Ion • Color Brilliance Brights • Hair Color
|Would buy this product again.||85%|
Age: 18 & Under Skin: Acne-prone, Fair Hair: Blond Eyes: Blue
If I had to use one word to describe this dye, it'd be "average". First off, it smells like GOD. Not even kidding. This is by far the best smelling hair product I've ever used. That aside, let's talk about the actual product. The consistency is incredibly thick. As a lot of other reviewers have said, it's pretty close to cake frosting. The color of the dye itself was really dark, which scared me a bit. I left the dye in for about 2 hours, then rinsed it out with warm water. As expected, the color was darker than the swatch, but it wasn't terrible. The color it came out as was a deep blueberry kind of color with some VERY subtle hints of green (I was using Aqua.) The color was alright, but it lacked the depth and complexity that other dyes I've used had. The other thing I noticed immediately washing it out was that it didn't have the conditioning effect that a dye like Manic Panic does. As someone with triple bleached hair, this is pretty important to me, so I was a bit disappointed, but it wasn't anything a deep conditioning can't fix. Overall, it's worth a try, but Manic Panic is better overall for regular use.
Age: 44-55 Skin: Acne-prone, Fair-Medium Hair: Other Eyes: Green
My hair is completely gray, but I have been coloring it various shades of red for a long time, so my base is for all practical purposes red everywhere but the roots. The Ion Reds are wonderful, so when I went into Sally to pick up my color I was excited to see the Brights. My first purchase was the Fuschia and put it over the top of my 6RV (Light burgundy blonde) to perk it up. It was easy to use, covered evenly but didn't overwhelm or look like fake hair, and best of all, didn't require the use of developer, so the condition of my hair wasn't compromised. The fuschia tint lasted until I had to touch up my roots - I pulled the 6RV demi through the ends and it covered the pink that was left.
Then I decided I wanted to go completely gray, so I used Ooops color remover and then did a bleach/shampoo cap to remove the orange tint. I purchased the Brights Titanium. It looked great but it was more blue/gray than gray - still I got a lot of compliments. It lasted about 4 weeks and then I decided that I wasn't ready to be fully gray and wanted to go darker again.
Winter was coming so I went with the 3RV (Dark Burgundy Brown) for 3/4 of my hair, and left the top and bangs gray still. It looked good as well, but I wasn't quite happy, so I mixed the Brights Purple (3 parts), Magenta (2 parts) and Lavender (1 part) for dimension and applied it to the top and bangs. Beautiful! The color lasts about 6 weeks, or until I have to touch up my roots. I section the purple areas off and apply heavy conditioner packs while I am coloring the rest of the head with the 3RV. Then I take the purple mixture and apply it to the purple areas. I twist it and cover the areas with a plastic bag and then put a silk sleeping cap over that. I will keep the color on for at least 3 hours and have slept with it in my hair. The longer the color is in, the deeper the color is and the longer the intensity lasts.
The product comes in a metal tube which is great for measurement (Use a tube key) and to save product for another application as long as you are neat about squeezing the product out. The scent is pleasant and doesn't offend those around me. I put it in a color bowl and mix it together with a brush. It is thick, so I add a bit of conditioner to thin it. I haven't had an issue with color being diluted or changed. Make sure the conditioner doesn't have oils (coconut,avocado,argan, etc.) or silicone in it otherwise the color will not be even. I use small plastic caps (actually they are dollar store bowl covers that look like mini caps) to cover the colored areas, clipping them down so the colored areas don't touch the rest of the hair and then cover with the satin cap, for heat retention and because it looks a lot better than to walk around with just a bag on my head. Removal is done in the shower - I put a handful of conditioning shampoo directly on the color before I get my hair wet. I massage the shampoo in and *then* I get under the water and being to shampoo hair and scalp to remove any residual colors. I rinse the shampoo/color mixture out and while I am rinsing, I use the shower massage wand (or an old wash cloth) to remove the splashes of color/soap off the wall. (It's easier to remove it while it's fresh. Don't be lazy - just do it.) After the water begins to run clear and the shower is clean, I get out and towel dry my hair. I apply Ion Color Brilliance After Color treatment, comb it through and leave it in. It seals the color in. If you skip this step and haven't been able to remove the color when rinsing, the residual color will run next time you get it wet. (I would like to add that Ion's Pre-conditioner spray is great if you have porous ends to prevent the color from grabbing too much.)
Other notes -
I have used Manic Panic in the past but found that their purples were not as intense as the Ion and I didn't have to shock bleach my hair white before I applied the Ion as I did before using the Manic Panic. Still, I give props to Manic Panic for being the first and the best in what the do for many other things.
This color gets me compliments EVERY DAY. I am a 49 year old grandmother and when I went to Grandparent's Day at my grandson's school I had to keep introducing myself as his Grandma, not his Aunt. These colors are not only for the young, but those of us who have decided that being older doesn't mean we have to give up being fierce.
Age: 25-29 Skin: Normal, Medium Hair: Red Eyes: Brown
I've been using manic panic to refresh my red hair in between permanent coloring and its worked well but I was curious about this and gave it a try. I bought it in red and mixed it with conditioner because it is thick and I left it on for about 1.5 hrs (same as the manic panic) and it made my hair a darker almost maroon color. It stained my sink, my hands and my scalp HORRIBLY!!!! Manic panic doesn't stain anywhere near as bad as this and leaves my hair a bright refreshed red. I immediately tried to wash this out with warm water and shampoo and it just kept running out pink. Manic panic actually comes out to be cheaper than this and seems to make my softer after use it, I will definitely be going back to that and will never buy this product again!
Age: 18 & Under Skin: Combination, Olive Hair: Brunette Eyes: Brown
I used this in the colour Aqua - only about $6 at my local Sally's, although hard to get out all the colour. It is very thick so I'd advise you use with water or conditioner, which will give you a good amount of product to work with. The colour was very consistent, and faded to a more greenish shade, but it lasted FOREVER. It was still completely intact a month later, wouldn't bleed too much or come out much in a HOT shower...amazing!
Age: 36-43 Skin: Very Dry, Fair-Medium, Cool Hair: Brunette, Wavy, Fine Eyes: Hazel
I tried this to extend the life of my red hair in between colorings, bought it in "Red", left it on for 40 minutes mixed with conditioner, hair came out soft and shiny but the color is eggplant purple, like that horrible burgundy color people was using back in the early 90's, not what I was looking for, hopefully it will wash out soon.
Age: 19-24 Skin: Combination, Fair Hair: Brunette Eyes: Brown
Okay I'm going to try to keep this simple, I've used Violet, Sky Blue and Fuchsia. They all cost around $5 at Sally Beauty Supply. So you should have around a level 10 hair color when you use these...so you're probably going to have to lift your hair color. I recommend going to a pro, especially if you have dark hair, I know it's tempting to buy a bleach kit or try to buy all of the things you need at Sally but trust me you'll be wasting money. These are semi permanent colors so expect to have to redo your hair every few weeks. My hair only went down past my shoulders and I used two tubes of color the first time. I used a tint brush and a bowl, because the formula of these is on the thicker side. The color comes in little aluminum tubes which are a pain, so I recommend softening it by running warm water over the tube. You can mix the colors for more dimension which is what I did. These have no harsh chemical that cause damage so that's a plus side to using these. My color lasted around two weeks, when I shampooed every other day. I personally like these more than manic panic, but that's just my preference. These are affordable, non damaging, and vibrant so if you try them and don't like them so much you're not really losing too much.
Age: 25-29 Skin: Oily, Fair-Medium, Neutral Hair: Black, Straight, Medium Eyes: Hazel
stays on your hair much longer than manic panic, hot topic and beyond the zone semi permanent brights (Of course I'm talking about putting it on pre lightened hair ). They are more on the odorless side which is a plus and they are Also vegan. price isn't too shabby either. I have peekaboo panels of the magenta in my hair btw. All in all a good product that I would recommend P.S For longer lasting color of course use a sulfate free shampoo and try dry shampoo more often than actually washing
Age: 25-29 Skin: Oily, Olive, Warm Hair: Brown, Wavy, Fine Eyes: Brown
Selected shade: red
- not messy
- no strong odor
- very thick
- fades unevenly
- stains real bad
Comments: Red is a gorgeous pink-based red and pairs well with L'Oreal's Magenta. You will need a tube squeezer as its very thick. I added water to thin out the consistency. You may use conditioner, but it will lighten the color. Application was easy, not messy at all. I left it on for 3 hours on faded 'magenta' by L'Oreal. Color lasted over a week before a retouch was needed (faded into orange-brown toward ends of hair). I retouch using the leftover dye mixed in a bottle of conditioner. This does stain pretty bad and bleed very easily, but it is a semi. Overall, its a good choice for refreshing my red. I prefer to leave it in my conditioner though as the dilution rids of any serious bleeding/staining.
Age: 25-29 Skin: Oily, Fair-Medium, Warm Hair: Brunette, Wavy, Fine Eyes: Green
I really like this brand of bright hair color. I have used teal and aqua so far. They really stick when you bleach your hair first. You really do need to bleach whatever hair you are dying first or it won't tick for more than a few washes. I will be trying the fuschia next. When I dye my hair, after bleaching I put in a protein filler, let it sit 20 minutes, then dry it. then I apply the color and put on a shower cap. I leave it on for as long as I can, at least 3 hours. Then rinse it with cool water and condition it. I really love the thick formula of this. It gives you great control when doing free hand streaks and stuff. I can see the consistency of this being difficult for people with long or thick hair. It is cheap at only about 5 dollars a tube. I don't like the metal tube.
Age: 30-35 Skin: Oily, Medium, Neutral Hair: Brown, Wavy, Medium Eyes: Green
I use the purple shade of this product to deliver a pretty, subtle plum color to my unbleached, medium-brown hair. It is very subtle and professional in normal indoor lighting but in the sunlight or under close indoor lights the purple shade is very bright and intense. Before using Ion I used Age Beautiful in deepest plum brown, but I had to bleach my hair to get the plum color to show nicely. Since I get the same results with Ion Brights without bleaching my hair first, I plan to continue using this product (honestly, the purple color lasts about as long with each brand).
-the product is very thick, and difficult to remove from the tube. I find that I have to be very slow, and careful, and methodical, and patient while getting it out of the tube. A toothpaste tube squeezer helps. I bought one at the drugstore and use it for this purpose. I still need to go slow.
-because it is so thick, it is difficult to apply evenly to hair (and my hair is very long). It took three tubes the first time I did my hair, but after that I started thinning mine out with conditioner. I understand that technically, this could interfere with the absorption of dye into the hair shaft but so far, I haven't had any problems. I use the 90's throwback Herbal Essences because I bought it and didn't like it and wanted to use it up. It was good for that purpose, so I might keep buying that to cut the dye with. I do like the way it smells.
-this stuff is not waterproof. Really. Don't swim. Don't get caught in a downpour wearing all black. Be prepared for plummy carnage every time you shower. It's worth it, to me at least (I don't swim that often and I don't wear white), but be warned.
Every 2-3 weeks, I take a little bit of the dye straight from the tube and mix it into a hair mask (I either buy a special foil pouch or use 3-minute Miracle), then apply it all over my hair (with gloves!) while I'm in the shower, after shampooing my hair. I leave it in for 20 minutes or so, then rinse, and I find it brightens the color considerably without having to resort to a complete dye job
I get a lot of compliments on my hair color using this and I like that it is so cheap, and so frequently on sale at Sally's.It doesn't stain my skin or my bathroom, either (a quick wipedown with clorox wipes and its gone from my sink). If you have medium brown hair and want to try a subtle plum color, I recommend this, especially since it is semi-permanent and you don't need to bleach your hair first.
Again, I really like this product. I am glad I found it, and will continue to use it.