Ulta • automatic eyeliner • Eyeliner

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Anicia on 3/13/2013 2:04:00 AM more reviews by Anicia

Age: 19-24   Skin: Combination, Tan   Hair: Brunette   Eyes: Brown    

I picked this up in Black, Purple, Blue, and Bronze during a $1/e event. This liner isn't bad, but not what I expected based on reviews.

These liners do not drag across skin. They are not hard to apply, but don't glide on especially smoothly either. The pigmentation isn't spectacular. If you press too hard in an attempt to get a deeper colored line, the tip snaps off.

The staying power is average used as both an eyeliner and waterline liner. I like using these on the waterline though because even though they wear off, they don't smear and smudge everywhere. Reapplying is Okay in my book as long as I don't look like a raccoon when I do it.

I also like using them as base colors in a pinch (over a primer) when I want a shadow to pop more.

I'd repurchase for a dollar during their sale events but probably not at full price. :)

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*TOP REVIEWER* mladkins on 2/13/2013 4:54:00 PM more reviews by mladkins

Age: 36-43   Skin: Combination, Fair-Medium, Neutral   Hair: Brunette   Eyes: Blue    

Ulta's automatic pencils are AMAZING!! I use both the eyeliners and lip liners. They perform as good if not better than HE liners on both my upper lashes and my waterline. I have several colors, a few favorites being black/brown for upper lashes and bronze (which really wears more like a subdued copper) on my lower waterline. A few times a year Ulta sells these for $1 and I stock up during these sales. Just picked some new colors up because the sale is going on now, hint hint... I'm not exaggerating when I say I reach for these babies more than my more expensive liner pencils!

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lilmissme42 on 11/19/2012 1:33:00 AM more reviews by lilmissme42

Age: 19-24   Skin: Other, Fair-Medium   Hair: Blond   Eyes: Blue    

SO disappointing! The color didn't go on at all on my waterline and if I did get any color it was very faint :( also wasn't long-wear, shocked that both makeupalley and paula begoun rated this so highly!

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lcarrie on 10/11/2012 11:40:00 PM more reviews by lcarrie

Age: 19-24   Skin: Normal, Fair, Cool   Hair: Brunette, Wavy, Medium   Eyes: Hazel    

I've been using Revlon Colorstay automatic eyeliner for years and I hold every eyeliner to that standard. For me and my eyelids of average oiliness, this performs just as well for a fraction of the price (if on sale, which they often are. I got mine 3 for $9 and the cashier generously gave me a 20% off coupon, so it was 7 bucks for 3 eyeliners!). I got it in black/brown, which, if you're wondering, is just a smidge lighter than Revlon Colorstay in black/brown, but the color payoff is comparable. They're both nicely pigmented. There are a lot of other really fun colors; blue teal, olive, and raisin, just to name a few. I would have picked them up, but I wanted something very natural looking that I could wear to work everyday. Anyway, my criteria for an eyeliner is that I want it to last all day - which for me is basically 8 AM to 8 PM - without smudging or fading. I don't want to have to worry about it after applying it. This does the trick. My sister, who rarely notices these things, actually complimented me on my eye make-up, and this was the only thing I was wearing aside from mascara. Overall, it's dirt cheap, lasts all day, and comes in awesome colors... what's not to love?


Also, I've noticed that a lot of the negative reviews on this page are by people mistakenly reviewing the Ulta *pencil* liner. This is a review for the automatic liner.

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*TOP REVIEWER* trisheee on 7/22/2012 11:09:00 PM more reviews by trisheee

Age: 44-55   Skin: Dry, Medium, Cool   Hair: Brown, Wavy, Medium   Eyes: Brown    

I bought every color I could find during Ulta's sale last week for $1! Yes one dollar! They normally sell for $8. Who hoo...I love a good bargain! But I'd gladly pay full price for these. After swatching a tester on my hand I knew I had to have one in every color. These are fabulous liners. What more is there to say except maybe the color selection is outstanding! I'm really into wearing a pop of color (along my lower lash line) with neutral shadows lately and these little gems work exceptionally well for this. Their staying power is phenomenal and they don't irritate my eyes...even when tight-lining. Will definetly repurchase.

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*TOP REVIEWER* italiana800 on 4/22/2012 1:38:00 AM more reviews by italiana800

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Brown    

This eyeliner works pretty well. It's creamy & glides on smoothly. I used this mostly on my waterline, but this works great for lining the top lid as well. I did like the fact that this has an automatic twist up, but at the same time I feel the eyeliner gets used up faster. Overall, this is a great eyeliner & it's reasonably priced. But personally, I like my Urban Decay 24/7 eyeliners better, just because I prefer regular sharpen up pencils over the automatic. UD's 24/7 eyeliners are more expensive, but they last a lot longer.

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*TOP REVIEWER* cakie on 3/29/2012 7:25:00 AM more reviews by cakie

Age: 30-35   Skin: Oily, Fair-Medium, Warm   Hair: Brown, Wavy, Medium   Eyes: Brown    

I needed something cheaper just for daily use for work since i don't have any need to impress anyone there *lol* so i got these based on the reviews here, but they didnt come out too good on me. It is very creamy and just guide on easily. But somehow, even when I had TFSI on, it still smudge badly that just gave me raccoon within 2 hours during the winter time :[

I will still give it 2 lippies just for the price and packaging. But I guess I will just have to stick to UD for now.

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ariablack on 3/16/2012 3:38:00 PM more reviews by ariablack

Age: 18 & Under   Skin: Combination, Fair-Medium, Warm   Hair: Brunette, Straight   Eyes: Brown    

I have these in Black, Dark Brown, Bronze, and Raisin. They are all great. No smudging at all, stays on waterline, very pigmented. Basically everything you could want from a liner. Dirt cheap too. On one of the pencils, the twist-up thingy in the pencil broke. But, eh. They're cheap. I'd definitely recommend and rebuy.

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michybla on 2/15/2012 4:33:00 PM more reviews by michybla

Age: 30-35   Skin: Acne-prone   Hair: Black   Eyes: Brown    

This is the only eyeliner I use now!! Definitely HE quality, for dirt cheap, especially when they have their specials like buy 1 get 1 free. Color selection is amazing too. Usually twist up eyeliners are drying but these are creamy, don't tug, but still set and last all day. The best part about these is that they don't smudge on my oily skin! I can't say enough good things about this eyeliner, I love these and I will keep buying these forever!

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Mlenne on 12/31/2011 11:48:00 AM more reviews by Mlenne

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Other   Eyes: Green    

I had to leave a comment about this here! After running out of all my other eyeliner I was ready to try something different and hopefully more long-lasting. I wear contact lenses and within an hour of applying my traditional black eyeliner to my waterline I either have terrible raccoon eyes or it's completely gone, regardless of the brand. So I picked this up at Ulta for Buy 2 get 2 free thinking what the heck, why not. I love it! I put it on before I went to work for a 9-hour shift, had no time to check my face, and when I got back to the car the liner still looked AWESOME. I've gone through so much eyeliner in my time of a ton of different brands and, for me, this one works the best out of all of them. So glad!

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jwannano on 12/3/2011 11:54:00 AM more reviews by jwannano

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Black   Eyes: Brown    

I have been using this product for about 2 years now. I probably on my 5 or 6 stick so one last me about 3 months. I only use it on my upper lids to help brighten up my sleepy looking eyes in the morning... it works fanstatic! I use it along with smashbox primer to prevent smudging. Oh! And the best part is that I buy them for $1.

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shoma2k on 11/20/2011 6:25:00 AM more reviews by shoma2k

Age: 30-35   Skin: Normal   Hair: Brown   Eyes: Green    

After reading the eyeliners review on makeup alley, I had purchased this eyeliner from Ulta which had cost me about $8.00. I wasn't to crazy about this eyeliner after I had purchased it as it didn't go on the waterline easily as some other eyeliners do. I used it to do the outer edges of my upper and lowers lids and did smudge them, but still after several hours, they did smudge quite a bit, though it says waterproof. For this price I know there are better eyeliners out there, it's barely okay.

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reinventlovex on 11/9/2011 10:51:00 AM more reviews by reinventlovex

Age: 18 & Under   Skin: Acne-prone, Olive   Hair: Brunette   Eyes: Brown    

This is my go-to eyeliner! I refuse to use any other eyeliner besides this stuff. I always get the black but I'm making an Ulta run today and I'm thinking about trying some new colors.I definitely recommend this product to anyone, it won't let you down!

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geniebelle6901 on 11/3/2011 8:51:00 AM more reviews by geniebelle6901

Age: 36-43   Skin: Very Oily, Fair, Cool   Hair: Brunette, Straight, Fine   Eyes: Brown    

This is my HG eyeliner. I have Black Brown, Charcoal, Bronze, Moss, Indigo, Teal Blue, Olive, and Raisin. The colors are simply gorgeous. They apply smoothly and last all day, and are waterproof. In fact, this is the only waterproof eye product that doesn't irritate my eyes. I have just one suggestion...a sponge blending tip. They are a little pricey for eyeliners, but they are usually on sale or BOGO. I love them and will definitely buy them again!

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hibis on 10/2/2011 4:45:00 PM more reviews by hibis

Age: 25-29   Skin: Acne-prone, Olive, Cool   Hair: Brown, Wavy, Fine   Eyes: Brown    

I have these automatic eyeliners in black, charcoal, raisin, and black-brown. I use them daily as my daily routine is basically mineral foundation makeup with eyeliner, mascara, and a touch of lipstick.

They are smooth and creamy with excellent pigmentation and don't require any tugging when applying. I love that they are automatic and no sharpening is required. They generally last all day and but are equally easy to remove with eye makeup remover.

Excellent quality for the unbeatable price of $2!

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azbaby1 on 9/30/2011 7:58:00 PM more reviews by azbaby1

Age: 30-35   Skin: Normal, Olive   Hair: Brunette   Eyes: Other    

I am a big fan of automatic eyeliners because they usually go on easy and you don't have to sharpen them. I have used many different brands of eyeliner over the years in both the cheaper brands and the expensive brands. I have found that usually after wearing them half a day I would either have smudges under my eyes or the eyeliner would be worn off, especially on the outside corner of my eye. I bought the Ulta eyeliner in black & brown, on a whim one day when I saw they were on sale for $1.00, for both myself and my teenage daughter. After wearing it for several days I noticed that I did not have smudging and it stayed on really well. It is the BEST automatic eyeliner I think I have ever owned and it is cheap. I will be going back to Ulta to buy it in other colors. I love it!

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*TOP REVIEWER* KatieLynn on 8/27/2011 6:42:00 PM more reviews by KatieLynn

Age: 30-35   Skin: Dry, Fair, Cool   Hair: Blond, Wavy, Medium   Eyes: Blue    

I must have ended up with a dud. 5 duds, actually, since I bought a few of these to try the last time Ulta had them on sale for $1. I cannot understand the hype. These are dry and tug like mad. It doesn't matter how long wearing they are if they hurt to apply. They offer a nice color selection, for sure, but that's about the only positive I can see. I will be sticking with UD 24/7 and Milani LiquifEye pencils.

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GoddessLaura on 8/27/2011 6:26:00 PM more reviews by GoddessLaura

Age: 30-35   Skin: Acne-prone, Fair   Hair: Brunette   Eyes: Green    

These are some of the best eyeliners I've ever found, especially for the price. I've tried them in charcoal, bronze, moss, olive, dark brown and plum. Fantastic quality, they slide on easily, are nicely pigmented and last all day. I've owned many of these and never had any problem with the mechanism. I also love that the cap can be placed on the end so I don't loose track of it. I usually get these when Ulta has them on sale for $1 a piece. Hard to beat the quality, color selection, and price.

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LaceyPorter on 7/31/2011 10:54:00 PM more reviews by LaceyPorter

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Blond, Wavy, Coarse   Eyes: Blue    

HUH so first of all I have somewhat oily eyelids and most liners don't last on me and this is another one. Probably lasts better than most but not on me. Not sure why it is marketed as waterproof? Goes on really smooth and nice choice of colors. The only ones that I have tried that do last are Revlon colorstay. Bought these liners for $1 but will still return them unfortunatley :( :( :(
Update: So I added a lippie because I realize these liners are good except for one spot where my eye rubs against my lid. If you don't have this problem these would probably be just fine. I wish the raisin was a darker purple too.

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fashiondoll23 on 7/27/2011 8:12:00 PM more reviews by fashiondoll23

Age: 19-24   Skin: Combination, Dark   Hair: Black   Eyes: Brown    

I was on the fence about buying these eyeliners but when I saw that they were on sale for a $1 I figured I would at least try the black liner. I absolutely loved the black liner so much I went back to Ulta and bought one in 5 more colors (raisin, moss, indigo, teal, and deep brown). I especially love the teal! All these colors are really pigmented and they dont smudge and work really well on the waterline.

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