Organix • Ever Straight Brazilian Keratin Therapy Organix 30 Day Smoothing Treatment • Treatments

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dianelarsenemail on 5/20/2013 10:46:00 PM more reviews by dianelarsenemail

Age: 36-43   Skin: Acne-prone, Medium   Hair: Blond   Eyes: Blue    

I am really disappointed with the whole Organix line. I had such high hopes for all of the shampoos, conditioners, and treatments. It has been a huge let down since using the line. My hair actually feels less moisturized, greasy, stringy, and heavy. I have not yet seen my hair have a unique shine or feel silky smooth. Very disappointed.

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*TOP REVIEWER* Therealslayergrrl on 5/20/2013 10:36:00 PM more reviews by Therealslayergrrl

Age: 36-43   Skin: Combination, Medium, Warm   Hair: Brown, Wavy, Medium   Eyes: Hazel    

I had high hopes for this product. I usually pay upwards of 300 bucks for a professional keratin treatment at the salon. They've always done wonders for my hair. I saw this and thought I could save a boatload of money. How hard could it be? I followed the directions to a "T". Everything went well.

My hair is very porous like a sponge so it sucks up product quickly. I may have used a little more than I was supposed to but not so bad since I had a lot left over. My hair looked great when I finished! Looked and felt just like the salon. I was impressed! I'm a pro at waiting the 48 hours and no bending or tucking behind ears.. Well, on the 36th hour I woke up to a head of hair that looked and felt like I soaked it in a vat of crisco. HORRIBLE! My hair is usually Sahara desert dry... I could not go into work looking like that! So, I washed it out a few hours before. After blowdrying my hair puffed and frizzed like it always had before a keratin treatments...

I will try it again. It did leave my hair silky and soft but very frizzy.. I have enough for a second go around and I will make sure I don't leave my house until the 48th hour is up.. That will make my final decision for me.

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hairnoob21 on 2/23/2013 7:06:00 PM more reviews by hairnoob21

Age: 19-24   Skin: Dry, Medium Brown   Hair: Black   Eyes: Brown    

So i decided to give this a try since i had so much new growth and i wanted to wait until absolutely need to have a relaxer again but i couldn't take how thick my hair was. I brought it at wal mart and put it the other night and omg all i can say is that i love this.after i put the treatment in my hair and blow dried and flat ironed it my hair was so soft and smooth and shiny. i had no problems with this treatment though i only used half of the bottle the treatment came in so now i have enough to do another one. but i will definitely be buying this again my hair is so smooth and straight.

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lunastela33 on 2/18/2013 6:51:00 PM more reviews by lunastela33

Age: 25-29   Skin: Sensitive, Fair   Hair: Brunette   Eyes: Hazel    

I was totally disappointed on this product. It did NOTHING to my curly hair. Nothing. I followed the instructions that, as others said, are not very clear. What do they mean with 80% dry??? Well, I waited the 48 hours without bending or anything and it didn´t work. Also, your hair looks gross during that period of time. It´s greasy and weighed down. I gave the product 2 lippies because it did repaired my hair and made it shiny and because for a keratin treatment is dirt cheap and very easy to use. Also, it didn´t damaged the color of my hair (blonde).
I´m stubborn and today I´m trying it again for 24 hours. Let´s see what happens.

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sross123 on 1/6/2013 5:13:00 PM more reviews by sross123

Age: 44-55   Skin: Acne-prone, Fair   Hair: Blond   Eyes: Blue    

I am reviewing the 14 Day treatment. ( The product comes in spray form) First of all, my hair is wavy, coarse and tends to frizz very easy. My hair is shoulder length and colored honey-kissed blonde. I followed the directions but probably put too much product on my hair because for the 48 hour wait, my hair felt very dirty/heavy. After shampooing with Everstraight shampoo then blowdrying -my hair had not responded to the treatment very well....not straightened but seemed softer.

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mommyof5cats on 1/5/2013 11:47:00 PM more reviews by mommyof5cats

Age: 30-35   Skin: Dry, Fair   Hair: Brunette   Eyes: Brown    

If you're looking for a product to give you stick-straight hair, this isn't going to do it, I'm afraid. This product is, however, a good intensive conditioning treatment.

I colored my hair with L'oreal Preference, towel-drIed, and then applied this treatment. I poured some into a dish, dipped a fine-tooth comb into it, and applied it section by section (the fine-tooth comb helps to make sure you don't apply too much). Followed the directions (blow-dry, flat iron for forty-five minutes, left on for 48 hours), and my hair is so soft and smooth!!

My two biggest tips: use the fine tooth comb to apply, because when you comb it through the comb will catch the excess; and no matter how hard it is, wait the full forty-eight hours!! I've waited 36 hours in the past, but the results weren't as good. Yeah, your hair will feel really dirty by the second day, but it is so worth the wait!

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chloebyoung on 12/23/2012 9:49:00 PM more reviews by chloebyoung

Age: 18 & Under   Skin: Normal, Fair   Hair: Brunette   Eyes: Blue    

This is my lifesaver. I seriously can't tell you how amazing this is. I first bought this because of the soothing scent it had. I automatically knew it wouldn't "straighten" my hair, but it was worth a shot. After the first wash I knew it had done great things. I just ran out of my first shampoo and conditioner bottles today. It lasts forever! My hair is so strong and my natural waves are gorgeous! This had made my hair managable, soft, silky, strong, and shiny without residue. This is the only product I will ever use now. Thanks Organix!!!!!!!!!

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loveit777 on 7/10/2012 7:42:00 PM more reviews by loveit777

Age: 36-43   Skin: Normal, Fair-Medium   Hair: Black   Eyes: Black    

I love this product! As I had very bad hair breakage and was told I need to cut all my hair off to regrow new hair. I was referred to a company called GRM Celebrity Wig Warehouse, spoke with the owner and told her my ordeal and she told me about using s full lace wig and they even applied the Organix Brazalian to my full lace wig, due to me ordering a yaki straight texture for African American hair. It made the the hair soooo bouncy and full of body when she sent it! Very beautiful, I go the hair unit with the Organix treatment in 24 inches so it was very long and full of body! I recommend this product definitely to anyone and also I recommend anyone to order through her company and let her put the treatment in the hair for you, it is done professionally and has last for a little over a month, I also use sulfate free shampoo/conditioner whenever I wash it...Did not have to wash it for 2 weeks though after her company added the treatment due to being so full of body and soft! Get this product it works, or better yet order from the GRM Celebrity Wig Warehouse!!!

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Blueivy2012 on 6/6/2012 3:50:00 PM more reviews by Blueivy2012

Age: 30-35   Skin: Dry, Olive   Hair: Brunette, Wavy, Medium   Eyes: Brown    

The smell gave me a headache for two days plus it DAMAGE MY HAIR!!!!!!

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GiuliaBandanza on 5/8/2012 5:42:00 PM more reviews by GiuliaBandanza

Age: 18 & Under   Skin: Normal, Fair   Hair: Red   Eyes: Blue    

Okay, so you may be wondering why i gave this such low reviews and then say i want to buy it again. The reason is simple. It doesn't do what it claims to do, but i love the product. So my hair naturally REALLY wavy/culy and kind of dry on the ends. So i used the serum and shampoo and conditioner in hopes that it would help straighten out my crazy locks. It doesn't do that. Cat out of the bag. Oh well, i'll live. The shampoo is a REALLY strange consistency, almost mucusy... weird. It super thick and if i put it in my hand before applying it to my hair half of it slops out before it even gets into my hair! it doesn't spread well either. if i apply it to my scalp... it wont reach the ends of my hair... it smelled REALLY good though. i mixed it with some water and now after i do my regular shampoo i'll apply a little along my hair line for that wonderful coconut aroma. The conditioner is a little too light for my taste. My hair needs a very thick conditioner to satisfy my thirsty hair. So not using those two products ever again (plus they were pretty expensive) but then i tried the serum. OMG. so if i'm planning on straightening my hair (at least once a week) i always blow dry it before hand. It looks more more healthy and vibrant versus straightening after it has dried curly. The only problem with this method of blow dry before straighten is that if i'm planning to go out right after... my hair is kind of frizzy, solution= do this before i go to bed and i'll wake up less frizzy. But when i use this serum i don't need to wait a few hours for my hair to settle. it looks shiny and smooth from the get go! It also smells super good and feels warm and smooth in my hands. Only complaint in the packaging. While it looks beautiful with the bronze/gold colors and is eco-friendly (a nice little plus) it's not a pump applicator for the serum and it drips down the sides of the bottle... ugh. so then i have to apply it in my hair and then wash the bottle off EVERY. TIME. I. USE. IT. so annoying after using it almost everyday... that's another point. I use this everyday on the tips of my hair to prevent them from looking too dry. I love this serum and would definitely buy again.. just not as a "straightening product"

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phisiggal on 5/8/2012 5:29:00 PM more reviews by phisiggal

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Blue    

Update 3# One year later. ONE.YEAR. I'm not updating this review becuase I've been using the product for one year, I'm updating because it's been a year since I put this product in my hair and the volume and curls are still gone from that one application in May of 2012.
The Good: Well that was a bargain for certain and it's still controling volume. I don't know why my hair took to this as well as it did. The regrowth is curling again at the top but it's not too bad.

The Bad: The ends when I don't take the time to flat iron are a mess, I actually can not leave the house without straigtening or it looks shaggy and ragged. Some mousse will tame that but the curls have not come back at all so this has the potential to permanently change the texture of your hair.

Update #2: This is advertised as a 30-day treatment. Well almost a month in my hair has completely lost any remnants of curl and is barely even wavy. And that's straight out of th shower with no blow out. It's also a fraction of the volume. I was expecting to have to redo this at the end of June but it looks like I may be good for at least another month as the results for me at least seem to be getting progressively better (flatter) shine is good and looks healthy. I have also just colored and it has not affected the results. I'm bumping up to a 5.

Update: After a night of sleeping on it...literally...I woke up and while my hair was messy it was still tame in the sense of no frizz and the volume was the same as when I went to bed. I will absolutely use this all summer long to control my hair.

The Hair: My hair is thick, curly and tends to frizz. Summer is especially painful. Essentially my hair has been the bane of my existence since as long as I can remember. My whole life the women who have oohed and aahed over my thick curls don't know what it's like on any given day to deal with the brillo pad/sheep/rhododendrun bush this type of hair can become. The worst part is that it just NEVER looks professional so I always have to wear it up in a school marm bun. Well, I fixed that and chopped it all off (it's now about 2 inches below my ears...was down the middle of back)... frizzy curls be d*mned. So I thought with a WAY more manageable length I'd give this treatment a try.

The Goal: I, in no way, expected this product to give me pin straight hair. Anyone looking for this from a seventeen dollar product should probably level-set their expectations. I was looking for a way to decrease frizz and volume from the curls. The curls themselves start out ok but with each passing hour during the day my hair just gets bigger...and bigger...and BIGGER. I wanted to tame the follicle mushroom cloud.

The Process: All the other ladies said three hours...that's what it took. I clarified twice as recommended for my hair type. Added the treatment and let set. A couple of things kind of stumped me. First you're supposed to towel dry hair to 80% dry. Uhm...ok...what's THAT? So I took a guess and hoped it wasn't too damp/too dry to take treatment properly. Next kind of 'What gives' moment was the oversaturation everyone talks about. Again, I took a guess and went for about the same level as when you at home color your hair. The blow out took FOREVER (and I really don't think it's because I overdid it) but I knew what I was in for so just patiently stuck with it. It still felt 'damp' no matter how long I attacked it but that's because the product is still on your hair so you do feel residue. Ladies, if you have a 'cool' setting on your blow dryer get used to it with this blowout. After about 45 + minutes I decided I was done and got out the flat iron. Watch your fingers, your hair will burn you...450 degrees is HOT. That took about another 40+ minutes. Good news was my hair really took to the treatment during the 48 hour waiting period and looked really healthy and great.

The Smell: I'm pretty olfactory sensitive, I feel like I spend half my life saying to people "I can't believe you DON'T smell that!" I was prepared for toxic and barely smelled anything. Even when I was blowing out and flat ironing it was hardly anything. One thing I did notice was little yellow flakes of product on my lap after the blow out phase.

The Result: Today was the first wash and I didn't do anything with it, I just let nature take its course because I wanted to see what would happen to the curls. And it DID curl. Even while I was still in the shower it started curl up. After putting in a little mousse I ran my finger through it to 'stretch out' the curls and not only are they more relaxed but my hair is the same 'size' at 5:20 as it was at 8:30. It's a rainy day too which I wanted to test out. Not bad! It has taken down the frizz and controlled the volume considerably. The curl is loose and more of a nice wave and I am pleased with the result. I'm sure blown out or flat ironed it will be great. Overall I am satisfied and will bump my rating from a 3 to higher after a REAL humid day.

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grachi on 4/2/2012 8:18:00 PM more reviews by grachi

Age: 25-29   Skin: Dry, Fair-Medium   Hair: Brown   Eyes: Brown    

I tried this product some time last year after reading reviews and watching many youtube videos. I followed their advice of not oversaturating the hair and really i only used like a quarter of the bottle but my hair felt really greasy but it was super straight. I waited the 2 days to wash it and after i did it was back to its very curly state. I thought it was a total waste of money. Well, last month i decided to give it another try after getting more tips on applying similar treatments. This time i made sure to comb through with a fine toothed comb to get the excess product off and evenly distribute it. I did everything else and wow! I loved the results. My hair had been bleached completely and i wanted something to coat it and make it shiny again and of course i wanted it to be soft again. This really helped improve the feel of my hair and it did loosen up alot of my curls. I think the first application can be a bit difficult but once you get the hang of it you can actually get really good results. Update: 6/07/2012 This stuff really ruined my curls!!!! when i wrote this review maybe a week or 2 had passed since application. at first i thought wow" it really works. :) well i didnt realize just how much this was going to change my hair.after about a week i didnt want to be straightening my hair because obviously all that heat would damage my hair further. the problem was that after washing my hair i noticed that the top 5 inches of my hair was very frizzy not curly kind of wavy then the bottom part was straight. I could not go out like that. before i could wash and go. now my hair was in a weird state of not curly not all the way straight. just frizzy and ugly. I wore my hair mostly in a bun or braids because it was so ugly not even shiny. so ok.... after doing this a second time i retouched this a few weeks later cause i still had a little product left and i figured well its not curly and i cant get my curls the way they were so maybe i can just get it to be even.BAD IDEA! To this date my hair is in recovery. I soooo miss my curls. They are slowly coming back but i totally regret doing this to my hair. The only good thing is that i really learned to love what i had and i will not do this to my hair EVER again. If you love your curls do not do this. I have had the coppola treatments and i loved them because i could have both the curly and the straight. not with this. i would not reccomend this.

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yaddahyaddah on 3/11/2012 11:10:00 AM more reviews by yaddahyaddah

Age: 30-35   Skin: Combination, Fair   Hair: Brunette   Eyes: Green    

I have very thin, very fine hair. It breaks easily and causes frizz and flyaways. I have to wash my hair every day, therefore I blowdry and straighten every day. My hair is also coloured - Loreal Castings in Brownie. (semi-permanant)
I have been looking for a product to reduce the broken flyaways which had become out of control. I bought this as a stop-gap until I had another product delivered. It was $30 at Priceline in Australia. After reading the reviews I was almost too scared to try this product but I'm so glad I did!! You hardly use any (this may be where people are going wrong) I used perhaps 1/16th of the bottle, if that. Also as my hair is incredibly thin so I only left the product on for 36 hours. When I strainghtened my hair with the product on it looked heavy but smooth and the straightest I have ever seen! The smell is nice and, I imagine, only over-whelming if you have used far too much. After washing it out I'd say my frizziness and flyways have reduced by at least 50%. This is not a straightening product and dont expect miracles, it is simply designed to relax your hair and therefore smooth it. I've been really pleased with the results and no stripping of my colour. Will definately be using again.

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RhoRho on 2/26/2012 3:32:00 PM more reviews by RhoRho

Age: 44-55   Skin: Dry, Medium   Hair: Brunette   Eyes: Green    

This left my hair slightly gummy, but fairly straight, and I thought, "OK, this is not so bad." THEN, it proceeded to turn my salon highlights the most horrible orangey-brassy-reddish mess ever! And when I went back to get them corrective, my stylish couldn't believe how damaged my hair was. In fact she asked me, "What have you been doing???" Needless to say I will NOT be using this again!
John Frieda's 3-Day straight is a much better option.

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QueenofAngolmois18 on 2/25/2012 10:31:00 PM more reviews by QueenofAngolmois18

Age: 18 & Under   Skin: Very Oily, Fair, Neutral   Hair: Blond, Curly, Medium   Eyes: Hazel    

I was looking forward to using this,i've followed the directions carefully,the only thing is my flat iron only heats up to 425 on both 1 inch plates so that probably expalns,i avoid getting my hair wet and did not use ponytails,berettes,etc,which i was glad that the treatment had heat protection,i went around in public with my hair stick straight and smelling like coconut cookies,when i had it in my hair for 48 hours,i wash it with the organix shampoos and conditioner and blow dried it,then,nothing it did absolutly nothing to my kinky,curly hair though the smell of the product was wonderful but i was ever disapointed.i should of saved my money.

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Sundaylife on 2/25/2012 1:28:00 PM more reviews by Sundaylife

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Blue    

Using this stuff requires a great effort for mediocre results. I waited out the requisite two days with limp, smelly, flat hair only to wash it out and find my hair's texture only slightly improved, at the expense of its colour. But I'm really compelled to write this because I've just read that the manufacturer has been taken to task for misrepresenting the product as formaldehyde free. Tests* show it does indeed contain this nasty, so best stay well clear of it. I think if you live in Australia you can even get a refund. Even though traces of formaldehyde may be present, unlabelled, in lots of products, I think this product deserves a dishonourable mention for dodgy ingredient listing and outright falsehoods.
*http://www.accc.gov.au/content/index.phtml/itemId/1020988

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dyani on 2/19/2012 12:31:00 PM more reviews by dyani

Age: 19-24   Skin: Acne-prone, Fair-Medium, Neutral   Hair: Brunette, Curly, Coarse   Eyes: Hazel    

I was so happy to find this thinking I wouldn't have to pay $500 to get the treatment in salon but was I ever disappointed! It did absolutely nothing to tame my unruly curl and what's worse is that I had to spend two days avoiding water like the plague and sleeping awkwardly to prevent my hair from developing kinks. All in vain. Not to mention the waste of a perfectly usable 30 bucks, though I would never recommend this product at any price... Until I can afford to get the treatment done professionally, the flat iron (though brutally damaging) is my only saviour.

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wishclover on 2/14/2012 12:01:00 PM more reviews by wishclover

Age: 19-24   Skin: Combination, Fair, Warm   Hair: Brunette, Wavy, Medium   Eyes: Brown    

I had high hopes this would work for me. I have unevenly wavy hair that is very thick, so I wanted to make it more manageable and hopefully be able to let it air dry.


I followed directions. However, my iron only went up to 400 and it has ceramic plates. I have a suspicion that this simply won't work well with the product, and that's why I had a disappointing experience.


It lightened the dyed portion of my hair a few shades. My hair also feels very dry... Which is a shame because I felt as though it had finally healed from the dying I stopped a few months ago. The smell was pretty bad, but mostly because I got sick of it. At least it smells kind of like perfume, so I hope I didn't bother anyone at work during the 2 days I had it in! I never thought I would make the 2 days without washing... But I did. The second day isn't as bad as you might imagine.


The straightening results? My hair dries the same way it always did. Disappointing. However, it dries faster with my blow dryer and there are slightly less kinks when I flat iron. I do find that my hair is now more impressionable... For example, if I pin my bangs up and I want them back down, I have to strait iron them or else they will want to stand up. Same goes for putting my hair in a pony or tucking hair behind my ears. It's very inconvenient and I sort of miss my flowy hair.


Bottom line -- it did lighten my dark hair, didn't affect my natural hair texture, made my hair want to mold to everything, and dried out & damaged my ends. However, it is faster to blow dry and I find it lays flatter after I flat iron. Worth it? Not at all. I miss my flowy hair. I hope my hair is back to normal by the end of the month. Give this a shot if you're desperate, but make sure the tools you use are compatible and do a strand test if your hair is dyed.

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marie29 on 1/31/2012 8:57:00 AM more reviews by marie29

Age: 44-55   Skin: Combination, Medium   Hair: Blond   Eyes: Other    

ALERT!! EPIC FAIL!!! DO NOT BUY IF YOU HAVE COLORED HAIR!!! Very curly frizzy hair and I color it every 3 weeks mostly to cover the grey hair. DO NOT USE THIS PRODUCT IF YOU HAVE BLOND COLORED HAIR!!! It says it's okay to color if you have blond hair on the box and since I got it at Ulta in a bogo promotion (bought the organix morrocan oil - that's another story) It turned my hair orange!!! Orange, brassy, poker stiff, brillo pad - to the point I could not even get a large tooth comb or brush thru it. And to make matters worse- it did absolutely nothing to straighten my hair or de frizz it.l Another loser defrizzing product. Honestly, have used them all and the only thing that ever worked was an $800 Japanese Thermal Straightening treatment I got 9 years ago ...of course, I had just moved to Florida and got a windfall and decided to splurge. But the "grow in" treatments would have cost $300 a session and could not afford to keep it up. Right now using paul mitchell skinny serum, which doesn't straighten it either but helps a little bit with the straightening iron and doesn't leave hair damaged.

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lisabell on 1/22/2012 5:30:00 PM more reviews by lisabell

Age: 44-55   Skin: Combination, Olive   Hair: Brunette   Eyes: Brown    

I had high hopes for this product, and I have to say it did condition my hair. It also lightened it a bit, and now 3 weeks later I can see tons of strands of hair broken off about an inch from my scalp. I have very heathy, strong hair, so this is quite a surprise.

I would not repurchase this product nor would I recommend it.

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