Aveda • Pure Abundance • Shampoo

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*TOP REVIEWER* brownsugarncutie on 6/9/2013 1:03:00 AM more reviews by brownsugarncutie

Age: 19-24   Skin: Normal   Hair: Black   Eyes: Brown    

This shampoo is just okay and while it cleans well while being gentle on the hair, it does not impress me to repurchase. The thing that played a major part in my decision not to purchase is that I really did not like the scent of this shampoo. I cannot even describe the smell...it's just really weird and gross. The conditioner has a slightly better scent. At about $60 for a bottle, I feel like this isn't awesome enough.

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dellywoo on 2/10/2013 4:23:00 PM more reviews by dellywoo

Age: 25-29   Skin: Combination, Fair, Warm   Hair: Brown, Wavy   Eyes: Green    

This shampoo makes my fine hair shiny and voluminous. It lathers fine unless my hair is full of product, in which case I have to lather up twice. This shampoo is quite expensive, and I do have to use quite a big blob of it, but I really love how my hair looks with it. I have decided to not use conditioner as this tends to weigh my hair down. Instead I use Moroccanoil light afterwards and this has been keeping my hair in great shape. Only down side for me is the price!

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*TOP REVIEWER* franzvonstuck on 12/22/2012 4:45:00 PM more reviews by franzvonstuck

Age: 36-43   Skin: Combination, Fair, Neutral   Hair: Brunette, Straight, Fine   Eyes: Hazel    

O.K., so my hair is fine, limp, flat without texture or definition.
It is actually the healthiest hair possible, but at the same time so soft, it´s not manageable.
Seriously, it doesn´t have volume and my greasy roots only add to the problem by making my hair lying flat against my head.
But I adore this chic tousled look with lots of volume, that is so hard to archieve for me.
So, I went and bought the pure abundance shampoo.
First, it smells like the typical herbal Aveda scent, which is described as a blend of jasmine, peppermint and ylang ylang. If you don´t like the smell of Aveda´s products, please stay away from this.
Then it has no sulfates as ingredients, so it lathers not very much. It also doesn´t contain silicones, which are the death of fine, soft hair as they are weighing it down and making it even smoother and softer. There are tons of rich nourishing shampoos on the market, but shampoos, which give texture and volume without my "personal bad ingredients" -betaines, silicones, sulfates- are rare.
I always shampoo my hair twice, but I won´t lie to you: I use quite a large amount of this shampoo.
It makes my hair clean, even if I used many styling products for my hairstyle.
By using this, I get the "shampoo add hair", meaning the full and sexy hair I long for.
For me, this shampoo delivers bouncy, gourgeous smelling hair and furthermore, a bit more volume, texture and definition for my hair.
And it cleans my oily roots well and keeps them at bay.
This is good news for people with hair like mine.
But I don´t expect miracles from this shampoo. I blow dry my hair upside down and sometimes I use a round brush and dry my hair in sections to get the best result. The shampoo provides a little more volume and the texture,that helps to hold the style.
I also found out that using some styling products for volume at the roots like the volumizing tonic or for texture like a surf spray helps my fine limp hair to look best.
Sidenote: For years, I made the mistake to expect, that a shampoo helps me to get the look of hairstyles I saw in magazines and adds. If you see, how many producs even the hair stylists need to create these looks, then you just cannot deny the fact, you need to combine the right shampoo and conditioner with the styling products for the look you want to archieve.
This shampoo is probably the nightmare of people with dry, coarse, damaged, tangled or colourtreated hair. Can´t imagine how this could work for them.
The downside of this product is the high price and the high amount of shampoo I´m using. Quite pricey, but it works.
Then I sometimes have a little static in my hair. That´s no problem, because I always use a finish cream as Phyto 7 or Aveda´s light elements texturizing cream for my hair, which removes the static.
I didn´t notice any build up, but I always use other shampoos from Lush or Aubrey Organics during the week as I never use only one shampoo.
I highly recommend this for people with fine, soft and limp hair like mine.

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RedLipsCatEyes on 10/3/2012 12:21:00 AM more reviews by RedLipsCatEyes

Age: 19-24   Skin: Sensitive, Fair-Medium   Hair: Blond   Eyes: Brown    

Have used this on many clients and had only so-so results with volume. I actually couldn't tell you if this had any effect at all as I got the same results with Smooth Infusion + Phomollient. Definitely better volumizing systems out there. Pureology is currently my favorite.

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meeleessa on 9/18/2012 3:06:00 PM more reviews by meeleessa

Age: 19-24   Skin: Combination, Medium   Hair: Brown   Eyes: Brown    

My hair is naturally lifeless and doesn't have much bounce, but since using this product, my hair has life! I have tried many many volumizing and thickening shampoos, but none have worked as well as the pure abundance shampoo.

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njboy1967 on 8/15/2012 7:49:00 AM more reviews by njboy1967

Age: 44-55   Skin: Combination, Fair, Neutral   Hair: Brunette, Straight, Fine   Eyes: Brown    

This shampoo along with the clay condtioner are the best for my shaggy hair. Doesn't weigh hair down and smells great.

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joziel on 6/17/2012 8:45:00 AM more reviews by joziel

Age: 30-35   Skin: Normal, Fair, Warm   Hair: Brunette, Straight, Fine   Eyes: Blue    

I don't understand those folk who are saying this product doesn't lather - it lathers really well for me, and I was impressed by that. (Since the more natural a product, the less likely it is to lather well, usually.)

It cleaned my hair well and it also contributed a lot of volume whilst wet/in the shower.

However, as usual with ALL volumising shampoos and conditioners, I never can really tell the difference by the time I've done all the styling and drying and used styling products: The result tends to end up the same, whatever shampoo and condition I've used. (Within reason.)

So - no worse than any other volumising shampoo and I like that it is natural and lathers well. But I just don't think I'd bother to use an expensive shampoo like this, when a cheaper one will achieve results just as good.

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*TOP REVIEWER* izzybella on 3/17/2012 5:29:00 PM more reviews by izzybella

Age: Unknown   Skin: Combination, Fair-Medium, Warm   Hair: Black   Eyes: Brown    

I didn't like this at all! First, I had to use a ton to wash my hair, since it doesn't lather well. I would imagine a full sized tube of this wouldn't last very long for me and my hair, which is currently down to my mid-back. Second, it's not very good at volumizing my hair, which felt dry and straw-like after I used this with the matching conditioner. I wanted to love this but it just didn't work for me.

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ninaulrich on 10/27/2011 6:44:00 AM more reviews by ninaulrich

Age: 19-24   Skin: Oily, Fair   Hair: Blond, Straight, Fine   Eyes: Blue    

I was really looking forward to trying the Pure Abundance shampoo and conditioner, since I love the hairspray in the range.
I never expected to get much volume from any shampoo/cond. combo, but this duo has actually impressed me a lot. Together they make my hair soft, light as a feather, shiny and much fuller looking with an amazing scent. Easy to comb through in the shower, no tangles! That's really rare for a volume shampoo in my book. I blow dried with the Damage Remedy Daily Hair Repair and finished with the PA spray - my hair looks wonderful and feels great! I love that this shampoo seems to clean so well, since my roots are prone to oiliness.
This range seems perfect for my fine hair. Only used this one time, so I will update in a few weeks.

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KDilallo on 10/11/2011 3:12:00 PM more reviews by KDilallo

Age: 30-35   Skin: Combination, Fair   Hair: Brunette   Eyes: Hazel    

I had really high hopes - I had never used Aveda products before and I loved the smell and the idea of using something with mostly natural ingredients. I did love the texture of my hair and it did seem to give it some volume and lightness, however, after 2 weeks' use, I noticed that I started to lose quite a bit of hair in the shower. Then my scalp started itching horribly. I switched shampoos to one that I had never had problems with, and it seemed to calm my scalp down. I tried it again for 2 days and the itching resumed. I did like how my hair looked - it did give it some nice volume and it was shiny, but my scalp itching like crazy and the hair loss made me decide to stop using it. I did have a similar reaction to a L'Oreal Professional shampoo, so I'm thinking I might have a sensitive scalp or an allergy to a certain ingredient? I just wanted to write a review for others that may have had a similar issue.

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mcpatty on 4/9/2011 12:50:00 AM more reviews by mcpatty

Age: 44-55   Skin: Combination, Fair, Warm   Hair: Grey, Straight, Fine   Eyes: Hazel    

i was really looking forward to fantastic results from PA, and bought the shampoo and conditioner- i am still using it, and like how my hair feels and smells, but get bumps on my scalp! several years ago i bought a bottle of Shampure, and broke out on the sides of my face- must be allergic to something in both. i have used the conditioner with other shampoos and did not notice any reaction on my scalp. it's too bad, because aside from causing sore bumps, i like it.

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highroller on 2/22/2011 9:08:00 PM more reviews by highroller

Age: 25-29   Skin: Normal, Fair   Hair: Brown   Eyes: Brown    

I bought this shampoo in conjunction with the clay conditioner and Phomollient Styling Foam, with the sales woman telling me that was the best combo. My hair is weird - fine (but abundant), can get greasy, and medium length, no color treatment. When I air dry, it can get wavy/curly, but I like to just blow dry/iron it straight because it's just too unpredictable. However, it tends to lose volume this way, so I was hoping for something to give it some extra oomph.

I was getting decent results, nothing great, so I kept at it. I was also using a cheap (like fructis) frizz tamer just on the ends to keep it under control a bit. I was getting kind of like some extra texture in the body of the hair which gave the illusion of more body. I wasn't sure which product it was, or if it was the combo.

FAST FORWARD about...2 weeks? I started getting what looked like little breakouts around my neck, upper back, and around my ears, and I was thinking it was some sort of major hormonal break out? Nothing I'd ever really seen before, and it was really bumming me out. Unrelated, I took a break from the shampoo, and the breakouts went away. I wasn't totally convinced the two were related, so I started using the shampoo again (didn't want to waste all that money!!) anddddd yep! Breakouts came back again, along with splotchy skin around my upper back/shoulders.

I surely will not be buying the shampoo again. I have to add I do not have sensitive skin and have never had any kind of reaction to any type of product. I seem to be having decent results to the conditioner and Phomollient only, although I am undecided if it's good enough to repurchase.

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*TOP REVIEWER* illeyad on 10/16/2010 11:42:00 PM more reviews by illeyad

Age: 19-24   Skin: Acne-prone, Fair-Medium, Warm   Hair: Brunette, Straight, Medium   Eyes: Brown    

I've noticed when it comes to Aveda products- they excel in body care, but their hair products are either a great hit or a real miss.


It goes without saying that the product smells fantastic. However performance was lacking. The first few uses yielded reasonable volume, impressive shine, and manageable hair. However after only 1 week, my hair felt like it had a lot of build up in it, it made my hair look stringy, greasy, and very flat. I was not pleased with this one at all.

Happy Shopping.

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blloyd on 6/6/2010 9:00:00 PM more reviews by blloyd

Age: 25-29   Skin: Combination, Olive   Hair: Blond   Eyes: Brown    

A lovely product! Cleans my hair; helps to improve volume; smells fantastic. Be sure to use with Pure Abundance conditioner for maximum benefit.

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*TOP REVIEWER* swtlilqtk on 4/12/2010 12:37:00 AM more reviews by swtlilqtk

Age: 19-24   Skin: Combination, Olive, Cool   Hair: Red, Wavy, Medium   Eyes: Green    

I have the shampoo and the conditioner and all I can say is HORRIBLE! My hair felt like it had a weird,greasy film on it. I used this for about a week before I had horrible buildup. I had to use a clarifying shampoo THREE times tonight to get the build up out of my hair. It also seemed to make my haircolor bleed out faster. I will say a though it DID give my hair volume but in a weird way....it took my wavy hair and mad it really curly but really chunky and seperated it was weird....I think it might have been okay if I washed by hair and blowdried but I let my hair airdry and it make it clump up in sections or something.....weirdest stuff I've ever used....

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skittishpixie on 4/27/2009 10:38:00 AM more reviews by skittishpixie

Age: 25-29   Skin: Acne-prone, Fair   Hair: Brunette, Straight, Fine   Eyes: Brown    

love! great for my greasy fine hair. I do notice more volume, but nothing too significant. I used the conditioner also, but I notice my hair is much shiner when I used Aveda products compared to other brands, The smell takes some getting used to, very herbal, but i like it now.

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silverlilly on 2/11/2009 1:16:00 PM more reviews by silverlilly

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Green    

I received this as a sample, and didn't expect much. My hair is long, fine and tends toward limp with little body. No volumizing shampoo/conditioner combo has ever made much difference - if anything, volumizing shampoo dries my hair out. I'm pleased to say that after about 2 weeks of use, this shampoo (paired with the pure abundance conditioner) is actually adding volume, lightness and movement to my hair! It smells like classic Aveda, which I find refreshing and herbal. Once I'm through the sample, I'm splurging for the full size.

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w1lk1ns on 1/21/2009 3:39:00 PM more reviews by w1lk1ns

Age: 19-24   Skin: Very Oily, Fair-Medium, Warm   Hair: Brunette, Fine   Eyes: Brown    

I have thin, limp hair. I feel that this shampoo did help with volumizing some but it also made my hair feel so clean and fresh. I would repurchase if I wasn't broke right now lol :)

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envyxo on 1/14/2009 1:24:00 PM more reviews by envyxo

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Blue    

i absolutely LOVED how this made my very fine hair feel.. i had volume, bounce, and my hair never looked shinier or better.. Then the unfortunate happened :( after about 3 weeks or so of use i noticed my hair getting lighter and lighter.. it also bleached my medium brown extensions to blonde! Not only that but it made the bonding so brittle that it started to crack.. such a shame because i really loved the shampoo! Any ideas for a volumizing shampoo that won't strip a ton of color? PLEASE PLEASE let me know!

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sirtaki on 1/3/2009 11:54:00 AM more reviews by sirtaki

Age: 19-24   Skin: Other   Hair: Other   Eyes: Other    

its excellent shampoo if you have thin oily and sticky straith hair like me. ı admired it, ı also used carita, phyto and fekkai's volume and oily shampoo series but they didnt achived to control my hairs oil problem. it achived control my oily hair skin and gived volume. ı am also happy abaut this product bucause its natural so ı dont think abaout change it.

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