Too Faced • Shadow Insurance, Anti-Crease Eye Shadow Primer • Eye Primer

rated 4.2(1574 reviews)

Average Rating.4.2
Would buy this product again.77%

rated 3 of 5 Eyeshadowsaremydrug0076 on 7/2/2014 5:34:00 PM more reviews by Eyeshadowsaremydrug0076

Age: 18 & Under   Skin: Oily, Fair-Medium   Hair: Blond   Eyes: Brown    

I LOVE too faced, but this just didn't quite float my boat, for a high end primer coming from such an awesome brand? I was expecting more! the consistency was thin for one, and it didn't conceal any veins or redness on your eyelids alike the elf ones or benefits do. so yeah I won't buy again, I recommend something else, however its not the most terrible in the world, I do like the packaging

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rated 5 of 5 billierosetyler on 7/2/2014 2:41:00 AM more reviews by billierosetyler

Age: 19-24   Skin: Sensitive, Fair   Hair: Brunette   Eyes: Blue    

Amazing product! I have been using it for a few years and I honestly don't know how I coped beforehand. Nowadays, I wouldn't even consider applying eyeshadow without it!

In my opinion, it is equivalent to Urban Decay Primer Potion. I use Too Faced because it is easier to get hold of in Australia.

* Does what it says on the box. I have very oily eyelids, but when I use this, my eyeshadow stays put and does not crease or fade.
* Lasts for ages. I use it pretty much every day, and I apply it all over my lids from the lash line to the brow bone. I still don't seem to use up the product very quickly because you only need a small amount.

* Quite pricey (AUD $26.95 at Kit Cosmetics).
* Does make eyeshadows a little more difficult to blend, especially matte shades.

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rated 4 of 5 diepset1 on 7/1/2014 3:40:00 PM more reviews by diepset1

Age: 19-24   Skin: Combination, Tan, Warm   Hair: Black, Straight, Medium   Eyes: Brown    

I have oily lids and they just happen to be monolids, so this primer really helps my eye makeup stay on longer. My eyeshadow didn't budge for 12 hours after a party I went to where I walked around a lot because I stayed to clean up the house. It does the job well, but it's expensive. There are so many other options that are much cheaper than this. The only reasons why I bought it was because I got a good deal on eBay and I saw xteeener use it in her earlier Youtube videos. Too Faced is a great brand with majorly adorable packaging, but their shadow insurance just isn't worth the buying over and over again. After this tube is out, I'll opt for a less expensive option.

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rated 4 of 5 Elspaeth on 6/24/2014 10:37:00 AM more reviews by Elspaeth

Age: 25-29   Skin: Combination, Fair   Hair: Blond   Eyes: Blue    

Even though it's an eyeshadow primer, I personally don't own any eyeshadow stuff, so instead I use this product for 2 other things:

- dab a little bit on the upper part of the bridge of my nose (in between my eyes) to make my glasses less slippery;
- a little bit on my eyelid before applying my eyeliner

In both these cases the product does its job, there is a considerable difference between the "sans primer" and "with primer" situation.

- long lasting, efficient, the fact that you only need a small amount of product

- the awful chemical smell, you need to shake that package really well, otherwise it's an oily-separation type of mess

But yeah, up until I find something better, I will be repurchasing this.

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rated 5 of 5 *TOP REVIEWER* larosedechanel on 6/19/2014 2:45:00 PM more reviews by larosedechanel

Age: 19-24   Skin: Oily, Medium Brown, Warm   Hair: Black, Curly, Medium   Eyes: Brown    

Too Faced Shadow Insurance Primer is pretty self-explanatory; it's an anti-crease eye shadow primer. It costs $20 at Sephora or Ulta & even though it costs more than I'd like to pay for an eye shadow primer, it's my favourite one. I have oily eyelids & finding a primer than actually works for me is extraordinary haha I've tried a few different ones, but this seems to work the best. It blends well & is easy to apply. I rub a small amount on my eyelids with my fingertip, let it set, & then apply eye shadow as usual.

Not only does this make eye shadow stay on much longer & cut down on smudging, it makes shadow look better. It makes the colour much brighter & more pigmented than it would be had I put it on my lid without priming. Although I think Shadow Insurance is overpriced, I do recommend it because it does work & because you only use a little at a time, you'll get your money's worth.

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rated 4 of 5 AthenaBell on 6/16/2014 12:55:00 PM more reviews by AthenaBell

Age: 25-29   Skin: Combination, Olive   Hair: Brown   Eyes: Brown    

I haven't even heard of an eyelid primer up until 6 months ago, I use to use concealer. Then as I got more interested in make up and started watching make up tutorials I heard that eyelid primer enhances your eye shadow wear. I actually ordered this one by default, because I ordered a sample of the prime and pore less foundation primer that came with the full size eyelid primer. And I will say this stuff is amazing, my eye shadow glides on so smoothly and stays put for hours. I slept in my make up recently (drunken all nighter) and by the morning my eye shadow was still on! Plus if you are a fan of Wayne Goss youtube make up guru, he mentions this product in his top 5 eyelid primer videos! If you live in Australia, I suggest you buy it off eBay.

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rated 5 of 5 burgundyangel on 6/8/2014 8:16:00 AM more reviews by burgundyangel

Age: 36-43   Skin: Combination, Fair-Medium, Warm   Hair: Black, Relaxed, Fine   Eyes: Black    

Tried this after I finished my Urban Decay Primer Potion. Much prefer this, as it is slightly "thinner" in texture as compared to the former. It makes spreading easier. Will repurchase.

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rated 3 of 5 cakefaceangie on 5/30/2014 7:49:00 PM more reviews by cakefaceangie

Age: 19-24   Skin: Oily, Fair   Hair: Brunette   Eyes: Green    

I would say that it's a decent eye primer. It prevent my shadow from creasing and it helps it stay. My issue with the product is that the formula seperates and the tube has to be well shaken, if not, it comes out watery and won't get tacky so it won't help the makeup adhere. Works great, aside from that issue.

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rated 4 of 5 *TOP REVIEWER* CatherineSolo on 5/27/2014 10:34:00 PM more reviews by CatherineSolo

Age: 25-29   Skin: Combination, Fair-Medium, Warm   Hair: Brunette, Straight, Fine   Eyes: Hazel    

I don't need a primer every day (I don't wear much, if any eyeshadow on an everyday basis). But if I'm going for something I want to last, or if I'm wearing something dramatic, this is the only primer that works for me. Urban Decay primer potion creases on me, as does the Benefit primer I've tried. This is my favourite. It's basically colourless on the lid so it doesn't interfere with your shadow, and it lasts FOREVER. 4 lippies it tends to separate in the tube if you don't use it all the time, and that can get nasty when you get oily liquid spilling all over.

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rated 5 of 5 vanessalee91 on 5/24/2014 3:32:00 PM more reviews by vanessalee91

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Brunette   Eyes: Brown    

I have oily eyelids and I used to use the Urban Decay primer potion but it stopped working and after over a year of using this I can say it is the best for my eyes! A little goes along way and it has lasted me forever

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