Maybelline • Full 'N Soft Mascara Waterproof • Mascara

rated 3.9(982 reviews)

Average Rating.3.9
Would buy this product again.70%

rated 5 of 5 *TOP REVIEWER* reddplanet on 7/21/2014 9:33:00 AM more reviews by reddplanet

Age: 36-43   Skin: Combination   Hair: Red   Eyes: Other    

One of my two HGs. I hoard this stuff, and sometimes use it on its own. Usually I layer this over the Waterproof Lash Discovery, which is my "primer." The two together give me insanely thick and long lashes. People are always surprised they're not fakes. If I had to complain about anything with either product, I wish it was blacker. But since I am a pasty redhead, it's probably good it's not.

I love this stuff so much, and hoard it just in case it's gone one day! The brush is absolutely awesome. Not too big, not too small, and most importantly, not plasticky.

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rated 5 of 5 atsirk on 7/9/2014 11:47:00 PM more reviews by atsirk

Age: 30-35   Skin: Combination, Fair   Hair: Red   Eyes: Blue    

Every time I run out of mascara or impulsively purchase a different kind, I regret it and end up going back to my all-time favorite - Maybelline Full 'n' Soft in black. I have pale, pale eyelashes and this is a really versitile mascara for me. A quick couple swipes and I have natural, simple-lookng eyelashes. Or I can do some heavier, more repeated swipes for fuller eyelashes for a night out. I never have any issues with clumping or weird goopiness that I experience with other mascaras.

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rated 5 of 5 xmakeuphoarderx on 6/25/2014 2:49:00 PM more reviews by xmakeuphoarderx

Age: 18 & Under   Skin: Combination, Tan   Hair: Black   Eyes: Brown    

This is the first mascara that I have repurchased. Holy grail everyday mascara!!! It holds my curl (the first mascara to ever do so), never gets clumpy, keeps my lashes soft, and doesn't smudge underneath my eyes by the end of the day. I've worn this through a shower and it still managed to stay on, so it's definitely waterproof. you NEED to get this, now.

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rated 5 of 5 IslandGirlFarFromHome on 6/25/2014 1:34:00 AM more reviews by IslandGirlFarFromHome

Age: 18 & Under   Skin: Dry, Medium   Hair: Brunette   Eyes: Brown    

HOLY GRAIL!!!!! I love this mascara for everyday! It gives me curled, separated, long (for me) lashes!! The most important part of a mascara is that it keeps my curl because *sigh* I have the stereotypical short, downward-pointing, sparse Asian lashes. For everyday, I want my lashes to look nice and pretty and fluttery and VISIBLE, and this checks all the boxes!! I don't even know how many times I have repurchased and come back to this :).This also keeps my curl all day and my lashes still look pretty at the end if my 8 hour school day.

-keeps my curl :) (it's a drier formula)
- lengthens my lashes (if I put the mascara on the front AND back of my lashes, they go to my eyebrows if I open my eyes really wide and look up)
-separates my lashes
-sleek and thin packaging (easy for travel)
-small brush head (to get to inner and outer corner lashes)
-affordable and readily available
-doesn't flake or smudge on me (If I go to the gym and grapple, my mascara only smudges a little on my lower lash line and that's might probably be because I put it on my lower lashes and wear eyeliner)

-if you're looking for a va-va-voom, in-your-face, dark falsies mascara, this is not for you
-not super dark
-not a lot of volume
-I think it only comes in what they call "black" (bullet point #2)

All in all, the PERFECT everyday mascara for this Vietnamese girl :)

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rated 5 of 5 *TOP REVIEWER* lizzea on 6/23/2014 9:30:00 AM more reviews by lizzea

Age: 30-35   Skin: Acne-prone, Tan   Hair: Black   Eyes: Brown    

Oh god yes, this is my HG drugstore mascara for sure. It is beautiful in that it separates lashes as well as volumising them without clumps and with a few coats your lashes look long and full but natural. Does smudge on me on occasion but I normally have some undereye powder or eyeshadow lining underneath my eye so it doesn't happen a lot. Easy to remove with a oil based eye makeup remover (the ones that are two colours that you mix up).

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rated 2 of 5 wishcapsule on 6/19/2014 5:42:00 AM more reviews by wishcapsule

Age: 18 & Under   Skin: Normal, Medium, Warm   Hair: Black, Wavy, Medium   Eyes: Black    

Well, I bought this mascara because I was looking for one that 1) didn't smudge and 2) made my lashes look fuller/voluminous.


This mascara did make my lashes look fluffier and naturally voluminous. It was okay at holding my straight Asian lashes. I generally liked the look that the mascara gave my eyelashes.

*Staying power:

Okay, here is where I had problems. I researched this mascara to death before buying it and the majority of people said that it didn't smudge or flake very much at all. Smudging is a huge problem for me since I have oily eye skin. I would put on this mascara in the morning and by noon, I would already see the black fading onto my lower eyelid.

So although I liked the mascara because of the nice lashes it gave me, I couldn't bear it because of the smudging. It seems to work for a lot of other people though so remember, your mileage may vary. I only bought it for ~$7 at my local drugstore so it won't break the bank if you want to try it out.

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rated 3 of 5 jess2133 on 6/19/2014 4:52:00 AM more reviews by jess2133

Age: 18 & Under   Skin: Acne-prone, Medium   Hair: Black   Eyes: Brown    

This mascara really enhanced by straight asian lashes without being clumpy, but it had the tenancy to smudge on me. On some days I would get home at the end of the day and there would be barely any smudging, other days I come home to see panda eyes. Because of this, I would definitely not repurchase, but would recommend it to anyone who isn't as smudge prone as I am.

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rated 4 of 5 mintymyux on 6/18/2014 4:31:00 PM more reviews by mintymyux

Age: 19-24   Skin: Combination, Medium   Hair: Brown   Eyes: Brown    

This is the only mascara I have tried that gives a very natural look and not fake at all. A few coats of this gives my lashes a very noticeable increase in volume andhas a separating effect rather than clumping. It also gives a natural looking boost in length not extreme. I have worn this during a long graduation day out in the hot sun in california and it did not smudge during the whole day. Unfortunately, it does tend to flake a bit throughout the day which is annoying. I definately reccomend this mascara if you prefer natural looking full and soft lashes, almost like you're not wearing any mascara.

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rated 4 of 5 topbeautyxo on 6/15/2014 9:03:00 PM more reviews by topbeautyxo

Age: 18 & Under   Skin: Combination, Olive   Hair: Black   Eyes: Brown    

I really like this mascara on top of other mascaras ! It t makes my lashes full and soft ( no joke !) The only negative thing I have to say about this product , is that overtime the mascara overloads on products , so i have to wipe the brush every now and then . I recommend tthis to anyone

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rated 5 of 5 *TOP REVIEWER* briloveschocolatebunnies on 5/10/2014 9:34:00 PM more reviews by briloveschocolatebunnies

Age: 30-35   Skin: Combination   Hair: Brown   Eyes: Green    

I have really had problems where mascara flakes or somehow transfers under my eyes. Even with waterproof mascara. It makes me read reviews carefully before purchasing, and I have tried a few of the really well reviewed mascaras.

The formula for this mascara really adheres well to lashes. It doesn't get clumpy, unless you layer too much, and even then it's easy to comb out with a lash comb. It can be layered to be more dramatic, but one coat can look natural and make lashes look full. It also seems to hold the lash curl fairly well.

One thing I have noticed about mascara is that it is not always the mascara itself, but the brush, that makes the difference. Sometimes the high end brands have better brushes, and I think that is what can make the difference. However, this drugstore brand has a great brush and it's better than a lot of the high end brands I've tried.

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