Fendi • Asja • Fragrances

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Profunda on 8/8/2011 9:57:00 AM more reviews by Profunda

Age: 56 & Over   Skin: Very Dry, Fair, Cool   Hair: Blond   Eyes: Blue    

Why on earth did Fendi discontinue this and those other beauties Fendi and Theorema? To then throw us the sop of Palazzo (I haven't tried Fan yet,but I'm not optimistic) was to add insult to injury. Asja,like her older sisters,is a very rich Italian,opulent and flamboyant,original and utterly stylish,not afraid to flaunt her seductive powers and yet with a becoming softness and grace.This is a spicy floral oriental - I get carnation as a predominant note,but clove-haters need not fear,this is wonderfully mellow.Longevity and sillage are excellent.All-in-all this is a piece of perfumery worthy of the name.

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*TOP REVIEWER* ellizam on 3/27/2010 12:40:00 PM more reviews by ellizam

Age: 44-55   Skin: Combination   Hair: Brown   Eyes: Brown    

Asja is beautiful. The gestalt smell of this is a cup of spiced tea, probably plum, probably Celestial Seasonings. Another gestalt take is that this smells like Leonard's Balahe, but less powdery, less sweet, lighter. My only quarrel is that the lasting power isn't great, but I'm hoping that will change.


The notes I pick up are cloves, nutmeg, cinnamon, jasmine, ylang-ylang, carnation, plum or some sweet and rich fruit note with a little tang, peach (that faint waft, as in Mitsouko), something ambery in the base -- maybe a benzoin or oppoponax that adds a light waft of smoke, and a delicate soapy/powdery musk very carefully sewing some of the interior seams together.


I think this would be great office wear mostly because the notes are familiar and "normal" -- spice, tea, fruit -- and the sillage is light. It's sexy in the sense that it's beautiful but subtle - beautiful without trying.

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*TOP REVIEWER* BlackAmberMoon on 11/7/2008 8:00:00 PM more reviews by BlackAmberMoon

Age: 36-43   Skin: Normal, Medium   Hair: Brunette   Eyes: Brown    

Reminiscent of a softer version of Poison and Opium. It's well done, but I'm not in love with it - it lacks "magic". The bottle is unique and protects the juice from light. Worth trying if you're a fan of classic orientals, as it can be had for deep discounts online.

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*TOP REVIEWER* Lisaandtheword on 10/28/2008 6:39:00 PM more reviews by Lisaandtheword

Age: 44-55   Skin: Combination, Fair-Medium   Hair: Black, Wavy, Fine   Eyes: Blue    

1st try not sure, nice but a little clovey.. cloves seem to make scents too serious/somber to me. 2nd try smells sweeter, nice. 3rd try compared w/ Coco, has perfumy metallic offputting element, & too much clove. I like the packaging tho, quirky, goes with the foodiness of the spice blend, & protected from light.

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debrsl on 10/22/2008 2:27:00 PM more reviews by debrsl

Age: 44-55   Skin: Dry   Hair: Brown   Eyes: Brown    

An unusual fragrance. I thought I smelled cardamom in the topnotes, and now I am smelling a spicy carnation. (Yum!) This has a brightness to it that you don't find in many spice frangrances. Extremely nice!

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*TOP REVIEWER* lemonlye on 9/18/2008 6:54:00 PM more reviews by lemonlye

Age: 30-35   Skin: Combination   Hair: Brown   Eyes: Hazel    

It isn't quite for me, but if some coworker wore this regularly, I'd always be thinking, "She sure smells nice." I like the spice and the gentle musk; I think it'd be perfect for office or evening wear. I'm impressed with Fendi so far! Theorema was one of my favorites in past years...

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*TOP REVIEWER* mary66 on 11/6/2007 7:40:00 PM more reviews by mary66

Age: 36-43   Skin: Dry, Fair-Medium, Warm   Hair: Blond, Curly, Fine   Eyes: Green    

This is my favourite night time fragrance. It makes me feel sexy and inspired and exotic and confident. It very is hard to find which makes it that much more precious. It's really at it's best in the summer when the heat in your skin brings all the beautiful exotic spices. It's clovey and peppery and honeyed and finishes with a sunbaked spicey drydown. It's a hot summer night in a small mediterranean village with a slight ocean breeze carrying the smell of exotic flowers, woods and spices as you sip honeyed wine. It's rich and luxurious and a little too spicey for day time wear but I have found a 'light' version in Guerlain's "Terracotta Voile D'Ete" which is also beautiful.

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*TOP REVIEWER* glrsims on 7/28/2007 10:24:00 PM more reviews by glrsims

Age: 44-55   Skin: Oily, Fair   Hair: Blond   Eyes: Green    

Aww, I'm gonna have to be the dissenter here. There is just too much going on in this perfume. Have any of you ever walked into a Perfumania store (perfume discounter that has B&M stores)? Noticed that smell in the air that smells like waaaaay too many perfumes tested in way too small a space? For me, that's what Asja smells like.

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*TOP REVIEWER* Gita1 on 7/1/2007 1:10:00 PM more reviews by Gita1

Age: 44-55   Skin: Normal, Olive, Warm   Hair: Brown, Wavy, Fine   Eyes: Brown    

This is an outstanding fragrance! It is rich, luxurious, exotic! It is spicy fruit, jasminey, honeyed woods and ambery. It is strong, lasting and has sillage. The bottle is a little strange - I prefer glass and I love the rich color of the juice. You can take apart the bottle to see how much is left in the interior glass container. It smells nothing like the original Fendi or Theorema to me. And like nothing else I know. It is a complete shame this is discontimued but it can be purchased online relatively inexpensively.

Top notes: Carnation, Apricot, Peach
Heart notes Carnation, Clove bud oil, Rose, Jasmine, Ylang Ylang, Allspice berry
Base notes: Patcouli, Amber, Musk, Clove bud Absolute, Honey absolute

Basenotes has an amazing review of this: http://www.basenotes.net/ID10211364.html

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shopcheap on 4/25/2007 7:25:00 PM more reviews by shopcheap

Age: 36-43   Skin: Dry   Hair: Brunette   Eyes: Brown    

found this at fragranceshop.com and i love it. the other reviewers have identified the notes very well - on me, i am loving the deep, distant honey note. the bottle is fabulous! why can't more new fragrances be like this - cool bottle, unusual and wearable scent, affordable price? i will like this even more next fall.

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swimsharky on 3/14/2007 1:18:00 PM more reviews by swimsharky

Age: 25-29   Skin: Combination   Hair: Brown   Eyes: Hazel    

This was a nice buy off of Imagination Perfumery (for $12!) Sniffing the bottle and the air where I sprayed it initially, it smelled to me very similar to Coco. However, on the skin it smells of spiced fruits simmering in wine - specifically it smells like prunes, but it isn't bad, instead it's rather delicious. The drydown gets less fruity and the cinnamon really shines. The similarity to Coco must be some sort of carnation note in the base. Unfortunately the lasting power isn't great for a spicy scent and usually I have no complaints on this topic. Indeed after about an hour and a half I have to really give my wrist a good sniff to smell it. Oh well, for $12 it's still a great buy.

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*TOP REVIEWER* chattykathy on 2/25/2006 2:15:00 PM more reviews by chattykathy

Age: 36-43   Skin: Other   Hair: Other   Eyes: Other    

Very interesting scent. The "bottle' is lovely, it looks like a chinese laquered rice bowl. It's a dabber for me, I cannot spray this on, it is too strong for me initially. It reminds me of potpourri or a pommander in a good way. It's like a cross between the original fendi (which is way too strong for me) and theorema if you know those two. Deep spice with honey and florals that all blend extremely well to product a very unique forgotton scent. If this was slapped with a trendy name and sold on luckyscent people would be buying it up in droves. There is a slight perfumey quality in it that reminds me a bit of L'eau de Kasaneka after an hour drydown but it is better than that one and a lot more unique. It is discontinued but can still be found at online etailers for a good price. I treasure my bottle.

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kiwi_of_hearts on 1/3/2006 2:28:00 PM more reviews by kiwi_of_hearts

Age: 19-24   Skin: Combination, Fair, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Blue    

I can't say I'm a fan of the way the bottle looks, but I love the way this smells! My mom used to wear the original Fendi, which was too spicy for my tastes, but Asja makes me think of a slightly sweeter, more effeminate version of the original Fendi. Asja isn't too sweet, though: just right. It smells exotic and alluring without being overwhelming. I'm definitely a fan.

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*TOP REVIEWER* BerryDelicious on 11/30/2004 2:55:00 PM more reviews by BerryDelicious

Age: 30-35   Skin: Combination   Hair: Brunette   Eyes: Brown    

I was seriously considering purchasing Aroma M Geisha Noire when I happened upon reviews for Asja. mynoseknows below, mentioned that it was a bit like Shalimar, to which GN has been likened to, so I thought I'd give Asja a go before I dropped money on the more expensive GN...

First test: Spicy, fruity and sweet. Warm. Bit of honey. Not very heavy, but lacking the depth that GM has. Sigh...I should have spent the extra and got the Geisha...

Hmmm, hang on, spicy sweet cinnamon and more honey is coming out...nice…rather yummy actually!

A week later: Wearing again and I really am liking this! The sillage is just gorgeous. Honeyed cinnamon and other spices with a hint of vanilla floating around me. It's not quite as intriguing and warm as Geisha Noire, but lovely in its own right. I don't think I should make a habit of purchasing unsniffed, but I do like this! Only thing is, the staying power is dismal, clocking in at only about an hour, leaving behind the barest hint of lightly spiced cinnamon honey. Rather sad about that, but this is still quite gorgeous!

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marzipanfrye on 11/7/2004 7:07:00 PM more reviews by marzipanfrye

Age: 25-29   Skin: Combination   Hair: Brown   Eyes: Green    

Rich spiced floral, as clean and, dry and comforting as a baby blanket.

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momtotwo on 8/3/2004 5:21:00 PM more reviews by momtotwo

Age: 30-35   Skin: Combination   Hair: Blond   Eyes: Blue    

A beautiful spicy fragrance that works very well with my skin. Makes me feel sexy in an understated, exotic way. Fendi fragrances are a staple in my perfume menagerie and Asja is an underated, complex scent that I can't do without.

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*TOP REVIEWER* Chamuda on 6/1/2004 6:03:00 PM more reviews by Chamuda

Age: Unknown   Skin: Other   Hair: Other   Eyes: Other    

I changed my mind about this one. Maybe a few years will do that for you... This is a spicy scent, but I find it milder and easier to wear than many spicy scents. I like Opium in parfum, and Coco in EDT and parfum, and Asja is related to these two, but easier to wear than both.
If I had to choose, I would say that Asja is more similar to Opium than Coco (it doesn't have the deep vanilla, chocolate smokiness of Coco), but without the fiery orange top note Opium that I really don't like. It's like Opium without the orange (which I never liked much) and mustiness. Instead of orange there are some other fruit notes, but softer, no citrus, more like plum or something, as other reviewers have mentioned. I find the drydown of Asja much softer and sweeter than Opium, it almost melts into the skin and I have to smell it again to make sure it's really there. It's that subtle - unusual for a spicy scent. This is what I had always hoped Opium would smell like.

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mynoseknows on 6/1/2004 12:13:00 PM more reviews by mynoseknows

Age: 30-35   Skin: Oily   Hair: Brunette   Eyes: Green    

I find the scent of Fendi Asja to be very beautiful. It is classified as oriental which I find true. It smells sweet and luxurious. Asja reminds me a bit of scents like Shalimar and Opium. I think this is best suited for fall/winter. If you like spicy you will love Asja. They make edt or edp.

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*TOP REVIEWER* doree_001 on 4/21/2004 10:05:00 AM more reviews by doree_001

Age: 44-55   Skin: Dry, Fair   Hair: Blond   Eyes: Hazel    

I liked Asja. What a shame it's discontinued!!! It was a lovely soft Oriental, with a very subtle cinnamon note. A very sensual, sexy fragrance but not at all harsh or overpowering like many other Orientals. It was a "come closer" fragrance, very fine.

Introduced 1991.
OLFACTIVE FAMILY: Oriental.
OLFACTIVE DESCRIPTION: Fruity Floral (Carnation) Spicy Oriental Ambery Woody Musky.

("Asja" is the italian word which means "Asia").

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*TOP REVIEWER* ocarina on 3/26/2004 6:01:00 AM more reviews by ocarina

Age: 30-35   Skin: Very Oily, Fair, Neutral   Hair: Brunette, Wavy, Coarse   Eyes: Hazel    

Absolutely stunning, underrated spicy floral. The floral notes are subtle and well-blended, but this perfume is all about the Oriental accord of woods and sweet spices (cinnamon definitely, some others as well perhaps). Lingers beautifully. Smashing black-and-gold striped lacquered bottle. It really is one of my favorites, since it possibly the most wearable Oriental out there, as in you can wear it whenever and wherever you want, not just for a big night out. I've completely used up my 1 oz. bottle and would gladly buy another. No longer in stores but still available at several fragrance E-tailers. Can't believe I'm the only one to review this hidden gem!

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