It Cosmetics • Hello Lashes! 5-in-1 volumizing • Mascara

rated 3.1(22 reviews)

Average Rating.3.1
Would buy this product again.45%

rated 1 of 5 kelrae on 1/12/2015 9:08:00 PM more reviews by kelrae

Age: 44-55   Skin: Combination, Medium   Hair: Brunette   Eyes: Blue    

Not worth the money. this product didn't do anything close to what I seen on qvc.comparable to cheap Wal-Mart brands

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rated 2 of 5 *TOP REVIEWER* Murais on 12/1/2014 7:26:00 AM more reviews by Murais

Age: 44-55   Skin: Sensitive, Fair-Medium, Warm   Hair: Red, Wavy, Fine   Eyes: Hazel    

I've become really, really fond of IT Cosmetics lately. Brushes, CC cream, powder foundation....wheeee!!! Sadly, this mascara doesn't ring my bells. It came in some QVC package deal, so no big loss to toss it, but disappointing, none the less. I liked the sturdy silver tube package, but not the wand or the formula. Between the ball jutting out on wand's end and the plastic comb, I kept jabbing my eye. Especially on the inner third going towards the tear duct. Yes, I'm uncoordinated when it comes to the newer, plastic mascara combs, which doesn't help matters when there's this big ball attached that skews and distorts the straight, fairly narrow, comb line. But this, too, I could have dealt with if the formula hadn't been so clumpy. I'd only used the mascara about a week before the wand kept getting all gunked up to the point where I'd have to wipe almost all the mascara off for it to go on smoothly. And what's the point of that? If I didn't wipe it off, guess where the biggest globs of mascara lurked? Yep, the big ball thingy on the front. Which translated to big gobs of mascara dumped on my eyelid. Not exactly a look I go for. I'd no doubt prefer IT's teeny wand, tightline mascara, but until it comes in a package set to sample, I'll happily stick with my cheapo Maybelline Lash Discovery.

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rated 1 of 5 OCgirl006 on 11/27/2014 5:33:00 PM more reviews by OCgirl006

Age: Unknown   Skin: Oily, Medium   Hair: Brunette   Eyes: Brown    

The worst I have tried, dont waste your money...made my lashes stick together,
it did nothing at all for me ANOTHER GIMMICK, IMO... took it back to UTLA

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rated 3 of 5 *TOP REVIEWER* evanlami on 11/15/2014 11:15:00 PM more reviews by evanlami

Age: 25-29   Skin: Combination, Fair-Medium, Cool   Hair: Blond, Straight, Fine   Eyes: Blue    

I have mixed feelings about this mascara. The wand is really weird and the formula tends to clump around the brush. It didn't really do much to volumize my lashes. I really love Tightline, so I wanted to love this mascara but ultimately it's just a letdown. My lashes look spidery and yucky when I wear it. Definitely not what I was hoping for.

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rated 4 of 5 *TOP REVIEWER* CarlaN on 9/12/2014 6:58:00 PM more reviews by CarlaN

Age: 44-55   Skin: Very Oily, Fair, Cool   Hair: Brunette, Wavy, Fine   Eyes: Green    

Okay, add me to the list of those who had the little ball on the end of the wand break off. With that out of the way, I'll express my thoughts on the product itself:

I indicated that I would repurchase this, because I would like to, and would do so if it weren't so pricey.
I got a trial size, and love the way it works with a light layer of my Blinc tubing mascara over it, because that combination gives me very long, thick, jet black lashes that hold a curl well, and leave no dark smudges on my VERY oily skin.

I also love the fact that IT Cosmetics is cruelty-free, but I hesitate to pay $24 for an "auxiliary" mascara. So we'll have to see ...
UPDATE: Not surprisingly, vanity won out over practicality, so I *am* going to buy this again regularly. Nothing else seems to give my lashes such a boost, and I was routinely paying at least $20 or so for an under-mascara primer, so I figure Hello, Lashes will just become my slightly pricey "primer." I prefer a black primer, anyhow, and I can deal with the cost.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 *TOP REVIEWER* goodtiger on 4/12/2014 2:17:00 PM more reviews by goodtiger

Age: 36-43   Skin: Normal, Fair-Medium, Neutral   Hair: Blond, Straight, Fine   Eyes: Blue    

Nice mascara for volume and darkening. I use it over my IT Tightline mascara primer and it makes my lashes look dense, long, fluttery and BLACK! Doesnt seem to flake smudge or run.
The brush is a bit weird. They put that spiky ball right on the end of the wand and I dont trust it! Im afraid Ill poke myself with it or it will come off.
The tube has that NARS rubbery stuff on it that makes my skin crawl to touch it.
Otherwise nice mascara and Id repurchase if they kept the formula and changed the packaging.

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rated 3 of 5 thaonlylakergirl on 12/31/2013 1:11:00 PM more reviews by thaonlylakergirl

Age: 44-55   Skin: Very Oily, Deep Dark, Warm   Hair: Black, Kinky, Coarse   Eyes: Brown    

I like, not love, it. I don't see what all the hype is about. It made my lashes clump together and the tube is unattractive and looks like a chubby ink pen. I've gotten similar results from $5-6 mascara. And this stuff is hard to remove!

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rated 5 of 5 Graciegirl2 on 11/27/2013 1:24:00 AM more reviews by Graciegirl2

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Blue    

I really liked this mascara, although I just have the sample size that came in my QVC Beauty Box. I've used it everyday for a week with no smudging, flaking, or turning under my eyes black. (and I wore it while kickboxing and sweating heavily) I use a decent mascara remover before washing my face so no issue there either. The ball on the end was very good at getting the tiny lashes in the corner of the upper eye. At first it was weird but I got used to it. Long, glossy lashes for me. I've never curled my lashes ever...never needed to or wanted to so I can't say as to how it works for that. Overall I'm happy and will probably purchase the full size.

UPDATE: The damn little Ball on the end broke off on mine too! and I was really careful w/it because I'd heard it happens more often than not. WTF! I'd bet there isn't One of these things sold that doesn't have that problem. Bad design Flaw! Hope they fix it. Not sure I'm going to spend $24 on a full tube anymore. I still like the formula just not happy about them selling a product w/a known defect to the brush.

3 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 youngbeautyxo on 11/26/2013 9:57:00 PM more reviews by youngbeautyxo

Age: 18 & Under   Skin: Acne-prone, Fair-Medium   Hair: Brunette   Eyes: Brown    

I don't understand why people hate this! I think its one of the best mascaras I've ever used! My lashes get super long. Definitely repurchasing

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rated 3 of 5 mehays on 11/23/2013 4:13:00 PM more reviews by mehays

Age: 44-55   Skin: Combination, Fair-Medium   Hair: Blond, Straight, Fine   Eyes: Green    

Worth trying in a kit, but I wouldn't buy it individually. The wand is strange. The ball on the end broke off in the tube. Average length and volume and doesn't smudge.

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