Sedu • Ionic Ceramic Professional Flat Iron (Original) • Hair Styling Tools

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briannaayoung on 12/21/2012 7:06:00 PM more reviews by briannaayoung

Age: 18 & Under   Skin: Normal, Fair   Hair: Brunette   Eyes: Green    

I'll start by saying this is the best straightener I've ever had. My hair is curly and thick, and this straightener definitely does the job. It goes up to 400 degrees and i use it on 380-400 usually.
I've used this product for about 5 years, but I have had some issues with it. Each straightener lasts about 2 years, and after that, the light flickers and it fails to stay hot. On the bright side, Sedu has sent me a new one each time this has happened (3 times).
I'm not sure if the problem is me or the iron, but since it has happened three times I'm sure it is not an uncommon occurrence.
Overall this product works fantastically, it just has some minor flaws.

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mishkee on 8/16/2012 12:06:00 AM more reviews by mishkee

Age: 19-24   Skin: Normal, Fair-Medium, Neutral   Hair: Brunette, Wavy, Medium   Eyes: Blue    

This is so amazing I love it! I'm on my second one. My first one lasted six years though! Nothing makes my hair look and feel so soft and smooth. I have coarse curly hair and this makes it look stick straight and completely flat. I like the bigger plates cuz I have sooo much hair. It really cuts down the styling time. All my sisters and friends love it and use it when they come over. It's well worth the money.

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laurentate on 8/2/2012 3:07:00 AM more reviews by laurentate

Age: 19-24   Skin: Dry, Fair-Medium, Warm   Hair: Blond, Curly, Fine   Eyes: Brown    

BEST STRAIGHTENER EVER. Seriously. I've had Chi's, GHD's, off brands and this has been the best. I'm on my second one only because my mom stole my original one. It's about 5 years old now an still going strong by the way. My Chi ruined my hair and left it fried and snagged constantly. I've never had problems with my sedu. You can usually get a good deal on folica. I think I spent about $120 on my second one three years ago. Definitely worth the money. I use it 3/4 times a week for the past few years and it's still in great shape. I usually keep it at 320 degrees because my hair is fine, colored and damaged and it still works wonderfully. I can't say I've ever had it up all the way but it gets super hot. I've taken this thing all over the country and it's a real trooper. Invest ladies! It's amazing.

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Camillian74 on 7/11/2012 1:43:00 PM more reviews by Camillian74

Age: 36-43   Skin: Combination, Medium   Hair: Brunette   Eyes: Green    

Great hair straightener. It does the job without damaging the cuticle of your hair. I had a Chi before this one and it wreacked havoc on my hair.

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sealegg on 4/14/2012 7:30:00 AM more reviews by sealegg

Age: 19-24   Skin: Normal, Tan, Warm   Hair: Black, Curly   Eyes: Brown    

What at nice sized hair straightener, it was smaller than I originally thought it was. It's quite lovely, best hair straightener I've owned with a great heat setting option. It's good quality for the price of the straightener. I love it.

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Vibrant77 on 4/5/2012 11:13:00 PM more reviews by Vibrant77

Age: 30-35   Skin: Combination, Olive   Hair: Brunette   Eyes: Brown    

I purchased on folica.com for over $100, and have been using mine for about 3 years now. Its a wonderful purchase that is worth it.

I have naturally curly voluminous hair, yet this straightens my hair in a breeze, about 45 minutes to get it bone straight without having to blowdry first. Ofcourse I'd advise you air dry your hair first. Heat styling on wet hair kills the shaft and causes mega damage!


The temp goes all the way to 430, but I don't set mine that high. Around 360 is good enough. Best to use some form of heat protectant. Tresemme spray is my fave. The plates get very hot so be careful around your ears. I've nicked mine if not careful.


The sedu heats up quickly, ergonomically easy to hold, lightweight, maneuverable, and durable. The plates are not wide which means you can get the hard to reach shorter hairs.

Update 6/9/2012: My sedu cord causes it to not work. Its not a swivel cord, and it seems its a consistent problem with other people. Luckily this started happening a week before my 2 year warranty was up, so its being sent back for replacement. They really need to make it with a swivel cord for the amount of money we dole out on it!

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scareyj on 3/12/2012 11:22:00 AM more reviews by scareyj

Age: 36-43   Skin: Acne-prone, Olive, Warm   Hair: Brunette, Curly, Coarse   Eyes: Green    

I bought this flat iron in a combo with a hairdryer. At first, I was so delighted with this flat iron. I have long, very coarse, curly hair. This did an excellent job of straightening my hair. And then, one day, it just quit working! I never dropped it. And, I only used this once in a while. I was never the type to straighten my hair every day...maybe 3 times a month, if that. I simply don't have the time. It takes me about 2 hours to do my whole head. Anyway, I had this for about a year when it quit heating up all the way. Of cource, when the warranty had just expired. It heats up, but not enough. On a good note, the dryer still works great.

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*TOP REVIEWER* Katzie105 on 3/12/2012 9:49:00 AM more reviews by Katzie105

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Brown    

-------------- Update: So my original review was on 3/12... it's now 4/5. I'm still as impressed with this iron as I was on day one. Flat iron time has been significantly reduced, I can blow out and then do a flat iron job in a FLASH. The only disadvantage to this iron is how hot the plates get in coorelation to the plastic that surrounds the plates. The outside of the iron gets very hot. It's easy to keep your hands off it, but if you want to rest this iron down, please BEWARE. You can very easily burn the finish off of a wood countertop, or just set something on fire if you accidentally leave it on and go out for the day. Make sure you're using a heat mat, and don't leave it in the same spot for any long period of time. Don't turn it on and let it sit for an hour while you shower.

-------------- Original Review: OK, I've had this flat iron for one day, but I'm no novice when it comes to flat irons. I've been using flat irons for 12 years now and I'm pretty spoiled. I've used brands such as Hot Tools, CHI, Solia, Solano, Hana Elite (most recent before the Sedu purchase), and now the Sedu. I was very impressed with the Hana Elite ($239 :X) but after i accidentally shattered the plates I was forced to buy a new one and they absolutely changed the material of the plates. It no longer works the way it used to. Anyway, back to the Sedu, I purchased it at ULTA. People, I would advise against Folica. I've used them in the past for a CHI and for a Solia and BOTH times the product was defective, and they fell apart in mere months. I'm highly convinced that's how they get the prices so low. You're buying defective products. If you're going to buy this iron, get it from a reputable store. I washed and blew out my hair like normal. For reference I have extremely long, extremely thick, half curly, half wavy, coarse, frizzy, dry hair. (My hairdresser has compared it to being exactly like a horse's tail. Nice.) Pretty much the worst kind of hair you could be working with. With my Hana Elite, flat iron time would be 15-20 minutes, and even longer if I wanted to ensure the top of my head had no bumps. I would often leave the house and feel parts of hair that the iron just didn't straighten. I used this iron this morning, and flat iron time took 10 minutes. Not even kidding. I set it at 410* since my hair was used to 450* anyway. The iron itself is super light, and it glides so effortlessly through the hair. I was doing quick passes, 2-3 passes over the same section of hair. I have NO bumps at the top of my head. I have stubborn wavy sections and this iron dominated the waves like it was nothing. I was pretty much ironing my hair with my jaw on the floor. That's how impressed I was with performance. Normally after a fresh hair wash, no matter how much I blow out and flat iron, there's still a bit of puff since it's so clean. Not today. There is no frizz. It is flat. There isn't hairs sticking up at the top of my head like normal. And the texture and feel!!! Don't even get me started, I haven't been able to stop touching it! It's SUPER SOFT and my fingers are just gliding through it. I'm pretty much amazed, and honestly the price is not TERRIBLE for an amazing iron. $139 is much nicer on the walet than the $239+shipping I was paying previously. I'm so glad I ran out to get this iron, and I'm SO glad about the performance. Highly, highly, highly recommend.

** Oh quick edit, I was reading the other reviews here and I noticed someone who said the iron no longer works unless the swivel cord is positioned a certain way. Did they revamp the model? Because that's / that was my one gripe with this iron. The cord DOES NOT swivel. At least not on mine. I had to play with it a bit to lay correctly on my dresser. The cord kept making it tip over. But if now the wiring problem is corrected, I don't mind a little finagling.

** One more edit, for the woman below me who is complaining about build up on the iron. The problem isn't your iron, it's the product you're using for your hair. If you're getting that much build up on the iron, please know that you're hair is severely weighed down and coated with that same gunk. I was having this problem with my last iron and a specific brand of argan oil. The build up was insane. I would actually take a cotton round and wipe off the gunk when it was still hot/warm so it slid off easily. But honestly, your best bet is to dump the products you're using. Build up is no good on the hair!

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marwag on 2/19/2012 11:27:00 AM more reviews by marwag

Age: 36-43   Skin: Normal   Hair: Brown   Eyes: Hazel    

I've been using this iron for 3 years. At first, it was perfect. It does get hot to the touch, but I would just be extra-careful cuz I'm a grownup and I can do that. However, the flat iron became less perfect as time went on. It was getting a build-up of crap on the plates. I tried cleaning them. Some of the gunk came off, but not a lot of it. I kept using it and I would clean it after every use to try to keep the build up from getting even worse, but that didn't help. I started googling to see how to clean a flat iron. I got stupid advice like "Unplug it and when it's warm, wipe it with a damp towel." Wow. Never thought of that. The build-up has gotten so bad, that it tugs my hair. I've tried alcohol, hairspray, scrubbing with a non-abrasive, etc. The only think I did not try was Easy-Off oven cleaner, which some sites recommended. I finally emailed Sedu. This is how the emails went down: Me: I'm having trouble cleaning my Sedu flat iron. Can I use Easy-Off? What do you recommend? Sedu: Are you trying to clean it when it is on or off? Me: I've tried both. Sedu: I'm sorry. I would not use Easy Off. I have no other advice for cleaning the plates of your Sedu iron.
That's it? Just don't use Easy Off? How about WHAT SHOULD I USE? I now am looking for a different brand and the first think I'll make sure of is that it has good customer service.

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CaribbeanBeauty on 2/15/2012 11:36:00 AM more reviews by CaribbeanBeauty

Age: 19-24   Skin: Dry, Fair-Medium, Neutral   Hair: Brunette, Curly, Medium   Eyes: Brown    

WOW!- not a good wow, but a bad wow! I expected way more from all these raves online. You straighten your hair and it turns curly/wavy again in a few minutes. It does not give me the sleek straight look I want, it makes my hair look fried, even when I apply a heat protectant or some smoothing serum. It is not for people with naturally curly thick hair in my opinion, it is not strong enough. The price is not worth it and folica is does not seem to show a lot of the negative comments because I bet they delete them and I bought the product myself and I get bad results from it!

I don't like my hair looking fried, I want a smooth, sleek, healthy looking finish!

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angelapratt14 on 2/7/2012 1:31:00 PM more reviews by angelapratt14

Age: 19-24   Skin: Normal, Medium   Hair: Black   Eyes: Brown    

I love this flat iron and it is one of the best purchases I have made! It was a little pricey but considering that it still works perfectly and I bought it in 2007 it was totally worth it.

Check out the link below for a full review!

http://www.heartsit.com/2012/02/06/tried-and-true/

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AnikaAnswer on 2/5/2012 1:37:00 PM more reviews by AnikaAnswer

Age: 18 & Under   Skin: Dry, Medium, Warm   Hair: Brown, Wavy, Medium   Eyes: Brown    

This piece of crap can't straighten hair no matter what! It's just like the drugstore straighteners that will keep it straight for about 5 minutes and then BAM we're back to frizziness.
Plus, the plates are so thin that when it's on, the outside of the plates will burn you!
I regret not buying the chi first. I heard folica deletes the bad reviews about sedu.

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*TOP REVIEWER* Remykat on 1/31/2012 1:20:00 AM more reviews by Remykat

Age: 30-35   Skin: Combination, Olive, Warm   Hair: Brunette, Curly, Medium   Eyes: Black    

Ok, it straightens just fine... so did my Chi. However, unlike my ancient Chi (first model, went 8 years strong before the wiring cut out), this had electrical issues only a couple years in. Now it won't work unless the swivel cord is at a certain angle. It cuts out multiple times during a styling session, and of course, it's out of warranty. I am happy with the results: very ittle damage, nice fat plate for faster use, multiple heat settings... but the darn thing won't stay on. Saving up my pennies again... for another Chi.

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*TOP REVIEWER* italiana800 on 1/11/2012 7:06:00 PM more reviews by italiana800

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Brown    

I love the Sedu! It's by far the best straightening iron I've ever used. It leaves my hair straight, shiny, frizz free, & it stays that way. I highly reccommend this iron. The plates make it easy to get closer to the roots. I have very thick & curly hair naturally, but whenever I use this iron people never believe my hair is curly. Another thing that amazes me about this iron is that it leaves my hair so shiny & it looks healthier. With the Chi, my hair always looked dull. I could sit here for hours & say everything I like about this iron, but i'll keep it simple. I've used the Chi, babyliss, & some others, & nothing ever compared to the Sedu. I will never switch to anything else. Expensive, but worth it to me:) Very happy with the Sedu.

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boribabe on 11/8/2011 3:36:00 PM more reviews by boribabe

Age: 19-24   Skin: Combination, Medium   Hair: Brunette   Eyes: Brown    

I bought this iron a few years ago with really high expectations. I had read tons of reviews on Folica and was convinced that this was the best flat iron out there. The truth is, this flatiron is not that great, it snags my hair and has caused a lot of damage, even when I use heat protectant. Even at the highest setting, I have to run it through my hair 3-4 times to make it straight.

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*TOP REVIEWER* fifi_kitten on 10/29/2011 4:03:00 PM more reviews by fifi_kitten

Age: 19-24   Skin: Combination, Fair   Hair: Blond   Eyes: Blue    

i love this flat iron! i was wary about switching from my cheapy vidal sassoon flat iron to a higher end expensive iron...skeptical about all the reviews that say there is a difference. but now i can confidently say there really is a difference. my old flat iron would straighten adequately well but i'd still have tons of flyaways, it tooks several passes to get it straight enough, and the ends always looked jagged and frizzy. i always figured that was just the result of my hair type and that it wouldn't matter what type of iron i used. but i was so wrong. the sedu gets my hair straight, sleek, and smooth in one pass with minimal flyaways. and the ends look smooth and healthy (even though they're not). i have long hair, a couple inches below mid-back, and opted for the 1 inch for more control and it works perfectly. it has five heat settings: 250, 280, 320, 360, and 410. the instructions recommend around 350 for normal hair. i have fine hair but a lot of it and was using it at 280 and it worked perfectly. the only reason i knocked one point off on the rating was because it does seem to be a little cheaply made. the temperature dial and the on/off switch are a little cheap looking and don't seem like they're made to last. the first time i used it, i was testing to see what temperature would be best and changed the temp from 250 to 280 and the on-light turned off, inidicating that it turned off. it worked fine after i switched it off and then on again, but for the price of the iron, that shouldn't be happening. i've only had it a short time, so i'll update this review later if something related to durability comes up. but until then, i'm loving this flat iron!

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stream27 on 10/25/2011 2:28:00 PM more reviews by stream27

Age: 19-24   Skin: Combination, Fair, Cool   Hair: Blond, Wavy, Medium   Eyes: Blue    

After my old straightener suffered an unfortunate accident (they are SO not made to fall from high places), I started reading reviews before I purchased a new one. My last 2 irons have been from salons, both 1 inch ceramics. After reading about the Sedu, I decided to give it a shot. I used a coupon and got it for just under $100. With tax and shipping (HATE shipping charges to Canada), It came to about $130.


It came today and I plugged it in as soon as I got it out of the box (yes, I was up early in anticipation of the delivery man who probably thought I was crazy when I all but ripped the box from his hands)


First thing I noticed: SUPER lightweight. If I hadn't read reviews and didn't know what I paid for it, I would have guessed it was a cheap $20 straightener from the drugstore. Lightweight is great for me because I have thick, long (past mid-back) hair and, with having to spend usually 40 minutes straightening, my arms get tired.


Second thing: Heats up really fast. I decided to go all out and use it on it's highest setting (400) the first time. The instructions say to turn it on and when the light is blinking, it's at its set temperature. I'm pretty sure that light was flashing in 30 seconds. Sweet.


How it works: Firstly, When I use an iron without "teeth" or a build in comb on the edge (as many older, heavier salon irons had), I always use a dense synthetic brush and follow closely with the straightener. helps straighten out all the kinks the first time (I have wavy hair, but when it's shorter and less heavy, it starts to curl). I could get away with 1 pass of this iron. I'm a little OCD, so I usually just do 2 anyway. Pretty awesome.


I was done within 25 minutes, almost half the time that it took with my old irons. My hair is shiny and looks healthy and not dry as happens with some irons. Another noticeable difference in using this iron from my old 1 inch irons is that I don't find my hair getting caught between the casing and the plates near the handle. My old ones used to catch quite often and, apart from being painful, I would also end up tearing hair out. So glad I got mu Sedu. I will definitely repurchase if something befalls this one :)

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jellibellyz on 9/1/2011 8:12:00 PM more reviews by jellibellyz

Age: 19-24   Skin: Acne-prone, Tan, Warm   Hair: Black, Wavy   Eyes: Brown    

i have had this 1.5flat iron for the past 5 years and it works as if i just bought it yesterday. i have super thick thick thick hair and it makes my wavy puffy frizzy hair nice, smooth, and silky. i only have to go over it once and last until i wash it. =) if you dont want to shell out moolah for that another good alternatice is infrared croc or infrashine. all awesome irons. i wont repurchase again because i dont think i have too!! woohoo

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inkonapin on 8/5/2011 4:59:00 PM more reviews by inkonapin

Age: 30-35   Skin: Combination, Fair   Hair: Brown, Straight, Medium   Eyes: Blue    

I have used this 1.5" iron a little over a month. I really like it and think it is great for straight hair. Part of the reason I bought it is for the super-smooth plates. I think those plates are great, but might be a negative if you have curly hair. The plates are so smooth that if I don't have my straight hair pulled taut, the plates will glide over the loose bends in my hair.


Prior to this I used a 1" conair infiniti nano silver for about 3 years. It still works, but sometimes my hair would catch on something (not the plates). The sedu has less plastic stuff going on outside of the plates so I find my hair catches much much less. When it does catch on something, it is because I am rushing and haven't partitioned my hair properly. I like that the sedu feels more solid when clamping. The conair had some wiggle to it.

I love that the sedu has a lower temperature. I use it at the lowest setting, 240. Over the summer I went a little nuts with heat styling and now am content with using the least amount of heat.


I usually have to go over the inches close to the root area again, probably due to a combination of the low heat I use, wider plates, and the low-grip of the plates. I rarely had to go over the roots again with the conair. I don't mind though because I love using this, it makes straightening enjoyable for me. Paired with Tresemme Heat Tamer Spray, the outcome is awesome.


Only negative is that when I pull my hair along the edge of the plates (it will give a slight curve to hair, but will not curl) the hair makes a raspy sound against the plastic housing. I wish they had smoothed out that plastic edge more. It is just noise, but not a noise I love to hear my hair make and it is an odd pairing with the smooth whisper-quiet plates.

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tvaldez27 on 7/8/2011 4:14:00 AM more reviews by tvaldez27

Age: 19-24   Skin: Normal, Tan   Hair: Brown   Eyes: Brown    

I purchased the Sedu pro ionic flat iron in the 1.5 inches. I used it for the first time today and I absolutely LOVE it! I've used only two brands of flat iron before this, the CHI and AMIKA. The CHI was also great but, I've been through 3 of it. The CHI straightened my hair really good but it's really heavy and I was so over it after I had to purchase my 3rd one. The AMIKA I got as a gift and it did not straighten my hair as fast or as good as the CHI. The AMIKA also broke after 1-2 months of use! And so after researching on flat irons, I came across the SEDU which I heard is one of the top best flat irons out there and I agree! I got a great deal on it too. During the 4th of July Sale I got the Sedu pro ionic flat iron in 1.5inches along with a tote, heat proof pad, clips, leavin hair smoother, and hair gloss only for $99! The flat iron is so light weight and straightens my hair so fast leaving it silky smooth! I am in LOVE with it. By far I think it beats the CHI :)

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