Physicians Formula • Youthful Wear Cosmeceutical Youth-Boosting Foundation • Liquid

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*TOP REVIEWER* happifayce on 6/13/2013 11:20:00 AM more reviews by happifayce

Age: 30-35   Skin: Combination, Fair   Hair: Blond   Eyes: Hazel    

I really like this foundation! It is very thick and imo is full coverage. It covers everything and its just great. Definitely will keep purchasing.

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sceylon on 6/1/2013 5:01:00 AM more reviews by sceylon

Age: 25-29   Skin: Oily, Tan, Warm   Hair: Black, Wavy, Coarse   Eyes: Brown    

My skin background : Oily, sensitive, currently MAC NC30-35 for reference, yellow undertone.

This foundation is a good medium (buildable) coverage foundation for me. The consistency is very thick - like that of a creme to powder thick paste. There is not a strong smell, more like a powdery light scent. It claims to provide smooth, flawless, even, youthful, airbrushed look and it does deliver quite nice for my skin!

I bought my foundation in the shade Medium Beige, which has a yellow undertone, and that is a great match for me. It covered and concealed my hyper-pigmentation on my cheeks, and evened my skin-tone around my eyes, while maintaining a natural cake-free looking finish. The finish is more on the matte side, and lasts about a good 5-6 hours before I need to touch up, which is typical for most foundations. I think it's a great light weight foundation for summer, but I'd imagine I wouldn't like this in the winter........

I have worn this foundation with AND without a primer, and I feel that it delivered just the same! I do have to put a finishing powder on to set my foundation, as my oily skin likes to seep through after a few hours. This product did not break me out, or make my face look crazily cakey. I also double this up as concealer, since I do not necessarily need a ton of concealing. Overall, I do like this foundation! Although this is not my holy grail for foundations, I would probably repurchase if I ever ran out of it!

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

zoestark on 5/15/2013 4:52:00 PM more reviews by zoestark

Age: 44-55   Skin: Combination   Hair: Black   Eyes: Brown    

This foundation is awful, especially for older women. It comes out of the tube like a thick paste. Smells like clay. Doesn't really cover much of anythings and actually accentuates pores and wrinkles. Definitely gives you a drier look rather than a youthful dewy look.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

Cherity on 4/13/2013 8:16:00 PM more reviews by Cherity

Age: 30-35   Skin: Normal, Fair   Hair: Blond   Eyes: Blue    

I really wanted to like this foundation :( Too streaky and unnatural looking on my fair skin.

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beachsexybronze on 1/6/2013 9:40:00 AM more reviews by beachsexybronze

Age: 30-35   Skin: Oily, Fair-Medium   Hair: Brunette   Eyes: Brown    

I like this foundation, although the texture feels a bit different than other ones. The brush helps, but sometimes I only use this as a light coverage. One thing I do like about this is that I dont seem to need to use powder if I do choose to use this. I wouldn't say it lasts too long, but it did stay on and looked fine for about 6 hours (so that is good). :)

The consistancy is sort of like a liquid mixed with powder..sort of like a creamy thick feel, but it blends fine. I would say if you are looking to create a full faced look, this may not suit you. But if you are just wanting to use this as a light coverage average "hardly no makeup" day, than this can be good. They don't have much color selections tho.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* aimela on 12/4/2012 6:46:00 AM more reviews by aimela

Age: 30-35   Skin: Combination   Hair: Black   Eyes: Brown    

Gritty, drying, not much coverage. Although not great, love the brush. Now I know what a foundation brush does.

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iheartchikn on 11/15/2012 11:34:00 PM more reviews by iheartchikn

Age: 19-24   Skin: Combination, Olive   Hair: Brunette, Straight, Medium   Eyes: Brown    

I'm kind of a makeup snob when it comes to products for my skin and I literally have about 20 different types of foundations and this is by far my holy grail foundation! I only got it because I was at CVS and they had a promotion that ended up letting me get it for free so why wouldn't I try it. I didn't like it at first when I used it with the brush and I put it away for months until I decided to experiment with it again. I have combination skin with very large pores so I usually use benefit's porefessional under my make up. The thick mousse texture settles very well into my pores (without breaking my out) when I use my fingers to apply and it keeps my shine free and pore-less all day! I've never actually looked oily with it on, EVER, only when I wash it off. It has extremely good coverage while looking like real skin for me so my skin looks flawless and my boyfriend who complains about cake face even when professionals apply my foundation (he has 18/20 vision) has never complained about too much foundation at all since I started using this. DEFINITELY a re-purchase just make sure you don't use the brush and use your fingers instead.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

bobitarocks on 11/14/2012 6:17:00 PM more reviews by bobitarocks

Age: 36-43   Skin: Sensitive, Fair   Hair: Brown   Eyes: Green    

I had high hopes for this foundation, but unfortunately, my skin had other ideas. The second day I wore it, my face started to burn and itch, but I told myself it couldn't possibly be this foundation, as it was billed as "hypoallergenic." Well, my skin does not care about product advertisements, and it persisted in burning and itching for the next week. I skipped a day, had calm skin, then tried it again, only to have the same problem. Sigh. It's back to mineral foundation for me--the only stuff that doesn't drive my skin crazy! I will say that this foundation was long-lasting and a fairly good match for my pale neutral skin. So, if your skin isn't sensitive, it's worth a try.

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lipz on 10/6/2012 1:23:00 AM more reviews by lipz

Age: 36-43   Skin: Dry, Fair, Warm   Hair: Brunette, Curly, Coarse   Eyes: Hazel    

For reference, I am NC 15 combo to dry skin (dry, more so in the winter) and I chose the shade "fair" Generally, as most know, PF's foundation colors are a bit off. I cannot speak for any of the other shades in the Youthful Wear Cosmeceutical line, but the shade "fair" is dead on perfect for me. Words cannot describe how happy I am to find this foundation. Very lightweight feeling and does not get heavy as the day wears on. Did not dry my skin out nor leave it oily. I did not blot once. I did set with a very light dusting of powder and sprayed my face with Urban Decay's "All Nighter" finishing spray. I also used a good primer underneath. Lasting power is excellent. Did not oxidize on me. I find that when sitting in my car with natural light coming in, it can be the best judge of a true color match and once again, the shade "fair" is perfect for me.
Comes in a squeeze tube and with a foundation brush. Squeeze tube is excellent but I just use my fingers to apply. I do not care for the paint brush type foundation brushes (for lack of better makeup terminology)
Coverage is not full coverage. Its more of a medium, which I personally prefer. Full coverage tends to feel very heavy on my skin after so many hours and I can't wait to scrape it off. Its a quarter after 10pm as I am typing this and I've had the foundation on since 0530 and I can't even tell its on my skin but when I look in the mirror, it still looks good.
I really hope PF does not get rid of this one! I'm currently awaiting my package of Ben Nye's Banana powder and I'm guessing it will compliment this foundation well since the foundation itself is not pink nor orange. Slightly yellow and the shade "fair" can probably be used for either warm to neutral skin tones.

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* xxxPikadoodlexxx on 10/2/2012 11:40:00 PM more reviews by xxxPikadoodlexxx

Age: 30-35   Skin: Combination, Fair, Neutral   Hair: Black, Wavy, Coarse   Eyes: Hazel    

This isn't my favorite foundation but it's definitely not bad! I picked this up last week when it was on sale 40% off at Ulta which I think brought my total to $8.99. Decent price. I liked that it came with a free foundation brush which actually isn't too shabby.

The foundation is medium coverage. It applies evenly. Actually, a little goes a long way. It wore well (8+ hours), did not seep into my pores or lines, did not oxidize and did not irritate my skin. However it did make some of my drier areas more obvious and does smudge off. I liked that for the most part it looked really natural. I just wish it was more moisturizing.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* purplesoul on 9/4/2012 2:32:00 PM more reviews by purplesoul

Age: 25-29   Skin: Sensitive, Fair, Warm   Hair: Brunette, Wavy, Fine   Eyes: Hazel    

This is the only drugstore foundation I've had success with recently, as I have extremely sensitive skin that breaks out on contact with most foundations. I'm an NC-15, so I use the lightest shade (fair) and while it goes on a little dark, it dries the right shade. It's very smooth and blendable, drying to a nice powder finish. It gets an extra point for the packaging because it comes with a brush, though loses a point because I'm not sure how you'd be able to effectively get ALL the foundation out of the tube once it starts to run out (unless you roll it like a tube of toothpaste, which is likely to damage the plastic of the tube.) I found this was good to light to moderate coverage, and that it lasted for most of the day with only minimal creasing. A good buy, especially if you get it on sale (it's normally $15, I got mine for $7.50 on sale at rite aid.)

Update: 04/16/13- I am no longer such a big fan of this product. It got clumpy after a month or two, and the color seemed to get darker as the pigments in the tube separated. I don't think I'd repurchase this at full price.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

funnygirlup on 7/14/2012 5:00:00 PM more reviews by funnygirlup

Age: 30-35   Skin: Oily, Fair-Medium   Hair: Black   Eyes: Green    

I find the colour match to be great and I find it has good, even, thick coverage. A big problem I have is that I have big pores and this makeup covers them totally. The brush that comes with it is pretty useless. It provides pretty matte coverage and skin looks soft.
The price is high, but I had a coupon and that was the only reason I bought it. I would purchase again.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* MrsTefee on 5/27/2012 8:47:00 PM more reviews by MrsTefee

Age: 19-24   Skin: Combination, Fair, Warm   Hair: Blond, Straight, Fine   Eyes: Blue    

I bought this months ago when It first came out. I thought it sounded alright and I just wanted to try it! Ive been dying to use a liquid foundation from PF but I always find their shades to be too dark and orangey so I hoped that this one would be different.

Alas...It wasnt. This foundation looked fine on my skin nothing really to get excited about. But the only problem I had is that the color was way off. It was too dark and orangey colored just like 99% of their other foundations.

PF WHY is all your foundation makeup so dark and orange??? Do people naturally have orange skin tones??? OBVIOUSLY NOT!

I wish PF would totally REDO all their foundation products with NORMAL skin tone shades. Seriously. Like yellow, neutral, and pink. No Orange.... or grey (like the talc-free mineral liquid foundation).

I love their pressed powders at least.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* Kathy123 on 5/11/2012 7:26:00 PM more reviews by Kathy123

Age: 36-43   Skin: Very Oily, Fair-Medium, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

The price of this product is almost as high as the department store products. Another down side of it is that it says step 2 on it as if it does not work by itself or without step one. I took my chances as I had a coupon and got the foundation for about $7 including taxes. I am NC 30 and I got it in Medium. The product comes out of a tiny hole. You have to squeeze the tube really hard to get some out. When I wore it, it looked natural and perfect. The shade was a true match. In fact, it reminded me of the Revlon CS before they went ahead and messed it up. About 3 hours after wearing it, I felt that it started becoming really oily on my skin. When I touched my skin with the back of my hand, the oil was visibly enough to make an omelet. So it went back to the store....

2 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

azmuslima on 5/3/2012 3:16:00 PM more reviews by azmuslima

Age: 44-55   Skin: Combination, Olive, Warm   Hair: Brunette, Wavy, Medium   Eyes: Green    

I have always been a fan of Physicians Formula and used to LOVE their cream foundation. I wish they still made it! I haven't purchased anything from them in a while because it seems they are getting really trendy with their items and i liked the classics like their matte shadows and plumping lip gloss. I use Estee Lauder Double Matte foundation currently and have tried a bazillion others but just keep going back to that one. I saw this in the store and picked it up along with the illuminating powder and concealer (the concealer is terrible). This foundation actually surprised me. I threw the brush away that it came with and applied with a beauty blender makeup sponge and got a great application.and light-medium buildable coverage. I would not say you can build to full coverage at all so would not recommend for those who want full coverage. I have a light olive skin tone and the LIGHT color worked well for me. Limited shade selection is a huge drawback on this one. Foundation stays on all day when set with the powder and looks natural without cakiness. Only time will tell if all the other benefits that PF claims are true! I would recommend this if you can find your shade.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

francie197 on 4/28/2012 5:00:00 PM more reviews by francie197

Age: 36-43   Skin: Combination, Fair, Cool   Hair: Brunette, Straight, Medium   Eyes: Blue    

I love Physicians Formula products, and this is no exception. This is a great product that, depending on how you apply it, gives medium to full coverage. It has a mousse texture that I find best applies with a damp Beauty Blender. You do have to be careful to blend in properly; if not, it will look thick and heavy on your skin. I honestly have not tried the brush that comes with it - since it is a mousse texture, I really feel you would be better off with a Beauty Blender or your fingers. The product does a good job of providing coverage for aging skin without settling into fine lines. As for whether or not it actually improves your skin... well, I don't know, but it does not irritate my sensitive, aging, skin which tends to suffer from rosacea. In fact, my skin is in a good place right now! Before this, I was using a PF tinted moisturizer but wanted something with just a little more coverage, so I was anxious to try this. If you like PF products and have aging skin like me, I would recommend this product.

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* Miaoudeminou on 4/27/2012 12:59:00 PM more reviews by Miaoudeminou

Age: 25-29   Skin: Acne-prone, Fair-Medium, Cool   Hair: Black, Wavy, Medium   Eyes: Hazel    

First off I want to tell you what I look for in a foundation. Not everyone expects the same thing or has the same skin. My skin is olive (yellow undertones) and combination. My chin is dry; my forehead, nose, and cheeks are oily; and the rest is normal. I want to cover up my orange-rind looking cheeks, my oily nose (everything tends to slide right off), redness, and these little veins I have by my mouth (there's 3 of them together it's not noticeable until you get right up in my face; I'ms elf conscious about it). I want a foundation that lasts, barely transfers, looks flawless, covers the above mentioned flaws, and has a dewy-matte finish (aka for it to look like skin not makeup).
I am going to go over this by category:
-Color: Physicians Formula is always too dark or orange for me. This foundation is no exception. I bought mine in "light". The website says there's a "fair" but I didn't find it at the Walmart I went to. "Light" is a color better suited for NC/NW20 skin. I have skin that's a hair lighter than NC15. So this foundation tends to look a bit dark on me in natural lighting (artificial you can't tell as much). I'm not even sure they sell "fair" in stores.
-Finish: This is a matte finish but since I'm oily, the oily areas tend to make it look dewy-matte at the end of the day.
-Texture: I thought this would be a liquid. It is not. It's more of a mousse than anything. I think it has silicone in it and just a warning to acne-prone ladies: this will not work for you. I broke out like crazy.
-Coverage: This is pretty decent. It covers a lot while not getting too cakey. I'd say it's a light-medium to medium coverage.
-Application: I did not use the brush that came with this (it's a paddle foundation brush). Instead I used a stippling brush. I feel you had to use a lot of the product to cover your entire face. When paying $13 for a foundation and having to use a lot, it's not really cost effective. Kinda disappointing actually. Anyways I tried using my hands with this and it got cakey. So a brush is a must.
-Oil control: There is little to none with this. My oil started showing half way through the day
-Wear: I need a long wearing and pretty transfer proof foundation for work. This is not transfer proof but it is pretty long wearing. It can last 10hrs for me but with some minor powder touch ups for oil. Also it's really nice that it doesn't slide off my oily nose too.
-Packaging: I gave it a 3. I personally don't care for this. I wish it was in a jar or pump bottle. It'd dispense better than the tube (had to squeeze pretty hard to get a little out).
Over all: It's a decent foundation for those who aren't acne prone. For me this didn't work due to color & acne so it's going back to the store. I gave it a 3 over all 'cause someone could actually enjoy this. It's just not for me.

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

DCarter23103 on 4/18/2012 10:07:00 PM more reviews by DCarter23103

Age: 44-55   Skin: Dry, Fair, Cool   Hair: Brunette, Wavy   Eyes: Green    

I really like this foundation and I have many in my drawer (drugstore and high end). This stuff goes on smoothly and really feels good on the skin. My skin tone is NW20 and I purchased this in Light, which is an excellent match.

ETA: I've been using this foundation a lot recently and I LOVE it! I'm adding to my rating. The coverage is good, it feels great on my skin and doesn't dry me out like a lot of foundations do. The pricing is awesome and this is a GREAT buy!

4 out of 5 people found this review helpful.     Was this review helpful to you? Yes   No

FLJutta59 on 4/18/2012 2:21:00 PM more reviews by FLJutta59

Age: 44-55   Skin: Dry   Hair: Blond   Eyes: Blue    

I have started to coupon some time last year and consequently have tried a lot of drugstore products. I absolutely love this foundation. I don't know if my skin will look younger over time but it looks really good when I wear foundation. I also use the Physicians Formula anti aging skincare and a green primer (with attached brush applicator which is a nightmare). I love all those products plus the youthful powder.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

Lisa_Marie on 4/11/2012 8:23:00 PM more reviews by Lisa_Marie

Age: 36-43   Skin: Very Dry   Hair: Brown   Eyes: Hazel    

I got the fair - product is dry and orange-y. It kind of cracked on my face. The first day I wore it someone asked me if I was sick. Nice. this might work if you are a color match and have normal to oily skin, so for that I offer 2 lippies.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No