L'Oreal • L'Oreal Professionnel Shine Blonde Shampoo • Shampoo

Where To Buy?

jessifairy on 3/23/2012 6:25:00 PM more reviews by jessifairy

Age: 25-29   Skin: Sensitive, Fair-Medium   Hair: Brunette   Eyes: Green    

I still use this product occasionally when my blonde foils are looking a little brassy, however i find that the salycilic acid in it makes my scalp tingle when its on & i begin to get dandruff for a couple days after using it. The problem i find with this too is you need to leave it on for a few minutes for it to work properly and the tingling on my scalp isnt really pleasant so end up washing it off early! Quite pointless really :(

    Was this review helpful to you? Yes   No

tinybucket on 11/22/2011 1:20:00 PM more reviews by tinybucket

Age: 19-24   Skin: Sensitive, Fair, Neutral   Hair: Blond, Straight, Medium   Eyes: Blue    

I bought this shampoo based on the raving reviews it received.

I've tried it a couple of times so I think it's fair to review it. It is really pigmented, a dark purple color, it smells pleasant I think and it has a rich, creamy consistency that foams.

It is not only a blonde shampoo but also a repair shampoo, meaning it is very nourishing as well. It does not do squeegee clean but it makes my hair feel clean and well strengthened. It also adds shine and brings out the blond in my hair.

I do think it is pricey but I'm willing to spend a little extra on a product that I like. I definitely love this as it is exactly what my hair needs. Will repurchase if I find it somewhere for a reasonable price (after going through several webshops a found one that was fairly ok, I think 7 euros for the 250 ml bottle, the bigger one was better value but I wanted to test it first).

On the package it stays it should be used with gloves as it may stain, I don't think that is necessary.

EDIT: I should add that I use this shampoo in an area with terribly hard water. I recently used it in an area with soft water and I didn't like it so much, it felt a little too rich and heavy. But with hard water it is great, it really nourishes and I don't even use conditioner anymore, just a hairmask every once in a while.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

ohtigerlily on 5/24/2011 12:44:00 PM more reviews by ohtigerlily

Age: 18 & Under   Skin: Sensitive, Fair-Medium, Cool   Hair: Black, Straight, Coarse   Eyes: Black    

i used this shampoo in hopes that my hair will become lighter in color, since i'm not willing to fork out any money for hair dye. well, my hair color stayed pretty much the same.

but my hair did feel smoother a few DAYS after using this product. it smells quite good, so i wouldn't mind using this as a shampoo now and then.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* Arbuz on 10/6/2010 2:59:00 AM more reviews by Arbuz

Age: 25-29   Skin: Combination, Fair-Medium, Cool   Hair: Blond, Wavy, Medium   Eyes: Blue    

I don't like violet shampoos, but Shine Blond made my blond clean/yellow free without making it grey or violet. Very gentle shampoo. Got many compliments every time I used it. Like it much more than Joico, Matrix and Phyto.
I had a 500 ml bottle with pump and liked it a lot. Gonna buy it again.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

ShezStar on 8/17/2010 1:06:00 PM more reviews by ShezStar

Age: 18 & Under   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Hazel    

I love this product. Since I had a bleach bath on my hair, my highlights need to be taken extra care of to avoid turning ginger.
This is the best professional product I have used for my hair so far. It's the first item I have purchased from a salon too. After having full head highlights I decided that I should invest in something slightly stronger than supermarket products.

Pro's:
Beautiful packaging
Does not have a strong smell
Does not dry my hair out provided I use a treatment afterwards.
Makes the blonde appear less orange and brighter.
It looks like it's only just been done and if left on for more than a minute it works like an actual salon toner.

Con's:
Not much in the product - not too great when you have really long hair but it isn't a massive issue.
Price is pretty stupid but it IS a salon product.

One thing, you don't notice the orange/brassiness fade till your hair dries.
It's not a long term solution, salon toning is still essential for those who went from very dark to light like me.

Overall a good investment :D

    Was this review helpful to you? Yes   No

warhol on 8/29/2009 5:30:00 AM more reviews by warhol

Age: 18 & Under   Skin: Acne-prone, Fair-Medium, Cool   Hair: Blond, Straight, Medium   Eyes: Blue    

Hair type: Chemically processed, medium in texture, dry/damaged, straight and long.


I was using this shampoo along with the matching conditioner for basically the entire time I've been blonde. I hadn't come across anything better until I discovered the Joico Colour Endure Violet line.


The thing that bothered me the most about this shampoo is the packaging. It cost me roughly $25 (AUD) for a 250mL bottle that only lasted a very short period of time. I did end up buying the 500mL bottle with the pump top so if you're an avid user of this, I suggest hunting down the larger bottle obviously because it lasts much longer and the packaging is a lot less, well, crappy.


The product is a rich, dark purple colour with a thick gel-like consistency and to my nose it has a natural, herb-like scent that reminds me of grass but it isn't overpowering or unpleasant. It's just a fresh, clean scent that doesn't linger.


Although L'Oreal Shine Blonde Shampoo did remove any unwanted brassy tones, my hair became increasingly dry after each use. I feel as if that wouldn't have been an issue had the matching conditioner been more moisturizing but the results weren't the same if I used a separate conditioner.


There are a lot of toning shampoos around, this isn't the best of the best but it definitely isn't the worst.


Update: The new L'Oreal Silver Shampoo trumps this toning shampoo. I prefer it over Joico Colour Endure Violet as well.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

lovedrop on 4/18/2009 6:50:00 PM more reviews by lovedrop

Age: 18 & Under   Skin: Combination, Fair, Warm   Hair: Black, Wavy, Medium   Eyes: Blue    

was told that this would help make my blonde hair look less brassy... but it didn't work at all! plus it dries my hair out like crazy. waste of money in my opinion

    Was this review helpful to you? Yes   No

EmeraldHunter on 4/10/2009 9:16:00 AM more reviews by EmeraldHunter

Age: 19-24   Skin: Sensitive, Fair-Medium   Hair: Blond, Wavy, Fine   Eyes: Blue    

This line is fig-scented, in line with its purple color..can't believe nobody mentioned that. I find it very refreshing and clever.

I have naturally pearl blonde hair.

I haven't noticed (I'm through half a bottle, maybe I need more time?) a difference in making my hair lighter, but it does look a bit brighter and gives it a clean silverish shine. My hair is really not that yellow to begin with though, but it did get darker when I moved to a sun-deprived city.

I find this line way less moisturizing than my usual L'oreal Expert Intense Repair, so I still use my Intense Repair masque. And will probably alternate with the Repair shampoo once I finish this bottle. That said, it doesn't leave my hair "crunchy" but definitely not as healthy-looking if I don't use the masque.

    Was this review helpful to you? Yes   No

fiunit on 5/24/2008 6:34:00 AM more reviews by fiunit

Age: 18 & Under   Skin: Sensitive, Fair, Cool   Hair: Blond, Wavy, Fine   Eyes: Blue    

I abhor this shampoo. It smells funny, it made my hair crunchy, it stripped it of the little moisture it had. I will never buy it again. The only reason I didn't give it a 1 was that it didn't do a BAD job of toning my very light blonde hair.. It didn't do a good job either, though. I switched to Joico and never looked back. The Joico smells a billion times nicer, doesn't strip my hair dry, and every time I use it I get compliments on how nice and blonde my hair looks. I never got that with the L'Oreal. Don't waste your money on it. Joico is slightly cheaper from memory?

    Was this review helpful to you? Yes   No

Lara_L on 8/9/2007 5:18:00 AM more reviews by Lara_L

Age: 19-24   Skin: Normal   Hair: Blond   Eyes: Green    

At first I was a little concerned, because the bottle is so small! I have really thick hair, and I'm used to having to use a ton of product.
But with my first wash, all my fears were dissolved! You only need the tiniest amount to get a fantastically rich lather, and my hair was left feeling clean, but nourished in a way that no shampoo has ever done before :) Two thumbs up!

    Was this review helpful to you? Yes   No

MuggBeer on 11/15/2006 3:15:00 PM more reviews by MuggBeer

Age: 36-43   Skin: Oily   Hair: Blond   Eyes: Green    

This coats my hair and leaves it feeling crunchy. Not sure what that's all about, but I prefer other toning shampoos over this one in a heartbeat.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* katushka37 on 9/29/2006 10:40:00 AM more reviews by katushka37

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Blond, Straight, Fine   Eyes: Hazel    

This is my fave shampoo for blonde hair...It is very intense and leaves my hair well-toned. It is also not as drying as other shampoos for blonde hair. It has very neutral scent (smell a bit like grass) and very nice texture

    Was this review helpful to you? Yes   No

punkfiend on 7/31/2006 12:14:00 PM more reviews by punkfiend

Age: 19-24   Skin: Normal, Fair   Hair: Blond, Straight, Fine   Eyes: Blue    

I like this shampoo, its not amazing but its pretty good, leaves a nice amount of shine :)

    Was this review helpful to you? Yes   No

*TOP REVIEWER* sexysylvia1211 on 6/3/2006 3:12:00 PM more reviews by sexysylvia1211

Age: 19-24   Skin: Combination, Fair-Medium, Warm   Hair: Brown, Straight, Fine   Eyes: Blue    

please do not waste ur money on john freida stuff, this is expensive but i alternate it with a pantene shampoo for dry hair,but i will never stray from it again as i did once to the crappy horrible JF stuff. this makes my high lites so bright and fresh. i use it with the matching mousse and i love it. it cud be a tiny bit moisturising but i dont mind too much as long as i sometimes use an additional moisturisng cond too. UPDATE: yes i still love this but ive found tigi dumb blonde shampoo n cond tons better, it makes my hair so super soft and the colour stays a pretty blonde without going too 'white' like this one did.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* 1tinky on 5/4/2006 7:21:00 PM more reviews by 1tinky

Age: 19-24   Skin: Dry, Fair, Neutral   Hair: Blond, Straight, Fine   Eyes: Hazel    

This is my HG Blonde shampoo so far. Keeps my blonde hair icy and shiny. Love it - will buy again if I ever run out .. had the same bottle for 6 months, good value.

    Was this review helpful to you? Yes   No

*TOP REVIEWER* VSkye on 5/4/2006 1:43:00 PM more reviews by VSkye

Age: 19-24   Skin: Combination   Hair: Black   Eyes: Blue    

This is like washing my hair with a Downy sheet. It leaves the most horrible build-up and crunchy strands. Ugh, I cannot repeat how much I despise this shampoo.

    Was this review helpful to you? Yes   No

nico1000 on 4/25/2006 9:18:00 PM more reviews by nico1000

Age: 30-35   Skin: Oily   Hair: Black   Eyes: Black    

I didn't expect such good results from this shampoo. I was using Clairol Shimmer Lights once a week to tone down the brassiness in my blonde hair, but instead of just brightening my colour, it would just give it a darker tone, more like a dirty blonde.
With this shampoo, I honestly didn't even feel like I had to use conditioner after, that's how soft my hair felt. It smells nice, leathers well, and left my hair soft,shiny and with a brighter colour. I hope it'll just keep my hair a non-brassy blonde with constant usage. The bottle is big and the pump is awesome, so far I really like this.
EDIT: took off a lippie because it doesn't add an ashy tone to my hair the way Shimmer Lights does. But I still like it as a shampoo and the smell is awesome.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* Flummig on 4/22/2006 5:55:00 PM more reviews by Flummig

Age: 18 & Under   Skin: Combination   Hair: Blond   Eyes: Blue    

This was maybe two years ago I used this stuff. My mum had bought wrong product and I get it from her since I had fair highlights. It really worked good and it has a cool colour in it too. If you have blonde hair, this will take the blonde tone even more blonde and shinier.

    Was this review helpful to you? Yes   No

nickb619 on 2/22/2006 9:43:00 PM more reviews by nickb619

Age: 25-29   Skin: Dry   Hair: Blond   Eyes: Blue    

I was just checking out everyone's reviews on this shampoo to see if everyone loved it as much as I do, and you all do! I wash my hair every other day, and I use this everytime! I have dyed blonde hair with more blonde highlights...sometimes when I get home from the salon my hair color (the sections without highlights) looks a little orange. I used to get worried about that, but now I just use this shampoo and it really takes the brassiness out. It seems to make everything blend well too. It is worth the money because it lasts for a very long time! I definitely recommend this product, and will buy again of course!

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

mjaumjau on 12/25/2005 12:39:00 PM more reviews by mjaumjau

Age: 25-29   Skin: Normal   Hair: Blond   Eyes: Blue    

Excellent both for maintaining my very light blonde highlights a cool shade, as well as brightening the unprocessed light beige blonde rest of my hair. It keeps the hair soft and smooth, and not as Brillo-like as some other anti-brassiness shampoos do. Before this shampoo came out on the market, I used L'Oreal Professionnel silver shampoo for grey hair, but it was more dark blue-purple than the Shine Blonde shampoo and made the hair silvery (of course). I like Shine Blonde much better, since it's more of a medium purple colour and makes the hair a clean, icy blonde rather than silvery.

I've repurchased several times, but I don't repurchase the conditioner since I didn't think it made much of a difference.

I found a large (500 ml/ 17 fl oz) pump dispenser bottle at a hair salon, which was cheaper than the 250 ml/ 8.5 fl oz bottles.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No