Maybelline Color Tattoo - Barely Branded


108 reviews

75% would repurchase

Package Quality: 4.0

Price: $$

Package Quality: 4.0

Price: $$


on 7/30/2015 6:50:00 PM

Age: 18 & Under

Skin: Dry, Fair, Cool

Hair: Red, Wavy, Medium

Eyes: Hazel

I'm extremely pale (15 in MUFE) and neutral-cool toned so I like to stay away from golds most of the time. I got this as an impulse buy at walmart after seeing the allure sticker on the display. I love the way this looks! I feel like it would work on most skintones/ eye colors for a very subtle and natural eye look. I would pair this with a slightly darker skintone shade in the crease for some depth. (UD naked2 from the naked basics for me)
Anyway, back to the review. The color is very subtle and sheer on the lids but can be built up. I wore this on a beach vacation with a waterproof mascara (the rocket from maybelline, worked great too!) and it lasted through 90 degree days in the outer banks in NC. I have dry skin but oily eyelids in the summertime and this still lasted pretty well after about 8 hours on me. I didn't use a base and I applied a light layer with my fingertips. I found it worked better with fingers than when applied with a brush. I still noticed some fading on the days I wore it in the ocean but I think that's expected after being in the saltwater. ( I got my butt kicked by the ocean). The containers this came in are sturdy and can take a lot of beating, which is good because I'm clumsy. Its a heavy kind of glass container which is kind of bulky but like I said its good in my case. It's also clear on the top so if you have a bunch (like I do) you can tell which is which.
Also, some people say these can dry out quickly. I personally haven't had that happen, but when it does there is a fairly simple solution. Put the dried out product in a cup of hot water for about 15 minutes. Voila. Like new.

on 7/21/2015 3:03:00 PM

Age: 18 & Under

Skin: Combination, Fair-Medium, Neutral

Hair: Brunette, Wavy, Medium

Eyes: Hazel

Maybelline has my favorite cream eye shadows for two reasons:

1) They're super fair priced as far as how much product you get and how it compares to other brands with $20 per color craziness.

2) I love the color selection! (Barely Branded is my favorite)

3) The packaging might not be super pretty (not saying it's ugly, it's just eh), but it's durable and super easy to travel with.

I wouldn't say Color Tattoo shadows last 24 hours like the package claims, but you can get some pretty good wear, maybe like 8 hours in a hot/humid climate. Barely Branded is a very metallic champagne, kind of bronzey shade that goes on super smooth and is easy to blend with other shadows. A little goes a long way too! My personal favorite combo is using Creamy Beige (from the Leather collection) in the crease, followed by barely branded.

1 out of 1 people found this review helpful.

on 6/24/2015 4:53:00 PM

Age: 30-35

Skin: Combination, Fair-Medium, Cool

Hair: Blond, Relaxed, Medium

Eyes: Hazel

This is a sheer cream-pearl shade. It works well as an all-over sheer shimmery wash on the lids, or as a base for pretty much any color shadow. I like to layer Maybelline's "Champagne Fizz" shadow over this base as they have similar pearlescent formulas to them.

Because this is so sheer and not a very pigmented or colorful product, I wouldn't repurchase because I don't reach for it often.

This is a creamy formula...on it's own as a shadow it creases on my oily lids, but used as a base with a powder shadow over top, it stays pretty well.

Age: 30-35

Skin: Combination, Fair-Medium, Not Sure

Hair: Brunette, Straight, Fine

Eyes: Brown

This is a champagne color that has been my first to try of the the Color Tattoo line by Maybelline. It dries almost as quickly as my M.A.C. paint pot in Soft Ochre, so you have to work quickly. This product applies pretty sheer, but it's also buildable, but that tends to make it a little patchy on my lids, if that makes any sense. I will find a use for it, as I do all my products.

All in all, this product is just okay. I was really disappointed that this product did not apply on my lids as opaque as it looked in the jar. Because of that, I will not be repurchasing this color. However, I will be purchasing a matte skin color next, probably Barely Beige since I can get my hands on it, for those who want a M.A.C. Paint Pot, but aren't able to get one. I will be doing a review on it, so hopefully that will help some of you guys out!

1 out of 1 people found this review helpful.

Age: 19-24

Skin: Combination, Fair, Warm

Hair: Brunette, Straight, Medium

Eyes: Brown

The colour is amazing, but the product itself is satisfactory at most. It creases, dries out extremely fast in the package, is expensive for drugstore makeup, and does not have any staying power. By the end of the day, or even just a few hours later all that is left of this shadow is along my lash line, the rest has faded and worn off. It dried out super fast after opening this product, making it had to apply with fingers, became chunky and flaky. Great pigment, poorly executed product.

on 1/13/2015 10:53:00 PM

Age: 44-55

Skin: Dry, Fair-Medium, Neutral

Hair: Blond, Straight, Coarse

Eyes: Hazel

Barely Branded is a beautiful shade of champagne, but the product itself is a no-go.

It is difficult, if not impossible, to get an even application. Too much work to get this looking somewhat even-steven. Who wants to struggle with applying makeup?

Fall out is another major problem. No one needs shimmery particles underneath their eyes (yes, it falls out underneath eye area), or on the side of eyes, especially in my age group.

Eye shadow is packaged in a sturdy, small, circular tub with a screw on and off lid.

2 out of 2 people found this review helpful.

on 11/25/2014 12:32:00 PM

Age: 30-35

Skin: Normal, Fair-Medium, Neutral

Hair: Brown, Wavy, Coarse

Eyes: Brown

UPDATE: this dried out very quickly. Handle with care.

I really wanted a MAC paint pot. To hold my beloved UD Sin & Vanilla pigment powders in place. Either Painterly or Bare Study. I'd heard these were good dupes, and in the interest of saving money, I bought the Maybelline CT in Barely Branded instead, since the cream matte versions of it are impossible to find locally.

* Application: very smooth, although the product isn't as creamy as I'd expected. I've heard MAC PPs are creamier and stay that way longer. It can crease after time on me, but as yet I've never found anything that doesn't. I think it's my eyelids.

* Appearance: lovely champagne/gold with the slightest hint of pink. Very similar to Vanilla or Bare Study. In fact, if Vanilla pigment wasn't so versatile, I could see myself replacing it with this product. I believe this is an almost total dupe of Bare Study, (I've swatched it but never bought). I do not find this to have a patchy application, although it is a shimmer and not a matte, sooo.

* Staying power/Ability to hold powder: this stuff stays where you put it, bar none. It lasted on my lids all day and into the evening. I even applied it to the back of my hand and left it for a few hours as I went about my day. I rubbed it with fingers and an old t shirt, and it wasn't coming off or smudging. I mean zero smudging. Tested on one lid, with Sin over top. On the other lid, just Sin. This holds the powder in place, plain and simple. I also applied this to fold of skin between my thumb and pointer with Sin over top, and it held that powder in place until I washed it off. I did notice some smudging, but I did laundry, made lunch, etc. YMMV, depending on the shadows you use? I find UD and MAC shadows to have excellent staying power anyhow.

* Value: for the amount of product, the $6 price is very fair, especially when compared to MAC.

Glad I bought this! Just sad I couldn't find the matte nude version.

on 11/17/2014 1:46:00 AM

Age: 30-35

Skin: Very Dry, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Green

I enjoy using this product as a base for other powder shadows. It does need to be blended well & takes a while to dry. Looks lovely for a night out due to the shimmer.

on 10/20/2014 6:45:00 AM

Age: 19-24

Skin: Combination, Fair-Medium, Not Sure

Hair: Black, Other, Other

Eyes: Brown

A lovely champagne cream eyeshadow, perfect for days when you don't want to put on a lot of makeup. I don't particularly like how shimmery it is but as long as I put on a thin layer, it's all good. Packing it on can be a bit too much and can crease. That's why I apply with my little finger, allowing me to control how much I can put on my lid. I occasionally would use a shader brush with synthetic bristles for more precise application or if I want to pack it on.

The formula itself I find a little dry but that doesn't mean it's harder to pick up the pigment. I like to store my cream eyeshadows (and gel liners) upside down because apparently, that keeps the moisture up at the "top" (exposed surface of product) so it won't dry out as quickly.

Age: 18 & Under

Skin: Very Dry, Fair, Neutral

Hair: Brunette, Wavy, Fine

Eyes: Hazel

I like this product. Perfect light shimmery champagne colour, good pigmentation, lasts for a decent amount of time (around 4 hours on my oily eyelids without a primer) and it's fairly inexpensive.

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