New York Color • High Definition Volumizing Mascara • Mascara

rated 3.9(37 reviews)

Average Rating.3.9
Would buy this product again.67%

rated 5 of 5 sienna2125 on 11/6/2014 10:00:00 PM more reviews by sienna2125

Age: 30-35   Skin: Acne-prone, Dark, Warm   Hair: Brown, Relaxed, Fine   Eyes: Brown    

LOVE it! Cheap HG!

So far this is my favorite mascara & I keep coming back to it. It is a true black that volumizes & lengthes. I am able to wear this all day without any flaking or smearing. This mascara does not irritate my sensitive eyes. The best feature is the brush which is so much better than the traditional spoolie. This brush grips every lash & the product does not gunk up on it as much. This mascara creates a natural dramatic look (I know but this is the best way I can describe it) so it can work for work & after work events. It's cheap enough that it's worth a try!


I did take a star off of packaging b/c the top cracked & broke. But I did keep the mascara in my bag for applying on the go. Luckily it broke in a way such that no product leaked.
Also the mascara does provide some curl but I still need to use an eyelash curler for maximum effect.

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rated 4 of 5 JVillon on 10/10/2014 8:51:00 PM more reviews by JVillon

Age: 19-24   Skin: Acne-prone, Medium, Warm   Hair: Black, Straight, Medium   Eyes: Black    

Just finished with this tube of mascara! I don't know when I exactly bought it but it lasted me a pretty good while. This mascara looks really pretty on, doesn't clump, looks natural, and its lengthening. The only little problem I have with this is it flakes (only a little bit though) after 8+ hours or depending on the weather. I noticed with some cheap mascaras they tend to "melt" or go runny, but not this! I really like this mascara ��. Oh, and even though I had this for a while, it didn't irritate my eyes like the previous Maybelline mascaras I had after owning it for 3+ months (which is the suggested time duration of mascara longevity).

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rated 3 of 5 *TOP REVIEWER* Wendy1954 on 7/19/2014 10:25:00 PM more reviews by Wendy1954

Age: 56 & Over   Skin: Normal, Fair-Medium, Cool   Hair: Brown, Wavy, Fine   Eyes: Hazel    

The product does create volume on lashes but the brush gunks up with feathery pieces and that affects application. It's an affordable alternative but won't repurchase. I think Emily Noel recommended this on her video review otherwise I wouldn't have tried this at all.

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rated 3 of 5 rc630 on 8/31/2013 7:48:00 PM more reviews by rc630

Age: 19-24   Skin: Combination, Fair, Warm   Hair: Blond, Wavy, Fine   Eyes: Green    

This mascara is decent but not perfect

Formula has a good consistency. Not too dry, not too wet
Brush is good for eliminating clumps
Good volume

Only comes in black
Makes lashes brittle
Wears off during the day
Doesn't give enough length. I know it's a volumizing mascara, but I expect at least some length from my mascaras, and this doesn't really do it.

There are better products out there for volumizing, and I prefer Jordana's Best Lash Extreme for a black mascara with volume. If you like a rubber brush rather than a traditional spoolie, this might be good for you. It seems similar to Benefit's They're Real in terms of the look it gives and wand style, but I am not a fan of that mascara for myself.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

rated 5 of 5 Lelik99 on 7/14/2013 11:24:00 AM more reviews by Lelik99

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Black   Eyes: Other    

Love this mascara! It really gives volume to my eye lashes and makes it longer

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rated 5 of 5 emilyjonesx on 7/2/2013 5:55:00 PM more reviews by emilyjonesx

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Blue    

One of my fav's!, brought it from superdrug, cost me around 4 pound! would deffiently recommend this to everyone! lengthens lashes also giving lots of volume. love it!

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rated 4 of 5 LenneSammy on 3/26/2013 5:35:00 PM more reviews by LenneSammy

Age: 19-24   Skin: Oily, Fair-Medium   Hair: Brunette   Eyes: Brown    

i love this brush, the end result, and the fact that it is super cheap! the brush goes through my thin lashes well, and builds up length and volume! my only con is that it flakes. the most annoying thing for me about mascara is coming home and finding black flakes on your cheeks and undereyes. but this is a pretty great mascara, i would repurchase but i love to try new mascaras out, so i wouldnt repurchase it for that reason.

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rated 5 of 5 crystaldots on 2/26/2013 2:32:00 PM more reviews by crystaldots

Age: 19-24   Skin: Combination, Fair-Medium, Warm   Hair: Brunette, Wavy, Coarse   Eyes: Brown    

I used this for the first time today, and I really like the way it looks on my lashes! I have medium/long lashes, but you can't see them very well on their own. This gives me the look I want, which is very nicely defined, seperated lashes. I like my lashes to look full without looking like I have too much on. I was really impressed with this. Personally, this reminds me a little of the One by One mascara from Maybelline, which is one of my all time favorites.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

rated 1 of 5 MariLovesMakeup on 1/31/2013 12:30:00 PM more reviews by MariLovesMakeup

Age: 44-55   Skin: Sensitive, Medium   Hair: Red, Wavy, Fine   Eyes: Brown    

Sorry ladies. I give everything a fair chance regardless of price. I mean why pay $20 for a mascara if you can spend $5 for the same results. This mascara was awful. My thin sparse lashes looked like "sticks" that is what my husband actually said. I looked like I had about 6 lashes per eye. Tried 3 times, no luck. Loving Bare Minerals Flawless Definition Volumizing. That's a great mascara. But always looking for something less expensive.

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rated 4 of 5 emmylovesbeauty on 1/5/2013 4:23:00 PM more reviews by emmylovesbeauty

Age: 18 & Under   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Blue    

I love this mascara! It makes my naturally long lashes a little longer and definetly more full. It also looks like I have a lot more lashes. My only problem is that it can get a little clumpy sometimes.

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