then use a small stippling brush to blend, and it blends seamlessly. I've also used a damp beauty blender to blend out the product and that does a nice job as well. The only reason why I don't do that more often is because there are times where I over blend, or do not wring the blender out enough and it takes away from some of the coverage.

Although this is heavy, I do use this on the bridge of my nose and on my forehead as well for a subtle highlight. I also set with Bye, Bye Pores and I do like it for that as well. I took away a lippie because you have to be very careful with this product. You can easily over do it with this, and it takes time to blend and make it look good. For the results I get when I use this I do like it, but it can be time consuming.

I know this seems like an expensive product, but I didn't rate the cost that high because the amount of product you get in the tube will take you a LONG time to finish. In addition to this, the packaging sucks big time. The product is very thick and when you get towards the end of the tube I feel like a getting cheated product. I wish they would change the packaging to be more user friendly and to use all of the product.

2 out of 2 people found this review helpful.

on 2/9/2015 4:43:00 PM

Age: 44-55

Skin: Normal, Fair-Medium, Not Sure

Hair: Brunette, Wavy, Fine

Eyes: Green

This is currently my favorite concealer...especially for the undereye area. I have both the regular and the waterproof version. I like them equally and really have no preference for one formula over the other. It only takes a tiny bit. So I had to learn to use it. At first, I used too much and it didn't look good. But once I learned to use only a tiny bit, I absolutely loved it. Great coverages and lasts all day!

Age: 19-24

Skin: Dry, Fair, Not Sure

Hair: Other, Other, Other

Eyes: Brown

I did a review on this product as well as other It cosmetics products on my YouTube channel if you want to check it out!

Video Reviews & Tutorials

IT Cosmetics Review! | JordynxAriel by JordynxAriel

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