100 Percent Pure • Fruit Pigmented ultra lengthening mascara • Mascara

rated 3.8(138 reviews)

Average Rating.3.8
Would buy this product again.66%

rated 5 of 5 raiactive on 12/28/2014 11:25:00 PM more reviews by raiactive

Age: 19-24   Skin: Dry, Fair   Hair: Brunette   Eyes: Blue    

This is an awesome natural mascara, it makes your lashes longer and it smells nice. If you want to know more about it, check my video

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rated 4 of 5 cosmoandcasper on 12/13/2014 11:16:00 AM more reviews by cosmoandcasper

Age: 44-55   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Blue    

This is a great mascara for women who love natural and nontoxic beauty products. Smells fruity like all of their products. Better at lengthening and thickening though. I would buy again.

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rated 1 of 5 supertearz on 11/8/2014 7:51:00 PM more reviews by supertearz

Age: 30-35   Skin: Combination, Medium   Hair: Black   Eyes: Black    

oy, this is my first try with an organic mascara. it did a decent job of lengthening and volumizing, although it did look a bit clumpy. it smudged within an hour, hardcore, underneath my eyes. i periodically wiped under my eyes all day and it kept on smudging. return. also the plastic the mascara comes wrapped in is oddly difficult to remove.

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rated 5 of 5 racistpretzels on 9/13/2014 12:54:00 PM more reviews by racistpretzels

Age: 18 & Under   Skin: Acne-prone, Medium   Hair: Red   Eyes: Green    

As EXPENSIVE as this mascara is, it is the best natural one I have tried (actually, it comes close to the best mascara I have ever used, natural or not).

It seperates well without clumps, lengthens, gives me a slight curl (although my lashes are already naturally curly), and smells amazing! I have the black tea one and it does indeed smell like fruity tea.

May I add comes off easily (but doesn't burn like HELL if it gets some in my eyes), which is terrific because my old mascaras would pull out multiple eyelashes with removal, even in conjuction with the *~ MaGiCaL ~* coconut oil as a makeup remover

If you're looking for something very dramatic, I'm not sure if this is for you. I think it gives just the right amount of volume and length, but maybe not enough for someone who likes very thick and clumpy lashes.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 raco on 9/9/2014 12:08:00 AM more reviews by raco

Age: 19-24   Skin: Combination, Fair, Cool   Hair: Blond, Straight, Fine   Eyes: Green    

Guys, for some reason this mascara just does the most for me. I received this as a Birchbox sample and am hyped to buy the full size product. It lengthens and curls my lashes, gives a bit of volume, and leaves me with no raccoon eyes or smudging. That's all I could ever want in a great mascara. I also appreciate that it comes off quite easily at the end of the day - I don't have to spend five minutes reapplying makeup remover. The natural ingredients are a fantastic perk as well - Have you ever *really* thought about how we're putting chemicals so close to our eyes? Awesome stuff.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 Enneagram1 on 9/6/2014 3:26:00 PM more reviews by Enneagram1

Age: 56 & Over   Skin: Sensitive, Fair, Cool   Hair: Brunette   Eyes: Hazel    

Prior to purchasing this mascara, I had not worn mascara in over 20 years because I could not find one that did not irritate my eyes. After seeing the ingredient list on this mascara, I decided to try it. Its performance as a mascara is just average - it won't make your eyes pop like the lengthening mascaras. But, I wore it for a full 16-hour day, and my eyes were not irritated and did not itch at any time. I was very impressed! And the mascara stays in place well (no racoon eyes). I have been wearing this mascara daily for about a week, and I still have no irritation, so this is definitely a keeper for me!

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

rated 1 of 5 isabella8 on 8/24/2014 11:45:00 PM more reviews by isabella8

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

This did not work for me at all. To be fair, I appreciate the natural ingredients in this product and it's likely not the product's failure but the fact that I have a very greasy eye area. I generally can't wear most mascaras because I get raccoon eyes after a few hours of wear. I typically have to wear super waterproof or really drying formulas (16-24hr hold mascaras). I got really bad raccoon eyes after about 2 hours (even with eye primer). I wouldn't recommend this if you have a similar problem.

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rated 5 of 5 ChocolateBobka on 7/28/2014 6:30:00 PM more reviews by ChocolateBobka

Age: 30-35   Skin: Acne-prone, Fair   Hair: Brunette, Curly, Medium   Eyes: Hazel    

I really like this mascara. I recently did an overhaul of all my beauty products in order to be as organic and all natural as possible...which isn't easy to do with makeup. No, this product won't lengthen and volume to the extent a chemical based mascara will, however, it will make your lashes darker and a bit longer and its clear one is wearing mascara. And the fact that there is nothing bad in it (at least until some new information comes out about newly harmful ingredients we didn't previously know) makes me quite happy with this product.

Sidenote: I'd like to say I switched all my products over to 100% Pure however their cleansers, foundation etc contain Japanese Honeysuckle Extract, used as a preservative. This is a BAD ingredient from what I've researched. It is derived from nature so the company can still say that their product is 100% natural however it mimics parabens in the body. You can read more about it here on this very informative site: http://chemicaloftheday.squarespace.com/most-controversial/2009/12/30/japanese-honeysuckle-extract.html

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rated 4 of 5 yoyolanda on 6/23/2014 1:23:00 AM more reviews by yoyolanda

Age: 25-29   Skin: Combination, Fair   Hair: Brunette   Eyes: Hazel    

Leaves a soft natural lash. Smells delicious which is rare for a mascara. Another success by 100 Percent Pure!

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rated 4 of 5 *TOP REVIEWER* alina08 on 6/22/2014 9:56:00 AM more reviews by alina08

Age: 25-29   Skin: Acne-prone, Fair   Hair: Blond, Straight, Fine   Eyes: Green    

The best part of this product is the ingredients list. The scent of the product is kind of fruity, which is totally different from every other mascara I have ever owned. I have this mascara in black, which has a pretty decent pigment. I think this product performs fairly well for being vegan, although it seems to lengthen more than volumize. I have to apply this product for several minutes before I could get the effect that I desire. Although I do like this mascara, I think I prefer other mascaras better for more dramatic effects. I could use this for an everyday look, but I probably will not use it frequently. On the plus side, the packaging is simply gorgeous!

Update: I think I have finally gotten the technique down with this mascara. The eyelashes definitely need to be curled beforehand and then the mascara needs to be applied from a variety of angles. In this case, I would bump this mascara up to four lippies. Failure to curl eyelashes will result in a less than spectacular effect so you need to take the extra step with this one.

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