L'Oreal • Superior Preference Hair Colour • Hair Color

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huggabledust on 5/16/2013 12:17:00 AM more reviews by huggabledust

Age: 19-24   Skin: Combination, Fair   Hair: Black   Eyes: Hazel    

i used the natural black colour and the colour turned out wonderful - my part/scalp stayed a strange brown colour for a few days but it went away after two shampoos. I do not use the conditioners that come in box dyes - I use my everyday conditioners like Pureology, Moroccan Oil or AG. This is only because I heard somewhere that the conditioners that come with the dye make your hair fade faster so that you'll buy the product again? (I have no idea if this is actually true). i leave my hair unwashed for a 2-3 days after i dye it to retain as much of the colour as possible (and because the chemicals in the dye makes your hair sad, and i feel like the natural oils help with that.)
The only problem I have with it is is it really stains the skin - mine at least. I do the whole vaseline around my hair line and back of my neck thing to prevent major staining and this product still managed to leave black blotches on my shoulder and temples. I've heard that hand sanitizer removes dye stains instantly, but that didn't help at all. It's been 4 days and the stains are still there - thank goodness for makeup.
I would repurchase, but be VERY careful of the dripping next time.

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newchick on 4/28/2013 1:25:00 PM more reviews by newchick

Age: 44-55   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

This is not a good product:

I purchased this because the colour on the box looked good and it called itself a "superior premium hair colour". Tried the colour Brasilia which was (on the box) a shiny, rich, dark brown. My end colour looked like a flat black.

-when first mixed, it looks like a gel, but when applied becomes very runny and drippy and messy. I was constantly mopping dark streams of drippy dye off my forehead.
-intensely strong chemical odour - gave me a headache that lasted 3 hours+
-stings your scalp
-on the plus side - the conditioner that came with it smells good
-not very good grey coverage - the colour washed off my greys in 3 shampoos.

L'oreal excellence is a much better product... the smell was a lot less intense and it didn't drip, and the greys stayed dyed.

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teenadearr on 4/3/2013 6:41:00 PM more reviews by teenadearr

Age: 18 & Under   Skin: Dry, Fair-Medium   Hair: Black, Straight, Medium   Eyes: Black    

I don't know... Maybe my feelings about this product will change later, but I just dyed my hair with UL51.

It promised "no brass" and "cooler."

I dyed my hair, came out of the shower, dried my hair, and look in the mirror. My hair came out REALLY orange. And the thing is the dye didn't even show up. It only became orange-y under the light.

I'm kinda disappointed. I wanted to avoid orange-y hair.

For reference, I am Asian, with bra-strap length hair, with natural jet black hair.

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jumbojuice on 4/2/2013 11:33:00 PM more reviews by jumbojuice

Age: 30-35   Skin: Oily, Fair   Hair: Brown   Eyes: Blue    

I have been using this for years and years. I usually stick to the dark browns. I have baby fine hair and it stays soft even though I color it about every 3-4 weeks (it grows really fast). I always get compliments on how shiny my hair is and I am pretty sure that this dye has something to do with that. The conditioner is awesome and almost makes my hair too soft to do anything with (so I cut it with different ones).

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ChocolatexxCandy on 2/16/2013 3:05:00 AM more reviews by ChocolatexxCandy

Age: 18 & Under   Skin: Combination, Fair-Medium, Cool   Hair: Brown, Wavy   Eyes: Brown    

I got this in the shade CB415, it's supposedly a chocolate-y brown. At first I thought that it won't make any difference to my hair since my hair is pretty much black and I wasn't about to bleach my hair and never will. It didn't change my hair drastically but yet the change is a very good change. In certain lighting it gives a reddish brown tint on my hair which I loved. It's been two months and I've still had people asking my if I had dyed my hair the night before which really caught my surprise. This one is the first time I've tried dying my hair at home and it left me with a pleasant experience. The dye itself smells really, really bad but the conditioner makes up for it. I will definitely repurchase (but I already have two more boxes of it at home... oh the wonders of Costco...) and maybe I'll try a different colour when I do buy more.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

Xzarex on 1/21/2013 8:49:00 PM more reviews by Xzarex

Age: 19-24   Skin: Combination, Olive   Hair: Brunette   Eyes: Green    

Where professional color failed L'Oreal succeeded. After bleaching my hair for the 3rd time my hair was still vibrant gold/orange. It was not attractive and it definitely did not match my new hair extensions. I tried using a professional toner and nothing worked, I used 3 different purple toners in my hair until I almost gave up so I looked at some of the reviews on the Lyon (light ash blonde) color I thought it was worth a try. And it works so well! I am always getting complemented on how perfect my hair looks now.
The only bad thing I had with this is that it turned the white parts of my hair a grey/blue color, but even those hues washed out with the first shampoo.
I definitely recommend this to anyone who is having difficulties going blonde (:

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MakeupMary3 on 12/24/2012 5:32:00 PM more reviews by MakeupMary3

Age: 18 & Under   Skin: Oily, Tan, Neutral   Hair: Brown, Wavy, Medium   Eyes: Brown    

I've been using this boxed dye for almost a year now, in the shade Deepest Indigo and I have to say that I'm very pleased. For the first time that I dyed my hair I used the 100% hair color by Garnier, and it faded really quickly and after 2 weeks i already had really bad roots, so I switched to this and I've never looked back. It makes my hair really shiny, the color lasts a long time and I only need to dye my hair every 8 weeks, I could probably go for 10 or 12 but my OCD wouldn't let me. The smell is pretty bad, but umm its a hair dye not a perfume, what were you expecting? If you want a hair dye that doesn't smell too strong then try henna or something. Anyways, the conditioner that it comes with is really good it smells nice and leaves your hair feeling incredibly soft. They give you quite a bit of it, and if you use it weekly as the box instructs, it should just last you until your next coloring.

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twisted_prncess on 12/7/2012 6:35:00 PM more reviews by twisted_prncess

Age: 30-35   Skin: Combination, Fair   Hair: Brunette, Straight, Fine   Eyes: Hazel    

My hair is naturally fine, long, medium brown that tends to go dull in the summer months as previous colorings fade. I have been trying to stay a dark brown for a while, but found colorings keep fading or turning my roots a bit warm. I picked this color up in Dark Brown - Brasilia 3 - because it was one of the very few left in a store one night after deciding I needed to try a change to get rid of the hot roots and quick-fade colorings from other products.
It does have a watery consistency during application, but I was very careful. Okay....the bath mat is garbage...but I persevered through the application process fairly clean after I wiped up the mess. A little annoying, yes. The applicator bottle (and I'm not sure if this was just my "tip"...) had a VERY small hole for the color mixture to come out of, so application took a VERY long time to thoroughly saturate and I didn't even end up finishing the bottle because my arms hurt, but I don't see any other comments about that so I think I just got a strange bottle. I took packaging quality off for that. The gloves fit snug and comfortable though, so good on them for that.
It smells standard for hair color, maybe a bit on the strong side...but as long as I get great color I'm easy! The conditioner tube is generous and the conditioner is wonderful, and I loved the smell of it.
The color? GORGEOUS. Rich, deep, dark brown. My hair is shiny and soft but I cannot get over the depth of this dark brown. It has pulled red SLIGHTLY, but that is typical for my hair (and the previous dyes still in it). The color is great, my hair feels wonderful and the color is very true to the box. Hopefully it doesn't fade too fast, but I am VERY happy with my results. Yay!

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

Sassy_Pants77 on 11/20/2012 5:14:00 PM more reviews by Sassy_Pants77

Age: 19-24   Skin: Normal, Fair, Cool   Hair: Red, Curly, Medium   Eyes: Hazel    

When I'm in between salon visits, I always go for this product. It's comparatively gentle on the hair, doesn't smell too strongly of ammonia, and it actually left my hair looking shinier and healthier than it did before I dyed it, which is almost unheard of. The colour is as nice as a box dye can be, and covers greys great (yes I'm 24, it sucks). Plus the conditioner that comes with it is AMAZING. Seriously, I wish they sold it separately.

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Octobercutie888 on 11/12/2012 11:48:00 AM more reviews by Octobercutie888

Age: 19-24   Skin: Acne-prone, Fair   Hair: Brown, Straight, Fine   Eyes: Hazel    

This is hair dye of course smells bad ladies, it's chemicals open a window :) The conditioner you use after is great. It's the best hair dye i have ever used and never will try another it lasts longer than a month for me because my hair and skin seem to take in alot of pigmentation if you know what i'm saying. The price is ok but as long as everyone continues to buy products the price will never drop :) Anyways Great product!

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Shariwelch on 11/10/2012 5:38:00 PM more reviews by Shariwelch

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Blue    

I don't understand why this product gets such horrible reviews. My hair color turned out gorgeous, my hair is shiny and healthy and I will definitely be using this again. Of course there's an odor, it's hair color. Open a window. This product doesn't smell any worse than any other hair color product that I've used. I was going for a medium chocolate brown like Jennifer Lawrence's in The Hunger Games. My hair started as a light brown with golden highlights. I wanted a cool color to alleviate any red tones and so chose Medium Ash Brown. Perfect Katniss color and I've received so many compliments. No reddish tint at all. Love it and will be purchasing again in a few weeks to refresh roots. Highly recommend!

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*TOP REVIEWER* Scott77 on 10/25/2012 3:31:00 PM more reviews by Scott77

Age: 30-35   Skin: Oily, Tan, Cool   Hair: Black, Straight, Fine   Eyes: Black    

I am rating the Onyx Blue Sheen available at Sally's and online. I purchased this as I love Redken Shades EQ Onyx and Redken is owned and manufactured by L'Oreal so I thought this would be the logical perm hair color to use with Redken.

Pros: Great color, the kind of Onyx blue black I always wanted!
Excellent shine.
Lasts a very long time.
Inexpensive.

Cons:
Strong, very strong, open a window strong odor!
Stings the scalp a little.
Very messy!
A bit drying.

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missty86 on 10/22/2012 11:11:00 PM more reviews by missty86

Age: 25-29   Skin: Combination, Tan, Warm   Hair: Brown, Straight, Fine   Eyes: Black    

even though the color came out good, its the most damaging hair color i have ever used. I have used many different dyes before including L'Oreal excellence but my hair texture was never affected until i use preference. my hair was super shiny before using this hair-dye and now all the shine is gone despite of regular oiling, using sulfate free gentle shampoos, never blow drying or using high heat tools,. its been over a year and my hair is still not shiny...
i regret using this dye so much.

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decoded on 10/15/2012 6:58:00 PM more reviews by decoded

Age: 30-35   Skin: Very Oily, Fair   Hair: Brown, Wavy, Fine   Eyes: Blue    

I used this a lot recently and it's what has lead to my hairs demise. I was trying to achieve a nice light brown color, and I just couldn't seem to get it right. I started off using UL51 Hi-lift natural brown. This worked fairly well at first, but it really was not quite the color I wanted. So I went over to using the UL63 Hi-lift Gold Brown. I don't know what it is about this dye, but it over lifts my hair. I used it twice and it gave me a weird root ombre effect of where my roots for about an inch or two were darn near light blonde, and it completely made the rest of my hair darker than what it was before. I tried using a 5 medium brown to cover it but it gave me a reddish, coppery hue. I recently got the hi-lift golden brown, hoping it would be ok because my hair was a almost black color. It still gave me blonde roots, though not as much as the other time, and a weird splotch mix of dark black and light brown. It's also thoroughly wrecked my hairs condition. I'm done using this dye.

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archgurl on 9/28/2012 4:45:00 PM more reviews by archgurl

Age: 30-35   Skin: Acne-prone, Fair-Medium   Hair: Brown   Eyes: Green    

I used Medium Golden Brown about 8 weeks ago and have noticed that it's still covering the majority of gray hairs with the exception of the roots where they have grown out. This stuff works way better than Garnier, which is what I had tried previously. The color came out darker than I expected, but not so much so that anyone else that I was around on a daily basis even noticed. It stinks like heck when you apply it and will make your eyes burn.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

xxxoxoxo on 9/17/2012 4:37:00 PM more reviews by xxxoxoxo

Age: 25-29   Skin: Dry, Fair-Medium   Hair: Brown, Straight, Medium   Eyes: Brown    

i am very sorry to say this does not work for me (and more strongly, ruined my hair fibers!). i've always wanted to love l'oreal and their slick marketing... but for some reason their products just "miss it" for me. i do remember growing up using a l'oreal facial cleanser that i loved (creamy one in a tube and no way i can remember the name after all these years, so sorry!) so i've always given their products a chance.

this killed my hair though :(. let me be more specific (and more helpful that way)... it turned the majority of my hair strands into that "rough, scuffed, plastic-y"-feeling fibers that you KNOW is going to take years to grow all out of your hair. i've been dying my hair for more than 10 years and this is the first time i've thought about ditching the habit.

in love with the "strawberry blonde" for a moment, i picked up #48 "copper blonde" and was so excited for the "transformation." the mixing, application, etc. was all pretty standard, maybe a little more liquid-y than some other creamier formulations but not too much of a hassle. and it *did* turn the color it promised (on my dark blonde/ light brown hair, i ended up with a slightly darker version of the color shown on the box's model)... but heartbroken that even if my hair is the "right color," the hair fibers themselves were ruined :(. no conditioner is going to save it; it will just have to be grown out. the strands are wrecked :(.

speaking of condish, the one in this box is quite good; i do prefer the feria condish but don't think they're too different. (sadly, feria also damaged my hair but not to this extent; it was the last color i used before the superior pref so maybe it was in a worse condition to start).

i'm sorry to report i would never buy this again... and am even thinking about ditching my haircoloring habit due to the damage from this dye :(.

**PLEASE NOTE: everyone's hair is SO different that this might be the right product for you. i didn't do a strand test and am not sure if it would've shown the damage but perhaps if you are worried, you could give that a try... i've also heard that some brands might just end up working better for you. for me, clairol dyes seem to work better with my hair than l'oreal. perhaps it's the opposite for you. good luck and happy mua-ing! thank you all for your insight on my purchases as well.

**for ref: my hair was a dark blonde/ light brown, naturally straight, medium thickness strands, medium thickness volume.

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BrieHeartsMakeup on 9/16/2012 7:25:00 PM more reviews by BrieHeartsMakeup

Age: 19-24   Skin: Dry, Fair   Hair: Blond   Eyes: Brown    

This sucked. My friend was trying to go blonde, and it turned her hair to this redish-brown color. I don't know why? But it sucks. The people who this works for are very lucky, but as for my friend, it sucked. As for ME, I will not buy this.

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lorastorm on 8/15/2012 11:16:00 PM more reviews by lorastorm

Age: 30-35   Skin: Dry, Fair   Hair: Blond   Eyes: Green    

L'Oreal Superior Preference in 6A Light Ash Brown

I didn't have a great experience with this product, but like most, I'm sure I'm somewhat to blame.

My natural color is about a Level 6 dishwater brown, but I'd highlighted it to about a Level 8 (maybe 9). I wanted to go back to my natural ashy brown, so I picked up this box. Color on the front looked exactly like what I wanted and matched my roots exactly. (Famous last words, right?)

Initially, the color didn't seem to take, so I went to Sally's, got and applied Neutral Filler, then tried the Light Ash Brown again. It took, but WHOA -- it turned muddy, greeny-brown on my highlights. Definitely not a color I have ever seen on someone's head. I probably should've gone with a red filler (not neutral), then followed up with the ash brown. I'm now going to dry to counter the green with a warm, golden brown...wish me luck!

The smell of this was overpowering while applying, but pleasant afterwards. I also liked the conditioner. I'd still love to get the model's hair color on the box! :)

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Taypel on 7/22/2012 6:20:00 PM more reviews by Taypel

Age: 30-35   Skin: Normal, Fair   Hair: Brown, Straight, Fine   Eyes: Brown    

I have no problem with the color results from this hair color; it's the scent that I cannot take. That overly floral, cloying scent not only stinks up my entire house (and it's not that small) but it also gives me scent-enduced migraines like nothing else. I haven't used this in about 7 years, and forgot the consequences of the odor. I used it to dye my hair last night and now, nearly 19 hours later, I can finally tolerate light again. I don't know what the smell is, but if they'd remove it, this would be an awesome product. Until then, I will avoid this like the plague.

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heartsp1986 on 6/16/2012 6:34:00 PM more reviews by heartsp1986

Age: 44-55   Skin: Combination, Fair-Medium   Hair: Red, Medium   Eyes: Brown    

You know why I like this brand? Because when I reach for it, I know it's going to do what I need it to do. I stopped using Garnier, Clairol, and Colorsilk because every single one of them was leaving me with hot roots. I'm 44 years old and I'm not ready to look like a grandma, when my face and skin still look like I'm 35. I use this in Medium Brown, and I like the fact that I don't get black goth hair. The medium brown may come out a tad dark on the first coloring, but then it fades into a nice brown after one wash. I use cool water, and shampoo for color hair and I use the L'Oreal conditioner that comes with the hair dye. I wash my hair twice a week and the color always lasts for me for about 5 weeks.

Yes, Superior Preference stinks. Yes, it is drippy. Yes, it might leave a mess. But I always end up with good hair color that I can count on without it completely trashing my hair and leaving me with orange roots. Open a window, throw on an old t shirt that you don't care about anymore, and lay down some towels. It's old school smelly hair dye like the kind I remember my grandma getting in the salon. Oh well. I can deal with that because of the outcome.

The one thing that L'Oreal did was change the gloves to the cheap plastic ones, but even those were durable enough for me and I have finger nails. Make sure you open a window and have a fan. I apply the color to my roots first because I'm touching up. I wait about 15 minutes then pull through for another ten. Sometimes I don't pull through at all. When I rinse, I give it a thorough rinse, a very light (no scrubbing) shampoo, then a 5 minute condition. I use tepid water every time.

I'm going to continue using this brand as long as it works for me. I'm tired of other brands changing up their formula, like Clairol does. Every time I have gone back to Clairol, they have done something different and my hair always comes out messed up. Last time I was using Natural Instincts, they changed the formula and I ended up with reddish orange hair after using it in Clove for so long.

9 out of 9 people found this review helpful.     Was this review helpful to you? Yes   No