It Cosmetics • Love Story • Lipstick

rated 4.0(3 reviews)

Average Rating.4.0
Would buy this product again.66%
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rated 4 of 5 *TOP REVIEWER* snowshoe73 on 12/24/2013 6:28:00 PM more reviews by snowshoe73

Age: 36-43   Skin: Combination, Fair   Hair: Brunette   Eyes: Brown    

I'm always wary of lip stains: most of them dry my lips out horribly, even ones that claim to be moisturizing (hello, Tarte!). Many apply unevenly, and if your lips aren't in great condition before applying the stain, forget it--it's going to look horrible. And many fade unevenly leaving the dreaded "ring around the lips."

I saw this stain in Ulta and read the marketing spiel...but it was the soft color that inspired me to try it.

For a stain, this one is one of the more moisturizing ones out there. It doesn't dry my lips out. It's too soon to tell if it will work miracles over time though. The shaped lipstick bullet makes for a better application than an unshaped bullet, the magic marker tip or wand applicator. No offensive flavor. It wears evenly. The color does last for hours: the formula may wear off but the stain left behind lasts.

The one big negative: this stain changes color, a little reminiscent of a color-changing lipstick. I know one of the It lip stains is marketed as a color changer, but this one isn't it. Love Story goes on a sheer earthy warm pink but changes to a cooler, brighter shade. The color intensifies over time and applications. You may either like this or hate it. I happen to like the outcome so I'm not horribly disappointed, but still, it's not the color I expected so I deducted one lippy.

However, I will still repurchase this. I also plan to try some of the other shades, including the one that is actually supposed to be the color-changer.

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rated 5 of 5 Cayte28 on 9/21/2013 5:41:00 PM more reviews by Cayte28

Age: 25-29   Skin: Combination, Fair   Hair: Red   Eyes: Hazel    

I Love Love Love Love Story!!! It's a beautiful Pink color that is Very much Reminiscent of Aurora from Sleeping Beauty's lip color, just a perfect flush of pink!!! The Vitality lip stains are very moisturizing and just wonderful!!!

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rated 3 of 5 honu66 on 7/15/2013 3:24:00 PM more reviews by honu66

Age: 44-55   Skin: Combination, Olive   Hair: Black   Eyes: Brown    

I bought this as part of a set (along w/pretty woman), thought I would really like this because it looked like a neutral-warm, natural color. However, it stains a cool pink , kind of reminiscent of the mood lip lipsticks. I found it to go on smooth, feel great and moisturizing upon application, but being a stain, it did not last as long as I had hoped. It wears off patchy and areas of dry lip stains darker than other areas. I wish it has a warmer tone. I have tons of lipsticks that can give the same color result and because it did not do any benefit to my lips in terms of moisture, I do not think I will repurchase.

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